Benchmark Email

NOVEMBER 14, 2022

An email marketing team is responsible for planning, executing, and measuring email marketing campaigns. With a team like this, you’re giving your business the best chance of creating email marketing campaigns that will achieve the desired… The post A Comprehensive Guide to Email Marketing Jobs appeared first on Benchmark Email.

Email Marketing 105

Email Marketing Planning Copywriting Advertising Benchmark 105

Zoominfo

JULY 27, 2021

With people getting vaccines, spending more money, and returning to offices, the job market is going through a period of unprecedented adjustment. Labor market fluctuations What’s making hiring in 2021 so tricky? However, the second quarter of 2021 was challenging for the labor market. labor market is still 6.8

Zoominfo 130

Zoominfo Paid Search Agency Statistics Marketing & Strategy 130

Zoominfo

DECEMBER 11, 2020

Job seekers face a new workplace in 2021 that reflects the harshness of the prior year. A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. Rather, these investments are long-term plays that job candidates should consider.

Enterprise Management 130

Enterprise Management Work Management Paid Search Agency Zoominfo 130

Content Marketing Institute

JANUARY 31, 2023

Lost your content marketing job? Follow these job search tips and story-driven approaches to get recruiters’ attention and get a new job you’ll love. Worried about a potential layoff? Or just looking for a new role? Continue reading →

Content Marketing 120

Content Marketing Content Paid Search Agency Tips 120

Contently

APRIL 11, 2019

As an official job title, content marketer is relatively new. A decade ago, you would’ve just been a marketer. In the last 5 years, strong support for positions like content manager, content director, and content marketing specialist is growing. And what skills matter most to employers hiring for content marketing?

Studies 165

Studies Work Management Planning Content Marketing 165

Contently

MARCH 13, 2020

I’ve ping-ponged between troubling coronavirus headlines and my typical work as head of marketing for a tech company. It’s hard to not feel uneasy when that thought pops into your head: How does this affect how I do my job? Marketers need to hold themselves to a higher standard than before.

Planning 210

Planning Paid Search Agency Thought Leadership Lead Ranking 210

ClickZ

JUNE 14, 2021

30-second summary: Marketing isn’t solely the job of the marketing team, all employees play a role in brand-building and awareness. It’s the responsibility of the marketing team, though, to empower other team members to support marketing’s efforts. That is one of the favorite parts of my job as CMO !

Paid Search Agency 137

Paid Search Agency Rules Webinar Metrics CMO 137

Spiralytics

NOVEMBER 21, 2021

Marketers losing their jobs to automation has been a growing concern in the industry. The post Robotics and Automation: Are Marketers at Risk of Losing Their Jobs? Learn the truth about these technologies and more. appeared first on Spiralytics Inc.

Automation 118

Automation Marketing Marketing Automation 118

chiefmartech

APRIL 21, 2020

In this year’s study, I added a couple of questions about the 4 kinds of marketing technologist roles that I had mapped out earlier this year, so we could segment the results: Brand/Demand Builder (MARKETER) — a tech-savvy marketer who uses martech. Marketing Maker (MAKER) — a marketing developer who builds sites and apps.

Enterprise Management 131

Enterprise Management Work Management Marketing Management Marketing Automation Services 131

Pam Didner

JANUARY 18, 2023

However, there’s been a lot of talk about whether or not tools like these pose a threat to a variety of different jobs, such as the livelihoods of programmers, copywriters, or even customer support associates. See this blog post for a more detailed look at how each job category could be specifically affected.). What is ChatGPT?

Marketing AI 80

Marketing AI B2B Marketing Copywriting B2B 80

Conductor

JUNE 21, 2022

Whether you’re looking for a new role, a promotion, or professional advancement, it shouldn’t matter whether it’s an employee’s or employer’s market. While that may determine the number of jobs available and flexibility with salary negotiations, what’s most important is trying to find the right job for you.

Organization 59

Organization Paid Search Agency Advertising Agencies Work Management 59

Content Marketing Institute

SEPTEMBER 12, 2023

You should equate your job with your passion. If that’s not possible, you must direct your passion into a side hustle vocation that can become your career. But that thinking can derail you from doing what you love to do.

Content Marketing 102

Content Marketing Content Paid Search Agency Marketing 102

Valasys

MAY 17, 2023

The impact of remote work on the Latin American job market has been both positive and negative. On the one hand, remote work has created opportunities for Latin American workers to access global job markets and work with companies from other parts of the world. So, let’s get started!

Work Management 52

Work Management Marketing Management Paid Search Agency Internet Marketing 52

Salesforce Marketing Cloud

OCTOBER 14, 2021

Diving into all things Salesforce Dictating my own career A #MomentMarketer is born Stepping up as a leader Seven ways to supercharge your marketing career #FutureCMO. After 20 years in marketing, I thought I’d nearly done it all — SEO, social media website design, event planning, and more. EARN THE BADGE. But I pushed back.

Peer-to-peer 92

Peer-to-peer Planning Thought Leadership Work Management 92

Marketing Insider Group

APRIL 10, 2017

But many people don’t know what to do when they’re approached out of the blue by someone offering a job opportunity. The post What to Do When a Recruiter Calls about a Marketing Job appeared first on Marketing Insider Group. It’s easy to be caught off guard by a recruiter call, especially if it’s your first one.

Marketing & Strategy 121

Marketing & Strategy Marketing Business Personalization 121

Search Engine Journal

APRIL 12, 2022

A new report from LinkedIn reveals the most in-demand marketing skills and sought-after professional positions. The post LinkedIn Report: The Most In-Demand Marketing Jobs In 2022 appeared first on Search Engine Journal.

Marketing Report 90

Marketing Report Linkedin Demand Search Marketing 90

Martech Advisor

APRIL 6, 2020

E-commerce marketing jobs are in high demand as the e-commerce space continues to grow and expand. Let’s look at the role of an e-commerce marketer, key skill sets, and a sample job description. The role of an e-commerce marketer is getting increasingly pivotal as the e-commerce space continues to get crowded.

Marketing Automation Services 103

Marketing Automation Services Work Management Advertising Agencies Marketing Management 103

Marketing Insider Group

JUNE 16, 2015

I’ve been asked a few times for a Content Marketing Manager Job Description. Apparently, this is a pretty hot category as LinkedIn reports more than 15,000 results for “ content marketing manager job description.” In the end it comes down to 3 core content marketing skills.

Work Management 100

Work Management Content Marketing Planning Paid Search Agency 100

Martech

SEPTEMBER 8, 2021

I recently was on the job market in search of a new opportunity. As I was reviewing various job postings, I saw ample evidence that there’s plenty of confusion regarding what marketing operations means. There were also marketing technology positions that were almost exclusively marketing automation and CRM administration.

Marketing AI 66

Marketing AI Work Management Marketing Management Marketing Automation Services 66

Search Engine Journal

MARCH 30, 2021

Learn tips and tricks to help land that digital marketing job through LinkedIn, where nearly every hiring manager and recruiter will check you out. The post How to Optimize Your LinkedIn Profile for Digital Marketing Jobs via @5le appeared first on Search Engine Journal.

Profiling 93

Profiling Linkedin Optimization Search Marketing 93

Customer Experience Matrix

FEBRUARY 21, 2016

It seemed like a reasonable starting question was how many marketing jobs are threatened with replacement by intelligent systems. Brian Arthur as estimating that machines could replace 100 million jobs globally by 2025. (As As a point of reference, the current world total of jobs is 146 million jobs.)

Studies 120

Studies Marketing Management Planning Marketing Proposals 120

Martech Advisor

FEBRUARY 13, 2020

Fashion marketing focuses on creating and managing advertising campaigns for fashion brands, products, and services. The fast-paced industry keeps marketers on their toes to devise creative campaigns to present fashion products artfully while achieving conversions and ROI. Fashion Marketing Definition. Fashion Marketing Salary.

Course 78

Course Merchandising Planning Work Management 78

6sense

JANUARY 3, 2022

You should see what it’s like to try hiring a marketing professional. There’s never been a better time to be a marketer looking for a job — or a harder time to be a leader trying to hire one. . In part, it’s the realization that top-notch marketing is essential in this tumultuous economy. Product marketing?

Planning 62

Planning CMO Marketing Budget Creation Class 62

ClickZ

MAY 28, 2019

A new report has found that fear among marketers about their job security has increased between 2018 and 2019. These include reports of tensions between sales and marketing teams and the perceived risk to jobs thanks to increasing investment in smart automated technologies. Marketers are more scared of job loss in 2019.

Marketing AI 70

Marketing AI Planning Digital Transformation Work Management 70

Adobe Experience Cloud Blog

MARCH 6, 2017

How Does Artificial Intelligence Impact Marketing? In marketing, we are already seeing the impact of AI—think Amazon’s predictive product recommendations, Estée Lauder’s messenger chat bots, and 1-800-Flowers’ virtual personal assistant “Gifts When You Need.” The main impact of AI in marketing is on improving the customer experience.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Content Marketing Institute

APRIL 27, 2023

Stop asking questions when you interview content marketing candidates. Instead, try this technique to better assess your next content marketing team member. Yes, that’s right. Kick the Q-and-Q format to the curb. Continue reading →

Content Marketing 109

Content Marketing Content Paid Search Agency Marketing 109

B2B Marketing Directions

NOVEMBER 24, 2019

The first step to designing an effective marketing strategy and creating compelling marketing content is to understand what your potential customers are trying to accomplish when they purchase products or services like those you provide. More often, what they really want is what the product or service will help them accomplish.

Planning 64

Planning Content Marketing & Strategy Case Studies 64

Marketing Craftmanship

AUGUST 14, 2015

In his 2005 commencement address at Stanford University, Apple CEO Steve Jobs offered a “connect the dots” perspective on the random events that shaped his life. But for most marketers, if the dots represent possible tactical solutions, then your challenge is that: There are usually too many dots to choose from, and.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership CMO Marketing & Strategy 100

Influitive

JANUARY 12, 2017

Customer marketing is on the rise. According to Koyne Marketing’s 2017 State of Customer Marketing Report, 93% of organizations agree that customer marketing is important or very important to their revenue, and more than two-thirds are planning to boost their investment in customer marketing over the next year.

Planning 100

Planning Marketing & Strategy Marketing Marketing Report 100

Conductor

JANUARY 28, 2021

After 2020 transformed the job market, SEOs and teams are navigating an uncharted hiring landscape: How much should I earn — or pay? Our 2021 SEO Salary & Job Trends Guide provides SEOs and marketing teams the detailed salary data, industry trends and top in-demand skills to grasp the current climate and make their next moves.

Trends 52

Trends PPC SEO Demand 52

Search Engine Journal

JUNE 16, 2021

A new report from LinkedIn shows there's a steady rise in the amount of remote jobs available for US-based marketers. The post LinkedIn Data Shows Rise of Remote Marketing Jobs in US appeared first on Search Engine Journal.

Linkedin 63

Linkedin Marketing Report Search Marketing Marketing 63