illumin

OCTOBER 2, 2023

Since the early 2000s, social media has been a forum for community engagement and a great way for marketers to reach audiences and build trust; it follows then, that a strong social strategy is essential for establishing a meaningful digital presence. Knowing how to stand out, while engaging with audiences is crucial. billion USD.

Ad Building 98

Ad Building Marketing & Strategy Best Practices Banner Ads 98

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B Marketing 123

B2B Marketing B2B Enterprise Management Paid Search Agency 123

KoMarketing Associates

JULY 2, 2020

The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. It gives marketers room to create more engaging, more distinctive creative… and that usually translates into better return on ad spend. A great deal of B2B marketers do use LinkedIn ads, for sure.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Sprout Social

DECEMBER 2, 2020

In order for social media marketing to work, you need an audience. Know who you want to reach and you can be successful in planning how you want to reach them. Defining your target audience sounds simple, but can be a challenge for marketers. Is your brand’s target audience on Twitter, Pinterest, Facebook or Instagram?

Social Media 122

Social Media Media Viral Marketing Demographics 122

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. On most platforms, they last only 24 hours, although Instagram does give users the option to save certain stories to their highlights reel for users to view again and again. Facebook Stories.

Social Media 135

Social Media Media Curation Twitter 135

Sprout Social

MARCH 16, 2022

But video creation requires work. And to know what videos work, you need the right metrics. Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Fast reporting helps you understand what content impacts your business and strategy, and how. Shares and comments.

Video Marketing 122

Video Marketing Youtube Click Rate Allocation 122

Optinmonster

DECEMBER 28, 2023

Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Let’s get started! This is a 138.2%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

QuanticMind

SEPTEMBER 12, 2023

Luckily, as the higher education space has evolved, so too have the tools available to marketers. For colleges and universities to mitigate enrollment declines and effectively market their virtual and online programs, marketers will need to update their strategies and expand into channels like programmatic, CTV, and emerging social platforms.

Education 75

Education Rules Budget Programs Planning 75

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

Social Media 117

Social Media Trends Media B2B 117

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. It involves using advanced algorithms and artificial intelligence to generate, curate, and distribute content across multiple channels.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

SocialPilot

JANUARY 21, 2024

TikTok stories were launched in 2022, and it is their answer to its counterparts like Snapchat, Facebook, Instagram, and other stories’ features. So, let’s ensure that you’re taking advantage of TikTok stories in your marketing efforts by understanding this new feature and how you can use it. How to Use TikTok Stories?

Social Media 82

Social Media Ideal Customer Profiles Work Management Interactive Marketing 82

Contently

OCTOBER 4, 2018

For instance, your blog posts may read as professional and enthusiastic, but your Facebook copy promoting each blog post can’t sound exactly like what you post on LinkedIn, Twitter, or Instagram. You might want to dial down the enthusiasm on Twitter and LinkedIn, and dial it up a notch on Instagram and Pinterest.

Advertising Channels 167

Advertising Channels Marketing AI Brand Identity Branding 167

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. It always helps a brand look more relatable and trustworthy!

Social Media 108

Social Media Advertisements Advertising Tools 108

Engagio

JULY 29, 2021

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. They either undo their own efforts or put all their resources into dead-end methods, both affecting their potential results and giving them the impression that it “doesn’t work.”.

B2B Marketing 133

B2B Marketing Marketing & Strategy Marketing Strategy B2B 133

Martech

OCTOBER 28, 2022

To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. A challenging digital marketing world.

Paid Content 141

Paid Content Advertising Agencies Paid Search Agency SMB 141

Buffer

DECEMBER 3, 2018

Social media algorithms play a very important role in the ability for marketers and business owners to make an impact online. And although algorithms are often difficult to understand, we need to learn to work with them and not against them if we want to find success. Part I: Inside the Facebook algorithm.

Social Media 111

Social Media Media Social Networks Linkedin 111

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. As social media has become more advanced and more important, so too has the demand on marketing and social media team. Org-wide social media marketing training. Free social media marketing training and resources.

Social Media 115

Social Media Training Course Resources 115

ClearVoice

SEPTEMBER 20, 2021

Although hashtags are purposeful on Instagram , Twitter , and Pinterest , many have the burning question in their minds: Do hashtags matter on Facebook? Similar to the others, hashtags on Facebook are great for adding reach to your content organically. The history of Facebook hashtags. The short answer is yes !

Facebook 98

Facebook Practices Best Practices Privacy 98

Buffer

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. How to (still) get organic reach on social media. Understand and stay up-to-date with the social media algorithms. Social media organic reach is very dependent on the social media algorithms. Facebook algorithm.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Martech

MAY 18, 2022

Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. For instance, viewing a video for three seconds or more is considered a view on Facebook and Instagram. How video ad measurement helps marketers succeed. How do video ad views work?

Cost Per Thousand 113

Cost Per Thousand Advertisements Advertising Video Marketing 113

Contently

NOVEMBER 29, 2021

How I Became a Millionaire”—or HIBM—promised to reveal the tips and tricks that had earned McBroom—as well as his wife Catherine Paiz and their three children—19 million subscribers from 621 videos in five years. According to analyst Markets and Markets, social media management will be a $41.6 First, the ugly.

Social Media 211

Social Media Media Viral Marketing Class 211

Hubspot

FEBRUARY 5, 2020

Recently, chip brand Pringles worked with the TV show to produce a commercial that runs on social media channels. In 24 hours, I've seen their ad on Twitter four times already: The infinite adventures of @RickandMorty meet the infinite adventures of Pringles Flavor Stacking. And, of Twitter's users, 44% of them are adults , ages 18-24.

Paid Social Agency 99

Paid Social Agency Social Media Media Budget Programs 99

Sprout Social

MAY 15, 2020

Leveraging social data is one way to help pinpoint what’s working: what type of content drives attention, who your audience is and how you should schedule your posts to reach them. Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers. How social stacks up across industries.

Advertising Benchmark 120

Advertising Benchmark Social Media Media Work Management 120

ClearVoice

AUGUST 16, 2021

Recently, we’ve discussed best practices for Twitter , so let’s dive into the Hashtag best practices for Instagram. Instagram Hashtag Dos and Don’ts: DO consider your hashtags before creating your post. As a content marketer, you’re aware how real-time posting is reactive and cumbersome.

Practices 131

Practices Examples Best Practices Paid Search Agency 131

Engagio

MAY 26, 2020

Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it needs to be. They either undo their own efforts or put all their resources into dead-end methods, both affecting their potential results and giving them the impression that it “doesn’t work.”.

B2B Marketing 130

B2B Marketing Marketing & Strategy Marketing Strategy B2B 130

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. Hashtags are an essential asset in your digital marketing toolbox. Unfortunately, the confusion surrounding hashtags prevents some marketers from using them to their full potential. How to use hashtags. To hashtag or not to hashtag? What is hashtagging?

Effectiveness 119

Effectiveness Social Media Paid Search Agency Viral Marketing 119

Convince & Convert

JULY 24, 2019

From a marketing perspective, there is no such thing as “social media.” ” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge. Click To Tweet. Channel Goals.

Social Media 156

Social Media Media Marketing & Strategy Television marketing 156

Sprout Social

MAY 4, 2021

How can you strategically take advantage of this new revenue opportunity? In this article, we give you a detailed breakdown of social commerce: what it is, how it works and most importantly, how it could work for your business. Facebook’s social commerce tool, Facebook Shops , has a very low barrier to entry.

Work Management 137

Work Management Top of Funnel eCommerce Social Media 137

ConvertKit

APRIL 6, 2021

Learn to stay strategic with your releases, use Instagram to build an email list, and personalize content to incentivize sign-ups. Always release a song with a marketing push. Start working on email marketing and growing your social presence at least six months in advance. Focus on the music before anything else.

Email Marketing 73

Email Marketing Deliverability Work Management Urgency Marketing 73

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers.

Twitter 102

Twitter Best Practices A/B testing Social Media 102

Adobe Experience Cloud Blog

APRIL 11, 2018

By now, you must have seen the viral Marketing Technology Landscape Supergraphic , right? From CRMs to MAPs, CMSs, CDPs, DMPs, and beyond, vendors from every corner of the landscape promise you better marketing operations. The marketing technology revolution is certainly important. Don’t Just Rent Algorithms, Own Stories.

Marketing Automation Services 134

Marketing Automation Services Advertising Mediums Thought Leadership Paid Search Agency 134

seo.co

JANUARY 10, 2022

The same old digital marketing methods won’t work any longer. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. You need to know which channels work for your business. Video Marketing. AI-Powered Chatbots.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Content Standard

MAY 3, 2018

Each social media network has a unique set of technical elements, intricate logic, and usage analytics that make up the algorithm that delivers content to its users. Seen in the fluctuation of social media algorithms in the past, the biggest consideration—or debate—is balancing personal relevance with post timeliness.

Social Media 98

Social Media Work Management Media Lead Ranking 98

Hubspot

SEPTEMBER 24, 2021

Real estate hashtags can help you market your content to wider audiences. How Many Real Estate Hashtags Should I Use? For example, Instagram allows 30 hashtags in a post. Twitter and Pinterest have character limits — of 280 and 500, respectively — that include hashtags. How to Find Trending Real Estate Hashtags.

Best Practices 81

Best Practices Ideal Customer Profiles Mobile Advertising Social Media 81

chiefmartech

JANUARY 1, 2024

And before you blame that on the explosion of the marketing technology landscape — now over 13,000 products! recognize that all those martech tools were built in reaction to the growth in complexity of marketing itself. When customers embraced search, marketers had to embrace SEO to persuade both people and search algorithms.

Aggregators 106

Aggregators Work Management Marketing Management Account Based Marketing 106

Outbound Engine

DECEMBER 4, 2019

It’s always a good time for business owners to think about the most effective small business marketing ideas. Here is a list of small business marketing ideas and tips to give you a competitive edge. If you’ve been neglecting your database, your entire marketing strategy could be off-kilter. Know Your Audience.

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

Sprout Social

AUGUST 19, 2021

How can you strategically take advantage of this new revenue opportunity? In this article, we give you a detailed breakdown of social commerce: what it is, how it works, and most importantly, how it could work for your business. Shops are free to set up and are hosted within your Facebook business profile.

Stats 130

Stats Examples Tips Top of Funnel 130