Martech

APRIL 5, 2024

Insufficient usage of martech may also hinder the improvement of marketing processes. Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g., personalizing emails or SMS) and internal challenges (e.g., They should accurately reflect existing marketing processes.

Peer-to-peer 96

Peer-to-peer Paid Search Agency SMS Gartner 96

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Tomorrow People

MARCH 8, 2021

Great marketing content doesn’t happen by accident. In this guide, we’ll provide a step-by-step rundown of how to build out a highly effective brief for any content marketing asset. Explain clearly what the purpose of the content will be and how it fits into a wider marketing strategy. Establish the strategic context.

Planning 177

Planning Content Marketing Allocation Content 177

ANNUITAS

FEBRUARY 24, 2023

I’m excited to introduce a new offering from ANNUITAS — one that is not only timely, but also helps companies address the #1 business challenge that they face today. Where Go-to-Market Programs Fall Down I’ve said this before: Go-to-market strategies have an Achilles heel.

Planning 130

Planning Paid Search Agency Marketing & Strategy Act-On 130

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

Sales Management 87

Sales Management ROI Planning Work Management 87

Top Rank Marketing

FEBRUARY 26, 2024

In this environment, marketers are under pressure to drive impact and bolster the pipeline. ” Partnering with the right B2B tech marketing agency can be a critical move to overcome the challenges at hand, and get the most out of your budget. Above all, we want you to find the right fit.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Allocation 97

SmartBug Media

APRIL 23, 2024

No two marketing strategies are the same—that’s just Marketing 101 info we all know. However, in the fast-paced, laser-focused, and revenue-maximizing world of private equity investment firms, marketing teams need to understand the distinct drivers and objectives that shape how these organizations operate.

Marketing Strategy 59

Marketing Strategy Marketing & Strategy Webinar Metrics Work Management 59

Vision Edge Marketing

OCTOBER 31, 2023

Like the North Star or Southern Cross, it leads businesses to prioritize their efforts, allocate resources strategically, and chart a course toward sustainable growth and profit as found in a Bain & Company study , 81 percent of executives say market segmentation is a critical element for increasing profits. Now to the next step.

Segmentation 196

Segmentation Lead Ranking Work Management Marketing Management 196

Marketing Insider Group

MAY 4, 2020

Content marketing and the technology industry are a natural fit for each other. But content marketing in the tech industry can also be quite competitive. Like all companies investing in content marketing, tech companies must make the decision whether to produce content in-house or outsource to a blog writing service.

Enterprise Management 337

Enterprise Management Paid Search Agency Work Management Traffic 337

Marketing Insider Group

AUGUST 5, 2020

Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities.

Trends 337

Trends Planning Enterprise Management Paid Search Agency 337

Optinmonster

MARCH 11, 2024

Gamification marketing, are you doing it? Good marketing content has become a lot more engaging lately. There’s actually some truth to that, and it’s all thanks to the rise of gamification in marketing. Games and marketing may sound strange, but they’re actually a match made in heaven. What Is Gamification in Marketing?

Examples 97

Examples Planning Paid Search Agency Interactive Marketing 97

Martech

NOVEMBER 16, 2023

We’ve all had our share of first rodeos — perhaps it’s your first-ever marketing project or your debut project at a new organization. How we address challenges in one project can help provide perspective for challenges in other projects. Compiling a list of questions should not be a challenge.

Work Management 86

Work Management Marketing Management Wiki Vendors 86

Launch Marketing

AUGUST 23, 2023

Finding the ideal candidate for a VP of Marketing role is an ongoing challenge for B2B executive leaders. With an average tenure of lasting 1-2 years in this position , it becomes even more crucial to navigate the complexities of the hiring process to find the right fit for your organization.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Vision6

JANUARY 14, 2024

Are you tired of creating marketing campaigns that don’t resonate the way they should? Welcome to the era of AI marketing- the missing link in your marketing strategies. According to Gartner, 63% of marketing leaders plan to invest in AI in the next 24 months. How can AI be used for marketing?

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

SmartBug Media

MARCH 14, 2024

Go-to-market (GTM) strategies are a blend of aspiration and reality. Balancing these ideas challenges businesses to create a road map for success—a guide to how they’ll generate interest in their products and services and what support they’ll need to achieve this. What Is a Go-to-Market Strategy? Read on to find out how.

Marketing Analytics Tools 59

Marketing Analytics Tools Enterprise Management Planning Ideal Customer Profiles 59

Heinz Marketing

APRIL 12, 2022

By Clarissa Gunadharma , Marketing Intern at Heinz Marketing. The rise of Account-Based Marketing (ABM) in the B2B world has shed light on techniques rooted in human behavior, more specifically in this case, client behavior. Account Based Marketing (ABM). Any ideas on what your next move is?

Ideal Customer Profiles 108

Ideal Customer Profiles Account Based Marketing B2B Marketing Buyer Personas 108

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas. Click to expand.

Marketing AI 102

Marketing AI Marketing Management Marketing Automation Services Planning 102

Velocity Partners

FEBRUARY 20, 2024

If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. The exact shape of this new digital marketing era is yet to be defined. John’s views struck a chord with me. Things are about to get real.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Salesforce Marketing Cloud

OCTOBER 18, 2023

Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. There are plenty of obstacles between you and good demand generation marketing, but fortunately also plenty of ways to conquer them. Well, it’s now reality – and something marketers need to do.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Demand Top of Funnel 111

Contently

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. But keep in mind that this moment full of challenges also presents opportunities.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Sprout Social

OCTOBER 9, 2023

When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees. Enter the impetus for solving both challenges: artificial intelligence (AI).

Marketing AI 113

Marketing AI Examples Lead Scoring Lead Ranking 113

Martech

MARCH 24, 2022

In preparation for “The state of marketing operations” panel discussion for MarTech Spring 2022, Kim Davis, Kimi Corrigan, Milton Hwang, and I discussed current trends in the field. One discussion point was whether marketing ops and technology practitioners are marketers or not. A challenging categorization detour.

Advertising Agencies 111

Advertising Agencies Paid Search Agency Mobile Advertising Marketing Attribution 111

Heinz Marketing

OCTOBER 22, 2021

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. The marketing technology landscape is changing rapidly. Pair technology changes with industry trends like conversational marketing, account-based everything, buyer intent, and influencer marketing—it’s a lot to keep up to date on. Join a Forum.

Planning 120

Planning Work Management Marketing Management Marketing Automation Services 120

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Case Study 88

Case Study Case Studies Work Management Studies 88

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. The best content marketing pieces have a clear audience and a specific purpose. When most marketers think of B2B content marketing pieces , they first think of blogs.

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Martech

OCTOBER 11, 2022

The CEO and CMO are talking about investing in the marketing team to develop their skills. Marketing is about people. That means the people you serve — your customers — and the people who do the marketing — your team. That means the people you serve — your customers — and the people who do the marketing — your team.

Work Management 131

Work Management Paid Search Agency Marketing Management Budget Programs 131

Stevens & Tate

SEPTEMBER 13, 2023

Starting a business is one challenge, and building it into a success story is another. Several startups fail due to factors ranging from poor planning and ineffective marketing strategies to economic downturns and operational inefficiencies. What is Influencer Marketing, and Why Does it Matter? Online presence.

Planning 86

Planning Advertising Agencies Paid Search Agency Marketing & Strategy 86

SocialPilot

JANUARY 9, 2024

With the growing ability of AI, its usability is also rising, and the domain of social media marketing is not untouched by it. The latest AI statistics proved that 31% of marketers use generative AI to make social media posts. Asking where AI is in social media is like asking where sprinkles are on a sundae – it is everywhere.

Marketing AI 88

Marketing AI Social Media Media Ethics 88

PureB2B

JULY 6, 2022

A common challenge in the B2B demand generation world centers around the balance of automation and reporting software. Both of which are tools used in conjunction with your marketing campaigns, meaning your day is mostly full of software management instead of strategic planning. Why Marketing Automation? Acquiring Data.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Sales Management Automation 114

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Marketing AI 132

Marketing AI Lead Ranking Paid Search Agency Marketing Management 132

Heinz Marketing

JUNE 15, 2023

By Maria Geokezas , Chief Operating Officer at Heinz Marketing This is the year of efficiency—at least, according to Mark Zuckerberg. Meta hired over 40,000 people from 2019 to 2022 , often with only a vague idea of what the employee would be working on. Here at Heinz Marketing, ICPs are the start of everything we do.

Ideal Customer Profiles 101

Ideal Customer Profiles Efficiency Allocation Top of Funnel 101

Martech

NOVEMBER 17, 2023

A marketing organization’s growth often hinges on “unifiers” — CMOs who can forge connections across the business. It offers practical, proven steps to turn ideas into action, transform your teams and unlock their potential. I remember forming a cross-functional team with individuals from marketing, technology and customer service.

CMO 90

CMO Peer-to-peer Work Management Fulfillment 90

Lenny's Newsletter

SEPTEMBER 21, 2023

link] • SVPG books: [link] • The Lean series: [link] • Dreaming Spanish: [link] • ElevenLabs: [link] • Lennybot: [link] Production and marketing by [link]. Find the transcript for this episode and all past episodes at: [link]. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

Youtube 116

Youtube Lead Ranking Lead Scoring Ad Exchange 116

Martech

APRIL 26, 2024

Here are just a few ideas for AI services and use cases in the games and movies: Real-time plot alteration: Narratives based on viewer/player reactions, personalizing the story as it unfolds. Personalized gaming challenges : Games that adapt to the skill level and preferences of the player, with challenges suited to their abilities.

Marketing AI 105

Marketing AI Storytelling Content Budget Programs 105

Rev

JULY 12, 2023

If so, this blog post will give you 6 tips to optimize your lead handoff process by getting your marketing and sales teams working together more efficiently. We’ll also share how you can use AI technology and exegraphic data to find the best-fit leads at the top of the funnel. What is lead handoff between marketing and sales?

Lead Ranking 78

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Sales Qualified Leads 78

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. It will help prioritize vital areas, avoid overspending and adapt to unforeseen challenges. How has AI impacted the market?

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

MarketJoy

JULY 22, 2022

Now, let’s briefly look at the challenges to building an effective sales pipeline and how you can avoid them. Demand Generation: B2B demand generation is a form of marketing that creates interest in a product or service. Most B2B marketers struggle with lead generation. Lead Generation: .

Ideal Customer Profiles 111

Ideal Customer Profiles Effectiveness Work Management Marketing Management 111