Salesforce Marketing Cloud

JUNE 5, 2023

Once you have that strategy in place, you can create shoppable content that differentiates your brand, connects with customers, and, best of all, converts. What is shoppable content and how does it work? Thanks to social media marketing , customers can discover products as they scroll through their social feeds.

Marketing & Strategy 52

Marketing & Strategy Digital Asset Management Differentiation Merchandising 52

Martech

MAY 2, 2023

Audiences are moving to streaming services for traditional TV content like movies and sports. Younger viewers who never watched TV regularly are also spending time viewing short-from video content and playing games on their TVs and phones. Marketers have to follow this space in order to meet many of their customers where they are.

Paid Search Agency 108

Paid Search Agency Advertising Agencies Video Marketing Budget Programs 108

Martech

MARCH 22, 2022

This way, consumers don’t have to search for products in another environment, and marketers will have a better idea of the impact the creator had on the sale. Get the daily newsletter digital marketers rely on. For brands, Instagram launched Shopify shoppable posts in 2018. Updates for marketers. Processing.Please wait.

Social Marketing 88

Social Marketing Curation Segmentation Social Media 88

Sprout Social

OCTOBER 28, 2021

Now, a new shift brings social media beyond the realm of brand marketing and into the world of sales. Now, a new shift brings social media beyond the realm of brand marketing and into the world of sales. In this article, we’ll share five genius social commerce examples you can look to for inspiration.

Examples 117

Examples High Quality Lead eCommerce Facebook 117

Bannerflow

JULY 5, 2022

The year is more than underway, and your business’ marketing strategies will likely be defined for the remainder of the year. In this article, we highlight the top five in-house marketing trends you should have implemented by now and how to get the best out of them. Those top trends are: Content marketing.

Trends 96

Trends Planning Paid Search Agency Digital Marketing Funnels 96

Scoop.it

MARCH 7, 2023

There are many types of content that marketers, creatives, and business owners should invest in nowadays to build their competitive advantage. While written content remains the foundational pillar of all marketing activities, we have to note the importance and rising popularity of video content as well.

Video Marketing 96

Video Marketing Tools Best Practices Work Management 96

ClearVoice

DECEMBER 8, 2021

As we approach the end of 2021 and launch into a new year with new marketing opportunities, here are some of the top trends, tips, and news tidbits to look out for. Digital Marketing Trends: Twitter enhances e-commerce support with ‘Live Shopping’ experience.

Trends 115

Trends Examples Paid Search Agency Advertising Agencies 115

seo.co

JANUARY 10, 2022

The same old digital marketing methods won’t work any longer. Drawing up a well-rounded campaign now requires marketers to be more agile and customer-centric when promoting their brand’s offerings. This makes it practically indispensable for companies to incorporate digital marketing in their marketing strategies.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Sprout Social

JULY 13, 2021

As retailers increasingly experiment with shoppable live video, here’s what marketers need to know about the latest social ecommerce trend. While still relatively new in the US, the livestreaming market is expected to surpass $25 billion by 2023. If you’re in need of a rocket launcher, Huang Wei can sell you one for roughly $5.6

Video Marketing 121

Video Marketing eCommerce Cross-Selling Buyer's Journey 121

Hubspot

DECEMBER 14, 2020

And, at this point, Instagram marketing has proven to be a smart tactic. Things got easier for brands with the global launch of Instagram Shopping's Shoppable posts in 2017. Before 2020, several brands were already using Shoppable posts. Before 2020, several brands were already using Shoppable posts. Instagram Checkout.

Tools 101

Tools Planning eCommerce Paid Search Agency 101

Sprout Social

AUGUST 18, 2022

If you’re an Instagram creator and you’re still using your personal account to share content, you might be missing out on some great features that come with an Instagram creator account. This includes what actions people take after seeing your content and impressions over a set period. Features of an Instagram creator account.

Tagging 116

Tagging Eye-Tracking Profiling Ethics 116

Scoop.it

MAY 4, 2023

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Scoop.it

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? What motivates them? What are their pressing challenges?

Work Management 83

Work Management Marketing Management Buyer Personas Budget Programs 83

seo.co

FEBRUARY 16, 2021

As a result, marketers no longer had the luxury to build expansive campaigns. A quick look at last year’s laundry list of ‘unprecedented’ developments tells us that technology marketing moves very fast. The only way marketers can survive 2021 is to be flexible and transparent in the face of adversity.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Valasys

MARCH 27, 2023

Over the years, we’ve seen a shift from text-based updates to more visual content, and now, we’re seeing a rise in social commerce. Introduction Whether you’re a Gen Z or a millennial, there’s no denying that social media has become an integral part of our daily lives.

Trends 52

Trends Leads Lead Marketing Qualified Leads 52

Sprout Social

FEBRUARY 22, 2022

Social platforms mimic the in-person experience of browsing in physical malls and stores with techniques like group buying, messaging and interactive content. Even better, you can weave this social proof into your future marketing campaigns for added credibility. Social shopping examples. The different types of social shopping.

Peer-to-peer 109

Peer-to-peer Top of Funnel Paid Social Agency Tips 109

Webbiquity

JANUARY 30, 2020

(Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). For example, Southwest Airlines rebranded themselves by implementing a yellow, red, and blue tri-color scheme. Get Your Timing Right.

Marketing AI 230

Marketing AI Brand Identity Branding Advertising Agencies 230

Martech

FEBRUARY 11, 2022

Mohan did not go into detail about what to expect from these new analytics capabilities other than that they’re meant to help “generate concrete content ideas for upcoming videos.”. Get the daily newsletter digital marketers rely on. An example of channel guidelines in YouTube. New insights for creators. Processing.Please wait.

Youtube 116

Youtube Guidelines Planning User-Generated Content 116

Huptech Web

MARCH 2, 2023

It is no secret that social media has revolutionized how businesses approach online marketing and have become an integral part of their marketing strategies. Businesses can also generate engaging content that resonates with their target audiences, leading to higher conversions.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Sprout Social

SEPTEMBER 30, 2021

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day. Below we’ve highlighted real-world examples of selling on Instagram and why they work.

User-Generated Content 112

User-Generated Content Social Media Custom Publishing Eye-Tracking 112

Bannerflow

DECEMBER 16, 2021

To keep pace with competitors, you should make a robust social media advertising strategy an important aspect of your overall marketing plan. In-stream shopping and shoppable post growth. Getting the most from your social media ads and content is a more nuanced process than simply producing ads for increased revenue.

Social Media 98

Social Media Advertising Agencies Advertisements Advertising 98

QuanticMind

SEPTEMBER 29, 2023

TikTok’s foray into retail is heating up in advance of Black Friday and the holiday shopping season, and stands to make big waves in the coming years: eMarketer forecasts that m-commerce will account for half of US e-commerce sales in 2027, driven by social commerce and, in particular, TikTok’s Shoppable Ads. Must be a new Furby.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Hubspot

DECEMBER 4, 2019

While these metrics are impressive, the method by which these metrics were earned might be even more impressive — content that disappeared on Snapchat. Stories is a form of what's called ephemeral content, which is defined as content that goes away after a certain period of time. Why Ephemeral Content Is Important.

Content 77

Content Impressions Paid Search Agency Social Media 77

Hubspot

NOVEMBER 5, 2019

For example, Facebook Ads is considered an alternative to Google Ads , YouTube is a go-to site for learning about new products , Instagram offers Shoppable posts , and Reddit users regularly participate in discussion threads about products. Which Social Media Platform Should You Market Products On? Source: Lucid Software.

Paid Content 94

Paid Content Research Product Youtube 94

Sprout Social

MAY 4, 2021

Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. Brands can drive interest through shoppable posts and Stories that link directly to in-app product pages. Pinterest.

Work Management 139

Work Management Top of Funnel eCommerce Social Media 139

Digilant

MAY 11, 2023

Competition in the market has driven brands to increase development in FAST Channels, SVOD, Gaming Hubs (where you don’t need to own a console), shoppable CTV ad space, and original content. FAST is a linear alternative and can be linear adjacent to provide incremental reach. According to Statista , FAST will reach $6.1

Budget Programs 40

Budget Programs Allocation Advertising Agencies Paid Search Agency 40

Content Standard

NOVEMBER 19, 2018

As social media marketing becomes more and more about conversion, not just awareness , product marketing is warming up to social shopping experiences. Additionally, the socialization of product marketing makes e-commerce strategy and platforms more creative and immersive by enhancing and integrating all online shopping touchpoints.

Social Marketing 84

Social Marketing Product Peer-to-peer Paid Search Agency 84

Sprout Social

AUGUST 19, 2021

Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. Brands can drive interest through shoppable posts and Stories that link directly to in-app product pages. What is social commerce? Pinterest.

Stats 133

Stats Examples Tips Top of Funnel 133

ClearVoice

AUGUST 8, 2022

This is why user-generated content has such a big impact on your bottom line. This post explores the user-generated content definition and shows you some of the best examples to inspire you. What is user-generated content? For example, someone blogging about their experience at your hotel is user-generated content.

User-Generated Content 59

User-Generated Content Campaigns Generation Brand Identity 59

Optinmonster

NOVEMBER 3, 2021

” Well, you can create content that encourages people to interact, like contests or giveaways. ” Well, you can create content that encourages people to interact, like contests or giveaways. Share User-Generated Content. Do you want to learn how to increase sales with social media? When do people use social media?

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

SmartBug Media

MARCH 20, 2023

From creating targeted marketing campaigns to providing personalized content and communication, we'll cover it all. For example, if you ask your customer to fill out a survey about their preferences or interests, that's zero-party data. For example, a coffee brand can ask their customers about their preferences while they shop.

Loyalty 98

Loyalty Segmentation Click Rate Ad Exchange 98

Scoop.it

SEPTEMBER 30, 2021

It is tough to believe, but in the previous year, individuals, as well as businesses, have seen many challenges in terms of working patterns, marketing tactics, digitization, and much more. Social media marketing will continue to rule the internet marketing domain for years now. Globally, over 3.6 billion by 2025.

Social Media 67

Social Media Trends Media Cross-Selling 67

Hubspot

MARCH 8, 2021

But, as with any new marketing trend, you might wonder, "Are consumers actually buying products while surfing social media?". As a marketer, creating an online catalog or ecommerce process -- even with the help of an intuitive social media platform -- takes time and effort. Takeaways for Marketers. If so which one(s)?"

Social Media 101

Social Media Media eCommerce Facebook 101

ClickZ

SEPTEMBER 12, 2019

User-generated content (UGC) produced by customers who support specific brands is a growing trend thanks to the ubiquity of mobile devices and social media. Curalate making social media shoppable. Curalate works with roughly 1200 brands to make their social media presence shoppable. Here’s an example for S’well’s website.

User-Generated Content 69

User-Generated Content Generation eCommerce Content 69

Sprout Social

MARCH 31, 2022

You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. But content on Reels and TikTok is totally different than pretty much anything else you need on social media.

Video Marketing 123

Video Marketing Best Practices Cross-Selling Social Media 123

Televerde

NOVEMBER 2, 2020

Create High-Value Content without Sounding Pushy or Salesy. Instead of dispatching a series of “buy from me” posts daily, take your time to create smaller high-value social media content that touches on the pain points of your consumers. In fact, influencer marketing can improve ROI by up to 600%.

Social Media 93

Social Media Media Sales Qualified Leads Advertising Agencies 93

Hubspot

OCTOBER 3, 2019

It’s something 130 million users each month are interested in, and marketers should take note. TL;DR: your company’s market (location) needs to be supported on Instagram, sell physical goods, and offer e-commerce. TL;DR: your company’s market (location) needs to be supported on Instagram, sell physical goods, and offer e-commerce.

Paid Search Agency 69

Paid Search Agency High Quality Lead Advertising Agencies Marketing Management 69