Bannerflow

DECEMBER 21, 2023

In the world of digital marketing, where every click and scroll counts, capturing and holding your audience's attention is a real art. For brands who are looking for a way to truly connect with their audience, two vital ingredients come into play: attention and emotion.

Marketing & Strategy 52

Marketing & Strategy Marketing Brand Identity Branding 52

KoMarketing Associates

FEBRUARY 5, 2019

As B2B marketers face several challenges when it comes to resonating with their target audience, new research shows that B2B buyers may place more emphasis on their emotions during the customer journey than previously thought. Statistics showed that 74 percent of GBIs score highly on willingness to embrace emotion in their lives.

B2B Marketing 159

B2B Marketing Research B2B Custom Publishing 159

CMSWire

DECEMBER 14, 2023

It’s done by activating and evoking emotions. Creating a customer for life isn’t done through promotional activities or pricing strategies. Continue reading.

Pricing 108

Pricing Price Marketing & Strategy Promotion 108

Marketing Interactions

DECEMBER 21, 2021

For some reason, B2B marketing content tends to lean more toward academia than literary license. While I applaud all the folks who insist that B2B is like B2C because we’re marketing to people, it’s a sentiment that’s slightly misplaced. Both purchases are emotional—but the emotions are different. What if it fails?

B2B Marketing 80

B2B Marketing B2B Content Paid Search Agency 80

Tomorrow People

NOVEMBER 21, 2018

Traditionally seen as a trick deployed only in consumer marketing, savvy B2B marketers are learning how to track, measure and market to the customers’ emotions. Antonia Wade, head of content and campaign marketing at Thomson Reuters tells us how she rebuilt the marketing function, putting customer emotions at the center.

Planning 136

Planning B2B Thought Leadership Campaigns Thought Leadership 136

Act-On

APRIL 18, 2018

Understanding customer sentiment is critical to your marketing and organizational success. Learn about the role human emotion plays in a marketer’s work – from brand perception to decision-making to the creative.

Creativity 107

Creativity Marketing Brand Identity Branding 107

DivvyHQ

APRIL 19, 2021

Can AI equal human-generated marketing content? Well, not yet. The "machines" are still "learning". But they've come a long way, and in this post, Brock Stechman digs in to some of the latest developments and tech that may hit the mainstream in the coming years.

Content Marketing 126

Content Marketing Content Marketing Generation 126

Vision Edge Marketing

MARCH 26, 2024

Two of note are reducing human connection and the limitations in emotional intelligence. Lack of Emotional Intelligence : While technology excels in data processing, it often falls short of grasping the nuances of human emotions. Research has found a relationship between emotional intelligence and loyalty.

B2B 242

B2B Customer Satisfaction Interactive Marketing Loyalty 242

Hubspot

AUGUST 20, 2018

This is only a glimpse of how effective emotional marketing can be — for both brands and consumers. In such a busy marketing world, how can you make sure your company stands out? Here’s how: By tapping into another major component of the consumer’s attention span and purchase decision — emotion. Right now, it’s 8:30 a.m.

Paid Search Agency 78

Paid Search Agency Viral Marketing Marketing & Strategy Loyalty 78

Marketing Insider Group

MARCH 21, 2023

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective.

Marketing Agencies 2 293

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

BOP Design

NOVEMBER 11, 2019

Studies have demonstrated that emotion is more effective than logic when it comes to advertising and marketing (Source: Neil Patel ). The unconscious part of the decision is emotion-based – and it’s also the immediate first response. Decisions Are Emotion-Based. Know Your Audience & Understand Their Emotions.

B2B Marketing 49

B2B Marketing B2B Buyer Personas Paid Search Agency 49

Marketing Insider Group

MARCH 2, 2023

“Marketing is no longer about the stuff that you make but about the stories you tell.” – Seth Godin Brand Storytelling has been an integral part of human communication since the beginning of time. It’s no wonder that storytelling has become an essential tool for marketers looking to build strong relationships with their audience.

Storytelling 222

Storytelling Brand Identity Branding Paid Search Agency 222

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. You can use action words in content marketing by using active voice and placing action words strategically. Showing value and evoking emotion are two ways to use action words most effectively.

Content Marketing 343

Content Marketing Lead Scoring Lead Ranking Content 343

Marketing Insider Group

SEPTEMBER 12, 2023

But, they are playing a significant role in the future of content marketing. In fact, 52% of business leaders have already implemented AI content generation tools into their content marketing strategies, and 64.7% In this article, we’re unveiling our tried-and-true formula for harmonizing AI and content marketing.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

DivvyHQ

APRIL 9, 2020

We talk a lot about leveraging content marketing to fulfill the informational needs of consumers. But what about their emotional needs? After all, emotion is what truly drives people to engage and buy. Here's how to infuse more emotion and empathy into your content.

Content Marketing 52

Content Marketing Content Fulfillment Planning 52

DivvyHQ

APRIL 9, 2020

We talk a lot about leveraging content marketing to fulfill the informational needs of consumers. But what about their emotional needs? After all, emotion is what truly drives people to engage and buy. Here's how to infuse more emotion and empathy into your content.

Content Marketing 52

Content Marketing Content Fulfillment Planning 52

Vision Edge Marketing

MARCH 19, 2024

While AI can process vast amounts of data and generate highly sophisticated outputs, human creativity is driven by emotions and experiences that no machine can replicate. Diverse influences, experiences, and emotions are assembled together to inspire creativity. One thing they agree on is that emotional intelligence fuels creativity.

Marketing AI 217

Marketing AI Ethics Creativity Marketing Automation Services 217

Marketing Insider Group

AUGUST 30, 2021

Are you using empathy in your marketing ? Because marketing isn’t something you do to people; it’s something you do with people. The problem with modern sales and marketing. I see with marketing (and sales) this: we get clinical and treat our customers as objects to convert rather than people who need help.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Webbiquity

JANUARY 16, 2024

Stuck on how to make your B2B marketing videos stand out ? In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Guest post by Jean-Christophe Bouglé. No worries!

Creativity 175

Creativity Work Management Video Marketing B2B Marketing 175

Convince & Convert

MARCH 16, 2015

Rachel Truair , Chief of Staff, and Caitlin Moore, Content Marketing Specialist, are in Texas where the company is based. You would think that, given its furry clients, PetRelocation could just market themselves by posting cute pictures of puppies and kittens and call it a day, but Rachel says that’s not the case.

Work Management 136

Work Management Marketing Management Automation Content Marketing 136

SmartBug Media

MARCH 1, 2019

In fact, a recent study proved that having strong emotional intelligence (EQ) increases your chances of success more than having a high IQ. As a content marketer who has worked from home every day for the past year (a huge EQ challenge), I hope I can pass on some of what I’ve learned about EQ to help you become a better employee.

Content Marketing 80

Content Marketing Work Management Content Correlation 80

Marketing Insider Group

NOVEMBER 19, 2013

I have always believed that B2B Marketing is personal. And that brands need to connect with buyers on a personal, emotional and human level. Now the CEB is helping to explain what we can do with the realization that promotional marketing and solution selling are dead with their report “ From Promotion To Emotion.”

Promotion 100

Promotion Personalization Marketing & Strategy Differentiation 100

Kapost

APRIL 13, 2018

We use both our rational and emotional brains. The post How to Appeal to Emotion in Your B2B Marketing Campaigns appeared first on Kapost Content Marketing Blog. Whether we’re buying software or food at the grocery store, we give our purchases careful consideration. Is this purchase.

B2B Marketing 80

B2B Marketing Campaigns B2B Purchase 80

Marketing Insider Group

DECEMBER 19, 2022

Emotional headlines are one of the most powerful marketing tools. A correctly-used emotional headline will make an immediate impression on readers and spark interest in your content. Reaching your audience and optimizing your content for conversion is as easy as understanding how to use emotional headlines. Key Takeaways.

Copywriting 270

Copywriting Click Rate Urgency Marketing Lead Scoring 270

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. For any marketing professionals to maximize the impact of their efforts, they must understand the differences between these two marketing strategies, and when to apply practices from each.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create content targeted to your new market segments.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

The Forward Observer

APRIL 19, 2024

It didn’t matter if they were perceived as optimists or pessimists, logical or emotional, introverted or extraverted, jovial or stoic – they were all unsold on what it meant to sell and unsold on who people expected them to be. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

Paid Search Agency 169

Paid Search Agency Advertising Agencies Click Rate Amazon 169

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. According to a recent report, 83% of professional marketers believe that creating video content is more important now than ever. Now is the time to become an expert on creating video content.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing?

Course 332

Course Content Marketing Planning Best Practices 332

Writing on the Web

OCTOBER 28, 2011

This is what you need to do whenever you write any content designed to market your products and services. Attention, emotions, memory. Neuroscientists are now showing that the two most important elements of persuasion are emotional engagement and memory. Emotional Engagement. Emotions also come and go over time.

Content Marketing 100

Content Marketing Content Trigger Marketing Marketing 100

Spiralytics

FEBRUARY 23, 2020

Using emotion to persuade people is not a new practice. In fact, the great Greek philosopher identified emotion as one of the three techniques to appeal to and persuade the audience. It’s been done since the time of Aristotle and maybe even before that.

Practices 118

Practices Marketing & Strategy Marketing Marketing Strategy 118

Writing on the Web

DECEMBER 7, 2010

If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. Memory formation happens in two ways: A new memory is formed when it hits the amygdala and makes an emotional connection. At some point, something was important enough because it was emotional. Tweet This!

Digg 100

Digg Trigger Marketing Buzz Blogger 100

Navigate the Channel

JUNE 5, 2018

However, the concept of relationship marketing has found its way into the B2B market. Let’s take a look at whether emotional marketing should play a part in the B2B landscape. Let’s take a look at whether emotional marketing should play a part in the B2B landscape. What does this mean?

B2B Marketing 56

B2B Marketing Advertising Agencies B2B Buying Cycle 56

Valasys

JULY 29, 2019

Emotional Analytics (EA) software collects data on how a buyer persona communicates verbally & non-verbally (i.e. The technology is also called Emotional Analytics & provides insights about how a customer perceives a product. ” How to use Emotional Analytics for Businesses. .” Introduction.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Marketing Insider Group

MARCH 17, 2021

“Is content marketing the right choice for my business?” Content marketing isn’t just one of those trends that come and go in the marketing world. It’s an essential ingredient in marketing success in the digital universe. After all, it appears on a content marketing agency’s blog, right? you might wonder.

Content Marketing 296

Content Marketing Paid Search Agency Advertising Agencies Business 296