Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Paid Search Agency 119

Paid Search Agency Marketing Attribution Top of Funnel Companies 119

Thinkers360

MARCH 8, 2024

We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Kelly Hoey J Kelly Hoey Contact J.

B2B Thought Leadership 126

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 126

Thinkers360

MARCH 1, 2024

We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! 20 Rob Tiffany Digital Insights Contact Rob Tiffany Score: 39.25 17 Michael Fulton Vernovis Contact Michael Fulton Score: 42.33 24 Jeff Daniels, Ph.D.

Education 127

Education B2B Thought Leadership Thought Leadership Lead Scoring 127

Liveintent

DECEMBER 13, 2022

While these businesses aren’t traditional publishers, they’ve identified a tremendous opportunity in their audience and rich troves of first-party data and are charging full steam ahead. There’s tremendous uncertainty in today’s digital landscape. The power of email newsletters. Control your destiny.

Spending 114

Spending Ads Advertising Agencies eCommerce 114

Thinkers360

MARCH 8, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Nadia Vincent, MBA Digital Transformation Leaders Contact M. Brian Reid Score: 68.81

B2B Thought Leadership 124

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 124

Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Thinkers360

MARCH 22, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 3 Julie Savarino Contact Julie Savarino Score: 77.19 4 Patrick J. McKenna McKenna Associates Inc Contact Patrick J.

B2B Thought Leadership 104

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 104

Liveintent

NOVEMBER 2, 2020

Small publishers are seeing historic increases in traffic during the COVID-19 pandemic – and it’s no secret why. ” At the same time, these publishers are reporting a 30–50% decline in ad revenue. . ” At the same time, these publishers are reporting a 30–50% decline in ad revenue. Let’s take a look.

Traffic 124

Traffic Paid Search Agency Advertising Agencies Cost Per Thousand 124

Thinkers360

FEBRUARY 16, 2024

We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! 35 Sarah Scudder Marketing Maven Contact Sarah Scudder Score: 33.98 40 Peggy Smedley Specialty Publishing Media Contact Peggy Smedley Score: 32.98

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Thinkers360

APRIL 14, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 32 Timothy Snow Snow Digital PR Contact Timothy Snow Score: 32.93 Terry Earthwind Nichols Score: 37.19

B2B Thought Leadership 77

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 77

Thinkers360

APRIL 7, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today !

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

Liveintent

NOVEMBER 11, 2020

Before the pandemic, programmatic advertising was seeing double-digit growth as publishers sought to monetize content and advertisers needed to reach targeted audiences at scale. Then COVID-19 shook the world, causing marketers to rethink their advertising strategies – including how they approach programmatic.

Advertising Agencies 124

Advertising Agencies Advertisements Advertising Ad Exchange 124

Liveintent

SEPTEMBER 7, 2021

A retail media network is a proprietary advertising platform launched by a retailer, enabling advertising on their websites, apps, email newsletters, and other digital properties. This approach enables Target to grow its first-party data and further understand its customers. Like publishers, retailers have their own audiences.

Ideal Customer Profiles 125

Ideal Customer Profiles Media Advertising Agencies Mobile Advertising 125

Thinkers360

MARCH 16, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! 38 Jeff Stollman Rocky Mountain Technical Marketing, Inc. Campbell, CBCP, CPP® Score: 31.39

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

Liveintent

DECEMBER 21, 2022

Google delayed third-party cookie deprecation yet again, presenting publishers with additional runway to better prepare their business operations for the tremendous disruption that awaits. While Google certainly can delay once again, publishers mustn’t sit idly by. 1 – Collect and activate first-party data.

Advertising Agencies 62

Advertising Agencies Custom Publishing Newsletter Acquisitions 62

Liveintent

MAY 3, 2022

Publishers know they need to collect first-party data from their audiences — no more relying on third-party cookies or losing valuable insights to walled gardens. So, now that publishers are plugging into the power of first-party data, the question becomes: How exactly can they use that data to drive revenue and engagement?

Advertising Agencies 62

Advertising Agencies Privacy Protection Custom Publishing Newsletter 62

Liveintent

FEBRUARY 22, 2022

Of course, it’s not enough that Google has decided to do away with third-party cookies; Apple has also changed the terrain of the digital landscape with its Mail Privacy Protection (MPP). So what is MPP, and how does it affect publisher direct-sold deals? Take a look at the links that your audiences are checking out.

Privacy Protection 71

Privacy Protection Privacy Cost Per Thousand CPM 71

Thinkers360

APRIL 7, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers, analysts and influencers worldwide – Explore membership today ! Thinkers360: Tell us a bit about your background and areas of expertise.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

seo.co

NOVEMBER 16, 2020

Website Monetization – Table of Contents. + Sell Digital Products. + Blogging + Affiliate Marketing. + Publish Sponsored Content. + But here’s the deal: Monetizing a website isn’t akin to picking six numbers and hoping that the little “lotto ball machine” magically spits out the correct combination.

Marketing Websites 78

Marketing Websites Digital Asset Management Mobile Advertising Advertising Agencies 78

Thinkers360

MARCH 15, 2024

We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! International Keynote Speaker Quiñones & Partners Group S.A.

B2B Thought Leadership 61

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 61

Martech

OCTOBER 15, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, thank you for paying closer attention to my purchases and intent. DoubleVerify launches contextual tool for publishers . Thanks in advance. Chris Wood, Editor.

Paid Search Agency 86

Paid Search Agency Advertising Agencies Privacy Touchpoints 86

Thinkers360

FEBRUARY 23, 2024

We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! 35 Charles Araujo The Digital Experience Report Contact Charles Araujo Score: 32.98 29 Karl A L Smith Agile World ® Contact Karl A L Smith Score: 33.58

B2B Thought Leadership 61

B2B Thought Leadership Design Thought Leadership Lead Scoring 61

ClickZ

JULY 8, 2020

A mobile-first approach will become table stakes in creating convenient and safe environments for customers to engage with brands. Marketers that leverage consumers insights to create personalized content experiences and one-to-one relationships with their customers will be the big winners from a brand loyalty perspective.

Mobile Advertising 127

Mobile Advertising Advertising Agencies Budget Programs eCommerce 127

Martech Advisor

NOVEMBER 27, 2019

As holiday season dawns upon the marketers, Smriti Kataria, Vice President Marketing, Near, shares tips with marketers to win the heart of customers and talks about how they increase the revenue by using data. Expand Your Marketing Reach. The holiday season is almost here. He then makes a list and checks it twice.

Merchandising 62

Merchandising Custom Publishing Acquisitions Conversion Rate 62

Sales Engine

JANUARY 25, 2016

How to Dominate Your Market With Content from SalesEngine 1. Most of us understand that the world of marketing has changed—B2B has gone digital. As marketers tried to get the most out of this new digital world they re-discovered the importance of content. So what does this have to do with content marketing?

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Thinkers360

FEBRUARY 9, 2024

We specialize in B2B strategic marketing and B2B thought leadership marketing putting your brand in front of active B2B buyers worldwide – Explore membership today ! This includes direct links to their content published around the web such as articles, blogs, books, podcasts and speaking.

B2B Thought Leadership 52

B2B Thought Leadership Analytics Lead Scoring Lead Ranking 52

Liveintent

JULY 9, 2021

With third-party cookies are on their way out, publishers and advertisers are left to reinvent their strategies for targeting, addressability, and personalization. “If you’re a marketer or publisher, you should be asking, ‘How do I build my first-party data assets?'”

Work Management 71

Work Management Marketing Management Advertising Agencies Privacy 71

RebelMouse

SEPTEMBER 16, 2020

The pandemic is far from over, but publishers and marketers are beginning to sift through the aftershocks of what COVID-19 has done to the web. The negative impact on online industries left marketing teams scrambling to figure out how to do more with less. Optimizing Organic SEO.

Paid Search Agency 52

Paid Search Agency Planning Advertising Agencies Custom Publishing 52

RebelMouse

SEPTEMBER 16, 2020

The pandemic is far from over, but publishers and marketers are beginning to sift through the aftershocks of what COVID-19 has done to the web. The negative impact on online industries left marketing teams scrambling to figure out how to do more with less. unparalleled importance of building trust. Optimizing Organic SEO.

Paid Search Agency 52

Paid Search Agency Planning Advertising Agencies Custom Publishing 52

ConvertKit

MARCH 24, 2021

Like most digital products, there’s no set standard for how much to charge for a premium newsletter. ConvertKit Commerce is ready-made to help you sell digital products. If you don’t have enough subscribers right now to sustain a paid newsletter there are other ways to monetize , like with a small ebook or online workshop.

Newsletter 141

Newsletter Pricing Price Churn Rate 141

readwrite

DECEMBER 17, 2021

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. The more accurately marketers understand trends, the more chances they have to beat the competition. of all digital display ad spend by the end of 2021.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

illumin

OCTOBER 20, 2023

Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. Contextual targeting vs. behavioral targeting Contextual targeting and behavioral targeting are two popular strategies in the world of digital advertising.

Advertisements 52

Advertisements Advertising Marketing AI Privacy 52

Liveintent

SEPTEMBER 14, 2021

To understand how advertisers are preparing for and adapting to changes in identity within the digital landscape, LiveIntent conducted a study in partnership with Advertiser Perceptions. Most agree that advertisers and publishers have a primary responsibility for finding alternatives to third-party cookies.

Advertising Agencies 71

Advertising Agencies Advertisements Advertising Work Management 71

RebelMouse

DECEMBER 17, 2020

In today's competitive digital environment, acquiring customers is half the battle. Our partnership has made it easy for publishers to leverage Pushnami's modern push notifications to secure new audiences and create repeat engagement with established followers. It's estimated that just a 2% increase in customer retention is the.

Loyalty 52

Loyalty Traffic Industry CMS Ad Building 52

RebelMouse

DECEMBER 17, 2020

In today's competitive digital environment, acquiring customers is half the battle. Our partnership has made it easy for publishers to leverage Pushnami's modern push notifications to secure new audiences and create repeat engagement with established followers. Why Do Push Notifications Matter? Where Can I Learn More?

Loyalty 52

Loyalty Traffic Industry CMS Ad Building 52

RebelMouse

MARCH 25, 2019

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? But let's take this question a step further: If you can't monetize your content to generate the support it needs, how do you create quality content in the first place?

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Work Management 40

RebelMouse

MARCH 25, 2019

In order to define distributive publishing, we have to ask the following question: If you have quality content, but nobody sees it, does it even exist? But let's take this question a step further: If you can't monetize your content to generate the support it needs, how do you create quality content in the first place?

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Work Management 40