Oktopost

OCTOBER 14, 2020

Helping to grow over 70 start-ups, co-founder twins Stefanie Amini and Melanie Amini focus the mission of their marketing agency, Gossip Media , on growth and digital marketing for start-ups and larger companies. Stefanie, on the other hand, is the expert in developing and executing marketing strategies for start-ups.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Social Media B2B Marketing 136

Martech

MARCH 1, 2023

Marketers should know that — for FTC enforcement purposes — false or unsubstantiated claims about a product’s efficacy are our bread and butter.” Even Google’s bungled announcement for Bard, its own AI-powered chatbot, hasn’t cooled things down. But one thing is for sure: it’s a marketing term. Right now it’s a hot one.

Marketing AI 102

Marketing AI Paid Search Agency Companies Advertising Agencies 102

Brandpoint

JULY 11, 2022

As marketers, we’re always looking for ways to keep learning and to stay updated on trends – after all, evolution is the name of the game! We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

SmartBug Media

DECEMBER 3, 2021

Throughout my career, I have worked both brand-side and agency-side in office settings, ranging in structure from those with traditional Monday through Friday workweeks to more hybrid flexible arrangements, with part of the week in an office and part of the week from home. Working at a Remote Agency and the Shift to Parenthood.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Work Management 98

Webbiquity

MAY 4, 2021

That’s the essential insight behind influencer marketing, which began to really take off in late 2015. Marketers started making efforts to identify the most influential people online in their market space, reach out to those individuals, and build business relationships. More will turn to Google. The Discussion. Welcome, James!

Work Management 287

Work Management Marketing Management Paid Search Agency Peer-to-peer 287

Canadian Marketing Association

NOVEMBER 30, 2018

Canada’s top marketing talent was celebrated by a sold-out crowd of more than 1,200 people at this year’s Awards Show & Gala with a record 500+ entries across seven disciplines and nine categories, plus five special awards. The evening culminated with the presentation of the Marketer of the Year and Best of the Best awards.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Advertising Benchmark Storytelling 48

Canadian Marketing Association

NOVEMBER 29, 2018

You need the cool adjacent one! You’d be hard pressed to find a brand that doesn’t want to be seen as contemporary and cool. The problem is this often leads to the folly pursuit of cool agencies – and not necessarily agencies that do cool work. Now, how cool is that.

Ad Agencies 48

Ad Agencies Storytelling Press Creativity 48

LeadsRX

FEBRUARY 21, 2021

I joined LeadsRx in August 2020 charged with leading and improving upon the processes and services our dedicated Customer Care Team was already providing to customers looking to optimize their ad spend and improve their marketing campaigns. I realize a lot of marketers struggle with analytics in general, and attribution specifically.

Marketing Attribution 88

Marketing Attribution Multi-Touch Attribution Paid Search Agency Work Management 88

Outgrow

NOVEMBER 1, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Brendan Hufford for our monthly podcast – ‘ Marketer of the Month ’! Why traditional B2B marketing attribution is broken and what you can do about it. Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co. Saksham Sharda: Cool.

Top of Funnel 52

Top of Funnel Marketing AI Marketing Funnels Advertising Agencies 52

Customer Experience Matrix

APRIL 11, 2016

My on-going research into marketing applications of artificial intelligence led me today to Magisto , which promises not merely to automatically create videos, but to do in a way that elicits a user-specified emotion. I mean, this is something for people who are both cool and lazy – sign me up! So don't fire your agency quite yet.

Marketing AI 120

Marketing AI Video Marketing Paid Search Agency Storytelling 120

Marketing Insider Group

JUNE 19, 2015

For CMOs (chief marketing officers), market intelligence about their consumer base is an exceedingly important part of developing positive customer relationships, increasing leads, and creating a life-long customer base. What is Market Intelligence? What is Market Intelligence? Gathering Competitive Intelligence.

Work Management 100

Work Management Advertising Agencies Marketing Management Planning 100

Sharpspring

JUNE 3, 2021

One of the most common questions I get from clients and other agency founders: “Why would I spend time establishing my personal brand if all I need is to promote my business?”. People prefer to buy from people ” is one of them that has long turned into a marketing cliche (that’s not to say it isn’t true, though).

Personalization 129

Personalization SEO Brand Identity Branding 129

SmartBug Media

DECEMBER 27, 2021

Has your inbound marketing agency embraced the idea of Intelligent Inbound® marketing being about a “culture of experimentation”? All this is part of the unique alchemy for inbound marketing strategy success for one former CMO turned SaaS co-founder. Do I get to work with cool people? Can I add value?

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Vidyard

DECEMBER 10, 2019

Some of the brightest minds in B2B marketing have turned their attention to creating videos that inspire, thrill, educate, and yes, build pipeline and revenue. So without further adieu, here are some of the best examples of video marketing campaigns and programs from B2B in 2019! Put Your Videos to Work. Sign Up Free. ” Skype?

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Lake One

MARCH 19, 2019

I set out to build Lake One to be, in a lot of ways, the anti-agency. I thought about all the bad experiences I had as an in-house marketer working with consultants, freelancers, and agency partners and wanted to make sure to instill in the values of our team – the opposite of those bad feelings. Highly Productive.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management Ad Agencies 40

Content Marketing Institute

AUGUST 7, 2018

Well, the presenters at Content Marketing World want to help. They’re sharing the best questions they’ve been asked about content marketing. What is content marketing? We have to evangelize and educate the organization on how our content marketing efforts are helping drive the business. Does content marketing work?

Content Marketing 108

Content Marketing Advertising Agencies Paid Search Agency Work Management 108

Hubspot

JANUARY 21, 2019

Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing? Global Marketing Strategies.

Marketing Strategy 101

Marketing Strategy Marketing & Strategy Paid Search Agency Work Management 101

nDash

NOVEMBER 30, 2020

Business writers are incredible at taking on your company’s voice – whether that is for the consumer, executive office, or your internal staff. Additionally, they are great at writing across a variety of topics – marketing, ecommerce, reputation management, leadership and development, and much more. Social media marketing

Marketing Budget 64

Marketing Budget Marketing Budget Creation Budget Programs Work Management 64

Content Marketing Institute

MAY 23, 2018

HANDPICKED RELATED CONTENT: 7 Apps and Tools Obsessed by Content Marketers. HANDPICKED RELATED CONTENT: 7 Powerful Tools to Automate Tedious Content Marketing Tasks. Trevor Young, founding partner and principal consultant, Zoetic Agency.@LumenFive Cover image by Joseph Kalinowski/Content Marketing Institute. via @arniek.

Marketing AI 104

Marketing AI Tools Planning Advertising Agencies 104

ClearVoice

JANUARY 24, 2019

However, Alan Philips , one of the most successful Chief Branding Officers and blue-sky brand marketers of this generation, believes that the future-looking economy is defined by different parameters — and his theory empowers creatives much more. Or is it a sub-category of marketing? There is not a degree program, correct?

Creativity 75

Creativity Brand Identity Branding Ad brokers 75

Adobe Experience Cloud Blog

MARCH 7, 2017

Author: Rick Siegfried Attending Marketing Nation Summit is almost a rite of passage. Have you really experienced digital marketing if you haven’t attended Summit? I’m not going to say you haven’t, but there really is only one industry event for anyone that’s marketing in this transformational age.

Advertising Agencies 117

Advertising Agencies Marketo Gartner Paid Search Agency 117

Martech

JULY 30, 2021

We’re seeing a lot of change, not just in email marketing but in the broader marketing industry. I did that when I left the corporate world to start an email agency. How will you balance the needs of a hybrid team, where some are in the office, some are 100% remote and others are a mix? I haven’t looked back.

Work Management 131

Work Management Paid Search Agency Marketing Management SMS 131

Outgrow

AUGUST 13, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Tim Soulo for our monthly podcast – ‘ Marketer of the Month ’! How to gain traction as a B2B marketer. Marketing to marketers : putting oneself in the shoes of the client. Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co.

Paid Content 52

Paid Content CMO Paid Search Agency Advertising Agencies 52

Marketing Insider Group

SEPTEMBER 15, 2020

Considering that most of the content consumption occurring on our platform is being initiated by by a balanced mix Financial, IT , HR, Sales and Marketing professionals, seeing the sudden flurry of Legal activity reminded us of two things: COVID-19 was changing everything. The audience is forever evolving. All of this made me curious.

Work Management 217

Work Management Content Marketing Management Paper 217

Outgrow

DECEMBER 27, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Jen Spencer for our monthly podcast – ‘ Marketer of the Month ’! Leveraging the power of ecosystem-driven marketing. Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co. Future applicability of cloud-based SaaS. About our host: .

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Work Management 52

ClearVoice

MAY 14, 2021

What is marketing automation? Marketing automation allows you to use software or apps to automatically process and personalize marketing activities. When you’ve done the research and are ready to ongoingly fine-tune your channels you are organized and prepared to start marketing automation. Balance above all.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Planning 52

Outgrow

MAY 16, 2023

Welcome to the Marketer Of The Month blog! We recently interviewed Alex Mackrill for our monthly podcast – ‘ Marketer of the Month ’! Common content marketing mistakes: focusing on irrelevant topics and using sales-driven calls to action too early 3. Welcome to another episode of Outgrow’s Marketer of the Month.

Top of Funnel 52

Top of Funnel Marketing AI Email Marketing Work Management 52

SmartBug Media

FEBRUARY 24, 2022

SmartBug has been holding Zoom happy hours before it was cool (or necessary)! We also have team- and department-specific meetups so you can spend time with people who relate to your daily agency life successes and challenges. As for those who love morning brews? Encourage safe meetups IRL. Do the corporate traditions—but better.

Work Management 98

Work Management Ad Building Tips Peer-to-peer 98

Customer Experience Matrix

APRIL 2, 2015

I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. What stood out was that the smoothest deployment happened when the creative and technical work was done by two independent agencies.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Content Standard

MARCH 20, 2018

A documented content marketing strategy is what separates the most successful content marketing programs from the banal rest. Upon hearing this, many marketers today breathe a deep sigh of relief. Here’s where successful marketers realize that crafting the plan is the (comparatively) easy part. and failure.

Enterprise Management 76

Enterprise Management Work Management Marketing Strategy Marketing & Strategy 76

ClearVoice

JUNE 17, 2019

Content marketing might just be the sweet spot. We take a peek into the history and current state of content marketing, how it’s perceived, and the reality of the role. What is content marketing. to the cryptic… “Content marketing is all the marketing that’s left.” — Seth Godin.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Convince & Convert

MARCH 25, 2015

As any experienced marketer knows, nearly all of this traffic is represented by people who take a quick glance at a link and then never come back again. That’s a nice sound bite, but frankly a lousy marketing strategy. These motivations present an extraordinary shock to the way we think about marketing. It helps others.

Traffic 168

Traffic Ad Building Paid Search Agency Advertising Agencies 168

SmartBug Media

JANUARY 12, 2022

If you’re anything like me, the thought of spending your entire (working) life in an office every day from 9-5 makes you cringe. It’s hard not to humble brag about SmartBug when it comes to remote work because, well, we were remote before it was cool. Working at a remote agency has changed my life for the better.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Planning 52

ClearVoice

NOVEMBER 6, 2020

On my journey from cubicle to office to home office, I further learned to hone my skills and to really prize my overall professional proficiency. But the workflow in an office differs from that of a freelancer. We have loads of tips from long-time teamlancers on how to balance projects while keeping your cool.

Work Management 89

Work Management Marketing Management Skype Multi-Channel 89

Heinz Marketing

SEPTEMBER 7, 2020

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 87

Top of Funnel B2B Thought Leadership Thought Leadership Work Management 87

Versium

JUNE 12, 2018

Maker of automated predictive marketing solutions bolsters executive team with new VP of Sales and VP of Engineering, expects to double employee headcount by end of year. Sherman was previously the chief marketing officer at Point Inside and headed Amazon’s highly successful “Selling on Amazon” third party retailer program.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking Disintermediation 40

ClearVoice

APRIL 27, 2020

It’s the process by which talent can generate content using their own devices to record themselves inside their home or office — while being directed by a remote producer, director or team of collaborators. . Have a peek at our Live Video Playbook for Marketers. . Give sound advice. Biscuit Filmworks.

Video Marketing 105

Video Marketing Skype Budget Programs Lock-In 105