Marketing Insider Group

AUGUST 1, 2023

Learning about your audience to connect with them effectively requires extensive research. With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience. That way, you can harness the true marketing potential of AI. But note that AI is still just a tool.

Marketing AI 228

Marketing AI Planning Marketing & Strategy Top of Funnel 228

Tony Zambito

JANUARY 11, 2022

Buyer insights and buyer personas act as a compass for business leaders in uncertain times. For businesses, this means understanding their buyers and customers is more critical than ever. For businesses, this means understanding their buyers and customers is more critical than ever. Do not believe the nonsense.

Buyer Personas 262

Buyer Personas Cross-Selling Act-On Research 262

Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. But marketers and sales teams know this isn’t always easy. Research finds that over half of organizations report higher-quality leads because they use personas. Create persona profiles.

Sales Cycle 231

Sales Cycle Practices Marketing Automation Services Buyer Personas 231

Marketing Insider Group

JANUARY 30, 2024

We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. We call it the ‘Understand Audiences (Buyers)’ framework. It’s the bread and butter of what we do here at Marketing Insider Group. This approach is changing the game.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Act-On

APRIL 26, 2024

In addition to marketing and sales, Suzy Balk, our Sr. Marketing Campaigns Manager, advises that product teams should be included in lead scoring. “If Marketing Automation Migration: Switching Platforms Made Easy Migrating your marketing automation platform doesn’t have to be difficult.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

Tony Zambito

MAY 4, 2011

Buyer Persona Development and the qualitative research methodology applied to creating buyer personas have proven to be an effective means for B2B organizations to reach a deeper understanding of their buyers.    Buyer persona development methodology is at its core a research methodology. 

Buyer Personas 100

Buyer Personas Research Ideal Customer Profiles Demand Generation Agencies 100

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create content targeted to your new market segments.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Tony Zambito

JANUARY 7, 2022

The word and the premise of empathy have become quite the buzzword in business and marketing. A must-have to connect with buyers and customers. When it comes to buyers and customers, this can be especially challenging. Especially so since the advent of and the ongoing COVID-19 pandemic.

Buyer Personas 221

Buyer Personas Research Analytics Marketing Report 221

sagefrog

APRIL 16, 2024

To the uninitiated, B2B marketing may appear to be a smattering of strategies and tactics coming together in an everything-but-the-kitchen-sink-style soup. The B2B buyer’s journey and buyer personas are critical aspects of this carefully constructed process. Why Are B2B Buyer Personas Important?

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Tony Zambito

MAY 12, 2021

Buyer Personalization Will Matter As The Balance Of Power Shifts To Buyers In A “New World Order” Of Buying. New technologies accelerating a change in how sellers interact with buyers. Buyers shifting to digital self-serve preferences will grow. A good reason your content marketing may fall on deaf ears.

Buyer Personas 221

Buyer Personas Marketing AI Personalization B2B Sales 221

Launch Marketing

MARCH 13, 2024

Reaching the right audiences with the right messages is fundamental for B2B marketing success. Without clear and consistent messaging, it can be a challenge to engage ideal buyers and highlight why your solution is the best one for them. One thing to especially focus on is the persona’s pain points.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Tony Zambito

MAY 5, 2021

Marketing Leaders Can Use 4 Approaches Involving Buyer Personas To Create A Brand Story Buyers Will Want To Read. Without researching and interviewing people about this moment in history and about Winston Churchill, such a terrific story could not come together. 2 – Goals Drive Their Pursuit.

Buyer Personas 198

Buyer Personas Storytelling Brand Identity Branding 198

The Forward Observer

DECEMBER 1, 2023

DISCOVER Questions® for Connections, Clarity & Control: The 10th Anniversary Edition by Deb Calvert About the Book Field research, interviews, and practical application + updates for communicating effectively in these turbulent times. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

Buyer Personas 169

Buyer Personas Barriers Click Rate Marketing & Strategy 169

Tony Zambito

JANUARY 13, 2022

The 20th Anniversary of Buyer Personas Survey To Help Determine Usefulness. The year 2021 marked the 20 th Anniversary of the concept of Buyer Persona being founded. The world is a completely different one than existed in 2001 when buyer personas were first introduced. It is hard to believe.

Buyer Personas 195

Buyer Personas Customer Surveys Advertising Agencies Paid Search Agency 195

Act-On

APRIL 26, 2024

Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. So let’s dive in — here’s what’s top-of-mind for these marketing leaders, along with some sage advice for their peers. Marketing — in this economy? Navigate ever-changing email privacy regulations.

Lead Ranking 130

Lead Ranking Marketing Automation Services Top of Funnel Paid Search Agency 130

Tony Zambito

MAY 7, 2021

Marketing and Sales Leaders Can Increase Their Value Through In-House Buyer Insights and Buyer Persona Development Capabilities. Since the origins of the buyer persona concept in 2001, buyers and their buying behaviors have always been in a constant state of change. Because buyers will have moved on.

Buyer Personas 220

Buyer Personas Allocation Paid Search Agency Advertising Agencies 220

Zoominfo

SEPTEMBER 30, 2020

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. Today, we have things like automation, data, and buyer personas to fall back on. And in order to achieve that, you need buyer personas. What Are Buyer Personas? And How Can They Help Marketers?

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

Tony Zambito

MAY 21, 2021

Gaining Buyers’ Attention Remains Number One Challenge For Marketing And Sales Leaders. Gaining buyers’ attention became that much harder during the pandemic. Becoming evident is that capturing buyers’ attention is the number one challenge facing B2B marketing and sales at this stage of the pandemic.

Buyer Personas 197

Buyer Personas Intent Signal B2B Sales Interactive Marketing 197

Tony Zambito

NOVEMBER 23, 2020

Buyer personas are archetypal representations of actual buyers that articulate insights into their goals. They help us to gain insights into how buyers pursue goals and the motivations behind these pursuits. They are based on qualitative ethnographic research over a period of time. Who Your Buyers Are Have Changed.

Buyer Personas 228

Buyer Personas Terms and Conditions Interactive Marketing B2B Sales 228

Marketing Insider Group

FEBRUARY 6, 2023

As marketers we know the importance of planning, executing, and measuring the results of campaigns. Skate to where the puck is going, not to where it has been” may be a rather overused quote, but it’s very in true in marketing. We are in the era of digital-first marketing.

B2B Thought Leadership 230

B2B Thought Leadership Lead Ranking B2B Marketing Planning 230

Tony Zambito

JANUARY 21, 2022

Many businesses today, in their marketing and sales operations, have an insatiable thirst for data and intelligence about their buyers and customers. Put forth in their quest to know more about buyers and customers. And user research and user personas were originated to convey human-centered insights about user behaviors.

Marketing AI 204

Marketing AI Buyer Personas Marketing & Strategy Act-On 204

Tony Zambito

APRIL 30, 2021

Marketing and Sales Leaders Must Build Core Competency of Understanding Buyer Persona Goals. When it comes to buyer goals, organizations today will need to get more specific about encoding understanding of buyer persona goals into their marketing and sales capabilities. .

Buyer Personas 176

Buyer Personas B2B Sales Organic Leads Profiling 176

Tony Zambito

JANUARY 6, 2022

Perhaps no “Why” question is more important to B2B or B2C leadership than this: Why do our buyers and customers buy? In my 20 years since founding the concept of buyer personas , I have seen leaders struggle to answer what seems to be, on the surface, a simple basic question. Be they B2B or B2C entities. . Simple it is not.

Buy 201

Buy Buyer Personas Leads Lead 201

Marketing Insider Group

APRIL 19, 2021

SaaS startups face several challenges when marketing their services to prospects. From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. That’s why SaaS companies win with content marketing. Use Your Data to Create Buyer Personas.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

Tony Zambito

JANUARY 26, 2022

Challenging Preconceived Notions About Buyers is a Two-Way Street. Over the course of many years and just a few years as well, business leaders and organizations can develop preconceived notions about buyers and customers. One way is to utilize a key aspect of buyer insights and buyer persona research that is qualitative in nature.

Buyer Personas 221

Buyer Personas Business Startups Validation 221

Tony Zambito

JANUARY 15, 2022

Lack of buyer insights and brand vision can doom growth strategies. This includes their interactions with buyers and customers. One is a lack of understanding about buyers and customers. Two voids that require buyer insights and growth-focused buyer personas. A brand vision that is buyer-focused.

Buyer Personas 147

Buyer Personas Marketing & Strategy Validation Paid Search Agency 147

Tony Zambito

NOVEMBER 21, 2020

And a multitude of industries and markets drastically affected. Without question, your buyer’s lives have changed. We have already seen acceleration towards digital trends in both consumer and B2B markets. From eCommerce proliferating in many consumer markets to digital commerce in complex B2B becoming more acceptable.

Buyer Personas 255

Buyer Personas B2B Sales Research eCommerce 255

Tony Zambito

DECEMBER 6, 2022

GTM Strategy Requires Deep Understanding of Buyers. On Thursday, December 8, I will be giving a 45-minute talk on the importance of understanding buyers today to meet GTM Strategy challenges in a post-pandemic world. Two supporters on the need for insights and the power of deeply understanding buyers. Challenges abound.

Marketing Analytics Tools 147

Marketing Analytics Tools Buyer Personas Marketing & Strategy Research 147

Tony Zambito

FEBRUARY 4, 2022

Business Leaders Must Adapt Buyer Insights Generation To Rapid Pace Of Change. What we have learned, in the past two years especially, is that buyers’ goals and behaviors are undergoing constant change. As are the way buyers are interacting and their choices of channels. One area is that of buyer insights.

Buyer Personas 219

Buyer Personas Correlation Fulfillment Analysis 219

Tony Zambito

OCTOBER 12, 2020

Before the turn of the new millennium in 2000, it was downright unthinkable in B2B that the model of sales representative and buyer interaction would ever change. Consider this, in an Accenture survey three years ago, only 12% of B2B buyers even wanted to meet with a sales representative. It is bleeding over into B2B.

Buyer Personas 310

Buyer Personas B2B Amazon Fulfillment 310

Tony Zambito

APRIL 28, 2021

The sell-side of the seller-buyer equation has been flipped upside down. Marketing is producing new forms of digital content at 5 to 10 times the volume they did pre-pandemic. All of these efforts designed to reach and gain the attention of buyers. All of these efforts designed to reach and gain the attention of buyers.

Buyer Personas 208

Buyer Personas Planning Interactive Marketing Network Marketing 208

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Personalization is over-rated.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Focus on the Buyer.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Tony Zambito

MAY 14, 2021

Marketing and Sales Leaders Need To Know The Difference Between Bad Versus Good Buyer Personas To Achieve Growth. Not all buyer personas are created equally. Because if they are not created equally, meaning with proven research rigor and processes, we will wind up with a bunch of really bad buyer personas.

Buyer Personas 232

Buyer Personas Validation Deliverability Thought Leadership 232

Salesforce Marketing Cloud

OCTOBER 31, 2023

If you sell a product without attracting the right buyers and demonstrating how it meets their needs, it may just sit on the shelf. Meanwhile, a competitor does their research, knows what buyers want, and delivers it. What you’ll learn: What is a go-to-market strategy? Why is a go-to-market strategy important?

Work Management 119

Work Management Marketing Management Marketing Strategy Marketing & Strategy 119

Act-On

SEPTEMBER 25, 2023

Marketing and sales teams are famously frenemies. Sales and marketing alignment is no small task, but it’s not a mystery. Real or imagined cultural clashes (“Marketers are mired in process and research.” Sales and Marketing Best Practices: Why Work Together?

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

Tony Zambito

JANUARY 20, 2022

The critical skill of interpreting buyer insights is needed to achieve actionable outcomes. Specifically, a lack of insights into their buyers and customers. The lack of buyer insights is consistently identified as a top challenge in any of the numerous C-Suite surveying as well. . Many of you know the feeling.

Buyer Personas 147

Buyer Personas Press Advertising Mediums Customer Surveys 147