Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. Calendars can also help streamline collaboration and track marketing performance. Let’s dig into the purpose of a content calendar, the role it plays in content marketing and how to create an effective content calendar.

Content 82

Content Work Management Ad Frequency Marketing Management 82

BenchmarkONE

DECEMBER 30, 2020

But newsletters have a ton of utility, especially for small businesses looking to make a big impact without the advantages of a big budget. Among B2B marketers, 40 percent say that email newsletters are critical to their success , and a whopping 79 percent find newsletters to be the most successful channel for distributing content.

Newsletter 105

Newsletter Marketing Automation Services Top of Funnel Click Rate 105

Convince & Convert

JANUARY 13, 2015

Arienne Holland is the Director of Marketing at Raven Tools—a marketing management reporting tool for marketers. As she likes to joke, she markets marketing software to marketers. Blog ideas go in, but sometimes content never comes out. Editorial workflows are notoriously diverse.

Content 160

Content Work Management Case Study Case Studies 160

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). I’ve never met a content marketer with only one goal. ” Evaluate new ideas by potential revenue.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. But guess what? Step 1: Write It Down. There is no point of reference over time.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

ClearVoice

FEBRUARY 13, 2023

More than anyone, businesses and writing professionals are asking, “Can ChatGPT and similar tools replace human writers?” This includes millions of blog posts, articles, forum threads, online newspapers, and other types of content. Features Templates Templates are Jasper’s building blocks. versus ClearVoice!

Marketing AI 52

Marketing AI Copywriting AIDA Template 52

KoMarketing Associates

JUNE 25, 2019

As marketing professionals, we tend to stick with what works because our attention is always split between multiple projects and responsibilities. However, to stay competitive in digital marketing, we need to continue to try new strategies and research the latest trends to find more things that work for our clients or organization.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

APRIL 23, 2019

According to marketing expert Jeff Bullas , 93 percent of B2B buyers think businesses should have social media profiles and 81 percent of B2B companies have some sort of profile or account on social media. Start by looking at your company-level marketing personas if you have them. What Are Our Editorial Guidelines?

Paid Content 141

Paid Content Social Media Media B2B 141

Magisto

DECEMBER 12, 2019

Time to meet your new best friend – your complete social media content calendar guide for 2019-2020 filled with: content calendar template examples, weekly, monthly, and yearly holiday inspiration to help you kick-start your content strategy. . Need some help in the video marketing idea department? Already familiar?

Social Media 93

Social Media Media Template Content 93

Hubspot

JUNE 6, 2019

Love ‘em, hate ‘em, or can’t live without ‘em, they’re a reality of a marketer’s life. I’ve gathered some of the best examples around, along with some free templates to get you started. A milestone for a blog launch might be, “ Blog post draft due on 5/30. ”. In our blog post example, a task might be, “Edit blog post. ”.

Examples 95

Examples Verticals Budget Programs Template 95

Hubspot

APRIL 8, 2020

In the face of closures and shifting consumer behavior, businesses across the world have had to adapt to rapidly changing economic circumstances. What should we change about our strategy, and what can go on, business as usual? It can be hard to get a clear picture of how the market is changing in real time. About the Data.

Advertising Benchmark 101

Advertising Benchmark Planning Budget Programs Forecasting 101

Hubspot

APRIL 12, 2019

As a baseball player turned blogger, my blogging platform is just as important to me as my bat was to me. Similarly, when blogging eventually replaced baseball in my life, I discovered using a blogging platform I was comfortable with and liked enabled me to produce better work and, in turn, results. Best Blogging Platforms.

CMS Development 101

CMS Development Best Practices Lead Ranking Template 101

Hubspot

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

CoSchedule

SEPTEMBER 21, 2022

Did you know organized marketers are seven times more likely to report success than their peers? Here is where a communications calendar comes into the picture. Not sure how to create a communication calendar? We’ve also got a free communications calendar template for you — use it to hit the ground running.

Template 52

Template Enterprise Management Work Management Marketing Management 52

Marketing 261

MAY 25, 2017

From brainstorming to writing the first draft to design, edits, and publication, there are a lot of hands involved in getting an article blog-ready. Use an editorial calendar—or actually, something we think is even better—a system. Use an editorial calendar—or actually, something we think is even better—a system.

Top of Funnel 54

Top of Funnel Content Marketing Planning Enterprise Management 54

SmartBug Media

JUNE 30, 2020

Not bound by travel plans, busy calendars, and other accommodations necessary for physical events, virtual events are a great way to reach a wider attending audience at a lower expense. As with any inbound marketing campaign, establishing your goals for the virtual event will be key to mapping your strategy. Establish Goals.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Hubspot

APRIL 5, 2018

How to Market on Google. Use Google My Business (GMB) and claim free ad space for your business. In fact, there are numerous Google business tools in addition to its search engine that can be hugely valuable if you're a marketer. 17 Helpful Google Marketing Tools for Business. Google My Business.

Google 78

Google Adsense Tools Doubleclick 78

Magisto

DECEMBER 15, 2019

Time to meet your new best friend – your complete social media content calendar guide for 2019-2020 filled with: content calendar template examples, weekly, monthly, and yearly holiday inspiration to help you kick-start your content strategy. . Need some help in the video marketing idea department? Already familiar?

Social Media 52

Social Media Media Template Content 52

NuSpark Consulting

FEBRUARY 25, 2012

If you’re a content marketer, then you know the challenges you face. A sound content marketing plan is critical to the success of your lead generation efforts. Lack of internal process and plan to implement a content marketing strategy. Get Sales and Marketing together and look at your pipeline. Blog Editorial Calendar.

Lead Generation 100

Lead Generation Template Top of Funnel Planning 100

SnapApp

FEBRUARY 21, 2018

Guest post by Dario Supan, content strategist and editor at Point Visible , a digital marketing agency. When he isn't neck deep in outreach projects and editorial calendars, you will most likely find him in the design chair, tweaking custom graphics for blog posts. . Marketing is and will always be a dynamic field.

Work Management 98

Work Management Advertising Agencies Marketing Management Skype 98

Sprout Social

FEBRUARY 17, 2017

Social media marketers have a plethora of productivity apps and platforms in their tool boxes. We discussed how social media marketers can get the most out of their business day, business goals and tips and tricks for increasing productivity. Managing Your Content Calendar. SproutChat. DSreBEhZ1k. SproutChat.

Product 52

Product Marketing Management Planning Marketing & Strategy 52

nDash

APRIL 27, 2021

One of the primary reasons your company needs a content strategy is to reduce content marketing challenges. Content strategies allow businesses to evaluate their customer’s needs, identify how they relate to the business’s needs, and develop processes for meeting them both. Increase repeat business.

Paid Search Agency 52

Paid Search Agency Lead Ranking Companies Marketing & Strategy 52

Hubspot

SEPTEMBER 12, 2019

That strategy, which was designed to fix a traffic plateau across the blog, increased our organic traffic by 25% year over year -- to eight million organic pageviews per month. As I said, our new SEO strategy launched our organic blog traffic to heights it had never been to before. Where that traffic is coming from is equally exciting.

Hubspot 74

Hubspot Traffic SERP Template 74

Convince & Convert

MARCH 31, 2015

The Convince & Convert Consulting division provides digital business counsel to some of the world’s largest brands. We particularly like the ability to assign multiple people to a particular task, and to create job templates that can be easily replicated (keynote speeches, for example, or the Social Pros podcast). I love them.

Tools 167

Tools Product Paid Search Agency Companies 167

Mailmunch

JULY 9, 2021

Email marketing is one of the most effective digital marketing channels. Unlike most of the other marketing vehicles, marketing emails, including editorial newsletters, are not subject to algorithm updates that can mess with your marketing campaigns. How to create an engaging editorial newsletter?

Newsletter 52

Newsletter Click Rate Curation Open Rate 52

Content Marketing Institute

SEPTEMBER 10, 2018

Editor’s note: Given that thousands of marketers succumb to conference overload every year, we thought it was the perfect time to bring back and update last year’s advice on how to overcome it. Your notebook is filled with ideas, notes, and doodles of possibilities for your content marketing program. Schedule time on calendar.

Conference 95

Conference Planning Budget Programs Content 95

Hinge Marketing

NOVEMBER 9, 2016

I talk to a lot of professional services executives about recruiting the right type of talent to support their marketing strategies. Even the simplest, most practical and straightforward marketing strategy can require several skills to pull it off — from writing to design to technical skills. Why is implementation so overwhelming?

Work Management 82

Work Management Marketing Management Marketing Automation Services Webinar Metrics 82

Pam Didner

NOVEMBER 5, 2020

In the B2B world, marketing creates tons of content. SEO-optimized content coupled with Google Search helps prospects and customers ‘learn’ about your products and services, which creates a big opportunity for marketers and sellers to ‘educate.’. But supporting sales by providing content as a marketing person can be tricky.

Paid Search Agency 75

Paid Search Agency Account Based Marketing Planning Content 75

Adobe Experience Cloud Blog

JUNE 20, 2016

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Hubspot

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. The 19 Best Content Marketing Tools in 2019.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77

Kapost

JANUARY 10, 2017

This makes their knowledge and insight even more essential than market research, and explains why internal content creation tips should be your best ally. Just as you craft a workflow to create content for marketing campaigns, develop a system to “mine” all the gold hidden in plain site. Tip #3: Develop an editorial board.

Organization 48

Organization Tips B2B Content 48

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. We hope this helps.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Adobe Experience Cloud Blog

MAY 6, 2014

Author: Dayna Rothman There are a lot of moving parts involved in creating the perfect content marketing plan. What are the elements of a well-run content marketing machine? That’s why we’ve created a handy (and interactive) template, our Content Marketing Tactical Plan —to help you put some structure behind your content plan.

Top of Funnel 48

Top of Funnel Planning Tactics Content Marketing 48

Hubspot

OCTOBER 28, 2020

As we reported in March, the initial impact was painful on businesses. But now, six months in, businesses appear to be adapting to the new normal. Inbound marketing strategies are working incredibly well, while outbound sales strategies are struggling. It's been over six months since COVID-19 was declared a global pandemic.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Canadian Marketing Association

APRIL 27, 2016

In our last two posts, Mei and I discussed why your organization needs content marketing and how to define your audience. So you have buy-in from the boss and you’ve developed a buyer persona to help you guide the themes for your content marketing plan. Look for gold in email correspondence. Ask your best customer.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing & Strategy 48

Golden Spiral

DECEMBER 6, 2018

Is a blog still important for B2B tech marketing in 2019? The evidence and statistics are overwhelming: it is the most important content tool for inbound marketing. 91% of B2B marketers say their company has a blog ( Content Marketing Institute ). We agreed with the data: blogging is important.

Paid Content 81

Paid Content Ad Frequency Marketing Budget Creation Budget Programs 81

Marketing Insider Group

SEPTEMBER 13, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. Using a template can guide your efforts so you can navigate through it. A content marketing strategy is the roadmap for all your content efforts.

Template 324

Template Marketing & Strategy Marketing Strategy Content Marketing 324