Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. However, I feel those changes will be dwarfed by generative AI’s impact on our industry.

Marketing AI 102

Marketing AI Training Generation Budget Programs 102

Martech

MAY 8, 2023

Generative AI has taken marketing by storm: 73% of B2B and B2C marketing executives say their companies are using it to help create text, images, videos or other content, according to a new survey. Artificial intelligence is not new to marketing technology. Nearly half (49%) say they rely on AI to produce final content.

Marketing AI 123

Marketing AI Tools Generation Lead Ranking 123

Marketri

JANUARY 29, 2024

I’ve written many blogs that explore how to use marketing to solve a business problem. With 2024 unofficially dubbed The Year of AI (at least on Wall Street), I find myself contemplating how this enabling technology can coexist with the human-centered marketing experience buyers crave today. It’s a real quandary for marketers.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Marketing Insider Group

AUGUST 5, 2020

When you hear the term “automation,” you typically associate it with the latest technology, AI, and computer data science. There is surprisingly a lot of controversy surrounding marketing automation from both marketers and consumers. However, automation is actually not that new. Increases Brand Recall. Improves Personalization.

Enterprise Management 349

Enterprise Management Automation Work Management Marketing Management 349

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. As the year goes on, more users and marketers will scramble to find alternatives. This means they’ll be shaking things up in how they market and handle consumer data privacy.

Marketing AI 126

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 126

Salesforce Marketing Cloud

DECEMBER 11, 2023

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. And now AI in email marketing is helping to boost results even more. AI is helping us in many ways, but it’s still in the early stage. How do we integrate AI into our strategy?

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Biznology

FEBRUARY 17, 2021

The market for Artificial intelligence (AI) solutions has grown 54% year over year in 2020 to a $22.6 Billion market size in the United States alone. No longer considered futuristic, AI is here to stay. AI is applicable to almost every business function. That’s AI too. There’s a chatbot for that.

Marketing AI 197

Marketing AI Small Business Marketing Work Management Budget Programs 197

Martech

APRIL 6, 2023

People can’t stop talking about ChatGPT, OpenAI and how AI will fundamentally change the world. Marketers everywhere are obsessing over the newly discovered power of AI. The AI will do it for you immediately and effortlessly. Telemarketing was replaced by SMS marketing. Not anymore.

Marketing AI 142

Marketing AI Marketing Analytics Tools Thought Leadership Ethics 142

Martech

APRIL 4, 2024

AI is a great deal for the companies that use it. Their conclusion: “OpenAI’s prices seem too low to recoup even part of their capital costs in a reasonable time given the volatile nature of the AI industry. However, it is so expensive to run that if subscriptions were priced to recoup costs users couldn’t afford it.

Marketing AI 64

Marketing AI Paid Content Marketing Management Forecasting 64

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Marketing AI 143

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 143

Bannersnack

DECEMBER 20, 2023

12 minutes read As we ride the wave of technological innovation, Artificial Intelligence is increasingly cementing its status as the unsung hero of the marketing realm, particularly when it comes to automation. The influence of AI in marketing is no joke, with market projections soaring to an impressive $107.5

Marketing Automation 52

Marketing Automation Automation Impressions Marketing 52

ClickZ

OCTOBER 9, 2020

30-second summary: The arrival of personalization and artificial intelligence-based technologies has vastly changed how marketers can achieve the ultimate customer experience, equipping them to better connect with their target audiences. Throughout history, the basic purpose of marketing hasn’t changed. AI: From hype to a rethink.

Marketing AI 145

Marketing AI Planning DemandBase Trust Marketing 145

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. ” If your last look at SEO blog writing best practices predates the panic of AI, you’re due for quite an update. Then, in late 2022 (probably thanks to AI), Google introduced a requirement for another E.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Digilant

FEBRUARY 28, 2024

The marketing industry has spilled a tremendous amount of ink discussing the ways in which artificial intelligence and machine learning are and will continue to change how marketers work, from brand strategy and creative ideation to media execution and attribution and measurement. Today, that’s how marketers are spending their time.

Marketing AI 59

Marketing AI Analytics Paid Search Agency Planning 59

Salesforce Marketing Cloud

JANUARY 2, 2024

What is new, though, is how accessible AI is. A better question might have been, “Can we even afford to find out?” Now, there’s been such an explosion of AI offerings that 94% of business leaders see AI as essential to their work. Meet your team Where will AI add value? A journey needs a destination.

Marketing AI 115

Marketing AI Work Management Marketing Management Terms and Conditions 115

Martech

OCTOBER 17, 2023

The mobile app market continues its rapid growth as consumers spend more time and money on apps than ever before, according to data.ai’s latest quarterly research. AI is here. This trend is likely to continue as AI technology becomes more sophisticated and affordable. Social apps: Instagram. Games: Monopoly GO.

Spending 118

Spending Marketing AI Mobile Advertising Mobile Marketing 118

Martech

FEBRUARY 22, 2023

Algorithms are at the heart of marketing and martech. Marketers rely on AI systems to provide neutral, reliable data. If it doesn’t, it can misdirect your marketing efforts. That’s one way bias gets into AI. What’s a marketer to do? We like to think of algorithms as sets of rules without bias or intent.

Marketing AI 104

Marketing AI Paid Search Agency Training Internet Marketing 104

Vision Edge Marketing

MARCH 12, 2024

The 2 nd Measure Phase: Time to Extract Actionable Insights Insights are the currency for making crucial decisions, such as what products to develop, what markets to enter, and what customers to pursue. Automation and AI-driven tools can assist in extracting actionable insights more efficiently.

Training 242

Training Work Management Paid Search Agency Analytics 242

Marketing Insider Group

NOVEMBER 12, 2019

Emerging technology including augmented reality and AI will continue to offer more opportunities for event planning. Augmented and virtual reality technology solutions are becoming more commonplace and affordable. Quick Takeaways. Brands must focus on highly personalized events and forging a personal connection with attendees.

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. Learn about B2B digital marketing strategies from our own expert, Ramsey Sanchez in this episode of The Marketing Blender Show.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

SocialPilot

JANUARY 9, 2024

Asking where AI is in social media is like asking where sprinkles are on a sundae – it is everywhere. With the growing ability of AI, its usability is also rising, and the domain of social media marketing is not untouched by it. The latest AI statistics proved that 31% of marketers use generative AI to make social media posts.

Marketing AI 90

Marketing AI Social Media Media Ethics 90

Biznology

FEBRUARY 27, 2018

So step one for avoiding being made redundant by robots and AIs: become management or start your own business. Maybe this makes me a bad human but I love apps, services, automated processes, and the burgeoning world of artificial intelligence (AI), robots, and robotics. While this is most of the time, it’s not all the time.

Marketing AI 208

Marketing AI PR Work Management Marketing Management 208

Salesforce Marketing Cloud

OCTOBER 18, 2023

Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. There are plenty of obstacles between you and good demand generation marketing, but fortunately also plenty of ways to conquer them. Well, it’s now reality – and something marketers need to do.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Demand Top of Funnel 111

Salesforce Marketing Cloud

DECEMBER 12, 2023

As more generative AI innovations become available, the question of what’s trustworthy becomes more acute. Salesforce Research & Insights recently conducted research that shows AI is more trusted and desirable when humans work in tandem with AI. It can be unpredictable, inaccurate, and at times can make things up.

Ad Building 119

Ad Building User-Generated Content Case Studies Fulfillment 119

Valasys

MARCH 28, 2024

28th March, New Jersey: Since innovativeness is the life blood of cryptocurrency market, and Artificial Intelligence (AI) is gradually becoming a strong contender in the Altcoin arena, it is necessary to highlight some of its impacts on it. Why AI in Crypto? The transactions are autonomous and human input is not necessitated.

Marketing AI 52

Marketing AI Validation Display Network Marketing 52

Martech

DECEMBER 29, 2023

In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers.

eCommerce 115

eCommerce Enterprise Management Paid Search Agency Marketing Management 115

Marketri

APRIL 17, 2024

I talk with a lot of CEOs of middle market businesses. And while every company is unique, I hear a common thread: Most aren’t satisfied with their marketing function. The more I meet with CEOs at prospective client companies, the more insight I gain about why they’re dissatisfied and what they want and need from marketing.

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

ClearVoice

OCTOBER 30, 2023

According to the Content Marketing Institute , Content marketing generates three times as many leads as traditional outbound marketing but costs 62 percent less. But how do you ensure to maximize the impact of your content marketing team? Reduced time to market A streamlined team is a fast team.

Work Management 95

Work Management Budget Programs Marketing Management Content Marketing 95

Martech

OCTOBER 9, 2023

Persuasion is at the heart of so much of what we do as marketers, no matter which channel we’re working in. As marketers, we can be most effective when we understand why we humans do what we do and use that information to help our customers make decisions others make on matters that concern us. This is a must.

Marketing AI 134

Marketing AI Marketing & Strategy eCommerce Banners 134

Hinge Marketing

MARCH 1, 2023

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. Content is still king… but is that reign coming to an end?

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

Salesforce Marketing Cloud

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. What you’ll learn: What is a go-to-market strategy? Why is a go-to-market strategy important? A go-to-market strategy is a step-by-step plan for introducing a new product to buyers.

Work Management 119

Work Management Marketing Management Marketing Strategy Marketing & Strategy 119

Only B2B

AUGUST 13, 2020

Account based marketing, traces its roots in 1990’s, when B2B and B2C companies startednoticing the need for personalized marketing. The evergreen mantra for personalized marketing is ‘advertising’. But today, with the help of technology and tools the marketing is way more channelized and shows some sophistication.

Account Based Marketing 144

Account Based Marketing Marketing AI ABM Advertising Agencies 144

Martech

MAY 22, 2023

.” Dig deeper: Three things ChatGPT needs which only you can provide Many marketers are using ChatGPT to write subject lines. I know you have a lot on your plate right now, but with AI poised to be a game-changer, you need a voice in implementing AI and its associated technologies. But don’t stop there. It’s not the end.

Marketing AI 111

Marketing AI RFP Vendors Planning 111

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Pam Didner

OCTOBER 4, 2022

I had the pleasure of talking to the Streamly team during Content Marketing World about my favorite topic: how to apply artificial intelligence (AI) to sales and marketing. For context, Streamly is Content Marketing World’s video streaming platform that showcases expert-led content.

Marketing AI 89

Marketing AI Allocation Work Management Marketing Automation Services 89

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Martech

JUNE 7, 2023

Undoubtedly, video is the most rapidly expanding and potent marketing medium globally. Every marketer must incorporate this channel into their strategy. That’s why there’s no excuse for marketers not to create and share video content. Embrace video as a primary marketing avenue. But it doesn’t stop there.

Marketing AI 98

Marketing AI Advertising Channels Video Marketing Youtube 98