Marketing Insider Group

JUNE 8, 2021

Is anybody successful with content marketing? Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. For anybody to be successful with content marketing, you must define success. There are certain must-haves for success in content marketing.

Content Marketing 282

Content Marketing Lead Scoring Lead Ranking Planning 282

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Most industries are in a state of content marketing saturation. Further, more data suggests B2B content marketers aren’t confident in their success.

B2B Marketing 281

B2B Marketing Content Marketing B2B Thought Leadership Planning 281

Martech

APRIL 29, 2024

Generative AI is rapidly transforming marketing, introducing new capabilities that disrupt how we work. Embracing AI is not just about technology but about managing change and enabling your teams to thrive in the evolving marketing environment. However, successful AI adoption requires more than just implementing new tools.

Marketing AI 69

Marketing AI Work Management Marketing Management Planning 69

Martech

MAY 17, 2023

In earlier parts of this series, I have covered two out of five interconnected points of a framework for designing a high-performing marketing organization : Proposition. How do you align and concentrate your creative marketing firm’s or in-house agency’s services with a focused vision, positioning strategy and value proposition?

Paid Search Agency 105

Paid Search Agency Work Management Marketing Management Advertising Agencies 105

Contently

DECEMBER 26, 2022

Content marketing ain’t easy… but isn’t that why it’s so valuable? Companies need content, and great content marketers know how to position it… at the right place, at the right time, and on the right channel. Measure Engagement to Assess Thought Leadership & Buyer Intent.

Lead Ranking 189

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 189

Hinge Marketing

MARCH 1, 2023

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. Content is still king… but is that reign coming to an end? No problem.

Service 124

Service Thought Leadership Differentiation High Quality Lead 124

BOP Design

JANUARY 7, 2022

Many companies have B2C, B2B, and B2G marketing channels. No matter what the industry under the B2B umbrella, there are unique characteristics of the B2B marketing and sales process and this will be outlined below. Typically, B2B marketing is not mass marketing but much more targeted. can all be B2B. Longer Sales Cycle.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

Circle Studio

DECEMBER 19, 2018

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2019. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2019, why not do the same for your firm’s marketing efforts?

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

Hinge Marketing

JULY 14, 2022

Expertise alone won’t make you a thought leader. Anyone who has ever tried submitting speaker proposals knows full well how time-consuming it is. If you’re submitting speaker proposals, you need a digital press kit on your website that gives prospective hosts what they need to appreciate why you’re a good fit for their event.

Thought Leadership 88

Thought Leadership Press Ideal Customer Profiles High Quality Lead 88

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Social Media 101

Social Media Template Work Management Marketing Management 101

Martech

DECEMBER 13, 2021

Kim Davis, editorial director of MarTech, discussed updates to the Agile Marketing Manifesto with industry leaders at our MarTech conference. Many of these changes stemmed from developments at a recent virtual gathering of over 80 agile marketers from around the world. Image: Proposed values of agile marketing.

Co-Registration 129

Co-Registration Paid Search Agency Marketing Proposals Work Management 129

Hinge Marketing

APRIL 8, 2021

Expertise alone won’t make you a thought leader. Anyone who has ever tried submitting speaker proposals knows full well how time-consuming it is. If you’re submitting speaker proposals, you need a digital press kit on your website that gives prospective hosts what they need to appreciate why you’re a good fit for their event.

Thought Leadership 112

Thought Leadership Press Ideal Customer Profiles High Quality Lead 112

KoMarketing Associates

SEPTEMBER 5, 2017

percent of their marketing budget on social media, they expect to increase this percentage to 12.9 percent of their marketing budget within the next five years. As investment in social media continues to be on the rise, B2B marketers also face greater pressure to attribute their programs to broader business outcomes and revenue.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

ViewPoint

DECEMBER 27, 2016

Lead nurturing triples marketing's ROI, but only if done properly. I propose that nurturing is the most underutilized marketing activity at a marketer’s disposal. Marketing Pipeline. The premise is that there is so much information available online that salespeople are thought to be unnecessary in the early stages.

Top of Funnel 189

Top of Funnel B2B Sales Account Based Marketing B2B Thought Leadership 189

Litmus

JUNE 15, 2022

This year’s premier email marketing event is fully virtual on October 25th and 26th (8am to 5pm CT). Litmus Live presenters come from every facet of email marketing—including email designers, developers, marketing strategists and leaders, senior marketing leadership, and consultants. Omnichannel marketing.

Marketing Proposals 90

Marketing Proposals Work Management Deliverability Thought Leadership 90

Convince & Convert

APRIL 13, 2015

Tweetable Moments You’re not going to become a thought leader on Vine. You can’t become a thought leader in 6 seconds. My alternative subtitle for the book would be, “It is the first and only modern guide to creating and merchandising thought leadership.” All because the topic and timing were right.

B2B Thought Leadership 142

B2B Thought Leadership Thought Leadership Marketing Proposals Skype 142

Heinz Marketing

NOVEMBER 8, 2021

By Tom Swanson , Engagement Manager at Heinz Marketing. Coming from the education world into B2B marketing seems like quite a big shift. Eventually, I decided to return to the business world to sharpen my communications and marketing skills, expecting to feel lost while I entered this exciting new arena of B2B.

Education 123

Education B2B Thought Leadership B2B Thought Leadership 123

Martech

APRIL 12, 2022

The Digital Markets Act (DMA), a regulation the content of which was agreed among European Union officials last month, will most obviously impact tech giants — “gatekeepers,” as they are referred to — like Amazon, Apple, Google, Meta and Microsoft. DeZao does not over-state the vagueness of the proposed legislation.

Act-On 86

Act-On Effectiveness Marketing Management Marketing Proposals 86

BenchmarkONE

JULY 20, 2022

And when it comes to the marketing industry, thought leaders are a dime a dozen, each claiming they know what the next marketing trends and tools are. . That’s why we’ve assembled 16 real-deal thought leaders that are great resources. 16 Marketing Thought Leaders to Follow. Bryan Kramer. Ross Simmonds.

Advertising Agencies 76

Advertising Agencies Paid Search Agency Work Management B2B Thought Leadership 76

Zoominfo

JULY 25, 2022

Companies have to do the internal work of building great company culture and once that foundation is set, employer brand and recruitment marketing activities enhance a company’s employer image. Overall, the talent market seems to have adjusted well to the idea of working from home for at least part of the time.

Work Management 130

Work Management Peer-to-peer Lead Ranking Word of Mouth 130

Litmus

OCTOBER 4, 2023

However, reviewing something as significant as your marketing program can be daunting. To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. Every ending—like a project or a year—is a time for reflection. What is an email reporting template?

Template 101

Template Budget Programs Click Rate Lead Scoring 101

Contently

OCTOBER 19, 2018

They all wanted to know why someone from marketing and editorial was creeping on their session. “Well,” I said, “the marketing department thought it would benefit me to sit in on some of the SDR on-boarding process. ” “So you’re going to work on content that drives lead generation? .”

Top of Funnel 167

Top of Funnel Work Management Marketing Management B2B Thought Leadership 167

Adobe Experience Cloud Blog

JUNE 2, 2020

Marketing automation empowers organizations with the ability to more accurately predict the ROI of proposed marketing engagement campaigns. The question, “Does this marketing initiative have the potential to succeed?” Marketing automation can improve your creative team’s workflow. So why aren’t they?

Marketing Automation Services 152

Marketing Automation Services Creativity Marketing Automation Automation 152

Martech

JUNE 21, 2023

As founder and CEO of marketing technology management platform CabinetM, as a writer and keynote speaker, and as a tireless evangelist for the well-constructed marketing stack, Anita Brearton is one of the most familiar faces in the martech space. Q: Before founding CabinetM in 2014, you had a career as a marketer. A: It did.

Marketing AI 93

Marketing AI RFP Work Management Thought Leadership 93

ATAK Interactive

JULY 21, 2020

So with sales enablement, the marketing and sales teams are able to work together to deliver this value and convert their prospects into actual buyers. At its core, it is a collaboration between both marketing and sales. All marketing and sales departments have the same goal: to drive sales and revenue for the company.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Circle Studio

JUNE 12, 2019

Gaining leadership buy-in for marketing initiatives can be an incredibly challenging task for many A/E/C marketers. And in an industry where proposals are often synonymous with marketing, non-proposal related initiatives can be especially difficult to get approved. Here are a few thoughts.

Buy 94

Buy Planning Thought Leadership Work Management 94

KoMarketing Associates

SEPTEMBER 6, 2018

As the MarTech landscape continues to evolve, new research suggests that marketers believe it is changing quickly. Over the past three years, 48 percent of marketers believe that the landscape has “evolved rapidly,” according to a report titled the “State of Martech 2018” from Walker Sands. How can marketers keep up with the changes?

Enterprise Management 153

Enterprise Management Work Management Marketing Management Budget Programs 153

Pam Didner

AUGUST 12, 2019

Thought-Leadership Messaging Template. Thought-Leadership Messaging Framework (Sample). Messaging and positioning are the most under-rated tasks in marketing. This is especially true in B2B marketing, given key content pieces may also need Legal’s approval. Product-Specific Messaging Template.

Template 72

Template B2B Thought Leadership Demand Generation Agencies B2B Marketing 72

Scoop.it

APRIL 18, 2023

You educate them and help them make informed choices by providing them with relevant information, and they share their thoughts via comments and reactions. Blogs Did you know that 48% of businesses with content marketing strategies prefer blogging to educate their audience? Source: DataReportal 2.

Curation 81

Curation Brand Identity Branding Content 81

Hinge Marketing

DECEMBER 17, 2021

Sales and marketing team alignment makes a lot of sense, and in most small-sized professional services firms, they go hand-in-hand. But as companies continue to grow, it’s not uncommon for sales and marketing to fall out of sync, and this can lead to significant losses in visibility, profitability, and growth. .

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Martech

JANUARY 11, 2022

It’s a substantial volume which bolsters cheerleading for empathetic marketing with detailed advice on how to push a business up the maturity curve, from transactional marketing, through interaction and engagement, to empathy. ” Read next: Why community could be the next big thing in marketing.

B2B Thought Leadership 119

B2B Thought Leadership Marketing & Strategy Lead Ranking Top of Funnel 119

Webbiquity

APRIL 6, 2021

Of course, when the global pandemic hit, Kipsu’s market was decimated. ” I wrote about how the world’s largest professional network could actually enable the professionals there to connect with each other based on interests and goals in a really thoughtful way. Are you doing anything in content marketing? Kris: Yes.

Marketing AI 247

Marketing AI Startups Paid Search Agency B2B Thought Leadership 247

ATAK Interactive

JULY 21, 2020

So with sales enablement, the marketing and sales teams are able to work together to deliver this value and convert their prospects into actual buyers. At its core, it is a collaboration between both marketing and sales. All marketing and sales departments have the same goal: to drive sales and revenue for the company.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

ClearVoice

MAY 10, 2024

Content transcends marketing. Marketing is too important to be left to the marketing department.” -David Packard HP Co-Founder Looking Beyond Marketing: Content’s Role in Your Entire Business Content is more than just a marketing tool.

Enterprise Management 52

Enterprise Management Cost per Lead Sales Qualified Leads Content 52

Marketri

DECEMBER 11, 2023

So, let’s revisit some of Marketri’s most popular blogs that have stirred conversation, sparked inspiration, and championed marketing excellence throughout the past year. As we celebrated our 19th anniversary this year, I reflected on the profound changes in B2B marketing over that time, along with some more enduring principles.

Planning 62

Planning B2B Thought Leadership CMO Ethics 62

PureB2B

SEPTEMBER 16, 2020

In the world of digital and social media marketing, one thing remains true- it’s hard. Regardless of how it’s being done, the end goal is to place the content pieces in front of the right people, to promote thought leadership, and increase brand recognition. – And- Measuring Content Marketing Performance.}

Vendors 110

Vendors Research Top of Funnel Tips 110

Circle Studio

DECEMBER 6, 2018

Content creation remains one of the biggest ongoing challenges that marketers face. So as many firms have started to focus more on creating quality content and not just large volumes of content, getting the most out of your B2B content marketing efforts is essential. Turn a whitepaper into a more visually engaging eBook.

B2B Marketing 88

B2B Marketing B2B Thought Leadership Content Marketing Marketing Proposals 88