Marketing Insider Group

NOVEMBER 1, 2010

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? Share your thoughts, post a comment.

Marketing Mix 100

Marketing Mix Social Media Social Marketing Media 100

Hinge Marketing

FEBRUARY 23, 2022

Last year in 2021, when the Hinge Research Institute conducted our annual High Growth Study in partnership with Deltek , consulting firms—like all other professional services firms—were caught up in the monumental wave of uncertainty introduced by the COVID-19 pandemic. Figure 4 showcases the top 5 marketing priorities of high growth firms.

Work Management 69

Work Management Marketing Management Consulting Peer-to-peer 69

Launch Marketing

OCTOBER 26, 2022

Launch’s cybersecurity marketing consultants have worked with many companies on their social media strategies , helping them understand the benefits of including social media in their marketing mix and ensuring they establish goal-driven strategies and execute effectively.

Social Media 108

Social Media Consulting Paid Search Agency Social Marketing 108

Top Rank Marketing

JANUARY 31, 2024

Perhaps the most compelling statistic we’ve found is from Insider Intelligence, which shows that 60% of B2B marketers named social media as the most effective channel for driving revenue. And businesses aren’t just using social media to market their products and services. But content alone is not enough.

Social Media 97

Social Media B2B Marketing Social Marketing B2B Thought Leadership 97

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. The type and the timing of content delivery matters, especially when marketers leverage it to move a prospect through the sales process. This is a key attribute of any thought leader.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Heinz Marketing

NOVEMBER 9, 2021

And with information readily available across multiple channels, buyers are more likely to disengage and seek resources elsewhere when experiencing frustration with a B2B product or service. COVID-19 was the catalyst B2B marketers needed to add Conversational Marketing solutions to their marketing strategies.

Marketing AI 116

Marketing AI Research Conversion Marketing Management 116

Launch Marketing

NOVEMBER 17, 2021

Utilizing these activities can help your team’s B2B marketing efforts be successful. Content Marketing: One of B2B marketers’ favorite tactics to utilize, content marketing acts as your team’s avenue to generate and distribute thought leadership content and more. Make It Work For You. We can help!

Organization 128

Organization B2B Marketing Planning Marketing Budget 128

Marketing Insider Group

NOVEMBER 18, 2020

Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. In a significant and encouraging shift from the data released in our B2B Marketing Mix Report , more B2B teams are using formal plans to guide their branding and marketing. Spend 10% of Revenue on Marketing.

Resource Management 354

Resource Management Demand Generation Agencies CMS Development Work Management 354

Hinge Marketing

MAY 7, 2020

Changes in how buyers buy services. How does marketing content help firms compete? With low barriers to entry, the services landscape has become commoditized, and expertise is what often tips the scale. A shortage of top talent. Increased competition from new firms/competitors. Increased competition from larger competitors.

Marketing Strategy 80

Marketing Strategy Marketing & Strategy Peer-to-peer Work Management 80

Launch Marketing

MAY 12, 2021

More than 71% of B2B marketers currently include videos in their marketing mix. For organizations looking for ways to elevate their content marketing, videos can be a great addition. Video Marketing Strategy. It also helps visitors stay on a web page longer once they get there. Provide Knowledge.

Planning 109

Planning Webinar Metrics Video Marketing Marketing & Strategy 109

Martech

AUGUST 14, 2023

In the marketing industry, the debate between being a jack-of-all-trades or a master of one is perennial. This discussion is vital for anyone in the marketing industry, particularly those in leadership roles like CMOs. ” The generalist’s role is crucial in today’s ever-changing marketing landscape.

Marketing & Strategy 97

Marketing & Strategy Marketing Strategy Paid Search Agency Work Management 97

Hinge Marketing

FEBRUARY 25, 2022

Today’s government contracting firms, like other professional services firms, find themselves battling for top talent. Mergers and acquisitions are happening at a breakneck pace, and marketing budgets remain historically high as government contracting firms struggle to compete in a new, digitally driven marketplace.

Marketing Budget 98

Marketing Budget Studies Peer-to-peer Work Management 98

Hinge Marketing

JANUARY 28, 2019

More than a decade ago, Hinge set out on a mission to understand what drives extraordinary growth in professional services. We’ve witnessed the professional services industry undergo tremendous change in that time. These high-growth professional services firms grew 5X faster than the average service provider.

Marketing Budget 97

Marketing Budget Differentiation Case Studies Budget Programs 97

BDB

MARCH 1, 2024

1 So, is adding PR to your marketing mix a no brainer? We’d say so – here’s 3 ways PR can add extra value to your integrated B2B marketing campaign. The trick to creating thought leadership is making these insights work as hard as possible. Looking for ways to seamlessly integrate PR into your B2B marketing mix?

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

BDB

FEBRUARY 23, 2024

1 So, is adding PR to your marketing mix a no brainer? We’d say so – here’s 3 ways PR can add extra value to your integrated B2B marketing campaign. The trick to creating thought leadership is making these insights work as hard as possible. Looking for ways to seamlessly integrate PR into your B2B marketing mix?

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Be sure to keep them concise and informative.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Adobe Experience Cloud Blog

MARCH 5, 2018

The path for each contact to make it through to the ultimate decision to purchase your goods or services is rarely the same. Buyer journey velocity can help you detect where bottlenecks exist within your sales and marketing process. This can apply to sales touches, not only marketing touches. Closing Thoughts.

Top of Funnel 134

Top of Funnel Buyer's Journey Conversion Peer-to-peer 134

Vision Edge Marketing

OCTOBER 11, 2018

You provide something – a service, a product, a solution – (referred to as the Product in the Marketing Mix) they need AND want. Ah we thought, that’s why our backgrounds in research/data/analytics, measurement, and operations were important. This requires Marketing with a Capital M.

Ad Building 178

Ad Building Work Management Business Marketing Management 178

B2B Marketing Analytics

AUGUST 31, 2021

Marketing Analytics and Lead Nurturing is a strategic combination across all revenue marketing organizations. A well-thought-out lead nurture strategy backed by data-driven insights through marketing analytics frameworks is a game-changer. While others see nurturing as a series of emails, we see nurturing differently.

Lead Nurturing 52

Lead Nurturing Lead Ranking Analytics Top of Funnel 52

Hinge Marketing

FEBRUARY 19, 2021

The study showcases industry trends within the larger context of other professional service industries including: Accounting and Financial Services; Architecture, Engineering, and Construction; Consulting; GovCon; and Legal. In fact, changes in how buyers buy services—marks an increase of 46% from last year’s study.

Marketing Budget 113

Marketing Budget Budget Programs Software Research 113

Stevens & Tate

JUNE 17, 2020

Either that or have your sales and client service teams send personal notes to check in on your customers. Reconsider Your Marketing Mix. Amplify your best thought leadership and share your articles. Similar Article: What’s Trending In Marketing For May 2019. Be Thoughtful and Intentional.

Marketing Strategy 59

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 59

Crimson Marketing

AUGUST 26, 2013

However, the “space you want to own” is about the problem(s) your target market faces. You want to provide thought leadership , insights, ideas and education. The beauty of gaining clarity on this pillar is that it informs both your positioning strategy and your overall marketing plan, and it also defines your SEO strategy.

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

Launch Marketing

SEPTEMBER 9, 2020

If you haven’t already thought about implementing a public relations (PR) strategy into your integrated marketing plan, now is a great time to get started. A simple news story on your product, service or new business could open the door to sales opportunities, business partnerships, interested investors or funding groups.

Public Relations 71

Public Relations PR Paid Search Agency Budget Programs 71

Content4Demand

FEBRUARY 24, 2021

Community-based marketing offers a fresh angle to stir up your marketing mix, allowing B2B marketers to capture attention in a new way while ramping up brand loyalty among prospects and customers. A strong community can give them a voice in how you steer your brand, and what products and services they want.

Communities 67

Communities Peer-to-peer B2B Thought Leadership Paid Search Agency 67

Buzz Marketing for Technology

JANUARY 19, 2010

The four P’s were created mainly to describe the ideal “marketing mix&#. The term “marketing mix&# became popularized after Neil H. Borden published his 1964 article, Concept of the Marketing Mix. If I had a dollar … Last week, I was interviewed by a technology services marketing.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Digg B2B 100

The Lead Agency

SEPTEMBER 13, 2020

Interactive content, like other forms of content, can be used to demonstrate thought leadership in new and interesting ways, which in turn, can generate leads, boost sales, and increase brand awareness. But, how can B2B businesses provide an enhanced experience for users with interactive content marketing?

B2B 62

B2B B2B Thought Leadership Long Tail Marketing Content 62

Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. Quick tip: Create a mini marketing plan for each trade show the firm participates in. Consider packaging your own products or services (e.g.

Trade Show 87

Trade Show Planning ROI Marketing Budget Creation 87

Chris Koch

APRIL 2, 2010

This may be the ultimate question in B2B, especially as we struggle to integrate social media into the overall marketing mix. Let’s face it, even if it was possible to curl up in front of the fire with a glass of wine and our B2B products and services, no one would do it. It’s the same in B2B. Tweet This Post.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Marketing Budget Thought Leadership 100

Launch Marketing

MARCH 27, 2019

A typical marketing mix for any business consists of core elements that fall into either inbound or outbound marketing categories. So, what exactly is “inbound” versus “outbound” marketing? So, what exactly is “inbound” versus “outbound” marketing?

Product 48

Product Marketing Management Planning B2B Thought Leadership 48

KoMarketing Associates

FEBRUARY 9, 2016

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Marketers are seeing positive results when they include video in the marketing mix. Why is it a good idea to incorporate video into your B2B marketing?

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

NuSpark Consulting

SEPTEMBER 7, 2016

As a technology marketer targeting CIOs, you’re likely aware that roadblocks stand in the way of communicating with them. Despite the challenge, your sales and leadership team continually ask you to produce qualified leads. Here’s some food for thought. The Empathetic Entrée. Here’s why. Know the CIO and Help Him Know You Too.

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

TaylorMadeIn KEW

JULY 9, 2017

At the time, I was fundamentally changing the strategic approach for the marketing function within my company, creating new ways of working with the business, and getting an awful lot of push-back from my wider marketing leadership team. Remarkable marketing: Paul challenged us to aspire to more with our marketing activity.

B2B Marketing 63

B2B Marketing B2B Thought Leadership B2B Best Practices 63

PathFactory

JANUARY 3, 2020

At the same time, account-based marketing became more relevant. According to a recent report by ITSMA and ABM Leadership Alliance , 71% of marketers who utilized ABM in their strategies reported a higher ROI than traditional marketing. So now, what does 2020 hold for B2B marketers? Content and chill?

Lead Ranking 98

Lead Ranking Lead Scoring B2B Marketing Work Management 98

PureB2B

AUGUST 19, 2018

The sales cycle is composed of phases required to sell a product or service. Additionally, the research firm, SiriusDecisions, found that the typical cycle has extended by 22% over the last five years because the online marketing mix has made things more complex and there are now more decision-makers involved in the process.

Top of Funnel 89

Top of Funnel Paid Search Agency Sales Qualified Leads Sales Cycle 89

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Spend 10% of Revenue on Marketing. Use Retainer vs. Project Contracts.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

TaylorMadeIn KEW

MAY 18, 2014

Last year I developed a campaign that ultimately won the Chartered Institute of Marketing’s campaign of the year for professional services. So I thought I’d share with you how an engagement marketing approach worked for me, making a bigger impact and providing benefits long after the campaign finished.

Planning 48

Planning B2B Thought Leadership Thought Leadership Multi-Channel 48