The Effective Marketer

JULY 30, 2012

What hiring companies want: someone that understands how to prepare for and conduct a webinar (aka the logistics ), how to market a webinar, and how to use webinars effectively as part of the marketing mix. You’ve got to understand how email marketing works , how it is used successfully and what pitfalls to avoid.

Education 100

Education Marketing Automation Services Work Management Planning 100

Adobe Experience Cloud Blog

DECEMBER 1, 2014

Author: Dayna Rothman Infographics should be a critical (and fun) part of your content marketing mix, but it can be difficult to get them just right. At Marketo, our infographics serve 2 main purposes—1) we use them to entertain our audience, get social shares, and get hits on large publications such as Mashable and Inc.

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Cost B2B Thought Leadership Stats Marketo 48

Adobe Experience Cloud Blog

APRIL 9, 2014

Knowing that could easily be the case for our attendees, Marketo decided to host a pre-daylight 5k run on Monday morning – over 200 Marketing Nation early birds were running (or walking) along the Embarcadero by 7am. Attendees were also able to get Marketo certified on-site – congratulations to all of our new Marketo Certified Experts!

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Marketo Planning Lead Ranking Work Management 48

Adobe Experience Cloud Blog

NOVEMBER 3, 2010

There is now a Product and Services tab that lets you feature everything about your company and what you sell. I highly recommend you take a few minutes to start creating your Product and Services page, even if you can’t fully optimize the look and design yet. Have you seen the changes to the LinkedIn Company Pages?

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Paid Search Agency Linkedin Marketing Management Companies 48

Adobe Experience Cloud Blog

NOVEMBER 3, 2010

There is now a Product and Services tab that lets you feature everything about your company and what you sell. I highly recommend you take a few minutes to start creating your Product and Services page, even if you can’t fully optimize the look and design yet. Have you seen the changes to the LinkedIn Company Pages?

Paid Search Agency 48

Paid Search Agency Linkedin Marketing Management Companies 48

Adobe Experience Cloud Blog

MAY 8, 2014

Author: Maggie Jones If you’re a marketer – whether you market directly to individual consumers, or to businesses made up of individuals – you probably think a lot about why people buy. A need arises, and the potential customer decides that your product or service addresses that need. Determine Your Audience.

Marketing Automation Services 48

Marketing Automation Services Work Management Marketing Websites Marketing Management 48

Adobe Experience Cloud Blog

AUGUST 7, 2013

They can access detailed specs, pricing, and reviews about goods and services 24/7 with a few flicks of their thumbs. We call it The Definitive Guide to Engaging Email Marketing (#DG2EEM), and it has 150 pages of expert commentary, email marketing research, and real-world examples of successful campaigns. Email Marketing'

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Email Marketing Blast Campaigns Marketing Management Marketo 48

Adobe Experience Cloud Blog

MAY 19, 2010

These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. But for many B2B marketers, the decision to put a B2B blog strategy in motion may not come as easily. Tags: Modern B2B Marketing Social Media B2B blog.

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B2B Marketing B2B Thought Leadership B2B Thought Leadership 48

Adobe Experience Cloud Blog

JUNE 13, 2012

That means it’s more important than ever to include custom content in your overall marketing mix. Then, use the Google Blogs search option and search for blog directory sites such as Technorati and Blogcatalog for blogs that are relevant to your product or service.

Tactics 48

Tactics Marketing & Strategy Marketing Strategy RSS 48

Adobe Experience Cloud Blog

DECEMBER 2, 2011

Even professions and services beyond marketers think its one of the best things to happen to their marketing campaigns in years. Facts and statistics are always really helpful when it comes to making decisions about what to pursue in a marketing mix. Let us know in the comments!

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Social Media Statistics Social Marketing B2B Marketing 48

Adobe Experience Cloud Blog

SEPTEMBER 8, 2011

When these facets are all combined, infographics can serve as a powerful addition to your content marketing mix by raising brand awareness and driving your target audience to your online destinations. For a marketer, a comparison infographic is best used to showcase the benefits of your own product or service.

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Trends Comparison Marketing Management Statistics 48

Adobe Experience Cloud Blog

DECEMBER 12, 2011

If you’re not using these three concepts in your online campaigns and for determining marketing ROI , your numbers aren’t adding up the way they could be. The concepts of algebra, analytics and automation can work together and be applied to enhance a marketing mix.

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ROI Analytics Automation Marketing Automation Services 48

Adobe Experience Cloud Blog

SEPTEMBER 20, 2013

Whether you’re part of an enterprise marketing effort, or a team of one, we could all use a little secret magic in our SEO efforts. I’m willing to bet there’s one you haven’t included in your overall marketing mix. What tips would you share with the marketing community? Modern Marketing' Think again.

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SEO Best Practices Press Distribution 48

Adobe Experience Cloud Blog

APRIL 19, 2011

by Maria Pergolino B2B social media marketing involves a carefully planned mix across multiple channels to build relationships and increase lead generation. With this service, not only do you have more room to type, but you can also utilize built-in analytics on statistics such as click rate, dates, times and demographics.

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Twitter B2B Marketing Tips Planning 48

Adobe Experience Cloud Blog

MAY 12, 2011

It is more and more common these days to see a director of “demand gen’ working alongside of counterparts who manage closely aligned departments such as marketing communications and corporate communications. Indeed, this is exactly the structure we have at my company, Marketo. That is a milestone worth noting – and celebrating.

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Demand Generation Agencies Demand Generation Demand Enterprise Management 48

Vidyard

DECEMBER 2, 2015

“We’re proud to hit this milestone of 100 unique customers fully utilizing Vidyard’s integration with the Marketo platform to generate more revenue,” said Michael Litt, CEO and co-founder of Vidyard.

Marketo 50

Marketo Enterprise Management Marketing Automation Services Marketing Management 50

Adobe Experience Cloud Blog

JANUARY 27, 2010

It comes down to is this: prospects are educating themselves long before you actually identify them by landing on your corporate Web site as anonymous visitors, and researching your products and services through third-party resources, word-of-mouth recommendations, and social media sites.

B2B Thought Leadership 48

B2B Thought Leadership Demand Generation Agencies Sales Qualified Leads Lead Nurturing 48

Vidyard

DECEMBER 2, 2015

We’re proud to hit this milestone of 100 unique customers fully utilizing Vidyard’s integration with the Marketo platform to generate more revenue,” said Michael Litt, CEO and co-founder of Vidyard. Vidyard is a highly engaged LaunchPoint partner, and we’re thrilled to see so many Marketo customers utilizing their solutions.”

Marketo 50

Marketo Enterprise Management Marketing Automation Services Marketing Management 50

Vidyard

DECEMBER 2, 2015

More than 100 customers now using Vidyard’s integration into Marketo to track video engagement data and turn viewers into customers. We’re proud to hit this milestone of 100 unique customers fully utilizing Vidyard’s integration with the Marketo platform to generate more revenue,” said Michael Litt, CEO and co-founder of Vidyard.

Marketo 50

Marketo Enterprise Management Marketing Automation Services Marketing Management 50

Adobe Experience Cloud Blog

AUGUST 15, 2011

by Shonal Narayan Even in the digital age, trade shows continue to have a place in the marketing mix. This can be in the form of social media (tweeting from the show floor); booth swag and other giveaways; or launching a new product, service or feature at the event. Here are 7 common trade show pitfalls to avoid.

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Trade Show Planning Buzz Marketing Management 48

Adobe Experience Cloud Blog

JUNE 24, 2011

In the 1940s, IBM Chairman Thomas Watson said, “I think there is a world market for maybe five computers.&# FedEx), was told that his paper describing a reliable overnight delivery service was “infeasible;” he received a C from a Yale University management professor for the idea. Accomplish Your Goals.

Marketing Budget 48

Marketing Budget Business Work Management Social Media 48

Adobe Experience Cloud Blog

AUGUST 5, 2011

Marketing Operations owns the plan to minimize the risk. Smart marketing portfolio. Your marketing mix will be cut it if you can’t tie it to results. Marketing Operations ensures value. Marketing Efficiency and Effectiveness. Marketing Operations is key to delivering a standard of excellence.

Enterprise Management 48

Enterprise Management Planning Contingency Planning Advertising Agencies 48

Televerde

AUGUST 1, 2019

An effective lead nurturing model is usually omnichannel and automated using marketing automation tools like Marketo, Eloqua, or Pardot. . Part of being successful with a modern marketing mix is realizing the work is never truly done. . Step 3: Choose your tech stack wisely .

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Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 61

Adobe Experience Cloud Blog

APRIL 22, 2016

And these videos work–according to Search Engine Watch, video helps persuade 73% of people who buy a product or service. Content designed to “delight” customers is an important component of your marketing mix. What other metrics help you track their ROI?

Marketing Automation Services 48

Marketing Automation Services Video Marketing Content Marketing Analytics Tools 48

Full Circle Insights

FEBRUARY 28, 2021

Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce. Top 10 Reports Your CMO Wants from Digital Marketing. The Marketer’s Guide to Not Getting Fired Out of a Cannon. Are Marketing Analytics Broken? Exciting New Service and Product Rollout at Full Circle Insights.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89

Directive Agency

MARCH 7, 2019

Nadya has been featured in Entrepreneur, The Huffington Post, The Next Web, Forbes, MarketingProfs, Social Media Examiner and more for her notable success in the marketing field. Michelle Killebrew is the vice president and head of marketing at PwC New Ventures, an internal software service incubator. Michelle Killebrew.

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Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Adobe Experience Cloud Blog

JANUARY 29, 2016

Whatever you do, the products you create or the services you provide are only part of the key to success in today’s economy. The takeaway for marketers here is that your content marketing should evolve over time, and you should always be looking to improve the quality of your work.

Youtube 48

Youtube Advertising Agencies Paid Search Agency Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 16, 2016

If your goal is more focused on customer retention and growth, then your campaigns should be focused on how to keep your customers happy and make them more successful with complementary products or services. Whatever your campaign objectives are, it’s likely that content will serve as the meat of them.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Budget Programs Enterprise Management 48

Adobe Experience Cloud Blog

APRIL 14, 2014

Author: Dayna Rothman Most marketers incorporate lead generation tactics like Facebook ads, events, ebook creation, email marketing, and more into their overall marketing mix. However, there are many additional creative and innovative lead generation strategies that marketers can tap into. What is a meme?

Lead Generation 48

Lead Generation Generation Webinar Metrics Leads 48

Onalytica B2B

JULY 16, 2018

René Power – Smile for the camera – Using video to deliver kickass B2B customer service! René Power is the founder of Vision B2B Marketing & Training and his talk focused on how video and webinars offer a powerful way to build a business and engage customers. You can watch Rory’s full talk here.

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Top of Funnel Lead Ranking B2B Work Management 129

Adobe Experience Cloud Blog

APRIL 23, 2012

In a downturn, more people are involved in approving every B2B purchase, and the buying committee usually includes senior decision-makers who will not understand (or want to understand) the technical nuances of your product or service. Many cost-conscious marketers shun video because of the perception that it’s expensive.

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Top of Funnel Sales Management Planning Content 48

LeadSloth

JANUARY 12, 2010

Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. Manager, Inbound Marketing, Marketo. Mike Volpe , VP of Inbound Marketing, Hubspot. Director of Marketing, Neolane ( @neolane ). Manager, Inbound Marketing, Marketo ( @InboundMarketer ). Maria Pergolino , Sr.

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Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

MAY 3, 2010

KPIs are frequently used to value hard to measure activities (like social media) or the benefits of value, leadership, engagement or customer service. This may be the ultimate question in B2B, especially as we struggle to integrate social media into the overall marketing mix. Could Facebook become a Lead Nurturing platform?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

SnapApp

JANUARY 11, 2018

According to Marketo, 80% of consumers worldwide say they will only engage with a brand’s marketing offers if those offers are based on how they have previously interacted with the brand.”. . The technology marketers need to build a clearer picture of a customer’s likes, dislikes, and purchasing habits exists. Marketo. .

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

Full Circle Insights

MAY 10, 2021

The 80/20 rule is widely applied to so many situations, including experimentation in marketing. To keep a marketing mix fresh, it’s a good idea to maintain an 80/20 ratio of tried-and-true campaigns vs. experimental outreach. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce.

Digital Transformation 98

Digital Transformation Lead Ranking Sales Management Marketing Attribution 98

Full Circle Insights

NOVEMBER 25, 2020

I’ve had several B2B customers tell me that at a fast-growing startup company, marketers need three tools: Salesforce (CRM), Marketo (marketing automation) and Full Circle Insights (analytics). Marketo is the marketing automation system for managing all campaigns, outbound and inbound.

Sales Management 52

Sales Management Marketing Attribution Lead Ranking Full Circle Insights 52

Full Circle Insights

JANUARY 24, 2023

Integration Empowers B2B Marketers to Measure the Impact of Their Account-Based Marketing (ABM) Strategy Inside the CRM SAN MATEO, Calif. , Jan. The integration means marketers can convert untapped buyer demand into predictable revenue using the power of Bombora and Full Circle Insights. Are Marketing Analytics Broken?

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Full Circle Insights Sales Management Bombora Top of Funnel 52