Hubspot

SEPTEMBER 1, 2023

Train AI in sales, and you’ll join 81% of salespeople surveyed who agree that AI significantly reduces their manual tasks and data entry workload. The good news: There’s a way to leverage AI with ethics intact, and we’re showing you exactly how to do so. Businesses and consumers alike need ethical AI.

Ethics 71

Ethics Marketing AI Training Work Management 71

ClickZ

MAY 25, 2023

Now that we can rapidly track, gather, and analyze data, AI emerges as a key tool to make adjustments to the experiences we design in real-time. Today, I want to share how AI has helped me create concepts that connect real-life experiences with digital ones by leveraging users’ data.

Marketing AI 122

Marketing AI Brand Identity Branding Ethics 122

Salesforce Marketing Cloud

FEBRUARY 9, 2024

Large language models (LLMs) promise to eliminate these annoyances by providing greater levels of information-sharing and personalization within your company’s operations. Since they don’t have access to your proprietary data, any AI that’s built on top of them won’t deliver the nuance your customers expect. Want AI success?

Enterprise Management 122

Enterprise Management Terms and Conditions Training Touchpoints 122

SalesGrape

NOVEMBER 5, 2023

With the rise of online marketing and e-commerce, companies are constantly seeking innovative ways to attract and convert potential customers. Chatbots are computer programs designed to simulate human conversation through artificial intelligence (AI).

Lead Generation 83

Lead Generation Efficiency Marketing AI Sales Qualified Leads 83

ClickZ

JUNE 30, 2020

30-second summary: Adobe’s attribution modelling is increasingly data-driven with an incremental approach to assigning credit to touchpoints. AI feeds into propensity modelling to predict the likelihood customers will purchase, upgrade, churn. AI and Attribution. AI and Personalization.

Marketing AI 105

Marketing AI Allocation Cross-Selling Touchpoints 105

Conversica

JULY 20, 2022

AI in Marketing: The New Frontier. The article features Conversica CMO, Carl Landers, along with other Marketing leaders in the technology industry, on their perspectives on how marketing AI will positively impact the way Marketers work. However, it is most certainly on Marketers’ radar.

Marketing AI 98

Marketing AI Work Management Marketing Management Planning 98

Salesforce Marketing Cloud

NOVEMBER 6, 2023

I can tell you this: C-suite leaders are nervous about generative AI in business. But first, here’s a sampling of what they’ve told me: A chief technology officer said, “We’re well aware of the importance of generative AI, but we’re struggling to figure out how to make it work for our business.”

Generation 111

Generation High Quality Lead Sales Qualified Leads Work Management 111

Martech

NOVEMBER 27, 2023

I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Personalization refers to tailoring the customer experience based on individual preferences, behaviors, and characteristics. Here’s something somebody asked me!

Marketing Management 107

Marketing Management Personalization Best Practices eCommerce 107

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Enough with the negativity and cliches.

Marketing Budget 349

Marketing Budget Marketing Budget Creation Budget Programs Research 349

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. Enter AI analytics. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.

Analytics 110

Analytics Enterprise Management Work Management Business 110

chiefmartech

DECEMBER 27, 2016

This is Part 5 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 , Part 2 , Part 3 , and Part 4 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. ARTIFICIAL INTELLIGENCE. give us digital everything.

Marketing AI 85

Marketing AI Enterprise Management Work Management Marketing Management 85

Sprout Social

JANUARY 9, 2024

To create an exceptional customer experience, invest in your team’s social media personalization strategy. Get your business intelligence house in order. What is social media personalization and why are marketers prioritizing it? What is social media personalization and why are marketers prioritizing it?

Social Media 120

Social Media Personalization Media Work Management 120

ClickZ

JULY 12, 2019

A new insights report by McKinsey lays out the future of personalization , how important it is to marketing success, as well as ways businesses can prepare to compete and flourish in this smart new world. Of course, marketing technology will be fundamental to this. The business value of personalization.

Marketing AI 111

Marketing AI Personalization Paid Search Agency Touchpoints 111

Martech

DECEMBER 11, 2023

I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Prompt How should marketing integrate with technology efforts? Answer Marketing should integrate with technology efforts by ensuring that the chosen marketing technology aligns with the existing martech stack.

Marketing AI 105

Marketing AI Marketing Automation Services Work Management Marketing Management 105

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Valasys

JANUARY 23, 2024

In the digital kaleidoscope of AI in marketing 2024, the term “AI marketing” no longer dances upon the periphery of boardroom conversations, a fleeting buzzword alongside “synergy” and “disruption.” What AI Marketing in 2024 bring to the table?

Ad Building 40

Ad Building Ethics Landing Pages Loyalty 40

Hubspot

AUGUST 30, 2023

Artificial intelligence has moved beyond the hype and is now seamlessly integrated into many aspects of business operations. HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. But how does refusing AI impact business results?

Marketing AI 63

Marketing AI Top of Funnel Lead Ranking Work Management 63

Martech

MARCH 4, 2022

Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. Does the vendor seem to un that derstand our business and our marketing needs? What type of machine learning and/or artificial intelligence does the tool use? Are you GDPR and CCPA compliant?

Marketing Management 95

Marketing Management Vendors Analytics Ideal Customer Profiles 95

Marketri

MAY 15, 2024

There’s plenty already written about how the digital transformation has greatly altered the way B2B companies market products and services, especially for professional services firms that long relied on traditional marketing vehicles. And with generative AI now transforming online searches, that poses a big dilemma.

Peer-to-peer 62

Peer-to-peer B2B Digital Transformation Lead Ranking 62

Martech

MARCH 4, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. By collecting feedback through surveys or other means, businesses can gauge customer satisfaction at different touchpoints along the customer journey.

Lead Ranking 90

Lead Ranking Allocation Churn Rate Lead Scoring 90

Martech Advisor

MARCH 17, 2020

CLM, ABM, RPA, martech stack or marketing stack, and value metrics. There's no shortage of jargon in marketing. To help you keep up with the changing marketing ecosystem, we have compiled a list of twenty marketing terms you should know in 2020 and beyond. Marketing is full of jargon, terms, and acronyms.

Marketing AI 134

Marketing AI Marketing Management Account Based Marketing ABM 134

Content Standard

JANUARY 18, 2022

Customer experience (CX) best practices are no longer simply nice to have—they’re an essential element of marketing success. Personalized Content Now more than ever, customers carefully evaluate the brands they choose to do business with.

Marketing AI 122

Marketing AI Trends Lead Ranking Lead Scoring 122

Martech

DECEMBER 9, 2021

Do you want to optimize your marketing spend? The success of a customer journey analytics program is partly dependent on whether all of the actual touchpoints are represented. Marketing, sales, product and customer service must all contribute, and all can benefit, but you’ll need to decide who is leading the charge.

Work Management 107

Work Management Marketing Management Analytics Tools 107

Content Standard

APRIL 23, 2024

Across industries and business models, marketing is essential to surviving and thriving. But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital. A connected marketing engine and centralized view of customer data, led by the CMO, address this issue.

CMO 86

CMO Enterprise Management Planning Work Management 86

Martech

DECEMBER 29, 2023

In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers.

eCommerce 116

eCommerce Enterprise Management Paid Search Agency Marketing Management 116

ANNUITAS

MARCH 21, 2023

Dynamic Chat gets More AI and Improved Routing Chat is obviously a top trend among marketers , especially as ChatGPT continues to both excite and worry a lot of marketing professionals. Analytics: More Data Sources and Improved AI Modeling Tools Adobe Measure includes two major additions.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

PathFactory

DECEMBER 8, 2022

As one of the largest product and data training providers in the world, Pragmatic Institute has spent the past two decades creating thousands of in-depth articles, webinars, podcasts, and tools to establish their thought leadership and credibility. The marketers knew there was a better way to engage visitors that didn’t involve guessing.

Case Study 52

Case Study Case Studies Studies Marketing Websites 52

Martech

FEBRUARY 19, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. Prompt What are some data analytic goals for an insurance marketing department? Use data to optimize campaigns for better ROI and conversion rates.

Acquisitions 90

Acquisitions Marketing Budget Analytics Allocation 90

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. I am trained with MarTech content. The language model is based on content from MarTech embedded on top of ChatGPT. Understood?

Paid Content 85

Paid Content Campaigns Allocation Marketing AI 85

Martech

DECEMBER 18, 2023

I am the first generative AI chatbot for marketing technology professionals. I am trained with MarTech content. They can assist in defining the target customer experience, mapping customer journeys, and identifying key touchpoints for improvement. Here’s something somebody asked me!

eCommerce 100

eCommerce Marketing AI Best Practices Consulting 100

ClickZ

OCTOBER 4, 2019

This year, revenue from the “big data” market is expected to reach $49 billion. The exponential growth of data from multiple sources is a challenge for marketers who seek to understand their customer data and employ it intelligently. You must shift to a digital transformation strategy to accomplish this.”. Hugh explains.

Marketing AI 65

Marketing AI Enterprise Management Lead Ranking Marketing Analytics Tools 65

ANNUITAS

MAY 2, 2023

I recently had a few deep dive briefings with Salesforce to dig into their Marketing Cloud and related technologies. I wanted to get an understanding of their vision and see how the overall portfolio was aligning with its go-to-market tool set to help support a Converged Growth model for enterprise users.

Lead Ranking 130

Lead Ranking Paid Search Agency Multi-Channel Aggregators 130

Atomic Reach

JULY 27, 2023

When your market looks to your brand for thought leadership, you gain the instant credibility boost of being a recognized expert in your industry. Your posts are more likely to be shared and your marketing list is growing. Effective KOL marketing can give your brand the reputation, reach, and revenue you need to increase market share.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

Seismic

DECEMBER 18, 2023

Sales cycles include more stakeholders and touchpoints. Amid these changes, go-to-market teams need to collaborate on initiatives, optimize processes, and work together to remain successful. Enhances sales and marketing collaboration A successful organization hinges on the seamless collaboration between sales and marketing teams.

Effectiveness 59

Effectiveness Marketing Analytics Tools Marketing & Strategy Touchpoints 59

TrustRadius Marketing

MAY 12, 2022

You can customize their interactions with your site and give them a personable, human experience. It’s still important to have real people on your customer support team to listen for pain points and provide a personalized experience. In general, a DXPs goal is to give a personalized digital customer experience.

Digital Experience Platform 98

Digital Experience Platform CMS Development Digital Asset Management Marketing Automation Services 98

Conversica

NOVEMBER 28, 2018

New AI Assistant Automates Customer Conversations and Account Management, Enabling Customer Success Teams to Focus on Higher-Priority, Higher-Dollar Accounts. Conversica’s AI Customer Success Assistants are designed to drive increased renewal and upsell and cross-sell opportunities while improving the overall employee and customer experience.

Marketing AI 40

Marketing AI Work Management Marketing Management Conversion 40

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52