Customer Experience Matrix

FEBRUARY 10, 2017

You may have noticed that I’m writing a little less about artificial intelligence than I had been. But the David Raab, or Raab-bot, writing this will tell you it’s because he’s concluded that AI is destined to become so pervasive that it doesn’t make sense to treat it as a distinct topic. Lead Genius is a good example.

Marketing AI 120

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 120

Navigate the Channel

DECEMBER 1, 2023

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

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Marketing AI Lead Ranking Analytics Work Management 65

ANNUITAS

OCTOBER 27, 2023

It’s no surprise that Salesforce’s Dreamforce event in San Francisco this year was all about artificial intelligence (AI), specifically generative AI. There are more moving parts than meets the eye, but Salesforce has certainly set the table for a compelling AI-powered GTM automation story.

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Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Information management and storage company Iron Mountain adopted a gradual and surefooted approach to adopting digital assistants and making conversational AI a driver of engagement and revenue growth.

Marketing AI 108

Marketing AI Conversion Top of Funnel Eloqua 108

Martech

NOVEMBER 5, 2021

According to Adobe Experience League , “Predictive Audiences (PA) utilizes AI and machine learning to enable you to target audiences more effectively and take proactive steps to reach your marketing goals.” Navigate to the Predictive Audiences page in the Admin area of Marketo Classic. Why does it matter? Sales Insight.

Marketo 110

Marketo Marketing AI Marketing Automation Services Privacy 110

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. Plus, marketing was getting some extra respect in board meetings.

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Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 127

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. Are you safe using AI-generated content ? We can now automate most of our marketing efforts.

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Marketing AI Paid Content Paid Search Agency Automation 136

Contently

MARCH 20, 2017

Watson: Three important words for the future of martech and artificial intelligence. Salesforce’s Einstein launched late last year , Adobe’s Sensai two months later , and IBM and Salesforce announced a partnership to sell their AI together, earlier this month. ” However, not everyone is impressed.

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Marketing AI Marketing Attribution Lead Ranking Enterprise Management 121

Sprout Social

AUGUST 28, 2023

Artificial intelligence (AI) emerged as one of the hottest technology trends in 2023. Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Read on to find out about the 10 best AI marketing tools you can use to speed up your workflows.

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Marketing AI Marketing Automation Services Enterprise Management Planning 87

Valasys

MAY 1, 2024

This is where AI tool of Lead Nurturing plays the decisive role. What do AI lead nurturing tools refer to? Artificial Intelligence (AI) Lead Nurturing Tools rely on AI and ML technology to perform monotonous duties, customize communication, and find out key details on your leads’ behavior.

Lead Nurturing 40

Lead Nurturing Marketing AI Marketing Automation Services Sales Qualified Leads 40

Customer Experience Matrix

MARCH 16, 2016

Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? But many of your marketing targets are less visible. Finding enough of them to be useful is a major limitation for systems that rely on machine intelligence to help target marketing messages.

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Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Adobe Experience Cloud Blog

APRIL 24, 2018

AI has evolved significantly since the days of Siri’s languid chats with John Malkovich. In other words, the days of AI being primarily a buzzword are coming to an end. Marketers, in particular, are finding that AI is more applicable to their business challenges, with user-friendly, pragmatic products seeing successful adoption.

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Marketing AI B2B Marketing Ideal Customer Profiles B2B 134

Leadspace

FEBRUARY 8, 2018

Just as one marketing buzzwords seems to be fading into the background (take a bow, ABM), another one pops up to take its place. Artificial Intelligence (AI) is fast emerging as B2B marketing’s newest and brightest shiny toy. This is true for B2B Marketing and Sales as much as it is for anyone else.

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B2B Account Based Marketing ABM Startups 48

Adobe Experience Cloud Blog

FEBRUARY 1, 2019

Today, the term “marketing” encompasses a slew of interconnected tasks. Instead of simply promoting goods or services, marketers are spending colossal amounts of time researching, creating, managing, analyzing, and reporting on campaigns. Thus, modern marketing was born. The Changing Face of Marketing.

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Marketing AI Campaigns Marketing Management Word of Mouth 134

Adobe Experience Cloud Blog

OCTOBER 2, 2018

Many organizations are turning to marketing automation to streamline, automate, and measure marketing tasks and workflows. 53% of B2B organizations are using marketing automation technology today, and 37% surveyed say they are planning to implement it, according to an eConsultancy report. Increased Efficiency.

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Marketing AI Marketing Automation Services Marketing Automation Enterprise Management 134

Adobe Experience Cloud Blog

JUNE 24, 2019

That’s what account-based marketing (ABM) is all about—helping companies to target prospects with the highest propensity to buy. Add artificial intelligence (AI) to the mix—with its ability to process sophisticated algorithms, capacity for machine learning and facility for natural language processing—and you’re putting ABM on steroids.

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Marketing AI Ideal Customer Profiles Account Based Marketing Lead Ranking 134

Martech

MARCH 28, 2024

AI is turning out to be a huge help for startups, according to a new HubSpot report ( registration required). Here are some top-line findings: 86% of founders said the use of AI has helped their company’s GTM strategy. 74% say that AI has positively impacted their ability to upsell or cross-sell.

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Marketing AI Marketing Management Marketing Analytics Tools Eloqua 58

Adobe Experience Cloud Blog

MAY 4, 2017

Artificial Intelligence (AI) in the realm of B2B marketing may not be as sexy (or terrifying) as some of the more commercial and (so far) fictional applications of AI—but, here are three reasons why it is exciting for marketers : You Can Start Using It Right Now.

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Marketing AI B2B Thought Leadership Gartner Thought Leadership 134

SmarkLabs

JANUARY 16, 2023

Artificial intelligence (AI) is revolutionizing the way businesses market their products and services. AI marketing tools are changing the game by providing companies with valuable insights, automating repetitive tasks, and optimizing campaigns for maximum ROI. IBM Watson Marketing. Google Analytics.

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Marketing AI Marketing Automation Services Marketing Analytics Tools Tools 52

Adobe Experience Cloud Blog

MARCH 22, 2018

Artificial intelligence (AI) is all around us. For marketers, AI enables scalable growth, drives revenue, and personalizes customer experiences. Savvy marketers are discovering that AI is an exceptionally powerful strategy. Personalize and Scale Messaging with AI Insights.

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Marketing AI Ideal Customer Profiles Lead Scoring Lead Ranking 134

Marketing Insider Group

DECEMBER 28, 2020

For marketing efforts, technology enables you to automate, track, personalize, and more. And what tools do you need to streamline your marketing? MarTech is a set of technology tools marketers use to assist with marketing efforts. Having the right MarTech stack is imperative for the modern marketing organization.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Adobe Experience Cloud Blog

AUGUST 24, 2017

With the recent launch of The State of Engagement , we saw data that demonstrates that consumers expect more relevant, timely interactions from brands and that marketers are falling short of those expectations while struggling to find the right tools to help them deliver on consumer expectations. Why is this critical?

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Marketo Marketing AI Google Multi-Channel 134

Adobe Experience Cloud Blog

APRIL 30, 2018

But in the modern era of marketing technology, segmentation has remained largely linear – defined by the obvious demographic criteria such as industry, company size, and yes, job title. We need to move from batching and blasting to AI-driven, lookalike audiences. Introducing Marketo Audience AI.

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Marketing AI Campaigns Elasticity Marketo 128

Adobe Experience Cloud Blog

JULY 26, 2018

That is the state of artificial intelligence (AI) in the marketing industry. In Widen’s 2018 Connectivity Report , we found that marketers are seriously confused about AI, yet have a giant appetite for it. Seemingly, marketers are behind. Good news for marketers: everyone is confused about AI.

Marketing AI 92

Marketing AI Peer-to-peer Lock-In Vendors 92

Huptech Web

JULY 28, 2023

Welcome to the Artificial Intelligence (AI) world in Lead Generation, where innovative technology comes into contact with marketing intelligence. It’s not magic; it’s AI at work! What You’ll Learn Today Overview of Lead Generation AI Empowers Lead Generation. AI Empowers Lead Generation.

Marketing AI 52

Marketing AI Lead Generation Lead Ranking Lead Scoring 52

Adobe Experience Cloud Blog

FEBRUARY 13, 2020

What Was Our Reaction to The Emergence of Marketing Technology? This new connectivity meant that organizations needed to quickly rethink the way they marketed their goods and services. Ultimately, the era became a launching pad for the customer experience methodology and automated marketing technology we’re using today.

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Marketing AI Thought Leadership eCommerce Automation 165

Conversica

DECEMBER 21, 2019

The same thing works for Marketing and Sales outreach. Mike Madden (Head of Commercial Demand Gen at Marketo) and Jan Sijp (Senior Director Product Marketing at Conversica) discuss how each company uses Artificial Intelligence (AI) to assist with personalized marketing at scale in a recent webinar.

Marketing AI 99

Marketing AI Personalization Burn Rate Outreach 99

Contently

MAY 7, 2018

Ccontent is the atomic particle of digital marketing. Whatever you want to call it, there’s been a lot of chatter about how content—not data—is becoming the key barrier to marketing success in the age of fragmented channels, personalization, and digitally enabled customers. Or the atomic unit. Or the currency ?

Marketing AI 160

Marketing AI Enterprise Management Marketo Conference 160

Valasys

MAY 16, 2019

Atomic Reach, the leading content intelligence platform announced on May 16 th 2019 its integration with LaunchPoint by Marketo, an Adobe company. The companies, as a team, are making the best use of artificial intelligence (AI) so as to help marketers optimize and personalize email content at scale.

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Marketo Email Marketing Optimization Paid Search Agency 53

ANNUITAS

MARCH 21, 2023

Dynamic Chat gets More AI and Improved Routing Chat is obviously a top trend among marketers , especially as ChatGPT continues to both excite and worry a lot of marketing professionals. Adobe has made significant advancements to its Dynamic Chat capabilities inside Adobe Marketo Engage. conversations to date.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

Anyword

SEPTEMBER 29, 2021

It’s AI or die! AI marketing technologies have been around for a long time, but it looks like they are now achieving critical mass. The demand for AI-based marketing technology is currently about 12 billion USD , and that figure is projected to grow by more than 30% each year to reach 108 billion USD in 2028.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Adobe Experience Cloud Blog

FEBRUARY 20, 2019

And we’re betting on big changes, like the growing importance of the customer experience and artificial intelligence (AI). We believe that AI has the potential to create a paradigm shift at the same level. In 2019, Jane’s interaction with AI may be limited to chatbots that answer basic questions.

Marketing AI 133

Marketing AI Marketing Automation Services Top of Funnel Forecasting 133

Adobe Experience Cloud Blog

APRIL 5, 2019

The emergence of AI technology is the result of evolved human thinking. However, without being very cautious and aware of the dangers—and significance—of combining human interaction with artificial intelligence, we could head down the wrong path. AI to Scale. Therefore, scaling through AI can be an asset.

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Marketing AI Thought Leadership Barriers Work Management 134

Martech

SEPTEMBER 20, 2023

Marketing automation platforms (MAPs) save time by automating campaign processes. Brand consistency Marketing automation platforms are often the place where brand consistency is enforced. Generative AI content creation Generative AI has the potential to significantly increase the scale of content production. Get MarTech!

Marketing Automation Services 119

Marketing Automation Services Marketing Automation Automation Marketing AI 119

ClickZ

JUNE 15, 2020

30-second summary: The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. AI offers several powerful functionalities within in ABM platforms to facilitate selling. If it seems like AI is everywhere these days, that’s probably because it is.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Katie Martell coined the term “on-demand marketer” to describe herself and her business. Highly recommended!

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Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Leadspace

OCTOBER 5, 2016

The launch of Salesforce Einstein, together with their acquisition of Krux and recent announcements by Oracle and Microsoft, has catapulted AI into the center of the B2B marketing discussion. Much like account-based marketing (ABM), everyone is trying to carve out their niche. Einstein will be awesome for sales acceleration.

Marketing AI 59

Marketing AI Account Based Marketing B2B Marketing Marketing Automation Services 59