Zoominfo

JUNE 2, 2021

Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve. By adding automation to these high-quality results, day-to-day sales and marketing efforts get easier, too.

Buy 246

Buy Zoominfo Work Management Marketing Management 246

Launch Marketing

FEBRUARY 28, 2024

In a competitive manufacturing market, marketers are presented with many challenges and opportunities. With constantly changing trends, marketers must navigate buyer expectations, what is effective and much more. It is apparent that the need for content creation is at an all-time high. Keep it simple.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Planning 62

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. Engineers expect technical accuracy and industry insights, but GenAI alone cannot meet those expectations.

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

Tony Zambito

NOVEMBER 21, 2020

And a multitude of industries and markets drastically affected. Their goals, challenges, situations, perspectives, and more have changed. We have already seen acceleration towards digital trends in both consumer and B2B markets. We have already seen acceleration towards digital trends in both consumer and B2B markets.

Buyer Personas 255

Buyer Personas B2B Sales Research eCommerce 255

KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

JANUARY 10, 2018

As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017. Other key objectives for manufacturing marketers in 2017 included demand generation (23 percent), brand awareness (18 percent) and customer retention (12 percent).

Acquisitions 166

Acquisitions Customer Surveys Demand Generation Agencies Advertising Benchmark 166

NetLine

FEBRUARY 15, 2024

We’re all familiar with the language used when it comes to keeping up with trends. In this rapidly evolving landscape of B2B marketing. Staying informed about the latest trends and strategies is crucial. This is why NetLine created the 2024 Content Trends & Planning Guide. Scratch that one.

Marketing AI 59

Marketing AI Trends Work Management Marketing Management 59

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Marketing Insider Group

JUNE 23, 2020

The Internet of Things has not only made our lives easier but has also opened up a whole world of marketing opportunities and new ways to reach consumers. There’s still plenty of scope for growth for entrepreneurs and manufacturers here. There will be plenty of more challenges to overcome too. Quick Takeaways. Source: [link].

Internet Marketing 363

Internet Marketing Advertising Agencies Marketing Agencies 2 Paid Search Agency 363

Tiecas

AUGUST 1, 2023

When it comes to creating manufacturing content for engineers, it is crucial to understand their unique needs and challenges. Engineers are problem solvers by nature, and they seek content that provides practical solutions to their work-related issues. I cannot emphasize this point enough.

Marketing AI 52

Marketing AI Work Management Marketing Management Content 52

Tiecas

OCTOBER 2, 2023

As someone who has been creating industrial content and blog posts for engineers and industrial professionals for many years, I understand the difficulties and the importance of creating high-quality content that is informative, engaging, and easy to understand. Industrial content creation: what sets it apart?

Content 52

Content Marketing Agencies 1 Paid Search Agency High Quality Lead 52

Vision Edge Marketing

OCTOBER 23, 2023

By formulating customer-centric messages that resonate with your target audience, you can create a unique identity and solidify your position in the market. Positioning is not a vague aspiration or sales copy; it is a well-defined, internal-only document that: Outlines a company’s current position in the market.

Positioning 216

Positioning Best Practices Differentiation Touchpoints 216

Zoominfo

JUNE 2, 2021

Layering various customer buying signals on top of each other is a reliable, data-based approach to predict when a prospect is facing a business challenge that your product can solve. By adding automation to these high-quality results, day-to-day sales and marketing efforts get easier, too.

Buy 130

Buy Zoominfo Work Management Marketing Management 130

Scoop.it

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? What are their pressing challenges? What motivates them?

Work Management 83

Work Management Marketing Management Buyer Personas Budget Programs 83

Marketing Insider Group

DECEMBER 18, 2019

Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. But being the trending topic yourself—whether B2B brand or thought leader—is a challenging feat. In fact, it’s probably one of the reasons why you’re here.

Social Media 320

Social Media B2B Thought Leadership Media B2B 320

Tiecas

NOVEMBER 10, 2023

As we approach 2024, I cannot overstate the importance of Search Engine Optimization (SEO) strategies for manufacturers and industrial companies. In this blog post, I will discuss the most effective SEO strategies for manufacturers and industrial companies for the next year and beyond.

SEO 52

SEO Effectiveness Paid Search Agency Companies 52

Navigate the Channel

AUGUST 16, 2023

In the ever-evolving world of construction and design, trends come and go, shaping the way we live and build. As the building industry continues to evolve, it’s crucial for marketers to stay ahead of the curve and capitalize on emerging trends. RELATED: The Customer Journey: The Future of B2B Marketing?

Trends 65

Trends Ad Building Product Planning 65

Zoominfo

DECEMBER 23, 2020

A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. As the heart of any data-driven company, your database helps sales and marketing professionals understand prospects in-depth, improve segmentation, pinpoint audiences,, and convert more leads.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Webbiquity

AUGUST 13, 2019

Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Outgrow

FEBRUARY 28, 2024

As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. billion market in 2023 for AI, it’s projected to balloon to $1.8 The Natural language processing (NPL) market is projected to rocket past $112 billion by 2030 , transforming how we interact with technology. From a $207.9

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Outgrow

FEBRUARY 25, 2024

As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. billion market in 2023 for AI, it’s projected to balloon to $1.8 The Natural language processing (NPL) market is projected to rocket past $112 billion by 2030 , transforming how we interact with technology. From a $207.9

Statistics 52

Statistics Outgrow Resource Management Stats 52

Sana Commerce

AUGUST 2, 2023

That’s because for many of these businesses, closed shops mean relying on a tried-and-true customer base, one who won’t likely be discovering content through search engines. Yet, SEO for manufacturers can be a strategic silver bullet. How does SEO for manufacturers help achieve e-commerce success? The result?

SEO 52

SEO Lead Scoring Lead Ranking Sales Qualified Leads 52

Brandpoint

MAY 23, 2022

While many marketers face the same hurdles in their departments, each industry brings a unique angle to these roadblocks. For example, scaling and maintaining your lead generation efforts will always be a focus area for marketers, but depending on your type of business, the details of why this is a challenge can vary.

Paid Search Agency 62

Paid Search Agency Planning Advertising Agencies Work Management 62

Brandpoint

MAY 26, 2022

According to our State of Marketing in the Manufacturing Industry Research Report , the greatest challenge that manufacturing marketers are facing is producing high-quality content. If you’re not using video in your content strategy, you’re missing out. And the best part?

Paid Search Agency 62

Paid Search Agency Video Marketing Companies Planning 62

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. The best content marketing pieces have a clear audience and a specific purpose. IVEMSA’s Fast Facts on Mexican Manufacturing. Let’s take a look.

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. Align your social media activities with your overall marketing strategy.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Vision Edge Marketing

APRIL 25, 2023

Organic growth is a key objective for any business, and a business imperative in challenging economic times. 3M, a global manufacturing company, for example, has a dedicated team of researchers and developers who focus on creating new products that solve customer problems. That is having a good idea on where to aim.

Work Management 177

Work Management Marketing & Strategy Marketing Management B2B 177

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again!

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Lake One

AUGUST 2, 2022

A 2022 HubSpot survey found that short form video content has the highest return on investment compared to any other marketing strategy. That sounds like a good marketing tactic for any industry, especially manufacturers. Manufacturers who create goods and services rely heavily on their sales team.

Video Marketing 52

Video Marketing Content Youtube Buyer Personas 52

Industrial Marketing Today

JANUARY 17, 2018

Congratulations if your 2018 industrial content marketing budget increased or at least didn’t get cut. 38% of respondents from the 2018 Manufacturing Content Marketing Trends—North America survey expect their manufacturing content marketing spending to increase this year and another 46% expect it to remain the same as last year.

ROI 113

ROI Content Marketing Content Paid Search Agency 113

Biznology

JANUARY 21, 2021

We will continue to dive deeper into these and other hot topics and important trends in a series of articles and Consultants Collective Conversations online events. Has experience in handling misinformation and has knowledge on how it will continue to be a key challenge and focus for governments and Big Tech. Stay tuned! John Clemons.

Work Management 160

Work Management Ethics Consulting Budget Programs 160

Sana Commerce

FEBRUARY 19, 2023

B2B e-commerce lets you display different types of supporting product content, like spec sheets, images or videos. Booming B2B e-commerce growth Although the B2C market has received most of the attention, the real opportunity for e-commerce is in the B2B market. How can this exponential growth in B2B e-commerce be explained?

Cross-Selling 98

Cross-Selling B2B Paid Search Agency B2B Sales 98

Industrial Marketing Today

NOVEMBER 19, 2018

I just finished reading the Manufacturing Content Marketing 2019—Benchmarks, Budgets, and Trends report published by the Content Marketing Institute (CMI) and sponsored by IEEE GlobalSpec. This is only a content summary. This is only a content summary.

Content Marketing 95

Content Marketing Content Advertising Benchmark Marketing 95

Industrial Marketing Today

NOVEMBER 14, 2019

The original post %The State of Manufacturing Content Marketing 2020% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Manufacturing content marketing has come a long way since it is early years. This is only a content summary.

Content Marketing 68

Content Marketing Content Advertising Benchmark Customer Surveys 68

ClickZ

DECEMBER 14, 2020

30-second summary: In our recent Marketing Innovation Forum, ClickZ focused on ecommerce transformation and what retailers can learn from the challenges of 2020. We end with a list of key trends and recommendations from our luminaries. It’s taken a more familiar tone in emails and subject lines.

eCommerce 141

eCommerce Trends Top of Funnel Amazon 141

Marketing Insider Group

FEBRUARY 3, 2021

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. And that is derived from the value our content brings to a brand’s prospects and current customers.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Sana Commerce

MARCH 24, 2023

Table of contents The modern electronics industry The global electronics e-commerce market size is estimated to grow to $417 billion in 2023, and if predictions are accurate, will continue to do so exponentially in the coming years. Industry 4.0

Marketing Management 52

Marketing Management Digital Transformation Cable Transparency 52