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What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

Although everyone receives tons of e-mail, I still think e-mail marketing as part of your overall integrated marketing campaigns is necessary and can be effective. Modify your e-mail templates to fit your content. For example, Sumome is a pop-up plug-in that you can add on your website to encourage e-mail subscription.

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10 Ways Your Small Business Can Attract More B2B Clients in 2019

BenchmarkONE

Use direct mail to stand out. Get a booth at a trade show. Trade shows are the “meat and potatoes” of B2B marketing. Are they running digital billboards around town, sending out local mailers, doing YouTube video ads, or attending trade shows? to capture attention. But if you go, go prepared.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate. Photo credit: DIY Marketers.

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Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon. We don’t all love networking events and trade shows.

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Why collaboration and teamwork are essential in agile marketing

Martech

A few good BHAG examples I’ve seen are: “Create a memorable trade show experience for our physician clients”. Hold a collaborative brainstorming session to think about all of the marketing involved such as e-mails, social posts, blog articles, webinars, etc. Promote our new online class offering”. Launch a partnership program”.

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How Should Sales Reps Be Approaching ABM?

Engagio

Watch on YouTube ). Maybe they did a webinar invite or a trade show invite. And it’s a combination of, like, direct mail, do we do field events, like maybe I go fly out to Texas and meet these people. Do we do a dinner or invite them to a trade show we’re doing? Here’s Nick.

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4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

Photos shared via Twitter and Instagram, videos on YouTube and Vine, and quickly scan-able content on SlideShare are the most shared and popular content. Your presence on social media and how others share your content makes a huge difference. Use of images and substantial articles or blog posts are the new winners. Get more visual.

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