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Why Your B2B Marketing Should Feature Case Studies

Webbiquity

Here are six key points to increase the impact of your case studies, along with a look at several brands utilizing case studies in their own work to show how effective the approach can be. Have you worked with local or national celebrities? The case study highlights how they achieved 12 times more work from home than in the office.

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Twitter for Business: Is It Time?

Webbiquity

Of the top 500 people in event marketing per BizBash magazine (a group that should definitely be social media active), just 119 —less than a quarter—even have a Twitter account, and many of those are inactive. But it’s not. Though 90% of B2B software companies are on Twitter , barely half are active.

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How to Do an Efficiency Audit on Your B2B Company

Webbiquity

An outside firm offers a neutral position and looks only at what works best for the profitability and longevity of your brand. Memes might work best on Twitter, while your one-of-a-kind images of customers using your service or product might work better on Pinterest or Instagram. Is each type used appropriately?

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Why UX Design Shouldn’t Go on the Back Burner for B2B Companies

Webbiquity

Your content should address the full range of customers you work with — targeting different segments, different members of the buying team, customer needs, and stages of the customer journey. Eleanor Hecks is editor-in-chief at Designerly Magazine. Make Important Information Easy to Access.

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14 More Appallingly Common Copywriting Mistakes to Avoid

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For example, a sentence like “You should consider investing more of your digital marketing budget in SEO,” works just fine without the “you should.” Hence, the decision-makers in these organizations must consult all their team members before spreading the work and taking the final decision. Blogs have posts.

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Six Ways to Connect with Hard-to-Reach Business Buyers

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Sure, those work great—if you’re happy with a click-through rate of 0.05% (yes, that is five clicks for every 10,000 people who see your ad). Work With Industry Influencers. Here are six more keys to making influencer marketing work. Banner ads? Influencer marketing can be viewed as a special case of partner marketing.

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity

Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing? Content aggregation ?).