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Survey: Mobile Usage Growing Significantly in China

KoMarketing Associates

In the morning, users are looking for information to start their day, including real-time information (25 percent), social networks (20 percent), weather (14 percent) and news (11 percent). However, among all the mobile ad options, social media remains the most effective in spurring user action. newspaper, radio, magazine).

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34 Compelling Content Marketing Stats and Facts

Webbiquity

While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • Check out these 34 compelling content marketing statistics and facts from a variety of expert sources.

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Writing About Ideas: Sharing Opinions Nurtures Brand-Consumer Relationships

ClearVoice

Rather than sharing blog posts and white papers packed with readily available research and statistics, what if the content you’re assigned next is built upon ideas. For example, one of my content marketing brand clients publishes a health-focused magazine. Social media posts. But, what if we explore deeper? Newsletters.

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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity

megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. No other activity comes close, with social networking coming in a distant second (10.7%).&# Content aggregation ?).

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An Actionable Guide To Drive Leads on Instagram

Adobe Experience Cloud Blog

Instagram is one of the most happening social networks out there now. It has a great platform that allows people to see what their friends, favorite movie actors, sports stars, social figures, and celebrities are up to. They’ve offered free issues of their magazine: And even a guide to driving leads from Instagram.

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Spredfast Offers Systematic Management for Social Media Campaigns

Customer Experience Matrix

Specifically, a study from Visible Technologies and SiriusDecisions found the most common use for social media was to “generate awareness” (25%), while another study in B2B Magazine found the top use for social networks was “thought leadership” (60%). On reflection, this makes sense.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. of the online population), compared with just 65.1%

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