Magazine Media Plans Social Networks Statistics 
Customer Experience Matrix
DECEMBER 14, 2009
Specifically, a study from Visible Technologies and SiriusDecisions found the most common use for social media was to “generate awareness” (25%), while another study in B2B Magazine found the top use for social networks was “thought leadership” (60%). On reflection, this makes sense.
Convince & Convert
SEPTEMBER 14, 2010
If you were going to run an ad in a magazine, you would ask about both the psychographics and demographics of the reader so you could target the call to action and message appropriately. With social media, the audience is in multiple modes – participating in many threads. Marketing is not only about messaging.
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Convince & Convert
MARCH 4, 2010
Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Imagine subscribing to a magazine that was about tennis one month, and about cooking the next month. Is anyone out there? Does anyone care?
Convince & Convert
MAY 13, 2010
Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. You must fight social media fire with social media water. Every company is its own TV station, magazine, and newspaper.
Convince & Convert
APRIL 15, 2010
We have entered an era where every business needs to consider themselves a TV station and a magazine , and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results. What formerly was the sole bastion of the media, is now also a company bailiwick.
Convince & Convert
JUNE 11, 2010
And to think I was the one who launched your published writing career when I gave you a chance with your first column way back when for bizAZ magazine. And to think I was the one who launched your published writing career when I gave you a chance with your first column way back when for bizAZ magazine. I expect a dedication.
Convince & Convert
FEBRUARY 23, 2010
[link] /cc [link] Social Media Filter RT @just_kate Is Your Social Strategy Proactive or Reactive? link] /cc [link] Lori Taylor Found out if your social strategy is proactive or reactive. link] [link] creative magazine Is Your Social Strategy Proactive or Reactive? Are you doing everything right?
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