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My Love for Magazines Lies Bleeding

B2B Memes

MUD day 17: There are days, perhaps when my inner curmudgeon breaks through my usual resistance, when I’m convinced that magazines, as a useful format, are truly dead. But what has me worried is my oddly sour reaction to this Folio article on magazine design. Should B2B Get Excited about the Digital Magazine Consortium?

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Another Nail in the RSS Coffin

B2B Memes

But since I’m holding out for gen 2 of the iPad, the death of my RSS habit was strictly theoretical. Yes, I know that the underlying technology of RSS is alive and well; I’m just talking about my use of an RSS reader.). It also picks up hashtags like #prodmgmt, adding an invitation to read a paper based on that tag.

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Content Marketing Requires the Mindset of a Publisher

Sales Engine

I’ve always loved magazines—most of us do, right? You can call me a magazine nerd if you want to , but I suggest I’m not alone given the sheer volume of publications presented every day on newsstands, despite the pronouncements of print being dead. But have you ever thought about why magazines are so popular?

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How to get others to blog

Chris Koch

Set up an RSS feed of key news sources and bloggers and forward the good stuff to your SMEs. Very few writers are able to get their best thoughts out on paper without some help. Here are some ways to do it: Send them what interests you. Get ideas from customers. Have regular pitch meetings. Tweet This Post.

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Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

This is what it would cost to place an ad in a magazine vs. the cost of getting the story placement. Make a list of the people who subscribe to your blog through RSS and e-mail and match them up to your comments. RSS+comments=VIP. Again, tough to isolate PR’s role. Value of earned media. What do you think? startups.com).

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The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

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My Blog got me a New Job and a Book Deal!

Buzz Marketing for Technology

I realize you can’t pick up a paper or listen to the news without hearing about more job losses and for those that are affected by the economic situation my thoughts and prayers are with you all. And so I’d like to focus on describing how my blog has helped me move on to the next stage in my career. And hopefully help you in the process.