B2B Memes

APRIL 13, 2011

The practice takes a variety of forms, but straightforward examples include Digg , TechMeme , and B2B Marketing Zone. The nearest print analog would be those dimly remembered volumes in library reference rooms that indexed articles from journals, magazines, and other periodicals. Instead, you simply click on the link and start reading.

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B2B Memes

NOVEMBER 23, 2011

Doc Searls and David Weinberger: "Markets are conversations" In 1999, when Doc Searls and David Weinberger wrote in The Cluetrain Manifesto that “ markets are conversations ,” it was a fresh, radically new idea. Searls and Weinberger were addressing their comments above all to public relations and marketing people.

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B2B Memes

APRIL 20, 2012

I’m sure there were at least a few journalists who took offense at Gap marketing chief Seth Farbman telling an audience earlier this week that marketers are more honest than journalists. That doesn’t invalidate it as an activity, any more than it invalidates marketing. Should Journalism Schools Rethink Magazines? (Or

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B2B Memes

MARCH 11, 2011

Another is Maureen Alley, the editor of Cygnus’s Residential Design + Build (RD+B) magazine. But I use my @MaureenEditor account as the face of the magazine. Do you manage a social media account for your magazine? Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. They deserve it.

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B2B Memes

JULY 5, 2012

To learn about how these issues affect the typical magazine journalist, you have to look harder. Finding the proper level of involvement with marketing (particularly in sponsored webinars, a medium uniquely popular in trade publishing). That’s what makes a recent Twitter chat among B2B editors and writers a valuable resource.

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B2B Memes

JANUARY 27, 2011

Likewise, commodity content is essential to publishing, especially B2B publishing and content marketing. Early in my career I was the editor of an industrial product tabloid magazine. By 2000, of course, the die was cast, and the magazine began a long decline. This is not a new development.

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B2B Memes

MARCH 2, 2011

In an article on Min Online this week, Judy Franks of The Marketing Democracy suggests that traditional media companies are faltering because they don’t value content. As she explains, pure content businesses like magazines are just one of three types of media options for advertisers.

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B2B Memes

MARCH 25, 2011

Infographics are not unique to the Web (magazine consultant Howard Rauch has promoted their use for years). So journalists, content marketers, and writers alike take note: Infographic skills are no longer optional. But as Heather Rubesch noted earlier this week , stock art has more than a few downsides. Click to enlarge.

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B2B Memes

JULY 6, 2011

In an article published last Monday, Joe Pulizzi advocated the use of editorial advisory boards for content marketers. This is not a problem for most independent publishers, but for content marketers, the potential for editorial bias is much higher. Having worked for many years with editorial boards, I share his appreciation for them.

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B2B Memes

SEPTEMBER 6, 2011

Last week, Susan Currie Sivek wrote about how magazine programs within journalism schools are increasingly giving up on traditional magazines—or as she less cynically puts it, how they are teaching beyond the magazine. Though I love magazines, I’m not sure any journalism school should have a magazine program.

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B2B Memes

SEPTEMBER 19, 2011

Related posts: Journalists, Content Marketing, and Tough Questions. If you’ve ever bemoaned your article getting cut to fit into the space available, you’re a prime candidate for an e-book. But a self-published e-book can be a tremendous tool for personal branding, and may one day become an expected item on a journalist’s resume.

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B2B Memes

APRIL 14, 2010

If content marketers hope to pick up the mantle of the writers and editors behind these endangered magazines, they will need to study the best and brightest of them (or better yet, hire them). By applying them to their own writing, content marketers can keep the B2B publishing flame burning brightly.

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B2B Memes

NOVEMBER 4, 2011

MUD day 4: If you’re a B2B journalist or a journalistically inclined content marketer, you should be faithfully following Steve Buttry’s blog. Although he’s a died-in-the-wool newspaper guy, he deals frequently and insightfully with issues that also plague trade editors and reporters.

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B2B Memes

JANUARY 20, 2011

In Folio: today, Matt Kinsman reports on an MPA conference session called “Who Controls Social Media at Your Magazine Brand?” It suggests that not only do magazine publishers not yet understand social media, they’re actually afraid of it. To my ears, it’s a question that’s at odds with the essence of social media.

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B2B Memes

AUGUST 12, 2011

A marketer for the Hays Group healthcare practice , Owens tells how after a year of using Twitter as a glorified bulletin board, he realized that he was not using it productively. “In From among the 15 magazines produced, I looked for any senior-level editors who tweeted at least once every business day on average, or 22 tweets per month.

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Twitter B2B Curation Ethics 100

B2B Memes

DECEMBER 8, 2011

Given recent events, it’s going to be one of my strongest marketing tools as I figure out what’s next for my career after my stint in RBI—and that’s a conversation I’ll probably end up having in public, too. Should Journalism Schools Rethink Magazines? (Or Journalism, Aggregation, and Doing Things with Words.

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B2B Memes

SEPTEMBER 30, 2011

In it, the magazine editor described a frustrating planning meeting with his counterparts in advertising sales. As the old advertising model that powered trade magazines for so many decades withers away, it’s getting harder and harder to sell independent, reader-oriented content. Where does that leave us? It beats me.

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B2B Memes

OCTOBER 21, 2011

So in times gone by, Kinsman’s article, like its predecessor last June (“Six Things B-to-B Editors, Designers Can Learn From Consumer Magazines”) would have seemed vital. What gave a trade magazine value, he says, was “the fact that this information is badly chronicled elsewhere.”. Now it seems merely quaint.

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