Content Marketing Institute

NOVEMBER 2, 2017

As Marcus Sheridan (who created a blog sometimes called the Wikipedia of Fiberglas swimming pools) might say , REI is committed to “being the best teacher in the world in their niche.”. Between-purchase content builds loyalty and increases revenue with existing customers. Click To Tweet.

Top of Funnel 106

Top of Funnel Advertising Funnels Content Marketing Funnels 106

Biznology

JANUARY 7, 2013

Photo credit: Wikipedia. I have seen companies eliminate brand tracking and customer loyalty studies because they believe they can find out what they need online. The best of all worlds might be to pair the two types of data so that one can understand how online behaviors correlate with attitudes, satisfaction and loyalty.

Social Media 80

Social Media Research Social Marketing Media 80

Biznology

JULY 19, 2013

Photo credit: Wikipedia. Brand loyalty. Do they have any brand loyalty at all? Back in the days when the government did stuff, like got together and actually passed bills, U.S. Speaker of the House Tip O’Neill coined the phrase, “All politics is local.” Time sensitivity. Is this something they need right away?

SEM 80

SEM Wikipedia Search Marketing Loyalty 80

Tony Zambito

SEPTEMBER 15, 2010

Image via Wikipedia.   This new business landscape is propelling organizations, especially in B2B, to begin thinking about how to create a rewarding buyer experience that fosters engagement and long-term loyalty.    There are five key management principles applicable to Buyer Experience Innovation: 1. . 

Marketing Management 100

Marketing Management Buyer Personas Marketing Automation Services Loyalty 100

Tony Zambito

OCTOBER 25, 2010

Image via Wikipedia.   Suggesting that how we interact with customers in the social engagement ecosystem cultivates customer loyalty and trust.  Loyalty : The buyer experiences two-way loyalty when faced with considerations to renew products, services, or address new initiatives.

Design 100

Design Buyer Personas B2B Thought Leadership Multi-Channel 100

Tony Zambito

DECEMBER 12, 2010

Image via Wikipedia.   In asking which drivers contribute to loyalty, whereby loyalty is defined as the willingness to repurchase, the largest percentage driver was sales experience at 53%.  Adapting to transformative changes in buyer behavior is the most significant challenge facing B2B organizations. 

B2B Sales 100

B2B Sales Buyer Personas Multi-Channel B2B 100

Biznology

AUGUST 19, 2013

Photo credit: Wikipedia. LOYALTY AND RETENTION: Just as search is a major advantage for mobile websites,a better user experience that secures greater retention and loyalty is a major reason and advantage to consider a mobile app. The numbers show marketers are rushing into mobile.

Marketing Websites 80

Marketing Websites Mobile Advertising Mobile Marketing Work Management 80

Biznology

SEPTEMBER 23, 2013

Photo credit: Wikipedia. JOHNSON & JOHNSON : Found themselves with a customer loyalty problem when a particular brand of tampon in the O.B. New media channels – digital, social media and mobile – change marketing from a monologue to a conversation. And they’ll talk a lot more when you do something really dumb.

Branding 80

Branding Brand Identity Business Amazon 80

Biznology

AUGUST 2, 2013

Photo credit: Wikipedia. More recently, user generated content and mobile technologies have been utilized by marketers to make the buying process more experiential and to facilitate loyalty. When Web 1.0 There was substantial concern among businesses about the impact on their retail outlets and channel partners.

Social Marketing 80

Social Marketing Web 2.0 Disintermediation Planning 80

Marketing Insider Group

DECEMBER 21, 2010

According to Wikipedia , augmented reality is defined as “a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery.” Whoa – quite a mouthful! Share: Read more from Mobile Augmented Reality 4 Comments Post a comment Anol Dec 22 2010 Hey Michael – great post.

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Biznology

MAY 30, 2013

Photo credit: Wikipedia. On any given day, one can look at Twitter, Mashable, or any number of other sites and receive advice on how to use social media tools to improve customer outreach, loyalty, and employee engagement. Some of these posts are mediocre, while others are quite good and provide sound guidance and case studies.

Work Management 80

Work Management Planning Marketing Management Thought Leadership 80

Chris Koch

APRIL 2, 2010

Image via Wikipedia. Ideas can create an emotional connection. Okay, so it’s not big emotion, but it hits some buttons: Gratitude. This company understands my pain. I may need to keep an eye on these guys in case they say something else that moves me. These guys are smart.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Marketing Budget Thought Leadership 100

Biznology

NOVEMBER 2, 2012

Photo credit: Wikipedia. These small gestures show customers that you are grateful for their loyalty and support. Small businesses need loans in order to take product and service ideas to the next level. Without the infusion of upfront cash, many small businesses flounder despite having an arsenal of legitimate business ideas.

Small Business Marketing 80

Small Business Marketing Marketing Budget Advertising Agencies Business 80

Hubspot

AUGUST 7, 2018

You’ll want to use email, blogging, and social media tactics to increase brand awareness, cultivate a strong online community, and retain customer loyalty. Email marketing and opt-in marketing campaigns are one of the most effective long-term strategies to connect with potential customers and cultivate brand loyalty.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Tony Zambito

MAY 26, 2010

Image via Wikipedia.   For those who stick with it and climb every hill, the end goal of customer loyalty in the digital world can be a mighty reward.  In Spain, for thousands of years Christian pilgrims have come to walk the Way of St. James where legend has it that the body of St. James is buried in northern Spain. 

Buyer's Journey 100

Buyer's Journey Buyer Personas Wikipedia Social Media 100

Biznology

NOVEMBER 18, 2013

(Photo credit: Wikipedia). Moments of truth, when repeatedly resulting in positive outcomes and experiences, lead to customer loyalty. Customer loyalty is a state of being that is defined by behaviors and experiences on BOTH sides of the relationship – vendor and customer – that lead to a state of value creation for both parties.

Effectiveness 80

Effectiveness Work Management Marketing Management Peer-to-peer 80

Tony Zambito

NOVEMBER 8, 2010

Image via Wikipedia. Socialization : The buyer experiences peer-to-peer opportunities, community engagement, image enhancement, and unencumbered bilateral loyalty. One of the most fundamental concepts in economics is that of supply and demand.    There is a given assumption that has to be underscored. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Demand Generation Agencies Fulfillment 100

Marketing Insider Group

JUNE 2, 2010

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques. Sounds easy right?

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Tony Zambito

SEPTEMBER 8, 2010

Image via Wikipedia. These challenges are creating a mandate for CEO’s to innovate towards new means of attracting new buyers, retaining existing customers, and maximizing value through customer loyalty.    This broader context is essential to viewing in totality the buyer experience one has with their organization. 

Buyer Personas 100

Buyer Personas Buying Cycle B2B Lead Ranking 100

EveryoneSocial

OCTOBER 17, 2018

Net promoter score: This metric measures loyalty between brands and their customers. And while Wikipedia will tell you that it is primarily aimed at sales professionals in your organization as opposed to your marketing department, folks like Symantec’s Sr. This metric tells you that your brand is memorable.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

seo.co

DECEMBER 28, 2020

and Wikipedia all have white as one of their main colors. Want to learn more about your website and how you can improve traffic, conversions, and loyalty? This is why it typically gets paired with other colors, where it provides clean contrast. Gray is slightly different than white. It’s also a very high-tech and glamorous color.

SEO 75

SEO Design Optimization Conversion 75

Tony Zambito

OCTOBER 4, 2010

Image via Wikipedia.   It also provides a platform for communicating to the organization just how to think in terms of providing loyalty creating B2B buyer experiences. B2B market CEO’s must feel a little like the great explorer’s of our time.    There are no definitive maps to get you there per se’. 

Buyer Personas 100

Buyer Personas Marketing Automation Services Buying Cycle Lead Ranking 100

Biznology

FEBRUARY 18, 2013

Photo credit: Wikipedia. They also had a loyalty program, zTribe, to identify regular customer and reward them with sweepstakes, cash prizes and inform them of new product. Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Biznology

JANUARY 12, 2012

Image via Wikipedia. Everything we take for granted today—email marketing, loyalty marketing, paid search, SEO—was once “smoke and mirrors” marketing. Rumor has it that 2012 is the year the world ends (and yes, I am going to use that joke all year long). Yes, your focus should be on the big items first.

Online Marketing 80

Online Marketing Paid Search Agency Planning Advertising Mediums 80

Martech Advisor

DECEMBER 16, 2019

Image source: Wikipedia. While rewards, loyalty points, and discounts are common examples of gamification, here are a few out-of-the-box gamification ideas to take your CX game up a level: Rather than making it a competition, use gamification to build a community. The Hero's Journey. Make your customer the protagonist of the story.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Moz

JANUARY 28, 2019

A site like Wikipedia, for example, has thousands of diverse sites linking to it. These don't have to be Wikipedia-level sites, but they should provide searchers with credible, trustworthy content. Promote loyalty programs. Host or participate in community events, seminars, workshops, and organizations. Run a local competition.

Link Building 51

Link Building Paid Content SEO Lead Scoring 51

WebMarketCentral

MAY 3, 2007

Tools to Drive Loyalty from iMedia Connection. Author Joe Lichtenberg contends that "Customer engagement drives loyalty, and effective (and judicious) use of Web 2.0 Marketers that embrace these technologies and integrate the new brand/customer dynamic into their strategies will engender the loyalty of the customers."

Web 2.0 20

Web 2.0 Wikipedia Paid Search Agency Digg 20

Hubspot

AUGUST 5, 2010

” According to his Wikipedia page , Justin was “discovered” when Scooter Braun, a talent agent, accidentally came across one of the videos his mother uploaded to youtube. ” Lesson: Create a sense of ownership with your customers- being transparent and building a real connection is a great way to generate loyalty.

Social Media 28

Social Media Social Marketing Media Youtube 28

Marketing Insider Group

MAY 17, 2010

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. So, how do we build customer satisfaction and loyalty? This is the single most important way to drive higher profit and increase customer loyalty and retention through more satisfied and engaged employees.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Marketing Insider Group

MAY 17, 2010

In B2B marketing organizations, the single most important way to keep customers is to build satisfaction and loyalty. So, how do we build customer satisfaction and loyalty? This is the single most important way to drive higher profit and increase customer loyalty and retention through more satisfied and engaged employees.

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Buzz Marketing for Technology

JULY 7, 2008

Debating the Influencer model: Fast Company debates the "Un-Tipping Point" Aberdeen releases research paper on Social Media Monitoring and Analysis Influencer in Chicago - Tribune picks up the local story Satisfaction, Loyalty and Affinity. advertising. blogcouncil. bookmarking. clearspace. consultant. crowdsourcing. culturechange.

Social Media 100

Social Media Communities Wiki Work Management 100

Heinz Marketing

NOVEMBER 20, 2017

So it seems to me that a small investment in making the channel more successful, making them better, creates better results as well as greater loyalty, but that seems to be the exception to the rule. What do you see in the market? Where do you see the best companies investing and positioning to create a more effective channel?

Top of Funnel 49

Top of Funnel Work Management B2B Thought Leadership Advertising Agencies 49

Porch Group Media

SEPTEMBER 22, 2020

Increasing customer loyalty, increasing conversion rates and optimizing customer journey were cited as top objectives for managing data. Wikipedia). According to research by Ascend2, nearly one-third (32%) of marketers surveyed report that a strategy is planned to have unified marketing data.

Marketing Automation Services 40

Marketing Automation Services Ideal Customer Profiles Marketing Management Customer Satisfaction 40

Porch Group Media

JUNE 25, 2019

Wikipedia). Nurture/Purchase Oriented: Nurture, Renewal Reminder, Loyalty, VIP, Thanks for Purchase. 44% of organizations surveyed by Forbes Insights report that a customer data platform is helping drive customer loyalty [Forbes]. Data is pulled from multiple sources, cleaned and combined to create a single customer profile.

Ideal Customer Profiles 40

Ideal Customer Profiles First-Mover Advantage Marketing Management Touchpoints 40

Biznology

APRIL 18, 2013

Photo credit: Wikipedia. Loyalty to media brands is on the wane. We’re entering – or, I should say, re-entering – an era where “Content is King.” You might not realize it, however, from all the hand-wringing about the end of the news media. Pew also notes that people are no longer as devoted to a single news source.

Paid Content 80

Paid Content Paid Search Agency Media B2B Thought Leadership 80

Webbiquity

AUGUST 28, 2012

You want loyalty? How to create and edit articles for Wikipedia by Web Ink Now. ** 5 STARS. Wikipedia is one of the most popular sites on the web, so getting exposure there is incredibly valuable. David Meerman Scott explains how to properly write for Wikipedia here. • How much buzz do I have vs. competition/trend? •

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Adobe Experience Cloud Blog

JUNE 16, 2016

Whether you’re ready for it or not, social media is becoming the Wikipedia for your buyers, where they can find information about your brand from their peers. Let’s take a look at how you can engage with your buyers on social media throughout the customer journey: 1. Be authentic.

Social Media 48

Social Media Ideal Customer Profiles Media Marketing Automation Services 48