SmartBrief - Marketing

MARCH 19, 2024

In the digital age where information is abundant, consumers are skeptical of what they are told and want to see the proof before investing their dollars and loyalty. Similar to influencers, brands need to be able to back their claims of being ethically responsible by actions, communication and impact for consumers to put their trust in them.

Ethics 102

Ethics Trust Marketing Paid Search Agency Lead Ranking 102

Salesforce Marketing Cloud

JANUARY 3, 2024

Here’s what goes into each stage – from onboarding to service to engagement to building loyalty — and how AI plays a role. AI can take subscriber loyalty to the next level Now that you’ve managed to keep a subscriber for a certain amount of time, the next question becomes how do you extend the lifetime value of that relationship?

Marketing AI 52

Marketing AI Marketing Management Service Merchandising 52

Salesforce Marketing Cloud

JANUARY 24, 2023

However, as in-person experiences returned and economic conditions declined, a new trend of “ watch, cancel, and go ” has emerged. Customer loyalty is declining amid stiffer competition and rising subscription prices. I subscribe so I can stay on top of trends and learn new insights for my job. See what's next 6.

Paid Content 98

Paid Content Marketing AI Loyalty Budget Programs 98

Hubspot

JANUARY 4, 2021

We are seeing the demand for engagement already this year and this will continue to be a big trend through 2021.". One of the biggest trends to watch in 2021 will be how brands navigate an increasingly polarized social and political climate. Ultimately, the pandemic has accelerated trends in business.

Trends 101

Trends Marketing AI Work Management Planning 101

Oktopost

MARCH 22, 2022

Strengthens Loyalty: By leveraging social media to drive more business, you can create customer loyalty and better understand your customers. Learn about what makes your products unique by analyzing the quality of your merchandise and conducting focus groups. Beware, only use trends if they’re relevant to your business.

Peer-to-peer 88

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 88

Convince & Convert

NOVEMBER 17, 2014

Focus on a meaningful handful of illustrative metrics, and track them rigorously over time, to see trends as they develop. Merchandise Your Social Metrics Reports You’re not creating social media reports for yourself, typically. There is no shortage of data points available… don’t select them all.

Social Media 167

Social Media Merchandising Media Paid Search Agency 167

Salesforce Marketing Cloud

AUGUST 17, 2023

That kind of promotion can generate a lot of buzz, but it won’t win wallet share or customer loyalty. But complementing historical sales data with price elasticity, customer preferences, and market trends in real time is the latest shift. But the (heavily inflated) prices didn’t budge, as shoppers continued to wait.

Pricing 52

Pricing Price Planning Lead Ranking 52

Salesforce Marketing Cloud

JANUARY 25, 2024

All business decisions should be based on data, so forecasters should consider investing in the right tools for trend projection, market research, and more. See the trends shaping the future of commerce Get insights from 2,700 commerce leaders and 1 billion B2B and B2C customers.

Work Management 59

Work Management Marketing Management Fulfillment Merchandising 59

Salesforce Marketing Cloud

JULY 27, 2022

Customer expectations, market trends, and business needs change fast — so staying agile is critical. In today’s market, efficient payment processes and post-purchase journeys are quickly becoming key differentiators to drive revenue and loyalty. Here’s how. Time is valuable — make the most of it with headless commerce.

Research 98

Research Customer Satisfaction Fulfillment eCommerce 98

Salesforce Marketing Cloud

AUGUST 29, 2023

Tired of spending hours digging through customer data, so you can look into trends and plan ahead? This personalized act of kindness showed her team’s deep understanding of her audience while fostering a sense of community and loyalty among her fans. When your customer data lives in one place, AI can quickly do that work for you.

Planning 98

Planning Storytelling Marketing & Strategy Social Media 98

Salesforce Marketing Cloud

NOVEMBER 17, 2021

Use listening tools to monitor follower comments and to surface emerging trends and gather customer feedback. Build emails with sections for dynamic content , such as recently viewed products, coupons, loyalty points, and more, so each email is tailored to shopper preferences and behaviors. Avoid cart abandonment issues.

Marketing AI 98

Marketing AI Planning Marketing Automation Services Marketing Management 98

Salesforce Marketing Cloud

JUNE 5, 2023

Whether you’re creating an image, video, or ad, focus on your values to drive awareness, sales, and loyalty. Here’s how founder Philipp Plein sees it: “Some brands just want to set trends, but we listen to what people are saying and try to gauge what our customers want to wear. Immerse yourself in social media trends daily.

Marketing & Strategy 52

Marketing & Strategy Digital Asset Management Differentiation Merchandising 52

Sprout Social

MAY 18, 2021

Operating with this scarcity mindset can leave teams jockeying for support and over-merchandising their work, further widening the gap between social and traditional media. And as people continue to increase their time spent on digital media , there’s the fear that social media will eventually replace traditional media entirely.

Social Media 111

Social Media Media Budget Programs Paid Search Agency 111

Optinmonster

MARCH 7, 2024

My Experience: I’ve particularly appreciated DynamicYield’s recommendation engine, powered by it’s Experience OS , which algorithmically matches content, products, and offers to each customer across any digital channel to increase revenue and drive customer loyalty. which adapts in real-time to user behavior.

Enterprise Management 59

Enterprise Management Marketing Automation Services eCommerce Marketing Management 59

ClickZ

JANUARY 24, 2020

They invest in technology (startups, trending technologies – IoT, VR, AI, and data). They put the customer first (customer insights define campaigns, brand direction, and merchandising/manufacturing). Stay “in the know” by carrying out market research, tracking trends and user-generated hype.

Brand Identity 122

Brand Identity Branding Amazon Paid Search Agency 122

Martech Advisor

FEBRUARY 4, 2020

Learn More: Consumer Behavior Matters More Than Sales Trends. One effective tactic used by retailers, which can help new visitors to better understand their catalog is deploying a series of contextual data badges, for example, to highlight a “trending products carousel” of the most popular SKUs in the catalog.

Personalization 57

Personalization Merchandising Ethics Acquisitions 57

Valasys

JUNE 19, 2020

While none of us have got it all figured out, we all are certainly confident of some strategies and trends that seem to be paying off good results even during the pandemic crisis. By prioritizing our customers’ needs we invite customer loyalty, retention, and expansion of our existing customers-base.

Email Marketing 71

Email Marketing Work Management Planning Word of Mouth 71

Content Standard

OCTOBER 22, 2015

The multinationals could up the ante on their “ cool factor ” and tap into a trend without the risk of tarnishing their brand; the boutiques, on the other hand, could extend their reach to global audiences and leverage deep pockets. They take a persona and merchandise it. Mutually beneficial relationships were established.

Loyalty 40

Loyalty Content Classified Ads Microsite 40

Content Standard

OCTOBER 22, 2015

The multinationals could up the ante on their “ cool factor ” and tap into a trend without the risk of tarnishing their brand; the boutiques, on the other hand, could extend their reach to global audiences and leverage deep pockets. They take a persona and merchandise it. Mutually beneficial relationships were established.

Loyalty 40

Loyalty Content Classified Ads Enterprise Management 40

Martech Advisor

SEPTEMBER 11, 2019

Millennials and post-millennials are driven strongly by social media validation, and popular culture trends when it comes to making buying decisions. Search-specific analytics can help merchandisers develop a strong sales strategy inspired by how shoppers look for items based on their location, the season and the intent behind their searches.

Social Media 74

Social Media Effectiveness Media Marketing & Strategy 74

Hubspot

SEPTEMBER 25, 2015

Here, we’ll discuss those trends that are changing the face of marketing (yet again) and give you an eye-opening look at what marketers should be leveraging in 2016. This automation trend also highlights the growth of convergence, which allows you to stay lean, focused, and as profitable as possible without compromising on quality.

Trends 28

Trends Planning Marketing Automation Services Paid Search Agency 28

Content Marketing Institute

JULY 11, 2018

As new devices, new media channels and platforms, and other tech trends emerge, they create remarkable opportunities for retailers to deliver desirable and even personalized content experiences on demand. Take Amazon’s Treasure Truck pop-up experience, for example. Bed Bath and Beyond takes shopping convenience to a new level.

Top of Funnel 86

Top of Funnel Marketing Budget Merchandising Paid Search Agency 86

Outbrain

NOVEMBER 29, 2020

This drives brand authenticity, consumer trust, and loyalty. It boosts customer loyalty and retention. If brand awareness is improving, you should expect to see positive trends in your web visits and traffic data too. And these are also the things that turn a brand into a sales leader. It promotes shared values.

Brand Identity 49

Brand Identity Branding Paid Search Agency High Quality Lead 49

Martech Advisor

DECEMBER 6, 2019

For example, Starbucks provides a gamified platform for repeat customers and has full-blown programs to entice new customers with the promise of a better “experience” including the coffee roasts, quality merchandise, healthy bites and free Wi-Fi. These also help in brand loyalty due to the top of mind recall.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Martech Advisor

DECEMBER 16, 2019

Give them something memorable: When people buy from you, offer them a unique experience or free merchandise that they’ll associate with your brand. Definition, Design, Management, Trends, and Examples. It could be as simple as giving a customized bookmark when people buy a book. Learn More: What Is Customer Experience (CX)?

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Sprout Social

DECEMBER 19, 2023

Investing in your team today can drive acquisition, loyalty and growth tomorrow. Aside from strategic and creative chops, a good social media manager will also advise internal stakeholders on evolving best practices, trends and data insights. These analog skills are essential to embedding the value of social across a business.

Social Media 105

Social Media Media Paid Social Agency Work Management 105

ClearVoice

FEBRUARY 25, 2022

She makes sure her creative output keeps pace with evolving tastes and trends without merely imitating or duplicating them. She encourages fan loyalty. That’s why she creates unique experiences that reward their loyalty. There are Taylor Swift fans, and then there are the Swifties or superfans.

Top of Funnel 120

Top of Funnel Content Marketing Work Management Marketing Budget 120

Salesforce Marketing Cloud

JULY 14, 2023

Trending items: NYX Cosmetics uses “bestseller” messaging for popular products and tags like “vegan” to promote values-driven shopping, along with star ratings for each item. Trending Articles 3 Ways Generative AI Will Help Marketers Connect With Customers 3 min read Skill Up on AI with Trailhead 4 min read 5. Even better?

Product 69

Product Marketing & Strategy eCommerce Buzz 69

Single Grain

FEBRUARY 3, 2020

User experience (UX) testing can turn this data into revenue by allowing a brand to see how they can personalize their service for each customer, make the purchasing process more seamless, reward loyalty and improve customer service. If you own a store, could your rates of conversion improve with loyalty schemes?

Ideal Customer Profiles 131

Ideal Customer Profiles Cross-Selling Loyalty Eye-Tracking 131

Sana Commerce

OCTOBER 20, 2023

Facilitate streamlined product returns With an SCC web store, your clients can simply select what they want to return, indicate the reason, and add any comments to create a return merchandise authorization (RMA). Incorporating these advanced features isn’t just a trend; it’s a necessity in the competitive digital marketplace.

Features 52

Features Marketing Management B2B Customer Satisfaction 52

Valasys

JANUARY 14, 2020

The platform acts as a collaborative Content Management Solution (CMS) and helps provide omnichannel experiences to the marketers, developers, as well as, merchandisers to drive engagement, improve loyalty, brand visibility & boost Return on Investment (ROI).

Digital Asset Management 59

Digital Asset Management Digital Experience Platform Enterprise Management Marketing Management 59

Single Grain

JULY 6, 2023

Some of the most effective promotion types include: Discounts (percentage off or dollar off) Loyalty schemes Referral rewards Free shipping Spend a set amount and get a free product or service To determine which promotion types are bested suited for your campaign, it pays to think about what your goals are.

Promotion 52

Promotion Planning Examples SWOT 52

Hubspot

FEBRUARY 18, 2019

You can make your store look great and feel inviting by using visual merchandising techniques to help you design it in a way that’s well-organized, well-lit, and on-brand. Here are a couple more things to think about when trying to determine how you’ll source your business’ inventory : Current Trends. Customer Loyalty Program.

Work Management 75

Work Management POS Budget Programs Marketing Management 75

Valasys

OCTOBER 10, 2023

The marketplace’s eCommerce functionalities must exhibit adaptability, accommodating shifting trends and demands. When considering the evolving geopolitical dynamics, these trends are further amplified. As trust and brand loyalty grow, customers keep returning to make additional purchases. High net margins.

Enterprise Management 59

Enterprise Management Work Management Marketing Management B2B 59

Moz

FEBRUARY 27, 2019

Whatever employees are already being paid is the cost of engaging them to lend their creativity to creating merchandise displays that draw attention and/or solve problems. I can’t predict how long the Instagram mural trend will last, but wall art has been a crowd-pleaser since Paleolithic times. Inspiration is affordable.

Paid Search Agency 48

Paid Search Agency Stats Advertising Agencies Ad Agencies 48

Sharpspring

APRIL 30, 2020

Regularly update and optimize your strategy for user behavior trends, new products and services, and updated best practices for digital channels. Few brands have the level of consistent loyalty that coffee giant Starbucks does, and it isn’t just because they sell delicious, caffeinated beverages.

Paid Content 66

Paid Content Ideal Customer Profiles Ad Building Marketing Automation Services 66

Outgrow

JANUARY 2, 2023

Builds Trust, Loyalty, and Credibility. Providing a quiz based on a trending topic and a poll or product recommendation on your best-selling items are all ways to attract and engage your users and encourage them to make a purchase. There are some other ways that we have discussed below to improve brand authority.

Stats 52

Stats Outgrow Brand Identity Branding 52