Search Engine Journal

JULY 19, 2021

Learn the benefits of using highly targeted search terms packed with intent. Here's how to find long-tail keywords and use them to your advantage. The post Long-Tail SEO Strategy: Why & How to Target High-Intent Keywords appeared first on Search Engine Journal.

Long Tail Marketing 135

Long Tail Marketing Keywords Intent SEO 135

Spiralytics

AUGUST 31, 2023

Low-competition keywords in SEO are keywords that have relatively low competition, meaning not a lot of websites rank for these search terms. As such, low-competition keywords require less effort in terms of building links and establishing website authority. READ: How Long Does It Take To Get To The First Page Of Google 2.

Keywords 62

Keywords Long Tail Marketing Lead Scoring Lead Ranking 62

seo.co

NOVEMBER 22, 2021

The term search volume refers to the number of search queries Google gets for a specific keyword. And websites use these terms by the chock-full hoping to attract some of that traffic. Ranking for high volume search terms , while great for conversions, is much more difficult. Understanding Search Relevance for Consumers.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

BOP Design

JULY 20, 2021

Think of industry jargon and technical terms when considering your keywords. Good buying intent terms may not have high search volume, but your ideal client will be searching for them. If you target the correct buying terms, you will see your sales cycle shorten, objections lessen, and your close rate improve.

Keywords 118

Keywords Intent Buy SEO 118

Navigate the Channel

SEPTEMBER 7, 2023

One of the pivotal changes in this regard is Google’s increased capability to recognize related terms and phrases within the same semantic field. Long-Tail Keywords In the realm of modern SEO, the concept of long-tail keywords has risen to prominence as a strategic approach to enhancing online visibility and user engagement.

Keywords 65

Keywords SEO Long Tail Marketing Lead Scoring 65

Brightedge

MARCH 31, 2022

Have you ever typed a simple question into a search engine—something like “How long does it take to bake a potato?”—only Sometimes, publishing long-form content is the best way of catering to searcher intent. Long-tail Keywords Are Phrases of More Than Three Words. Google Hates Pop-Ups. Meta Tags Are Irrelevant for SEO.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Tiecas

MARCH 2, 2024

Have you heard the term zero-click searches ? Lack of long-tail specificity: Industrial searches often involve highly technical, long-tail keywords (e.g., These terms have low individual search volume, making them hard to identify with traditional tools.

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

Top Rank Marketing

FEBRUARY 5, 2024

This approach often involves identifying a few generic keywords related to the business or industry and creating content optimized around those terms. We share an example of how this approach can fall short in our SEO content guide, Marketing with Intent : “For a very long time, raw keyword volume ruled SEO. Both technically true!

SEO 97

SEO Marketing & Strategy Content Lead Scoring 97

Webbiquity

APRIL 13, 2022

They may use different terms to describe their problems and the solutions they are looking for than your internal engineering team does. Generally speaking, you’ll target more long-tail, highly specific, low-volume search phrases, as you’re trying to appeal to a narrow, specialized audience.

SEO 292

SEO Marketing Websites B2B Marketing & Strategy 292

seo.co

MAY 26, 2021

If you’ve performed any bit of SEO, you already know the importance of ranking for long tail keywords. Long tail keywords help you target a user’s specific needs and have far less competition than short tail keywords. However, highly competitive, general, short tail keywords are equally important.

Keywords 102

Keywords Long Tail Marketing SEO SERP 102

Marketing Insider Group

JUNE 13, 2023

Targeting more long-tail keywords can lead you to a more motivated audience. Still, inbound marketing with excellent content delivers the lowest cost per lead with long-term ROI. A/B test content and ads to discover what performs best. Outbound tactics can cost you almost double the investment.

Cost per Lead 240

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 240

seo.co

MAY 15, 2023

They also make up the majority of the long tail, which is now more likely to be dominated by machines. Localize Your SEO Local SEO remains easier for many terms, particularly for mid-market cities and locales. Focus on the Medium Tail The short tail will become even more valuable and difficult to rank for.

Long Tail Marketing 104

Long Tail Marketing Marketing AI Top of Funnel Lead Ranking 104

Contently

FEBRUARY 8, 2023

Compare and contrast keyword terms to determine how popular yours might be. Such long-tail keywords found through Google Trends are easier to rank for. Toggle “Rising” queries vs. “Top Queries,” and you’ll find the search terms gaining traction. Use your best judgment.

Marketing AI 173

Marketing AI Trends Google SEO 173

Webbiquity

MARCH 30, 2021

This crisis response led them to identify several short- and long-term trends. Consequently, there’s been a strong emphasis on the use and optimization of long-tail keywords recently. This is because long-tail keywords more closely reflect normal speech patterns. Take Kroll, for example.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

Contently

MARCH 14, 2023

Use the Search Analytics tool within Google Search Console for keyword research, providing SEO recommendations for popular search terms. The Importance of Long Tail Keywords As you create your keyword strategy, keep long tail keywords in mind — which are typically more specific, more targeted, and longer than other keywords.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Brandpoint

MARCH 13, 2023

These are keyword opportunities , search terms your audience uses that would be valuable for your business. Dig deeper with long-tail keywords Now it’s time to get into the minds of your customers. Branch out into their specific questions using long-tail keywords. They make great titles for headers.

SEO 62

SEO Paid Search Agency Long Tail Marketing Companies 62

Contently

MARCH 30, 2020

The biggest mistake people make with content marketing ROI is taking a short-term view. While the long-term returns fizzle out faster than with evergreen content, the initial traffic spike is often larger, and you still see compounding returns over time. The compounding returns of content. There are a few reasons for this: 1.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Fount Media

JANUARY 15, 2023

They help search engines understand the content on your website and how it relates to specific search terms. The post What Is The Difference Between Long-tail And Short-tail Keywords? Including relevant keywords in your website and content can improve your chances of ranking higher in.

Long Tail Marketing 52

Long Tail Marketing Keywords SEO Search Marketing 52

Navigate the Channel

DECEMBER 20, 2023

For instance, your PPC team may bid on brand terms and optimize budgets based on performance, while your SEO team laments a drop in organic traffic and conversions. However, questions may arise about the necessity of paid brand campaigns when organic rankings for brand terms are strong and competition is low.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Contently

MAY 18, 2018

One way to get there is to focus on long-tail keywords, which refers to niche and less competitive search terms. With a long-tail mindset, you’ll develop a level of expertise that generalists can’t match when they answer random questions for a wide audience.

SEO 167

SEO Long Tail Marketing CMS Development SERP 167

seo.co

NOVEMBER 1, 2021

The higher the number gets toward 100, the more difficult it will be to rank for a given term. So, for instance, 125K searches for “SEO” means that term is searched roughly that many times per month. So, for instance, 125K searches for “SEO” means that term is searched roughly that many times per month.

Keywords 105

Keywords Traffic Tools Long Tail Marketing 105

Huptech Web

AUGUST 11, 2023

These terms are essential for Search Engine Optimisation because they tell search engines what your website is about. What language or terms does my audience use when searching for products/services similar to mine? In other words, it refers to how closely your chosen keywords resemble the search terms users enter into search engines.

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

Top Rank Marketing

OCTOBER 30, 2023

Here’s a glossary of the top SEO terms tailored specifically for B2B marketers: Bounce Rate: The percentage of visitors who navigate away from your website after viewing only one page. Long-Tail Keywords: Longer and more specific keyword phrases that typically have lower search volume but higher intent.

Search Marketing 116

Search Marketing SEO Mobile Advertising Long Tail Marketing 116

Martech

MARCH 1, 2024

Merchandisers can do a great job of generating search results for the top 50, but that long tail was really a great opportunity.” It’s their job to show customers products they’re likely to buy, and AI predictive analytics helps with this task. Search queries were a big opportunity for us,” said Radaz. Get MarTech! In your inbox.

Marketing AI 96

Marketing AI Merchandising Enterprise Management Long Tail Marketing 96

SmartBug Media

FEBRUARY 19, 2020

If you find yourself paying more than what’s profitable for your paid advertising , here are three tests that can help lower your Google Ads CPCs: Go Long Tail. In contrast, using a long tail keyword like “organic hemp cat toys” will help you reach a qualified audience and will have a lower CPC because there will be less competition.

CPC 105

CPC Cost Per Click Long Tail Marketing Ads 105

seo.co

MARCH 14, 2022

Prioritize Long-Tail Keywords. It’s easier to search for long tail keywords when you can just speak and don’t have to type. This is also a great place to store long-tail keywords. Below are some helpful tips that will show you how to properly optimize your website for voice search.

Optimization 119

Optimization Marketing Websites Long Tail Marketing FAQ 119

ClearVoice

MARCH 3, 2021

What are long-tail keywords? Long-tail keywords are keyword phrases that don’t have a large number of monthly searches, but are lucrative entrances to your content. The term “long-tail” refers to a graph of competitiveness vs. conversion rate of keywords. Long-tail keyword examples.

Long Tail Marketing 52

Long Tail Marketing Keywords Click Rate Conversion Rate 52

QuanticMind

JULY 7, 2023

Halloween will be just around the corner, with many other major holidays close on its tail. For digital advertisers looking to rock their holiday campaigns this year, a bit of planning amidst the summertime fun can go a long way in setting those campaigns up for success. Before we know it, we’ll be rounding out September.

Advertisements 70

Advertisements Advertising Intent Pricing 70

Only B2B

MARCH 10, 2022

To Acquire More Quality Leads, Optimise For Long-Tail Keywords. A long-tail keyword is one that has three or more words and is extremely precise. However, if you target the correct long-tail term, you may trade off search volume for exceptionally high buy intent, which boosts revenue with minimal SEO work.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Contently

JANUARY 17, 2020

High-ranking content creates long-term value for your brand. Since Google has shifted to semantic search , you want to focus on long-tail keywords associated with a question that someone’s trying to answer. One big pain point: SEO. SEO remains a huge part of content marketing, as it should be.

SEO 165

SEO Content Marketing Planning Long Tail Marketing 165

Marketri

FEBRUARY 22, 2024

People today want to proactively buy on their own terms and timeframe rather than being sold to on a company’s schedule. If your company is still creating short-tail keyword blogs, how-to guides, and listicles, you may want to seek the advice of marketing strategists on how to pivot.

Inbound Marketing 62

Inbound Marketing Lead Ranking Marketing Automation Services Top of Funnel 62

Martech

MAY 3, 2022

But it makes one wonder how much of the admittedly long tail of the martech space is made up of those kinds of companies. No wonder it’s a long tail. Another valid description might be two people with a laptop, an internet connection and an idea. And why not? A treasure map. Processing.Please wait.

Marketing Management 107

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 107

SmartBug Media

AUGUST 12, 2020

Create an editorial calendar for content: If you’re getting into the SEO game and trying to rank at the top of search results, creating an editorial calendar is a crucial part of the strategy for long-term success. Target niche keywords: Keyword research is often bucketed into short-tail keywords and long-tail keywords.

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

seo.co

JANUARY 25, 2021

Anyone who has worked long enough in online marketing has been on both the positive and negative end of a Google update. In our case, that might be SEO company or SEO agency or the coveted general term of SEO. Their fall-off was in the long tail, which caused the crater in their traffic in a short period.

Lead Scoring 64

Lead Scoring Lead Ranking Keywords Traffic 64

Tiecas

APRIL 23, 2024

Long sales cycles involving multiple stakeholders: The decision-making process typically involves engineers, executives, and procurement, making for longer sales cycles. This addresses the long-standing challenge of attribution in manufacturing marketing. Global competition: Manufacturers face intense competition from around the world.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Adobe Experience Cloud Blog

AUGUST 17, 2017

Users from different countries will see different results for the same search terms. Personalized search results mean that tracking where your site ranks for keyword search terms is not always crystal clear. Depending on the personalizing factors we have outlined above, users will see different results for the same search terms.

Long Tail Marketing 134

Long Tail Marketing SEO Personalization Lead Scoring 134

Martech

AUGUST 2, 2022

stacks quickly start to look very different; the long tail of products found in stacks is very long. The stacks range in size from 25 to 250 products, are a mix of B2B and B2B, and are in different stages of documentation. Once you move beyond foundational platforms (CRM, CDP, Marketing Automation etc.) Processing.Please wait.

Marketing Automation Services 116

Marketing Automation Services Long Tail Marketing Marketing Management Acquisitions 116