Why Content is the #1 Ranking Factor and How to Maximize It
Marketing Insider Group
FEBRUARY 22, 2021
Even the highest authority sites like Wikipedia and YouTube only make it into the high 90s. Content plays the long game. You start small with low-volume, low-competition, long-tail keywords. Google processes over 3.5 Instead, you want to shoot for an authority number better than your industry competition.
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