Directive Agency

APRIL 11, 2018

Today, we’re going to talk about 3 B2B market research tools that we use every day here, at Directive Consulting. Subscribe on YouTube! B2B Marketing Research Tool #1: SEMrush. Then, take all of the “ long tail keywords ” — keywords that have more than 3 words. Don’t miss a video!

Research 40

Research B2B Marketing Long Tail Marketing Tools 40

Hubspot

JANUARY 29, 2020

To do this, some SEO research was required because we wanted to improve organic traffic. So, I did keyword research to figure out what the target audience wanted to read about. If someone types in "best CRM," they're probably at the beginning of their research. 43% of customers buy something they've seen on a YouTube ad.

Keywords 99

Keywords Paid Search Agency Google Ads 99

Sharpspring

FEBRUARY 13, 2020

Pay-per-click (PPC) advertising is a great way for brands to amplify their reach on mobile. To begin with PPC, you’ll bid on advertising keywords. Whether you serve ads for a special offer or your best piece content, PPC ads can be effective at driving awareness, signups and sales. E-tailing Consultancy). Native ads.

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

Hubspot

APRIL 4, 2019

SEMRush allows you to conduct extensive keyword research, keyword rank tracking, site audits, traffic analysis, and more. SEMRush is a fantastic tool for finding opportunities to rank for long-tail keywords organically, but additionally, you can use the tool for various SEM efforts. Keywordtool.Io. Google Ads Keyword Planner.

Search Engine Marketing 101

Search Engine Marketing SEM Search Marketing SERP 101

Sharpspring

FEBRUARY 13, 2020

Pay-per-click (PPC) advertising is a great way for brands to amplify their reach on mobile. To begin with PPC, you’ll bid on advertising keywords. Whether you serve ads for a special offer or your best piece content, PPC ads can be effective at driving awareness, signups and sales. E-tailing Consultancy). Native ads.

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

Directive Agency

NOVEMBER 2, 2016

There are pros and cons to both paid and organic (B2B PPC or B2B SEO) search optimization tactics. For example, if you are a more retail oriented business, you may want to target your direct advertisements and use PPC tactics to get a rapid increase in traffic that you can then convert into sales. Advanced Keyword Research.

Paid Content 49

Paid Content Work Management Marketing Management Service 49

Directive Agency

AUGUST 8, 2017

The reason for this is two-fold: Your site probably hasn’t been around long enough and doesn’t have the authority. You should still target long-tail keywords whenever possible. As opposed to organic optimization, which requires long-term link building and improving the keyword orientation over time, PPC is different.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

NuSpark Consulting

JUNE 8, 2013

Ok one Google product; Doubleclick is an ad management platform that allows me to plan display campaigns, research demographics of sites, upload banner ads, traffic banners to websites, networks, and exchanges, and measure clicks and conversions. I can also do some long-tail keyword research with it. Online Display.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Single Grain

JUNE 14, 2023

A successful ad campaign starts with a well-planned PPC strategy. In this guide, you will learn how to implement the top PPC strategies in your business. Whether you’re new to marketing or an experienced business owner looking to improve your advertising campaigns, these PPC marketing strategies will help you. Let’s get started!

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

Single Grain

MAY 29, 2023

Looking to launch an international PPC campaign on Google, Facebook, Amazon or other PPC ad platforms? International PPC marketing is one of the best ways to connect with global audiences. Work With Us What Is International PPC Advertising? This guide is for you. Let’s begin!

Paid Content 52

Paid Content PPC Paid Search Agency Budget Programs 52

Convert

NOVEMBER 8, 2022

“PPC is dead.”. PPC is dying.”. PPC is still alive and well. But some PPC experts are still making a killing for their ecommerce businesses, DTC brands, and Shopify stores. But some PPC experts are still making a killing for their ecommerce businesses, DTC brands, and Shopify stores. That’s a bit of a stretch.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Directive Agency

JULY 7, 2017

As opposed to 1-1 tracking campaigns like PPC, attributing marketing wins to content can be tough. In PPC, it’s easy to see where you are spending your money and where it’s working/wasteful. Keyword Research Means Market Research. Keep in mind that keyword research is meant to inform your market research.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Unbounce

MAY 24, 2021

Pay-per-click (PPC) campaigns are among the most common methods to reach new customers actively searching for the topic you’re promoting. When you add a variety of assets to your PPC campaign (such as logos, images, and videos), it increases Google’s ability to distribute on your behalf. Start with keyword research.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Optinmonster

NOVEMBER 13, 2019

In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. One of the best ways to solve that problem and boost your traffic is with keyword research tools. By including keyword research tools in your content marketing toolbox. Interested in a specific keyword research tool?

Keywords 77

Keywords Paid Content Traffic Research 77

Content Standard

MARCH 7, 2023

Will search engine marketing (SEM) and pay-per-click (PPC) advertising competition become fiercer, with advertisers willing to throw down lofty premiums to appear above, or even within, AI-generated answers? MusicLM MusicLM is a generative AI language model developed by Google Research that is capable of generating musical compositions.

Marketing AI 98

Marketing AI Paid Content Search Marketing Paid Search Agency 98

Online Marketing Institute

MARCH 21, 2011

Know who your target audience is and figure out the keyword phrases they might be using to find the types of products or services you offer on your website, through keyword research tools. Publicize your content via Twitter, LinkedIn and Facebook (and YouTube, if video). Do this after your initial brainstorming!

Marketing Websites 40

Marketing Websites Long Tail Marketing Marketing Analytics Tools Lead Scoring 40

Single Grain

DECEMBER 19, 2023

Besides keyword research and competitor analysis, you can also use Ahrefs to find critical SEO issues on your site. Keyword Research – Access Ahrefs’ enormous keyword database to find thousands of keyword ideas with data-driven metrics like search volume, keyword difficulty, SERP overview and CPC.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

QuanticMind

SEPTEMBER 5, 2018

Keyword research is the foundation of pay-per-click advertising. It’s impossible to run a PPC campaign if you have no terms to target. Do Keyword Research from Your Own Site’s Traffic. Using Current PPC Campaigns and a Thesaurus. There are several ways to glean keywords from your site’s current traffic.

Paid Content 40

Paid Content Keywords Research Sales Management 40

Single Grain

JULY 20, 2023

These are all reasons why more than 80% of businesses trust Google Ads for PPC. Google offers AI advertising solutions for nearly all its platforms, including search, Discovery Ads, and YouTube: There are several ways you can power your campaign with AI. There’s a primary reason why long-tail keywords work: voice search.

Paid Search Agency 52

Paid Search Agency Cost Per Click ROI Google 52

Single Grain

MAY 26, 2023

Top 3 Most Important Stats 70% of businesses say SEO produces more sales than PPC advertising. Semrush ) Long-tail keywords generate 3-6% more click-throughs than short-tail keywords. B2B Keyword Statistics 71% of digital marketers say their most effective SEO strategy is strategic keyword use. HubSpot ) 3.2-3.5

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Single Grain

APRIL 25, 2022

With so many PPC agencies claiming to be the best, finding an experienced, reputable, results-driven one for your business is always challenging. The Benefits of PPC Advertising. Why Do You Need a PPC Management Agency? How to Choose the Right PPC Company. How Much Do PPC Companies Charge? Let's begin.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Digilant

APRIL 24, 2019

And as little as $5 per day can get a company started when choosing to work with pay per click (PPC) advertisements. . Long-Tail Keywords : Longer queries that are recorded in a website’s search bar. SEM, or search engine marketing, involves both SEO and paid (possibly PPC) search ads or listings.

Paid Content 55

Paid Content SEM Media Plans SERP 55

Online Marketing Institute

JUNE 30, 2009

Since the Indium Corporation has so many accomplished technologists who perform basic and applied research, as well as many individuals who are active with customer applications in the field, I knew I had the content. Q: How do you compare your video marketing efforts on YouTube with your blogging program?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Webbiquity

DECEMBER 7, 2017

For years, it’s offered the Google Prediction API, for example, so advertisers could extract predictive insights from their pay-per-click (PPC) data. So you’ll be able to target their specific interests as they’re browsing the Google Display Network and YouTube. Google has already jumped into the AI game for AdWords. Keyword selection.

Marketing AI 156

Marketing AI Adwords Account Based Marketing ABM 156

Single Grain

DECEMBER 23, 2019

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience). Trend #1: PPC Automation.

PPC 96

PPC Paid Content Marketing AI Trends 96

seo.co

NOVEMBER 5, 2021

It has automated daily organic search ranking reports for all your keywords (with graphs over time), automatic link monitoring, page-specific on-site SEO recommendations, keyword metrics & suggestions, PPC campaign integration, Google Search Console integration, Google Analytics integration, and social media account integration.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

seo.co

NOVEMBER 5, 2021

It has automated daily organic search ranking reports for all your keywords (with graphs over time), automatic link monitoring, page-specific on-site SEO recommendations, keyword metrics & suggestions, PPC campaign integration, Google Search Console integration, Google Analytics integration, and social media account integration.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

BenchmarkONE

JULY 27, 2022

70% of online marketers state SEO is better than PPC when it comes to sales. 66% of consumers perform online research before making a purchase. Conduct Keyword Research. To understand what keywords your business should use, you want to perform keyword research before you even launch SEO tactics or a blog.

Marketing Budget 98

Marketing Budget Traffic SEO Marketing Websites 98

Webbiquity

JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Adobe Experience Cloud Blog

DECEMBER 8, 2016

This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches. Social search is also an effective research and targeting tool. In June, YouTube released a new capability for live streams to be captured and served directly through the company’s mobile app. Well played, Kohl’s.

Trends 48

Trends Planning Advertising Agencies Mobile Advertising 48

Single Grain

AUGUST 24, 2021

Keyword research. High-conversion keywords from the PPC campaigns that the company or its competitors might be running. Long-tail keywords to target featured snippets. Dive Deeper: SEO Keyword Research Made Easy in 2021. Some of the vital SEO reports that you need to prepare are: Keyword Research Report.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SEO 52

Moz

AUGUST 12, 2020

In this presentation, Rand will look not only at how Google (and Amazon, YouTube, Instagram, and others) have leveraged their monopoly power in concerning ways, but also how to find opportunities for traffic, branding, and marketing success. It required him to dig into the long tail, deep. How Many Words Is a Question Worth?

Bundling 70

Bundling Video Marketing SERP Marketing Analytics Tools 70

Moz

SEPTEMBER 2, 2019

In fact, if we exclude YouTube as part of Google, Amazon is technically the second largest search engine in the world. Google was built on a foundation of scientific research and academia, with a mission to; “Organize the world’s information and make it universally accessible and useful” — Google. Now, answering 5.6

Amazon 55

Amazon A/B testing Google Lead Ranking 55

Hubspot

JANUARY 31, 2012

Many business owners have been seeing even more success with this method by targeting long-tail keywords. Well, P&G wisely put that video up on YouTube, and it has received nearly 40,000,000 views. Your PPC should be integrated with your content strategy. Integrating SEO, Social Media, and Everything Else.

Paid Content 28

Paid Content Paid Search Agency Long Tail Marketing Mobile Advertising 28

Webbiquity

FEBRUARY 7, 2012

Also noted: • One in four Americans watches a YouTube video every day. • 53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. How long will people pay attention? ” B2B Marketing Research and Statistics.

Paid Content 100

Paid Content Social Media Statistics Research 100

Single Grain

AUGUST 24, 2023

With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. There are full-suite tools to accomplish every task in a campaign, as well as niche tools to assist with specific tasks, such as marketing analytics and keyword research technology.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98