KoMarketing Associates

JULY 18, 2017

Analyze the First Page of SERPs. The themes you write about on your website should be closely related to the products or services that you offer, as more relevant content will show both the search engines and users that you and your organization are experts on the topic. Analyze the First Page of SERPs. So, where do you begin?

SEO 141

SEO Long Tail Marketing SERP Content 141

KoMarketing Associates

MAY 13, 2020

It’s important to note that your page does not have to be in the top position of organic results to be displayed in featured snippets. Well, oftentimes, the top few spots of organic rankings, especially for competitive terms, are taken up by websites with a massive business (and domain authority) behind them. Why is this so important?

Features 165

Features Google B2B Marketing Top of Funnel 165

Martech

NOVEMBER 16, 2022

The truth is internal linking optimization is one of the quickest ways to boost your SERP visibility, especially for mid & long-tail keyword phrases. Often, there are dozens of results to click on before reaching the #1 organic result, especially on mobile. Myth 6: Link building is dead! That remains true to this day.

Link Building 119

Link Building Internet Marketing Ad Building Planning 119

Brightedge

FEBRUARY 15, 2022

We put together this list of international SEO best practices to equip you with what you need to know about driving qualified, high-intent global traffic to your organization. Hreflang tags also make it crystal clear to Google how the pages are related and when they should be presented. Include them in your Sitemap.xml file.

Practices 141

Practices SEO Best Practices Domain 141

SmartBug Media

AUGUST 27, 2021

It takes a lot of planning and strategy to successfully combine them, and I spoke with four digital marketing professionals who have experienced success layering paid media tactics onto their organic inbound efforts. Use paid media to drive inbound efforts. Our entire business revolves around using paid media to help drive inbound marketing.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Kevin Indig

MAY 29, 2023

Google displays a link carousel with websites next to AI answers (titled AI Snapshot), which likely gets the majority of remaining organic clicks moving forward. If AI Snapshot carousels get most organic clicks, but Google doesn't pick the best-ranking sites, we need to re-evaluate what signals Google uses to put the carousel together.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Marketing Insider Group

FEBRUARY 1, 2021

The B2B buyer’s journey can vary depending on your organization and industry. Once an organization approves the proposed change, the buyer will commit to finding a solution. Moz’s Keyword Explorer and SERP Analysis tool allows you to analyze competitor rankings for target keywords. Source: Moz. Purchase Stage.

Buyer Intent 358

Buyer Intent Intent Work Management Marketing Management 358

Adobe Experience Cloud Blog

JANUARY 25, 2018

And 70% to 80% of people skip straight to organic results, ignoring paid ads completely. If video is encouraging engagement , that’s at least partly why it’s winning on the SERP. To prepare for that, target long-tail keyword phrases that sound more conversational. Search engine leads have a whopping 14.6% close rate.

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Method and Metric

DECEMBER 4, 2019

When it comes to online, understanding who is beating you in the SERPs and why helps you to develop your strategy using the data collected. A competitor analysis is simply finding out which domains are ranking higher than you in the SERPs (eg. Who might be dominating the SERPs today may not be the same in a few months.

Analysis 87

Analysis SERP SEO Domain 87

Outbrain

JUNE 18, 2018

Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. 1 spot as the most desirable and profitable area on the SERPs. Otherwise, you risk losing significant traffic to your competitors and seeing your own results degrade to areas of the SERPs that users never look at.

CTR 50

CTR Features Organization SERP 50

ClearVoice

JUNE 21, 2022

Some may need long-tail content, while others thrive on short-tail. How you win the SERPs is by sticking with your particular narrative throughout an entire article, and at the same time, fulfilling the intent of that query,” Reaves adds. Do you have a list of competitors’ websites ready? . Answer Google’s questions. .

SEO 111

SEO FAQ Content Work Management 111

Brightedge

JULY 26, 2022

The Organic search channel is extremely valuable to influencer marketing initiatives, as they both underpin goals of reaching new audiences and generating attention and amplification, whether through links or shares. When searching for holiday decor, these product links became visible in the SERPs. The Bottom Line.

SEO 64

SEO Marketing Budget Creation Marketing Budget Lead Scoring 64

Content Marketing Institute

OCTOBER 30, 2018

It’s used by both B2B and B2C organizations to streamline their content marketing strategy. After running this strategy on its blog, HubSpot proved more internal links led to a higher placement on the SERPs : Image source. Here’s how you can use the pillar-and-cluster approach to create content that ranks in organic search.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

Adobe Experience Cloud Blog

FEBRUARY 23, 2017

Analyzing user intent means typing those keywords into Google and studying the organic search results. As you expand your keyword strategy to include long-tail keywords (keywords that are four or more words), add your industry, physical location, and/or target audience as appropriate. SEO is Always an Optimal Channel.

Account Based Marketing 131

Account Based Marketing SEO Top of Funnel Marketing Management 131

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. How do users typically find this content if not in organic search? how long users stay on a page.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

KoMarketing Associates

SEPTEMBER 20, 2016

Google says the answer summary presented in the snippet outlined above is “extracted programmatically from a webpage. Work across the organization (sales, marketing, customer service) to identify a handful of frequently asked customer questions. Present the most critical information at the start (no fluff!).

Google 120

Google Ideal Customer Profiles Long Tail Marketing SEO 120

Moz

SEPTEMBER 21, 2020

Posted by liambbarnes As most SEO specialists have learned, you must create quality content to grow organically. For example, if you're writing a top-of-funnel blog article where the goal is to drive high amounts of organic traffic, start by performing keyword research to craft your topic. Improving organic search visibility.

SEO 85

SEO Top of Funnel SERP Content 85

seo.co

SEPTEMBER 4, 2023

The crawling path plays a role in how your pages are indexed, and therefore, presented in search engine results pages (SERPs). If your navigation links are sensibly organized, easy to find, and easy to use, your users are going to be more likely to enter the inner pages of your website and spend more time-consuming information.

SEO 64

SEO Practices Best Practices Lead Scoring 64

seo.co

DECEMBER 19, 2021

Often, these terms will occur organically as you write. And that means it’ll rank higher in the search engine results pages (SERPs). Now, don’t get me wrong; LSI isn’t the only determining factor of how your content ranks in the SERPs. Presently, subject-focused content strategies tend to pay off.

Optimization 115

Optimization Keywords SERP SEO 115

EMagine B2B Blog

DECEMBER 3, 2018

This is simply because the world of SEO and the way Google is presenting data has changed. Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. And this is needed because ranking on organic SEO is becoming a bit more challenging.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

TrustRadius Marketing

APRIL 1, 2021

Voice search is exploding in popularity, and this trend presents an opportunity for those with a calculated online presence. Understanding how search engines generate their rankings will help you get your content higher on SERPs and drive business results. Using long-tail keywords like “where is my business located?”

SEO 52

SEO Long Tail Marketing Work Management Marketing Management 52

EMagine B2B Blog

DECEMBER 3, 2018

This is simply because the world of SEO and the way Google is presenting data has changed. Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. And this is needed because ranking on organic SEO is becoming a bit more challenging.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Conductor

NOVEMBER 18, 2021

There’s a variety of benefits to focusing on long-tail keywords while developing a long-term strategy for head terms. In a study, Conductor found that once a long-tail searcher arrives at the website, they convert at a rate more than 2.5x What are long-tail keywords? Examples of long-tail keywords.

Long Tail Marketing 80

Long Tail Marketing Keywords Lead Scoring Lead Ranking 80

Valasys

AUGUST 3, 2023

The knowledge graph can be indexed by Google, driving organic traffic like never before. But now, with automated tools, you can gain valuable insights into your competitors’ organic and paid results. Report Presentation: When it comes to presenting your SEO findings to your team or clients, reports are the way to go.

SEO 52

SEO Automation Lead Ranking Lead Scoring 52

Salesforce Marketing Cloud

MARCH 12, 2024

How SEO works and why it’s important The benefits of organic traffic for ecommerce Five elements of an effective ecommerce SEO strategy How to use AI to maximize your ecommerce SEO efforts How do you gauge ecommerce success? The ultimate goals of SEO are to increase organic traffic to your site so you can increase sales.

eCommerce 52

eCommerce Traffic Organization SEO 52

DivvyHQ

JULY 23, 2019

When analyzing competitors, determine what they are doing properly (or doing poorly) to rank on the SERP, and try to make your efforts even more aligned with your target audience. Obtaining quality backlinks are another indicator of why or why not a competitor is ranking highly on the SERP. looking for an SEO agency).

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66

seo.co

FEBRUARY 22, 2021

What about spending a fortune on a present for someone who never even opens it, or working a full-time salaried job but never receiving compensation? Therefore, you’re probably better off with long-tail keywords , which are usually more specific and less common than other keywords. You get the idea. Outline and begin the draft.

SEO 64

SEO Top of Funnel Digital Marketing Funnels Keywords 64

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

Moz

MARCH 21, 2019

Aside from helping to inform your strategy and structure your content, you'll get to know the needs of your searchers, the search demand landscape of the SERPs, and what kind of competition you're up against. Then below that, there are couple of organic results, what we would call classic SEO, 10 blue links-style organic results.

Keywords 64

Keywords Research SEO Long Tail Marketing 64

Webbiquity

JANUARY 28, 2013

Derek Edmond presents a categorized list of tools for on-page SEO analysis, keyword research, content generation, social media profile link info, competitive analysis, link diagnosis and other functions, then addresses SEO tools for Asia and takes an in-depth look at Bing Webmaster Tools. Top SEO Tools for 2012 by Mark The Marketer.

Keywords 100

Keywords Research SEO Tools 100

Moz

FEBRUARY 24, 2021

However, Fast Company presents this information in a new light by explaining that they actually have “8-second filters”. Zoomers fully understand how to use search tools, and they have the capacity to quickly evaluate SERPs prior to deciding on which link will get their click.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Single Grain

JUNE 26, 2020

Want to grow your organic traffic by 20-100%? The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. Unfortunately, this makes things much harder for those of us who rely on Google’s organic search traffic as a lifeline. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

flux.la

FEBRUARY 1, 2020

Its primary goal is to send more organic traffic to your website. It also focuses on delivering two main SEO objectives – organic traffic and conversions. The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). To better understand SEO, let’s break down each term.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Optinmonster

APRIL 12, 2024

Important adjustments include: Content: the words, headings, and images on your web pages Site architecture: how your website is structured Connections: links to and from your website and to web pages within your site Search engine optimization efforts aim to increase organic traffic. Higher scores correspond to a greater ability to rank.

Paid Content 91

Paid Content Lead Ranking SEO Lead Scoring 91

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. These ads appear at the top of the SERP. billion in revenue from Google Ads alone the year before. Image courtesy of Google.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Hinge Marketing

DECEMBER 3, 2014

Unfortunately, more than 90% of that information is now presented to webmasters as simply “(not provided).” This is also a useful method for identifying long-tail keyword phrases that may be more difficult to identify in keyword planner tools. 2) Google Related Searches. 6) Google Analytics.

Keywords 48

Keywords Optimization Marketing Websites Marketing Analytics Tools 48