WriteSpark

NOVEMBER 6, 2013

Of course, when you search for the profile keyword "technical copywriter" on LinkedIn, the result is a long list of potential candidates. Here''s how to winnow that list to the writers who may be a good match. Does the writer list his or her areas of technical knowledge or hold any certifications?

Copywriting 120

Copywriting Ideal Customer Profiles Paid Search Agency Training 120

WriteSpark

MAY 4, 2011

And how can you easily keep a writers list so you can quickly find contact information when you need it? LinkedIn is also a good tool for maintaining your resource lists of freelance writers and other creative professionals such as graphic designers and web developers. How to Find a Good Freelance Writer on LinkedIn.

Copywriting 120

Copywriting Ideal Customer Profiles Verticals Linkedin 120

WriteSpark

MAY 4, 2011

And how can you easily keep a writers list so you can quickly find contact information when you need it? LinkedIn is also a good tool for maintaining your resource lists of freelance writers and other creative professionals such as graphic designers and web developers. How to Find a Good Freelance Writer on LinkedIn.

Copywriting 120

Copywriting Ideal Customer Profiles Verticals Linkedin 120

WriteSpark

DECEMBER 12, 2012

This month's list focuses on my best posts and recommended resources for content marketing as it applies to technology products, services, and companies. How to look beyond the standard collateral list to create fresh ideas for marketing content.

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

WriteSpark

DECEMBER 12, 2012

This month's list focuses on my best posts and recommended resources for content marketing as it applies to technology products, services, and companies. How to look beyond the standard collateral list to create fresh ideas for marketing content.

Content Marketing 120

Content Marketing Best Practices Emarketing Copywriting 120

WriteSpark

JANUARY 10, 2012

As the new year begins, you likely have plans for a long list of content marketing projects. Highly recommended; this is one of the very few sites on my regular reading list. . Or maybe you're not sure about the best types and formats for content that will best fit your marketing challenges, budgets, and needs.

Resources 120

Resources Content Marketing Planning Content 120

WriteSpark

JANUARY 10, 2012

As the new year begins, you likely have plans for a long list of content marketing projects. Highly recommended; this is one of the very few sites on my regular reading list. . Or maybe you're not sure about the best types and formats for content that will best fit your marketing challenges, budgets, and needs.

Resources 120

Resources Content Marketing Planning Content 120

WriteSpark

MARCH 12, 2013

The best way to do this is to work from a predefined list of questions and let the writer guide the interview. If time is still available after the writer has gone through the standard question list, then you can ask the customer for any other details or if they would be willing to participate in a separate feedback call or online survey.

Case Study 120

Case Study Case Studies Studies Customer Satisfaction 120

WriteSpark

MARCH 12, 2013

The best way to do this is to work from a predefined list of questions and let the writer guide the interview. If time is still available after the writer has gone through the standard question list, then you can ask the customer for any other details or if they would be willing to participate in a separate feedback call or online survey.

Case Study 120

Case Study Case Studies Studies Customer Satisfaction 120

WriteSpark

NOVEMBER 11, 2008

But it doesn't take long for your list of potential customer references to grow, and tracking how often and in what form those references are contacted becomes important for maintaining positive relationships.      Some companies address this challenge with formal customer reference programs.

Conference 120

Conference Copywriting Copyright Case Study 120

WriteSpark

JUNE 15, 2010

Perhaps you get lucky and find a good writer to add to your freelancer list. But don’t miss the chance to add the busy writers to your list as well. In the meantime, you forget about those other writers who declined the project because they’re too busy.

Copywriting 120

Copywriting Business Best Practices Paper 120

WriteSpark

OCTOBER 5, 2010

Many marketing communications departments have a list of standard documents and other content they produce for a new product launch, new version release, and other common marketing activities. But such a list can mean you overlook opportunities for creating other powerful forms of content.

Content 120

Content Activities Product Marketing 120

WriteSpark

OCTOBER 5, 2010

Many marketing communications departments have a list of standard documents and other content they produce for a new product launch, new version release, and other common marketing activities. But such a list can mean you overlook opportunities for creating other powerful forms of content.

Content 120

Content Activities Product Marketing 120

WriteSpark

JANUARY 4, 2011

A new year typically means a long list of new marketing communications and public relations projects. A long list of materials to prepare, such as for product launch, user conference, or promotional campaign. listed in the righthand column of this blog. .

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

A new year typically means a long list of new marketing communications and public relations projects. A long list of materials to prepare, such as for product launch, user conference, or promotional campaign. listed in the righthand column of this blog. .

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JANUARY 5, 2010

You may be coming back to work after the holiday break with new funds in your budget and a long list of new marcom projects to complete. Is it time to expand your list of project resources with new freelance writers? You may already have a good working relationship with one or more freelancers.great!

Copywriting 120

Copywriting Linkedin Resources Activities 120

WriteSpark

NOVEMBER 14, 2012

This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Guidance for choosing which topics are really worth the expense and effort of a white paper.

Paper 120

Paper SME Best Practices Case Study 120

WriteSpark

NOVEMBER 14, 2012

This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Guidance for choosing which topics are really worth the expense and effort of a white paper.

Paper 120

Paper SME Best Practices Case Study 120

WriteSpark

OCTOBER 23, 2012

Over the next few months, I'll list what I consider to be my very best posts on these topics, along with a few "must have" books and other resources to further your knowledge. In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies.

Case Study 120

Case Study Case Studies Studies Best Practices 120

WriteSpark

OCTOBER 23, 2012

Over the next few months, I'll list what I consider to be my very best posts on these topics, along with a few "must have" books and other resources to further your knowledge. In this blog, I frequently write about case studies, white papers, and content marketing for technical products and technology companies.

Case Study 120

Case Study Case Studies Studies Best Practices 120

WriteSpark

OCTOBER 1, 2009

marketing consultant Ardath Albee provides a good list of the concerns that buyers have in mind when considering a purchase. To Albee's list, I would add the following buying concerns that are of specific interest to technology marketers: A broad view of potential solutions that includes nontechnical ways of obtaining the desired results.

Copywriting 120

Copywriting Paper Case Study Case Studies 120

WriteSpark

MARCH 2, 2011

The expectation that your SMEs should become prolific writers is added to their already full task list for their real jobs of managing product development, supporting customers, or designing new technologies.

SME 120

SME Copywriting Work Management Paid Search Agency 120

WriteSpark

JULY 9, 2013

An indirect method is to give prospects an evaluation worksheet or guide that lists only recommended criteria for making their own comparisons. Of course, you could define the criteria in a way that will present your product in its best light. Deep Dive" Technical Content.

Planning 120

Planning Content Marketing Comparison FAQ 120

WriteSpark

JULY 9, 2013

An indirect method is to give prospects an evaluation worksheet or guide that lists only recommended criteria for making their own comparisons. Of course, you could define the criteria in a way that will present your product in its best light. Deep Dive" Technical Content.

Content Marketing 120

Content Marketing Planning Comparison FAQ 120

WriteSpark

JUNE 1, 2011

Then, how do you keep all of these content promotion ideas from becoming another burden on your to-do list? You'll need to register to download this PDF, but the information is worth it. By planning for them as you begin the project, and including the repurposing tasks in the writer's assignment.

Advertising Agencies 120

Advertising Agencies Content Paper Paid Search Agency 120

WriteSpark

JUNE 1, 2011

Then, how do you keep all of these content promotion ideas from becoming another burden on your to-do list? You'll need to register to download this PDF, but the information is worth it. By planning for them as you begin the project, and including the repurposing tasks in the writer's assignment.

Advertising Agencies 120

Advertising Agencies Content Paper Paid Search Agency 120

WriteSpark

MAY 8, 2012

Although a product selection guide was somewhat helpful in narrowing the list of threads that might suit my needs, I put down the catalog feeling more overwhelmed and confused than when I started. What I got was a lot of pictures of thread colors, but an inconsistent mish-mash of specifications for each thread family.

Trade Show 120

Trade Show Copywriting Marketing Prospects Purchase 120

WriteSpark

MAY 8, 2012

Although a product selection guide was somewhat helpful in narrowing the list of threads that might suit my needs, I put down the catalog feeling more overwhelmed and confused than when I started. What I got was a lot of pictures of thread colors, but an inconsistent mish-mash of specifications for each thread family.

Trade Show 120

Trade Show Copywriting Marketing Prospects Purchase 120

WriteSpark

AUGUST 17, 2010

If it's a software product, starting the installation procedure may display even more lists of features and benefits, testimonials from happy users, and other promotional text. Enough already," you grumble. Just let me get on with it!" As these examples show, there is a time for selling and a time for delivering and supporting.

Allocation 120

Allocation Paper Paid Search Agency Display 120

WriteSpark

AUGUST 17, 2010

If it's a software product, starting the installation procedure may display even more lists of features and benefits, testimonials from happy users, and other promotional text. Enough already," you grumble. Just let me get on with it!" As these examples show, there is a time for selling and a time for delivering and supporting.

Allocation 120

Allocation Paper Paid Search Agency Display 120

WriteSpark

SEPTEMBER 21, 2010

It is your prerogative as the client to insist that the agency work with the best writer for your project, whether that writer is already on the agency's staff or freelancers list, or an independent freelance writer of your own choosing.

Copywriting 120

Copywriting Advertising Agencies Paid Search Agency Ad Agencies 120

WriteSpark

SEPTEMBER 21, 2010

It is your prerogative as the client to insist that the agency work with the best writer for your project, whether that writer is already on the agency's staff or freelancers list, or an independent freelance writer of your own choosing.

Copywriting 120

Copywriting Advertising Agencies Paid Search Agency Ad Agencies 120

WriteSpark

DECEMBER 8, 2009

The lesson for technology marketers from this group is that for technical products, like insurance, the "devil is truly in the details."

Case Studies 120

Case Studies Case Study Advertising Benchmark Lead Scoring 120

WriteSpark

APRIL 20, 2010

Some question lists are short. I keep a file of interview questions for case studies that I have collected from various client projects over the years. Others run to multiple pages, with questions covering every detail of a customer's situation or product implementation.

Allocation 120

Allocation Lead Scoring Lead Ranking Case Study 120

WriteSpark

JULY 6, 2010

Check your question list and the way those questions are asked. In this case, complete as much of the interview as you can, especially for gaining testimonial statements that may be usable before the full case study can be produced. But also get the customer's agreement for a more in-depth interview when the story is indeed ready to tell.

Case Studies 120

Case Studies Case Study Studies Customer Satisfaction 120

WriteSpark

AUGUST 19, 2008

By using the factors above to review the person's project experience and skills list, you can easily verify whether that candidate is the best match to your needs. Listed below are links to weblogs that reference Technical Writer or Technical Copywriter? About the Author. TrackBack URL for this entry: [link]. Whats the Difference?

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

WriteSpark

MARCH 17, 2009

But white papers can also be useful in a later stage of a sales cycle, when an individual customer or a buying committee is identifying the final purchase criteria and narrowing the list of products and vendors that will receive further consideration.

Paper 120

Paper Purchase Sales Cycle Copywriting 120