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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

This year one of KoMarketing’s priorities is the creation of more cross-training opportunities for team members. Cross training provides value for broader B2B marketing professionals as well. As a result, we know we will need to get creative in finding cross-training opportunities. Set Aside Time Every Week.

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3 Ways to Build A Strong LinkedIn Content Strategy Today

EveryoneSocial

I think we can all agree that LinkedIn is the professional social network that helps drive sales, retain customers, build brand affinity, and attract top talent to open job positions. Yet we still see LinkedIn content strategy executed or even neglected today. LinkedIn ). Let’s dive in! Activate Employees.

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Elevate B2B Marketing News Weekly Roundup: B2B Events Thrive, LinkedIn Adds Top Skills, & Google Business Gets Social Links

Top Rank Marketing

Ellis — This Week in Marketing: Making the Case — LinkedIn (client) TopRank Marketing — 56 Influencer Marketing Agencies to Work With in 2023 — Business of Apps Lee Odden — What’s your secret to staying informed on influencer marketing? percent during November to 13 percent, according to recently-released data.

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Getting to know Google Tag Manager

Goodish Agency

In this blog post, you will learn about basic concepts and features Google Tag Manager is offering to you. Why you should use Google Tag Manager. With Google Tag Manager we can easily set up events on different user actions and track them in our analytic system. Before the Tag Manager, website tracking used to be complicated.

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MarTech’s GA4 experts to follow

Martech

LinkedIn: Simo Ahava (24.8K Her “origin story” is one of the coolest, beginning with punk rock, marketing and laser tag, going on to agency work and teaching at Wichita State Tech (Go Shockers!) LinkedIn: Brie E Anderson (2.6K LinkedIn: CharlesFarina (14K followers) X/Twitter: @CharlesFarina ( 9.6K

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Your B2B Social Media Plan Needs to Include These 8 Steps

Top Rank Marketing

Should you post short videos on YouTube as well as LinkedIn? For instance, LinkedIn is often the go-to platform for B2B professionals, while platforms like X and Facebook may also be relevant depending on your industry and target demographics. Identify gaps in the market that your brand can fill and opportunities for differentiation.

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8 Ways Employee Advocacy Can Skyrocket Customer Retention

Marketing Insider Group

According to LinkedIn Business, only 3 percent of employees share company content, but they are responsible for driving 30 percent of total engagement. First, they could tag a customer in a post, saying, “Thought you might want to read this new content.”. Here are a few tips: Train employees on social media posting best practices.