Writing on the Web

NOVEMBER 23, 2010

When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&# Share this on LinkedIn. Why Use Twitter, Facebook & LinkedIn for Content Marketing?

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Writing on the Web

APRIL 6, 2016

If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. Busy executives want the bottom line. CAST Your Net: A is for Assets.

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Writing on the Web

NOVEMBER 25, 2015

Are you writing stories with feeling on your business blog? My background in psychology has been essential in learning how to write effective content for a business blog. The most difficult thing in learning to write effective content for any business is making the leap from purely intellectual writing to emotional writing.

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Writing on the Web

JULY 18, 2012

Are you thinking about creating a social media page for your business? Social media ( LinkedIn , Facebook , Twitter ) can be great marketing and networking tools for small businesses, but there are a few rules you should know before jumping on the social media bandwagon. Plentiful People. Practical Posts.

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Writing on the Web

FEBRUARY 19, 2014

Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? million blogs (Technorati).

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Writing on the Web

MARCH 29, 2011

The iMotionVideo service allows businesses to write and submit their video scripts, then they format and use actors or voice-overs to turn your script into great video commercials. Thanks to services like iMotionVideo , even small businesses can create low-cost videos and get found on the Web. Share this on LinkedIn.

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Writing on the Web

APRIL 13, 2011

Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. Know your customers : I know content marketing for professionals and small businesses. Share this on LinkedIn. Content rules!&# ~ Ann Handley and C.C.

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Writing on the Web

JULY 9, 2010

Friday’s guest post is by Robert Stretch , author of VA Mortgage Center blog: For business people, few things are more important than reputation. In fact, having a good online reputation is essential to branding yourself or your business. Dow Jones is several steps ahead of where some small businesses are.

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Writing on the Web

APRIL 7, 2011

The checklist is designed for digital content creators and marketing teams, but it can and should be used by anyone writing a business blog or other content for the Web. If this image is too small, go to the post over at the Content Marketing Institute and download the PDF version. Share this on LinkedIn. Understandable.

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Writing on the Web

APRIL 16, 2011

It’s all fine and dandy to spend time, money and energy upgrading, re-designing, and adding content so that you have an automatic lead generating system online, but if your output is more than your incoming business results, it’s all just silly, isn’t it? For small business professionals. You can register here.

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Writing on the Web

JANUARY 31, 2011

I’m glad to see that there are more agencies focusing on content marketing for small businesses. One good way to do this is via the slice-of-life approach; what happened to you today that relates to some business insight you can offer? Share this on LinkedIn. Blog Writing Tips for Business Clarity.

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Writing on the Web

SEPTEMBER 7, 2010

The big 3: Facebook , Twitter and LinkedIn. You HAVE to join LinkedIn and participate in groups. Will your business fall in the water if you don’t? You should only attend the “events&# that make sense for you and your business. Everybody who’s anybody has a profile in each. You HAVE to be on Twitter.

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Writing on the Web

MAY 11, 2012

So whether you pin for pleasure or pin for business, here are 5 key tips to make sure you’re doing it right! This kind of careless sourcing is no small matter—it’s drawn some of the biggest controversy Pinterest has ever seen. LinkedIn Power Tips: Give Before You Receive. Always, always, always pin from the original source.

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Tips Copyright Network Marketing Social Networks 100

Writing on the Web

MARCH 17, 2011

Why should a professional or small business give away free consulting ? It gives me a chance to connect with clients : In an online business, I usually don’t have much contact with the clients who use my services and products. Share this on LinkedIn. I’ll tell you why. Share this on Facebook.

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Writing on the Web

NOVEMBER 16, 2010

Is a small organ of 1,500 cubic centimeters. Although it’s a small organ, it is a huge consumer of energy. To business people? Share this on LinkedIn. Your brain: Occupies 2-3% of your body space. Weighs 6 kilograms. Contains 100 billion cells. Houses 1 million kilometers of interconnecting fiber.

Content Marketing 100

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Writing on the Web

NOVEMBER 1, 2010

Tell me what you think: I realized after I watched this that my diagrams are way too small on this screen. Share this on LinkedIn. It’s published on a neat tool called Brain Shark : you make a power point presentation, then record the notes over the phone. How neat is that? I’d like to share it with you here.

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Writing on the Web

SEPTEMBER 17, 2010

So many entrepreneurs and small business still struggle with knowing what to write about, how to write so it engages readers, and how blogs and social media all work together. Are you using video to promote your business? People want to do business with people similar to themselves. Share this on LinkedIn.

Content Marketing 100

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Writing on the Web

SEPTEMBER 28, 2010

Here’s a key element for writing content that inspires clients to take action: What does your business believe in? More importantly, as an important part of your business, what do you believe is most important for your clients? This question makes sense because people don’t buy from companies, they do business with people.

Content Marketing 100

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Writing on the Web

DECEMBER 14, 2010

A survey of more than 1,000 businesses this past Spring found that “producing engaging content&# is the top challenge for people charged with marketing. Many of the small business clients I consult with have this problem. Share this on LinkedIn. What do they write to replace the lorem ipsom ? Share this on Facebook.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

DECEMBER 13, 2010

Many small business owners and entrepreneurs including many of my clients love getting the chance to get up and speak. You’ve got to deliver a speech yourself in order to represent your business and get clients. Share this on LinkedIn. Your brain learns a lot each time you try something, even if you fail.

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

NOVEMBER 3, 2010

The latest survey of small biz professionals revealed most people struggle with “ Time :&# 72% say they don’t have enough time to update their blog. First, she has an in-depth knowledge of how website and blog technologies can help a business build revenue through a much stronger online presence. Share this on LinkedIn.

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Writing on the Web

SEPTEMBER 6, 2010

Share this on LinkedIn. Small Business SEO Copywriting Training with Heather Lloyd-Martin. Blog Marketing: How Readers Find Your Business. Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Email this to a friend?

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Writing on the Web

JULY 8, 2010

Web marketing is crowded: Ten years ago there weren’t as many businesses in your field competing for readers’ attention online. And, I’d love to hear from you in the comments about what you think the challenges are, for using the Internet to grow business. Share this on LinkedIn. Competition is fierce.

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Writing on the Web

SEPTEMBER 27, 2010

I think this is essential advice for anyone using a blog for business, not just B2B marketers. Here’s an excerpt and my interpretation of what this means for my own business: 1. You may be super busy because you’re good at what you do. Share this on LinkedIn. Most people struggle with it. Blog this on Blogger.

Content Marketing 100

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Writing on the Web

JANUARY 5, 2011

Could it be that I don’t choose the right article for my clients (they are small business owners and at time managers in various companies)? Share this on LinkedIn. Ezine Success Stories: Newsletters still get results for business. Could it be the article is too long? Share this on Facebook. Share this on FriendFeed.

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Writing on the Web

DECEMBER 8, 2010

I can blog about business blogging and content marketing. But it’s difficult for me to shift gears and focus on writing content for executive coaches and management consultants , which is a big part of my business, with a different target audience and different message. Share this on LinkedIn. Enter Kris DeVries.

Work Management 100

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Writing on the Web

SEPTEMBER 1, 2010

My background in psychology has been essential in learning how to write effective content for a business blog. The most difficult thing in learning to write effective content for any business is making the leap from purely intellectual writing to emotional writing. Share this on LinkedIn. 2 Lessons to Learn.

Content Marketing 100

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Writing on the Web

JANUARY 14, 2011

Stories have so much marketing clout, they make it possible for little businesses to compete with the big guys. When I was first working online, all my web copy was as official and business-like as I could make it. As a small business, I was competing with much larger enterprises with staff and budgets. My story changed.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Writing on the Web

SEPTEMBER 24, 2010

This 15 page report is free (a feature) and provides many tips for small business owners how to blog successfully. Share this on LinkedIn. Here’s another example of how this works. Example: Imagine I’m writing copy designed to promote my ebook, Content Marketing with Blogs. Share this on Facebook.

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Content Digg Custom Publishing Buzz 100

Writing on the Web

MARCH 7, 2016

Small businesses, however, might find these figures PDA, pretty dawn awful. My point is whatever the size of your biz, you want to grow your reader base, increase hits on your site, and stimulate comments, on your blog, social media, and LinkedIn. I’d love to hear from you, connect with me on LinkedIn.

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Statistics Linkedin Small Business Marketing Social Media 100

Writing on the Web

JUNE 22, 2010

No small task, for sure. Share this on LinkedIn. 3 Ways to Write Content that Brings In Business. This one factor is the basis of expensive sales copywriting courses. Good Internet copywriting skills combine psychology with sales training, search engine optimization, with story telling and carefully crafted prose.

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