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Your Complete LinkedIn Marketing Strategy

Marketing Insider Group

LinkedIn is undoubtedly one of the best social platforms for B2B marketing. With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Make sure your LinkedIn page is optimized for conversions.

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Personal Brand, Meet Business Brand: How Small Business Owners Can Make Them Work Together

Buffer

In my experience as a creative, brand strategist, and coach for small businesses and startups, separating your personal brand from your business both strengthens your business and allows individual autonomy and professional growth. It's a work-related online identity that goes beyond your business or company.

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3 Steps to Use LinkedIn to Make Connections and Grow Your Personal Brand

Buffer

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. To get a little personal, nothing has been more valuable to my career than building a platform on LinkedIn.

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How LinkedIn Has Transformed The Businesses of These 3 Entrepreneurs

Buffer

People often think of LinkedIn as the place to go for personal career growth but it can also be an incredible resource for growing your company. Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy.

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6 Best Free Digital Marketing Tools for Small Businesses (National Entrepreneurs Day Special)

Martech Advisor

There’s no denying that small businesses form the lifeforce of the economy, creating jobs, driving innovation, and fueling growth in regional hubs. In fact, research suggests that small businesses are responsible for 44% of all economic activity in the US, and over half of the total jobs in the country.

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5 Lead Generation Ideas for Effective Startup Marketing

Outbrain

Effective lead generation and startup marketing require smart goals and a clear vision of where you want to be, and how you will get there. This is particularly important, given that just 10% of startups actually succeed. Lead Generation Ideas for Startups. Free startup listing. Host a webinar to get new leads.

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Is Content Marketing the Right Choice for My Business?

Marketing Insider Group

Whether yours is a startup or an enterprise, B2B or B2C, thoughtful content informs your prospects and motivates them to become customers. Content marketing works whether yours is a startup, a small-to-medium-sized business, or a multi-national enterprise. Small Businesses: Content Marketing Is a Strategic Advantage.