Zoominfo

APRIL 29, 2020

Events and trade shows are expensive, even if you’re not a sponsor. You can find lots of tips online for generating more leads at trade shows and corporate events: spend more money on better real estate on the event floor, spend more money on prizes and giveaways, send more people, etc. Does your team actually do that? Target them!

Trade Show 100

Trade Show Lead Generation Sales Qualified Leads Generation 100

The Point

JANUARY 24, 2017

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. In a previous post, I discussed key strategies for following up with trade show leads. Brain Teasers – you know those “98% of people get this wrong” brain teasers on LinkedIn that generate thousands of comments?

Trade Show 100

Trade Show Traffic Demand Creativity 100

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. Consider: You get more leads.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Sharpspring

APRIL 29, 2020

What separates LinkedIn most from other networks is that it’s intended to be professional. What is the best type of content to post on LinkedIn? LinkedIn is more of a thought leadership platform. Most of the content on your LinkedIn page should be news about your organization or your industry. Using Hashtags on LinkedIn.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Trade Press Services

JANUARY 29, 2024

But simply promoting a brand is not enough. Brand ambassadors are any individuals who promote the message, mission, products, services and reputation of your brand. percent growth in the followers of the company’s LinkedIn page. A brand’s success depends on its reputation, visibility, credibility and even popularity.

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

Webbiquity

OCTOBER 22, 2020

Carefully evaluate whether it’s worth gaining any qualifications beyond the minimum requirements of your trade. You can showcase these qualifications on your website and on your personal LinkedIn profile, which leads to the next tip…. Build a winning LinkedIn Profile. Create a bio on your website. Speak at events.

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

MarketJoy

JULY 17, 2020

It is easy to promote this type of event as already have an audience who was excited about an event that is now cancelled. Once you have made a solid plan, promote it to the same audience that was planning to attend the original event. The post Lead Generation Without Conferences Or Trade shows appeared first on MarketJoy.

Trade Show 59

Trade Show Lead Generation Conference Lead Scoring 59

Lake One

MARCH 31, 2020

Trade shows are an important part of generating leads and filling the sales pipeline for many. In fact, a survey conducted by IDG reported that conferences and trade shows are listed as second, behind companies websites, on effective B2B lead generation tactics. Almost like hosting your own mini-trade show.

Trade Show 53

Trade Show Activities Webinar Metrics Account Based Marketing 53

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. To emphasize how Canva promotes teamwork and a fun atmosphere, the campaign included this playful “Win at Work” 30-second spot. The “What Will You Design Today?” Why we care. “In Campaign. .

Marketing AI 120

Marketing AI Tools Enterprise Management B2B 120

markempa

JULY 8, 2013

A LinkedIn profile for Seymour. It combined these elements to promote the new brand at the trade show. The fun didn’t end at the trade show. Ellwood is delighted with the results and plans to use this approach at future trade shows. “We Trade Show Follow-Up: 5 tips to optimize response. Following up.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Integrated B2B

JUNE 16, 2020

This is part two of a three-part blog series relating to using LinkedIn in your B2B marketing. Here are some best practices for sharing content on LinkedIn. While Facebook and Twitter have a casual, social networking approach, don’t forget that LinkedIn is a professional social media platform. Try not to over promote.

Linkedin 52

Linkedin Practices Best Practices B2B Thought Leadership 52

Content Marketing Institute

DECEMBER 10, 2018

The word is “LinkedIn.”. If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume. LinkedIn = conversation. View @LinkedIn as a conversation platform, not just a digital resume. Their strategies center on the goal of driving conversations on LinkedIn.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

Webbiquity

OCTOBER 10, 2017

It’s a great way to inform customers about new promotions and important updates that won’t get lost in a sea of “spammy email.” Trade Show Integration. Trade shows have been a staple of B2B marketing for a long time. Trade shows have been a staple of B2B marketing for a long time. Be Where the Conversation Is Happening.

Mobile Marketing 242

Mobile Marketing B2B Marketing Marketing Strategy Marketing & Strategy 242

B2B Marketing Traction

JUNE 22, 2011

Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. It turns out YouTube is great for all phases of trade show promotion. Facebook, Blogging, and Twitter work great for pre-show marketing and marketers can post the trade show exhibit as an event on LinkedIn.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. LinkedIn: LinkedIn’s Campaign Manager enables retargeting to users who have visited your website or engaged with your LinkedIn content.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Schubert B2B

MAY 20, 2019

Whether this is your first time at a trade show or you’re an expo veteran, exhibiting can be a daunting task. Fortunately, with some planning, streamlined messaging and a clear goal you can make your next trade show a success. Promoting a new product? Trade shows require A LOT of planning. Generating leads? Plan Ahead.

Trade Show 67

Trade Show Buyer Personas B2B Digital Marketing Funnels 67

Trade Press Services Newsletter

OCTOBER 4, 2023

Channels such as emails, landing pages , websites, organic social media posts, Google PPC ads and sponsored LinkedIn ads are all possibilities for testing. Identifying and combining the most successful elements of a promotion increases engagement, improves conversions, boosts ROI and strengthens relationships with target audiences.

Tips 130

Tips Ad Frequency Landing Pages PPC 130

Trade Press Services

JANUARY 2, 2024

LinkedIn is still the quintessential B2B social media platform. LinkedIn has solidified itself as the leading site for business professionals and organizations to communicate. With more than 930 million members, it makes sense that 96 percent of B2B marketers use LinkedIn for social marketing and B2B brand communications.

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan. If you’d like to secure a guest spot on a popular podcast, the experts at Trade Press Services can help.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Schubert B2B

MAY 20, 2019

Whether this is your first time at a trade show or you’re an expo veteran, exhibiting can be a daunting task. Fortunately, with some planning, streamlined messaging and a clear goal you can make your next trade show a success. Promoting a new product? Trade shows require A LOT of planning. Generating leads? Plan Ahead.

Trade Show 48

Trade Show Buyer Personas B2B Display 48

Schubert B2B

MAY 20, 2019

Whether this is your first time at a trade show or you’re an expo veteran, exhibiting can be a daunting task. Fortunately, with some planning, streamlined messaging and a clear goal you can make your next trade show a success. Promoting a new product? Trade shows require A LOT of planning. Generating leads? Plan Ahead.

Trade Show 48

Trade Show Buyer Personas B2B Display 48

Contently

NOVEMBER 19, 2020

” Or maybe you spoke at a virtual event—trading the thrill of presenting on-stage in a windowless ballroom for screen-sharing over Zoom while wearing a nice shirt and gym shorts. LinkedIn Events. On October 20, we notched our first win when LinkedIn released an upgrade to LinkedIn events. Who’s to say?

Trends 206

Trends First-Mover Advantage Linkedin Webinar Metrics 206

sagefrog

DECEMBER 13, 2023

Using LinkedIn to Reach Target Audiences Once you have a clear picture of your target audience, you will likely find that LinkedIn is an effective way to generate leads. Relative to other social networks, LinkedIn users tend to be older, more educated, and wealthier.

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Exo B2B

MAY 25, 2021

Especially in the last year when business meetings between customers and suppliers, conversations of “trade shows”, 5 @7 happy hours or business lunches have been replaced in whole or in part by meetings on ZOOM. And this, in the virtual space of screens or on the wall of your professional conversations on LinkedIn.

Social Networks 52

Social Networks Network Marketing Linkedin Peer-to-peer 52

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. The formula not only incorporates relevant content, user-generated content, and promotional content, it calls for a variation in the form.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Navigate the Channel

AUGUST 11, 2022

Consider these statistics about events from exponents.com: 92% of trade show attendees are on the lookout for new products. 77% of business decision-makers found at least one new supplier at the last trade show they attended. One of the easiest and most effective ways you can promote your event is to build an event landing page.

Trade Show 65

Trade Show Paid Social Agency Paid Search Agency Sales Cycle 65

Webbiquity

OCTOBER 16, 2018

You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others. co-exhibiting at trade shows and conferences.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

The Effective Marketer

JUNE 29, 2011

Make Your Trade Shows Count. The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. Promote your participation to customers and prospects prior to the show.

Trade Show 100

Trade Show Tips Marketing Budget Creation Planning 100

Digital B2B Marketing

MARCH 19, 2013

If you are in B2B advertising, you cannot ignore LinkedIn. With great reach (#22 US site in January 2013 according to ComScore ), extensive profile data actively maintained by the audience and granular targeting options, LinkedIn is a powerhouse in the world of B2B advertising. Use Your SlideShare Content in LinkedIn Ads.

Linkedin 100

Linkedin Advertising Agencies B2B Distribution 100

Bluetext

SEPTEMBER 16, 2022

LinkedIn is the social platform we all associate with business, and for a good reason, it was designed for professional networking. Whether it’s your personal career or your organization’s growth, LinkedIn is made to promote success. 3 Tips to Increase Brand Awareness and Engagement on LinkedIn. 2) Get Active.

Linkedin 26

Linkedin B2B Thought Leadership Thought Leadership Ideal Customer Profiles 26

Webbiquity

NOVEMBER 9, 2021

Employees should know a shorthand version of your core message (what you do, who you do it for, and what sets your company or product apart) to use verbally in situations like business events and trade shows. Social Media Account Profiles (Especially LinkedIn). ” In other words, brevity is hard.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Marketing Insider Group

JANUARY 16, 2023

Storytelling and specialization are great ways to promote the exclusive nature of your products and services, and set them apart from the competition. Here are some tips for building a customer-first strategy that promotes long-term growth: Prioritize Customer Retention. Trade Associations and Conferences. Find Your Niche.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Lead Liaison

MARCH 2, 2023

This goes hand in hand with your other marketing efforts to promote personalized communication and foster your overall brand image. To see how Lead liaison’s growing library of digital activations (games) , universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today!

Lead Liaison 86

Lead Liaison Trade Show Marketing Automation Services Marketing Management 86

SendX

MARCH 18, 2021

When you set out to strategize an email marketing strategy , the first question that naturally comes to mind is: “what email addresses are going to receive my newsletters, promotional messages, and other communications”? What you can do, though, is send an email asking if they’d like to receive your promotional content.

Email Marketing 229

Email Marketing Planning Landing Pages Advertising Agencies 229

sagefrog

NOVEMBER 14, 2023

Generate Direct Leads through Targeted Outbound Channels Outbound marketing channels, including paid ads and promoted social posts, are invaluable for generating direct leads in the B2B market. LinkedIn is generally considered the best option for B2B social media ads because its tools make it much easier to target your ideal decision-maker.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Webbiquity

MAY 4, 2021

But the company is seeing more traction on LinkedIn, Twitter, and Clubhouse , where B2B marketing experts and brands are leveraging the power of influencers to promote their products. Having said that, I do share insights from people on the podcast and I post on LinkedIn daily. James: Number one is LinkedIn. The Company.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289