The Point
SEPTEMBER 11, 2017
For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. At our agency , we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing. Click To Tweet.
The Point
OCTOBER 7, 2014
Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn.
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The Point
OCTOBER 11, 2022
Having a customer or user or prospect follow you or your company on LinkedIn, for example, and the ongoing communication and brand awareness that permits, can be just as effective as opt-in email. What content strategies are successful B2B companies leveraging to create standout campaigns that promote further brand interaction?
The Point
JANUARY 24, 2017
Invite, don’t Promote – if you’re presenting scheduled demos at the show, or if one of your executives has a speaking slot, invite people to the event as you would a Webinar, i.e. with date, time, location at the show, “what you’ll learn”. (Tip: always limit response; it caps your expense and drives urgency.).
The Point
NOVEMBER 12, 2019
In fact, he went as far as to classify anything else (a simple LinkedIn campaign, for example) as merely a “shotgun” approach. I was part of a client conversation recently about the merits of different demand generation channels (paid social, content syndication , email, search, etc.) No, they won’t.
The Point
JULY 17, 2017
IMPACT : “Risk mitigation” is a major theme in this year’s survey; content that promotes ease of use creates buyer confidence and can put your solution in the driver’s seat. FINDING : 80% of buyers ranked deployment/ease of use as very important; compared to 75% who said the same of pricing.
The Point
JUNE 26, 2013
the actual content is being created at the same time as the promotional material. If someone then elects to “join” that event, not only will you be promoting the event to that individual’s Facebook friends, those who join the event will see a reminder of the upcoming date every time they log into Facebook. Comments welcome.
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