Biznology

JUNE 22, 2017

LinkedIn wants you to start using hashtags and I think it’s about time. Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no). In other words, improving SEO on LinkedIn will, in turn, improve your search results on Google.

Linkedin 137

Linkedin Cross-Selling Social Networks Keywords 137

Biznology

APRIL 24, 2013

LinkedIn isn’t just the world’s largest professional networking website–it’s an empire with over 200 million members at last count. Today, I’ve decided to focus on sharing tried-and-true tactics for writing a personal LinkedIn profile that can’t be ignored by your prospects or future connections.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Biznology

DECEMBER 7, 2016

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? Are LinkedIn groups still worth your time? Post discussions consistently.

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Biznology

APRIL 15, 2014

LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. LinkedIn isn’t simply an SEO placeholder for your brand, your company, or your name. Completely Fill Out Your LinkedIn Profile. Maybe you set up your LinkedIn profile years ago.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Biznology

SEPTEMBER 7, 2016

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Here is the actual LinkedIn summary for Judy Schramm , CEO of ProResource Inc., You will be proud of the way you look on LinkedIn.

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

Biznology

DECEMBER 11, 2014

The first post will cover the most fundamental aspect of it: your profile in the social platform. The main point I want to make here is: your profile in your internal social platform should not be a replica of your LinkedIn or Facebook profile. The photos in your profile. Your profile appeared first on Biznology.

Profiling 80

Profiling Peer-to-peer Business Facebook 80

Biznology

JUNE 10, 2016

Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. Even though marketers have the most pull as they add the most value, we have found that in many cases, marketing’s influence on LinkedIn is minimal.

Top of Funnel 80

Top of Funnel Linkedin Paid Search Agency B2B Thought Leadership 80

Biznology

AUGUST 11, 2016

Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers.

Linkedin 80

Linkedin Top of Funnel Marketing Automation Services Sales Qualified Leads 80

Biznology

JULY 2, 2018

Use analytics to build a profile of your best customers, and use that model to find lookalikes. Beef up your LinkedIn skills. LinkedIn is a treasure trove. Build a target customer profile. Model your most profitable customers. Find a data company that also offers modeling services. Keep your prospecting data clean.

Ad brokers 190

Ad brokers B2B Lead Ranking Best Practices 190

Biznology

SEPTEMBER 13, 2017

In the past few months, LinkedIn has added quite a few new features that add more functionality and better usability both on desktop and the mobile application. Preset replies: If you use messaging in LinkedIn often then you probably have already seen the preset replies setup for you to click on. Now they have removed that barrier.

Features 128

Features Ideal Customer Profiles Custom Publishing Linkedin 128

Biznology

MAY 18, 2017

Would I see that you have a healthy number of followers and many of your employees have their personal profiles connected to your page? If I looked at your profile or that of your CEO or top sales people or thought leaders would I see status updates–usually in the form of automatic posting of blog articles?

Social Media 143

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 143

Biznology

FEBRUARY 17, 2017

Note each social channel where you have a profile. Maybe you went all-out with social profiles a few years ago, and you don’t remember if and where you created your social media profiles. Tip: You can also Google yourself to locate your forgotten profiles. 2 – Have a profile. Step 2: Do a branding check.

Social Media 144

Social Media Business Media Profiling 144

Biznology

NOVEMBER 2, 2020

Use the LinkedIn Insights tag. Install this piece of code on your website—it’s free—to connect individual visitors to their LinkedIn profiles. This allows you to retarget them with LinkedIn advertising, and also analyze their characteristics and firmographics. These chatbots help turn a question into a relationship. .

Marketing Automation Services 197

Marketing Automation Services Marketing Websites B2B Paid Search Agency 197

Biznology

SEPTEMBER 5, 2013

Facebook, LinkedIn and internal knowledge management platforms changed this paradigm. LinkedIn thinks I do. While I can write what I want in my headline, my LinkedIn profile allows me only one industry descriptor. LinkedIn, are you listening? In some ways, this openness was very freeing. The answer is yes.

Social Media 80

Social Media Linkedin Personalization Branding 80

Biznology

MAY 19, 2016

I recently started a discussion within different LinkedIn groups where I asked consultants , sales, and marketing leaders how they were differentiating themselves from others in their industry. Do you see anywhere in his profile what that experience means to the prospect and the value they will receive?

Differentiation 116

Differentiation Ideal Customer Profiles Work Management Marketing Management 116

Biznology

DECEMBER 15, 2021

With a focus on named accounts, marketing can deliver tangible, measurable value to the sales process, with data-driven account profiling and identification, personalized messaging, complete and accurate customer data records and ongoing customer nurturing. It has come full circle. Vendor consolidation. Social media pulls ahead.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Biznology

OCTOBER 2, 2019

I was active on LinkedIn sharing articles, commenting and connecting. Audit your online profiles. Before you start engaging and influencing make sure that when people look for you, your online profiles are ready for prime time. For most professionals, LinkedIn is the most important online profile you have.

Personalization 99

Personalization Branding Brand Identity Aggregators 99

Biznology

FEBRUARY 22, 2018

According to the Buffer app , the optimal numbers of posts to Twitter is five tweets a day, Facebook is five to 10 times a week, and Google+ and LinkedIn is one time a day. Lean on your social media profiles, email experts in your industry and contribute to other sites your consumers may visit.

Planning 209

Planning Tips Budget Programs Outreach 209

Biznology

FEBRUARY 20, 2018

Is Your Only Legacy a LinkedIn Profile? For most people online, all they have to show for being online for over a decade is their LinkedIn profile and a bunch of cat videos. It’s actually a rush—sort of like I am a legit futurist fortune teller sage (which I obviously am).

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Biznology

DECEMBER 14, 2016

According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. And, if they did this study with other industries, I’m sure they’d find very similar results.

Social Media 80

Social Media B2B Thought Leadership Resources Demand 80

Biznology

OCTOBER 10, 2016

And, in my recent series, I question the thoughts, ideas, actions and content of well-known LinkedIn marketing experts like Viveka von Rosen , social media experts like Jay Baer and David Meerman Scott and social selling experts like Kurt Shaver. According to the CEB, challengers outperform all other seller profiles.

Social Media 80

Social Media B2B Thought Leadership Media Peer-to-peer 80

Biznology

DECEMBER 30, 2015

“I don’t have time to build my LinkedIn profile. Their concerns are motivated by a basic misunderstanding of how people use tools like LinkedIn and Twitter. Because of LinkedIn’s exceptional search performance, a search on nearly any executive’s name is likely to turn up a LinkedIn profile within the top three results.

Social Media 80

Social Media Media Thought Leadership Advertising Mediums 80

Biznology

FEBRUARY 25, 2019

Here are a few tools and tips to stay ahead of the curve: Social Media: There are now nearly three billion people around the globe using social media platforms like LinkedIn and Facebook for enhancing their business relations.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Biznology

NOVEMBER 23, 2016

On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

Biznology

APRIL 26, 2016

It allows me to harness the social media profiles of over 663 members who have not only opted in to my public GaggleAMP gaggle but also have availed their accounts to the content that I provide. The value is that I can deliver content to them through a broad variety of platforms and delivery tools, including: Share on Linkedin.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Biznology

JANUARY 26, 2017

This is especially true of LinkedIn , where buyers look at personal profiles and company pages to get a feel for the people and the firm.This most basic reason for investing in social media is defensive. I’ve mentioned it before but it bears repeating. Attracting and engaging the right prospective clients.

Social Media 80

Social Media B2B Thought Leadership Ideal Customer Profiles Media 80

Biznology

OCTOBER 3, 2017

To wit, I have been experimenting with Blog2Social , a WordPress plugin that makes immediate crossposting and social media sharing—as quickly as at the exact moment of posting—directly to Twitter, Facebook, Google+, LinkedIn, Xing, Tumblr, Medium, Torial, Instagram, Pinterest, Flickr, Diigo, Reddit, and Bloglovin a breeze. Like this post?

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

Biznology

NOVEMBER 15, 2016

Moreover, moguls, oligarchs, and high-net-worth individuals tend to be both too busy and private to invest the time and energy registering, building out, and keeping fed a small army of social media profiles, including more than just LinkedIn. The entire process is as easy as putting together one good bio page or LinkedIn profile.

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80

Biznology

JULY 7, 2015

IFTTT can stalk your phone, your behavior on Twitter , Instagram , Bitly, Blogger, Buffer, Delicious, Facebook , Facebook Pages, Feedly, Fitbit , Flickr, Foursquare, your iOS or Android GPS location , LinkedIn , Pocket, Reddit, SoundCloud , Tumblr, Twitter, Withings, and even Yo (and so many more, I just cherry-picked).

Linkedin 80

Linkedin Twitter Blogger Youtube 80

Biznology

JULY 28, 2021

But why – why, oh why – did Twitter and LinkedIn and everyone else feel the need to build out an audio-only feature? Stories became popular, so all the platforms rolled them out (I’m still not sure they belong on LinkedIn). You probably had some combination of accounts on Facebook, Twitter, Instagram and LinkedIn.

Twitter 104

Twitter Social Media Budget Programs Tagging 104

Biznology

SEPTEMBER 30, 2014

Everyone recommended trying out Circloscope but at $47 for an annual license covering one Google + personal profile & three business pages I was hesitant. Create circles from those that engaged with the most recent posts of any Google+ profile, and those that have been circled by others. I pay for premium which costs either $9.99/month

RSS 80

RSS Linkedin Twitter Facebook 80

Biznology

FEBRUARY 11, 2016

And I noticed that while there are social media profiles for other local 9Round gyms , the new Penrose location has yet to embrace social media. It occurred to me that both 9Round and all their franchisees are 100% percent responsible for all their social, including creating their social media profiles. It was frustrating.

Social Media 80

Social Media Work Management Marketing Management Media 80

Biznology

MARCH 27, 2013

However, because of my social media profiles and the fact that I’m writing under my own name for Page One Power, I’ve had avenues of contact with dozens of webmasters and editors, but my most eye-opening moments have been when clients or potential clients have contacted me directly through my social profiles.

Ideal Customer Profiles 80

Ideal Customer Profiles Link Building Linkedin Profiling 80

Biznology

OCTOBER 23, 2018

Bonus, they might even share the interview in the media/clippings section of their personal and professional website and maybe even on their LinkedIn profile. Don’t Just Sit Back, Get Involved! Being a Publication is Only the Start.

Disintermediation 126

Disintermediation Ad brokers Communities Youtube 126

Biznology

AUGUST 4, 2015

SocialOomph: I use SocialOomph very specifically to liberally pepper all of my clients’ and my social profiles with evergreen tweets and posts. If you set up your queue reservoir properly, you will have a bottomless font of tweets as well as Facebook and LinkedIn posts as well, including pages and even LinkedIn Groups.

Work Management 80

Work Management Social Media Marketing Management Marketing Automation Services 80

Biznology

JUNE 16, 2021

Joe has access to the company’s Facebook, Twitter, Instagram and LinkedIn account. We need to remove Joe’s access to the Facebook and LinkedIn accounts, which are managed directly through two different tools. And the short answer is that it’s way too complicated. The longer version is this: Imagine Joe is leaving the company.

Social Media 104

Social Media Media Advertising Agencies Work Management 104

Biznology

DECEMBER 7, 2021

Updating their LinkedIn profiles and resumes to demonstrate their focus on and commitment to sustainability, experience and certifications for relevant courses can open doors to new leadership roles. Consumers are increasingly making purchasing decisions based on a company’s environmental behavior.

Peer-to-peer 104

Peer-to-peer Ethics Training Work Management 104