Sprout Social

SEPTEMBER 16, 2022

found that YouTube is the second-most popular social platform (behind Facebook). Google says that 90% of people use it to check out brands and products. This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. We’ll cover: How to post a YouTube video.

Youtube 111

Youtube Video Marketing Mobile Marketing Social Media 111

Anyword

NOVEMBER 29, 2021

YouTube is a serious tool for business, even beyond advertising. The YouTube audience wants to see more than just Baby Shark, and business is paying attention. There are two essential areas of YouTube videos where copywriting comes into play – the headline and description, and the video script. Descriptions .

Copywriting 92

Copywriting Youtube Tips Allocation 92

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy. link]. . .

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Martech

AUGUST 29, 2023

LinkedIn: Simo Ahava (24.8K followers) X/Twitter: @simoahava ( 24.7K Her “origin story” is one of the coolest, beginning with punk rock, marketing and laser tag, going on to agency work and teaching at Wichita State Tech (Go Shockers!) LinkedIn: Brie E Anderson (2.6K LinkedIn: Benjamin Mangold (7.7K

Marketing Analytics Tools 112

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 112

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. Video Content Is A Great Way To Educate Your Audience Want to help potential customers learn about why your product is the best? But what exactly qualifies as video content?

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Sprout Social

JULY 20, 2020

Trying to wrap your head around YouTube SEO? Recent YouTube statistics tell us that more and more viewers are discovering content via search. Read on for our step-by-step guide to YouTube SEO that you can easily apply to all of your videos. By default, YouTube does a pretty solid job of cluing creators into what viewers want.

Youtube 135

Youtube SEO Video Marketing Keywords 135

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. The answer is LinkedIn, the B2B social media platform of choice. The Top 10 LinkedIn Influencers to Follow. But influencer marketing is not just for B2C. Quick Links.

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

Webbiquity

APRIL 13, 2021

An Android version is in the works. One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. Breaking the rules can work. But here are three reasons for skepticism. It’s ephemeral.

Spyware 303

Spyware Lead Scoring Lead Ranking Twitter 303

Hubspot

MARCH 21, 2019

LinkedIn is undeniably an important platform for distributing content. 94% of B2B marketers use LinkedIn as a content distribution channel, compared to just 89% on Twitter and 77% on Facebook and YouTube. However, LinkedIn's popularity among marketers means its a crowded space. LinkedIn ad examples.

Linkedin 77

Linkedin Paid Search Agency Examples Ads 77

Webbiquity

OCTOBER 22, 2020

After all, in most cases, consumers don’t put their trust in products–they put their trust in people. From the shape of your product to the look of your website, visuals are vital for making the right impression. Consider whether you could benefit from working on your composure (you can practice in front of a mirror).

Business 218

Business Ideal Customer Profiles Work Management Youtube 218

Webbiquity

FEBRUARY 21, 2023

In 2017, when influencer marketing was still a fairly new practice, it required a lot of manual work and it was difficult to find the right influencers. The efforts were productive, but difficult to measure and scale without dedicated tools, much less optimize. In our case, that works well.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Navigate the Channel

DECEMBER 7, 2023

Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. People value the opinions of other customers no matter what the product or service, and influencers are adept at explaining the benefits of services or products in an intimate, personal, yet non-salesy manner.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Webbiquity

JULY 18, 2023

It’s also inconsistent with findings elsewhere in this study, such as blogs (a prime driver of organic search traffic) are identified as one of the top three marketing channels in terms of ROI, and that “88% of marketers who already do SEO work plan to increase or maintain their investment this year.” ” Strange.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

NuSpark Consulting

MAY 4, 2023

The goal is to remind them of your products or services, encourage them to return to your website, and ultimately convert them into customers. Search retargeting: Target users who have searched for specific keywords related to your products or services on search engines.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Marketing Insider Group

AUGUST 11, 2023

Here are 9 reasons why you should consider using social media for your business: Brand Awareness: It helps in building brand recognition by engaging with a broad audience, spreading the word about products and mission. From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success.

Social Networks 179

Social Networks Business Work Management Social Media 179

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Webbiquity

FEBRUARY 24, 2017

While this strategy may work for large companies, smaller firms struggle to optimize each marketing channel. Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI). Following the Herd.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

Lenny's Newsletter

SEPTEMBER 7, 2023

Simplify security | Mixpanel —Event analytics that everyone can trust, use, and afford | AssemblyAI —Production-ready AI models to transcribe and understand speech — Claire Butler was Figma’s first GTM hire and their 10th employee. She led Figma’s early GTM strategy from stealth through monetization.

Marketing Analytics Tools 112

Marketing Analytics Tools Lead Ranking Startups Linkedin 112

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Accurately measuring your social media ROI will help you determine if your marketing strategy is working.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Lenny's Newsletter

SEPTEMBER 24, 2023

Find the transcript for this episode and all past episodes at: [link]. Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

Word of Mouth 111

Word of Mouth WOM CPO Marketing Analytics Tools 111

Sprout Social

MARCH 16, 2022

But video creation requires work. And to know what videos work, you need the right metrics. Here are some key video engagement metrics to help you dive deeper into your performance data and know where to focus your production efforts. Stand-out YouTube video metrics. Channel: allows you to link to another YouTube channel.

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

Webbiquity

MAY 16, 2023

It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work).

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Martech Advisor

SEPTEMBER 26, 2019

With TikTok’s meteoric rise and Twitter introducing 6-second video ads bidding, marketers see tremendous opportunity in these platforms. Twitter attributed half of its 2018 Q1, ad revenue to the video format – The Drum. Twitter launched 6-second video bidding for advertisers this August.

Twitter 91

Twitter Trends Video Marketing Advertising Agencies 91

SocialPilot

APRIL 26, 2024

It eliminates manual work that demands manpower and time. Embed this post Effortless to Organize Your Content Calendar After working so hard on an engaging content calendar that follows all the latest trends, it’s heartbreaking to see your strategy scatter because of last-minute hassle. to enhance the relevancy for the audience.

Social Media 59

Social Media Effectiveness Media Top of Funnel 59

Vidyard

JULY 12, 2021

25 Facts on Using Video in Social Media Marketing from Vidyard Top 25 Facts About Video in Social Media Marketing Are you looking to understand what platforms work best for social media video marketing? A LinkedIn video post is 20x more likely to be re-shared vs. a text-based post. LinkedIn, 2020 ) Tweet this! Sign Up Free 16.

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Content Marketing Institute

DECEMBER 10, 2018

The word is “LinkedIn.”. If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume. LinkedIn = conversation. View @LinkedIn as a conversation platform, not just a digital resume. Their strategies center on the goal of driving conversations on LinkedIn.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

Pam Didner

FEBRUARY 7, 2022

Every week I get a handful of questions from my B2B Marketing followers, and lately, I’ve noticed a recurring theme – people want to better understand product positioning and segmentation. After a 15 minute discussion, we came to realize that we wouldn’t be able to do it because he hadn’t clearly defined his products and services yet.

Positioning 93

Positioning Product Ad Building B2B Thought Leadership 93

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Personalization: By leveraging data and analytics, B2B companies can use AI and ML to deliver a more personalized shopping experience to clients, including personalized product recommendations and promotions.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Convince & Convert

MARCH 5, 2024

The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons. The goal of the subreddit is exactly what it sounds like: to stop the endless switching cycle and find a product I can have for life.

Research 145

Research Loyalty Case Studies Communities 145

Sprout Social

JUNE 30, 2021

Twitter Fleets (Stories). Twitter’s stories feature, called Twitter Fleets, is relatively new, released in late 2020. This is a way for Twitter users to share quick thoughts that they don’t want on their regular feed via photos, videos or text. (As LinkedIn Stories. YouTube Stories.

Social Media 137

Social Media Media Curation Twitter 137

Hubspot

NOVEMBER 25, 2019

Let's get into the specifics of what content seeding is and how it works. When they work with influencers on content seeding, they choose platforms their target audience is interested in, like my favorite podcast, True Crime Obsessed (TCO). Cooking magazine Bon Appetit has a wildly popular YouTube channel (4.7 Content seeding.

Examples 95

Examples Advertising Agencies Content Class 95

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. This will not work. LinkedIn is normally activated only when they are looking for a new job.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Oktopost

SEPTEMBER 22, 2021

With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips. Social media is a common denominator touchpoint for most individuals, and where many B2B buyers go to research companies and products.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

SocialPilot

DECEMBER 6, 2023

So, let us begin by understanding how algorithms work and what steps you can take to win over them. But how do social media algorithms work? However, the algorithms also work the other way around and filter out noise. Fortunately, you can cease your share of visibility on social media platforms.

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Webbiquity

MARCH 31, 2022

They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. So, before pitching your product, your first step should be to establish your unique value proposition. What makes your product or service more valuable than your competitors? So is every new product launch thereafter.).

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Top Rank Marketing

SEPTEMBER 20, 2023

Many thanks go to all the people who are actively sharing knowledge about content marketing in 2023 by engaging and working to elevate others with insight and expertise on the social web. LinkedIn and NetLine are TopRank Marketing clients. This list is just a starting point to help expand your own content marketing learning.

B2B Marketing 134

B2B Marketing Enterprise Management Content Marketing VALS 134

SocialPilot

FEBRUARY 9, 2024

She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93