article thumbnail

How Facebook’s privacy disasters will change B2B marketing

Chris Koch

Both Facebook and we have traditionally believed that the content services that we provide—in our case studies, white papers, webinars, etc.—come See, what I think Twitter understands that Facebook and LinkedIn and all of the other permission-based networks don’t is that the key is in the interaction, not in the information.

Privacy 100
article thumbnail

What Role Can a Website Play In B2B Lead Generation?

Lead Forensics

For example, they may find your site after seeing a blog post on LinkedIn that offers advice on a topic they are interested in. They may then be encouraged to hand over their name and email address in exchange for a white paper. They may then read another post it links to, which is more in-depth.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Michael posts great videos on skill-building.

article thumbnail

12 Tips to Optimize Your LinkedIn Profile for Social Selling

Hinge Marketing

Highlight Your Visible Experts℠ on LinkedIn As your employees’ expertise gains greater visibility in professional circles, becoming what we call Visible Experts℠ , your professional services firm benefits tremendously. Showcasing their thought leadership in blog posts, white papers, etc.,

article thumbnail

Why personalization in B2B e-commerce works and how your business can benefit

Sana Commerce

Sana Commerce respects and protects your privacy. Refer to our privacy policy for more details. LinkedIn, Twitter and Facebook are great channels to show your customers that you are at their service and that you are ready to make business personal. Thanks for joining the E-Commerce Insider Club.

article thumbnail

5 Tips For Scaling Content Creation

ClearVoice

As social media algorithms change and privacy updates threaten marketing attribution, more and more businesses are flocking to organic content. Another example is the white paper you outsourced that can now be broken up into actionable chunks of advice for an ongoing email newsletter. Perhaps you’re one of them.

article thumbnail

E-commerce analytics 101: What to look for and why they’re important

Sana Commerce

Social media analytics give you information about how customers interact with you on social platforms like Instagram, Twitter, Facebook and LinkedIn. Of course, you need to capture all this data legally, so privacy compliance is essential. This means that you’re collecting data in a privacy friendly and law compliant manner).