Oktopost

NOVEMBER 12, 2020

LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. To help you understand the value this new feature can bring you, let’s get a closer look at the what, why and how of LinkedIn Product Pages. What is a LinkedIn Product Page?

Peer-to-peer 129

Peer-to-peer Linkedin Top of Funnel Product 129

Webbiquity

JUNE 20, 2019

There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. Before you start. Follow the leader. Communicate clearly.

Linkedin 225

Linkedin Brand Identity Branding Ideal Customer Profiles 225

Webbiquity

OCTOBER 17, 2023

LinkedIn is, of course, the top social media platform for B2B marketers. Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. Among those, almost half plan to add staff.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. One of the key components of building your brand on LinkedIn is creating a LinkedIn Business Page.

Linkedin 115

Linkedin Effectiveness Ideal Customer Profiles Business 115

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data.

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Oktopost

DECEMBER 4, 2023

LinkedIn Sales Navigator has evolved into an indispensable tool for the majority of sales teams. With the strong presence of B2B buyers on LinkedIn, sales teams are now leveraging the platform to optimize their prospecting efforts, moving beyond solely using cold calling and traditional outreach methods.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

Trade Press Services Newsletter

NOVEMBER 2, 2023

As an existing or aspiring thought leader , you likely already have a robust LinkedIn network of connections. Add the award to your LinkedIn profile, then click “share with your network.” Add the award to your LinkedIn profile, then click “share with your network.” Congratulations—you just received an award! Write a Blog Post.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

Valasys

APRIL 9, 2024

LinkedIn is the best platform to connect with specialists from different industries by participating in discussion boards or special profiles forums. Having as their prerogative element, the unequalled reach and rich functionality for business, LinkedIn lead generation becomes the of choice to gather lead data.

Lead Generation 40

Lead Generation Linkedin Ideal Customer Profiles Lead Scoring 40

SalesIntel

FEBRUARY 15, 2024

Sales prospecting on LinkedIn is preferred by most salespeople. According to 89% of top-performing salespeople, social networking sites like LinkedIn are critical for closing deals. LinkedIn, however, offers a unique platform for sales professionals. Enabling communication with a broad audience.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Strategic-IC

JANUARY 13, 2021

So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Social platforms, particularly B2B social networks such as LinkedIn, are ideal for professionals of all niches to build personable, engaging interactions and trust with others. Let’s keep imagining. What is Social Selling?

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Webbiquity

JUNE 20, 2023

Potential customers naturally want to hear about other people’s experiences before they invest in anything; seeing and hearing their peers attest to the effectiveness of your offerings builds trust in your brand. Video marketing has become a vital and productive tool for businesses in almost every sector.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Convince & Convert

SEPTEMBER 30, 2021

Think about your own LinkedIn connections and Twitter followers. Industry peers and competition . Social selling is a tool that almost anyone can add to their professional toolbox. While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career.

Peer-to-peer 197

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 197

Prospectr

FEBRUARY 23, 2017

Some people are complaining LinkedIn’s turning into Facebook… Have you seen the comments from annoyed women who say too many men keep asking them out? Remember, no matter how much you feel tempted, LinkedIn is a professional network. Remember, no matter how much you feel tempted, LinkedIn is a professional network.

Sales Qualified Leads 152

Sales Qualified Leads Ideal Customer Profiles Profiling High Quality Lead 152

Vision Edge Marketing

APRIL 5, 2022

Inspirational, innovative, forward thinking and sometimes controversial, thought leaders are recognized by peers, customers, and other stakeholders as notable authorities in their field. . A thought leader is an individual or company whose customers, peers and other stakeholders, recognize as a foremost authority in.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

EveryoneSocial

APRIL 12, 2021

If you have been on LinkedIn for some time now, you might remember that in the early days the social platform was primarily used as an online resume. But over the years, LinkedIn has not only become a way to get hired or find talent but to build a professional network and a personal brand. What Is An Optimized LinkedIn Profile?

Ideal Customer Profiles 125

Ideal Customer Profiles Profiling Linkedin Optimization 125

Webbiquity

NOVEMBER 28, 2023

Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. Offering a stellar B2B sales experience comes with its own share of challenges in 2023.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Webbiquity

FEBRUARY 5, 2021

At some point, you will start attracting more of the leads that don’t intend to buy from you right away. Though this is normal, it leads to depreciating conversions and longer sales cycles, if not dealt with effectively. The pandemic of 2020 amplified this phenomenon. Image credit: Yelp. What is Conversion Optimization? Develop strong positioning.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

Buffer

NOVEMBER 12, 2021

People often think of LinkedIn as the place to go for personal career growth but it can also be an incredible resource for growing your company. Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy.

Linkedin 78

Linkedin B2B Thought Leadership Paid Search Agency Peer-to-peer 78

Biznology

NOVEMBER 22, 2017

When LinkedIn launched in 2002, it was met with a fair amount of scorn, derision, and outright mockery. I’ll start with the biggest—and also the strangest, if you take a moment to think about it—mistake that most LinkedIn users make: they don’t have an actual profile. Here are the 3 biggest errors and omissions: 1. There’s no picture.

Ideal Customer Profiles 116

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 116

Content Marketing Institute

DECEMBER 10, 2018

The word is “LinkedIn.”. If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume. You send connection requests to current and past colleagues, along with peers in your professional circles. LinkedIn = conversation. Did you answer “career”?

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

Exo B2B

MAY 25, 2021

And this, in the virtual space of screens or on the wall of your professional conversations on LinkedIn. Here we are usually talking about Facebook, LinkedIn, Twitter and YouTube. The importance of LinkedIn in B2B marketing. As we know, the pandemic has increased the use of social networks and the Internet.

Social Networks 52

Social Networks Network Marketing Linkedin Peer-to-peer 52

Biznology

DECEMBER 7, 2016

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? Are LinkedIn groups still worth your time?

Linkedin 80

Linkedin Peer-to-peer CAN-SPAM Blast Campaigns 80

Oktopost

DECEMBER 15, 2022

LinkedIn is notorious for being a great place to work and for investing heavily in its employees. Meet Cidney Falk , a leader in the Channel Partnerships team within the LinkedIn Marketing Solutions business. In this episode, Cidney talks about the creation of “Strength WithIN,” a program she implemented across LinkedIn.

Peer-to-peer 62

Peer-to-peer Budget Programs Transparency Ad Exchange 62

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? As noted here previously in Best Social Media Platform for B2B Marketing: Can Twitter Stay #2? , “LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing.”

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. How to Do Social Selling on LinkedIn. This score is based on four components: Establishing a professional brand through your LinkedIn profile. Jump to a Section. Key Takeaways.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Confessions of a B2B Marketer

JUNE 14, 2023

Arthur's LinkedIn Chili Piper's LinkedIn and Website Marketing Evangelist Newsletter Get your tickets for SaaStock Dublin with a 20% discount here Check out our awesome sponsor SaaStock Dublin Check out our awesome sponsor HockeyStack Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR?

Peer-to-peer 52

Peer-to-peer Outreach Linkedin Marketing & Strategy 52

The Marketing Blender

FEBRUARY 27, 2024

By leveraging platforms like Google AdWords and LinkedIn, you have the opportunity to generate leads rapidly. LinkedIn Social Selling for B2B Manufacturing Leverage the extensive network of LinkedIn to develop a robust B2B manufacturing marketing strategy. Take Bison IP as an example.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

Onalytica B2B

NOVEMBER 15, 2018

The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Hubspot

MAY 4, 2020

When we consider all of the social media platforms available to support sales efforts, LinkedIn remains the top social platform to help salespeople connect with prospects. Here are the important statistics you need to know to help you crush your social selling efforts on LinkedIn. Social Selling LinkedIn Stats.

Linkedin 80

Linkedin Stats Lead Scoring Lead Ranking 80

Hubspot

OCTOBER 3, 2021

LinkedIn is one of the most straightforward, accessible forums for effective sales prospecting. And what does it take to productively connect with prospects via LinkedIn? And what does it take to productively connect with prospects via LinkedIn? 5 LinkedIn Prospecting Tips. But how can you make the most of the platform?

Linkedin 76

Linkedin Template Tips Peer-to-peer 76

Biznology

DECEMBER 23, 2016

Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? He hasn’t bothered to update his LinkedIn profile since he joined the firm. When potential new clients check him out on LinkedIn (as 59.9% Barry says he’s a partner at Company A, but LinkedIn says he works at Company B. No picture.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Litmus

JUNE 24, 2022

Email designers, developers, and marketers: Want to elevate your skill set (and add “Litmus Certified” to your credentials)? Now’s your chance! Back by popular demand, we’re kicking off Litmus Certified again: hands-on workshops to elevate your email skillset using Litmus. In this article, we’ll cover: What is Litmus Certified?

Peer-to-peer 101

Peer-to-peer Case Study Case Studies FAQ 101

Strategic-IC

MARCH 8, 2021

As Account-based Marketing continues to transform the world of B2B Marketing, LinkedIn becomes an increasingly critical tool for reaching your target accounts in an effective way. But what is the secret to ABM success on LinkedIn? In this article we’ll outline: What makes LinkedIn such an invaluable tool for Account-based Marketing.

Account Based Marketing 62

Account Based Marketing Linkedin Sales Management Top of Funnel 62

Outbound Engine

AUGUST 6, 2020

LinkedIn, like all of the other major social media platforms, looks a lot different today than when it launched. HubSpot found that users checking Facebook, Twitter, and LinkedIn to get their news, business and lifestyle information continues to increase significantly every year. LinkedIn Learning. LinkedIn Events.

Linkedin 60

Linkedin Features Business Peer-to-peer 60

Marketing Insider Group

SEPTEMBER 25, 2020

They should help your clients, customers, or peers to overcome challenges they may be facing, or make their life better in some way. To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. But writing effective thought leadership content is no easy task.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. I like to stay updated about the changes in the marketing industry and congratulate my peers on their recent accomplishments. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company.

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

Marketing Insider Group

NOVEMBER 8, 2022

Blindly navigating your marketing strategy can cause your content to capsize. An ineffective strategy will both pause a business’s growth and decrease their probability of sales by 40%. If your strategy ship is sinking, it’s not too late to anchor into a new method. The Importance of Content Marketing. Image Source: Groove HQ.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303