Remove multi-touch
article thumbnail

LeadsRx Announces the Compatibility of their Multi-Touch Attribution Solution with Triton Digital’s Podcast and Advertising Solutions

LeadsRX

APRIL 13, 2021 – Marketing analytics company LeadsRx is pleased to announce that their multi-touch attribution solution is compatible with Triton’s Omny Studio podcast platform and Tap Advertising Server. Connect with LeadsRx on Twitter , LinkedIn and Facebook. Portland, Ore., Learn more about LeadsRx Podcast Attribution.

article thumbnail

Can B2C Marketing Succeed on LinkedIn?

Hubspot

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company. Recently, however, LinkedIn has become the home of B2C marketing as well. Can B2C Marketers Engage LinkedIn Audiences?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

New LeadsRx Privacy Studio™ Expands Support to Additional Cloud Service Platforms to Create Data Clean Rooms

LeadsRX

October 26, 2021 – LeadsRx – a leading provider of multi-touch marketing attribution and customer journey analytics software and services – today announced support for additional cloud service platforms within its LeadsRx Privacy Studio architecture. Connect with LeadsRx on Twitter , LinkedIn and Facebook. # # #.

article thumbnail

4 Tactics Every B2B Marketer Needs to Embrace

Navigate the Channel

To succeed, B2B marketers need to embrace digital-era technologies like multi-touch attribution. Platforms like LinkedIn, Twitter, and even Instagram provide opportunities to engage with a broader audience, share valuable content, and network with industry professionals.

Tactics 73
article thumbnail

LeadsRx Gives Advertisers Analytics Tools to Finally Measure National Television Commercials, Including Live, Broadcast, and Dual-Feed Cable Programming

LeadsRX

Capability solves decades-old problem advertisers experience of not being able to accurately measure complex national TV spotIT has full data governance over consumer data within standard SaaS architecture Solution leads to greater accuracy in multi-touch attribution results for the types of feeds and the times commercials air nationally.

Cable 93
article thumbnail

Why data attribution matters

illumin

This means associating sales leads back to any and all marketing activities and touch points that brought them into the fold. Some of these tools curry favor to early touch-points, highlighting awareness and consideration stages in the customer journey. ” Lead attribution is also an important aspect of data attribution.

article thumbnail

LeadsRx Announces New Capabilities That Reveal Entire Paths-To-Purchase for Mobile App Events Including Television, OTT, Podcast, Radio, Digital, and More

LeadsRX

November 30, 2021 – Marketing analytics company LeadsRx today announced new capabilities for mobile app developers that solve the problem of multi-touch attribution (MTA) for app installs, registrations, and in-app events. Connect with LeadsRx on Twitter , Linkedin , and Facebook. # # #. Portland, Ore., Jeff Fishburn.