Webbiquity

APRIL 4, 2023

The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Showing off / bragging: is the primary purpose of Twitter (used by 28% of US adults), Snapchat (21%), and Instagram (39%).

Social Media 260

Social Media Media Youtube Advertising Mediums 260

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them. LinkedIn Video Ads.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Top Rank Marketing

AUGUST 25, 2023

Also be sure to check out our own Elevate B2B Marketing LinkedIn newsletter which recently premiered. Social Media Today Video dominates social time—but it’s reaching a saturation point When it comes to how much time U.S. percent of time expected to be spent on video during 2023, and reaching 60.1 MediaPost From Mad Men to machines?

Newsletter 98

Newsletter Spending Linkedin B2B Marketing 98

Launch Marketing

MARCH 2, 2023

79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertising. LinkedIn is here to stay and should be strongly considered as an option for your organization.

Paid Search Agency 118

Paid Search Agency Linkedin B2B Marketing Ads 118

Top Rank Marketing

NOVEMBER 3, 2023

Forbes LinkedIn hits 1 billion members, adds AI features for job seekers Microsoft-owned LinkedIn (client) has topped the 1 billion member mark, lifting the professional social media platform to a spot among the leading social media networks, LinkedIn recently announced, while also rolling out an array of new AI-infused features for job seekers.

Trust Marketing 131

Trust Marketing B2B Marketing Linkedin Advertising Agencies 131

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Only B2B

JUNE 6, 2023

In today’s digital era, social media platforms play a crucial role in driving business growth, and LinkedIn has emerged as a powerhouse for B2B marketing. In this blog, we will explore powerful B2B LinkedIn marketing strategies to help businesses leverage the platform’s potential for maximum impact.

Linkedin 62

Linkedin B2B Marketing Marketing & Strategy Marketing Strategy 62

Top Rank Marketing

AUGUST 18, 2023

Marketing Dive “A lot of people feel either ignored or judged, or have experiences of discrimination that are a lot more common than what marketers think.” — Valeria Piaggio @FuturesNewAmeri Click To Tweet Forrester’s 2024 Planning Guides: Economic Uncertainty Tempers 2024 Budget Expectations — Except In Technology Some 84 percent of U.S.

B2B Marketing 98

B2B Marketing Linkedin B2B Social Marketing 98

SocialPilot

JANUARY 11, 2024

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. Now with the latest LinkedIn features like a native video feed, robust targeting tools, and stories, small businesses and agencies have good resources for engagement with the audience on LinkedIn.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy. link]. . .

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Webbiquity

JULY 18, 2023

It’s also inconsistent with findings elsewhere in this study, such as blogs (a prime driver of organic search traffic) are identified as one of the top three marketing channels in terms of ROI, and that “88% of marketers who already do SEO work plan to increase or maintain their investment this year.” ” Strange.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. The answer is LinkedIn, the B2B social media platform of choice. The Top 10 LinkedIn Influencers to Follow. But influencer marketing is not just for B2C. Quick Links.

Linkedin 89

Linkedin B2B Thought Leadership Thought Leadership Work Management 89

Valasys

JULY 24, 2023

If that were not enough Xs, Elon Musk has decided to rename Twitter as X. Twitter is now going to be X, “the everything app.” This change declares that it will be an end of an era for Twitter , and all that it was before Musk took over. Moreover, a new LinkedIn-like hiring feature emerged for Verified Organizations.

Twitter 52

Twitter Domain Communities Linkedin 52

KoMarketing Associates

APRIL 28, 2021

As marketers take a closer look at their social media marketing plans, new research suggests that more of them are looking to increase their investment in one platform, in particular, to achieve their goals. This is followed by Facebook (46%), YouTube (45%) and LinkedIn (44%). Finding Social Media Marketing Success on Instagram.

Planning 203

Planning Social Media Advertising Benchmark Youtube 203

Zoominfo

JANUARY 11, 2018

Now boasting 740 million users worldwide, LinkedIn has become the go-to platform for recruiters. This makes sense, since LinkedIn publicly displays virtually every piece of information a recruiter would need to make an informed hiring decision. Let’s look at how LinkedIn is changing and how it impacts the way you do your job.

Linkedin 130

Linkedin High Quality Lead Zoominfo Outreach 130

Marketing Insider Group

JUNE 16, 2021

Writing optimized social media posts that are highly engaging isn’t as easy as it looks. To get the most out of social media, you need a plan. Every social media platform involves a different strategy to help you reach a unique audience. Writing Social Media Content that Wins Every Time. Tweeting on Twitter.

Social Media 261

Social Media Media Content Linkedin 261

Buffer

NOVEMBER 24, 2020

Success on social media can often feel like a secret science. But creating a successful social media strategy is a skill that can be learned. And today, I’m excited to announce our latest feature: Analytics for LinkedIn Pages! Want to see what’s new and why 3,000 customers use our analytics to boost their social media strategy?

Linkedin 98

Linkedin Analytics Work Management Ad Frequency 98

Top Rank Marketing

SEPTEMBER 22, 2023

percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent using Twitter/X having — an 18.6 B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 138

B2B Marketing B2B Planning Branding 138

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Here are five tips for promoting a technology solution on social media. Create a social media marketing strategy.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Marketing Insider Group

AUGUST 11, 2023

Why Social Media Is Important For Business Social media is important for business , because it allows a business to connect directly with customers. Customer Engagement: Social media allows businesses to interact with customers in real time, fostering community and deepening relationships.

Social Networks 177

Social Networks Business Work Management Social Media 177

Oktopost

FEBRUARY 24, 2022

If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. How to Do Social Selling on LinkedIn.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Branding Brand Identity 171

B2B Marketing Traction

OCTOBER 16, 2012

To succeed in social media marketing, your goals must be SMART. Today most businesses have gotten beyond the question of whether or not to have a presence in social media. The plan is essential to successful, consistent execution, because there are a lot of moving parts in social media. LinkedIn, Facebook, or Twitter?

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

Marketing Insider Group

JUNE 14, 2021

To build a successful video marketing strategy, you need to set attainable goals, choose the proper channels and video types for your target audience, and optimize videos for search and social media. If you’re just starting out with video, start creating content for social media channels where you already have a solid audience.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Top Rank Marketing

OCTOBER 6, 2023

MarketingCharts LinkedIn Expands the Display of Its Profile CTA Buttons to More Surfaces LinkedIn has rolled out expanded visibility for its recently-added call-to-action profile buttons, which will appear in more areas on the platform including in feed posts and within search results, LinkedIn recently announced.

B2B Marketing 117

B2B Marketing Social Marketing Planning B2B 117

LeadSquared

SEPTEMBER 13, 2018

Initially, when Facebook entered the market as a social media platform, very few knew that it would use all of its data to run its business. Allowing people to engage with their social group was the only agenda social media seemingly had. Which is why designing the perfect social media marketing plan is imperative to every business.

Social Media 86

Social Media Planning Marketing Plans Social Marketing 86

Webbiquity

FEBRUARY 28, 2022

Working together, you will define your business goals, identify and solve problems, and map a plan for success. Do you need a strategic business plan? Do you need an exit plan? Reputation: Does the person have a good social media profile and public image? Image credit: Scott Graham on Unsplash.

Consulting 259

Consulting Business Marketing Proposals Planning 259

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. Because Twitter offers PR advantages for brands willing to put in the effort.

PR 69

PR Twitter Branding Brand Identity 69

SocialPilot

APRIL 26, 2024

These famous words by Stephen R Covey are especially true when it comes to social media. Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. Why Should You Schedule Social Media Posts?

Social Media 90

Social Media Effectiveness Media Top of Funnel 90

Contently

SEPTEMBER 24, 2021

Earlier this summer, the future of social media became much clearer. On June 30, Adam Mosseri, head of Instagram, posted a video to Twitter that included a bold statement about Instagram’s priorities moving forward: It was “no longer a photo-sharing app.” In turn, the News Feed became synonymous with social media.

Social Networks 216

Social Networks Social Media Facebook Verticals 216

Content Marketing Institute

NOVEMBER 6, 2018

? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Curious as to whether user trust has deteriorated to the point where social media is no longer a safe space for your brand to play at all? Social media channel choices.

Planning 111

Planning Social Media Template Marketing Plans 111

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Ad Market Expands For Fourth Consecutive, October Climbs 3.2% Search Engine Roundtable How Are CMOs Chasing Consumers’ Attention? October marked the fourth consecutive month that the U.S. advertising market recorded a rise in year-over-year ad spending, with a 3.2

B2B Marketing 129

B2B Marketing Search Marketing B2B Multi-Channel 129

Top Rank Marketing

DECEMBER 15, 2023

Social Media Today Brandwatch 2024 Digital Marketing Trends [Report] Social media management and research firm Brandwatch has published its 2024 collection of digital marketing trends, with top areas of focus expected for the coming year including AI, authenticity, personalization, and social listening, among others, Brandwatch recently announced.

Marketing Analytics Tools 135

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 135

ClearVoice

FEBRUARY 28, 2022

Recent social media updates you’ll want to know. Although it’s not open to the public yet, Meta shared its vision for how they plan to show up in the Metaverse, and many compare it to Snapchat. Twitter update: Pins are now available for Twitter direct messaging. for its debut.

Social Media 52

Social Media Linkedin Media Ideal Customer Profiles 52

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. Why Twitter is a Good Start for Socializing Executives.

Loyalty 164

Loyalty Twitter Branding Brand Identity 164

Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything.

Social Media 121

Social Media Media B2B B2B Thought Leadership 121

EveryoneSocial

DECEMBER 13, 2018

Typically, the discussion of using social media in the workplace is met with criticism. This approach makes sense as much of the data out today indicates extensive social media use at work. According to the Pew Research Center: 34% of workers use social media to take a mental break from work. What platform is the most popular?

Media Plans 64

Media Plans Social Media Planning Paid Search Agency 64

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. LinkedIn is obviously a prime place for this.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98