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| | MODERN B2B MARKETING
JANUARY 18, 2012 How to Use LinkedIn to Generate and Qualify B2B Leads
by Jason Miller LinkedIn is often considered a jobseeker-only social media platform. As a result, B2B marketers sometimes overlook the professional social media site’s ability to support lead generation and qualification. LinkedIn enables brands to offer bite size chunks of content that support business objectives. LinkedIn Content Description.
| | LEADSLOTH
JUNE 23, 2009 Inbound Marketing & Marketing Automation
The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. Those are definitely useful, but the number of leads is low and the cost per lead is high. It may be attractive to shift more budget to generating leads via your company’s website. Conclusion.
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| | MODERN B2B MARKETING
JANUARY 13, 2012 Where Social Media Marketing Fits In Your 2012 Budget?
by Maria Pergolino Regardless of what marketers say about social media, the rubber hits the road at budget time when they have to put their money where their mouth is. Where is social media in your B2B marketing budget? economy drives use of tried and true marketing strategies. economy has made marketers reticent to use more experimental formats.
| || | MODERN B2B MARKETING
OCTOBER 12, 2011 Should I Open A New Social Channel? 5 Questions To Ask Yourself
by Maria Pergolino As the social media terrain becomes more populated with websites, the choices for B2B social media marketing stretch far and wide. stalwarts – Facebook, Twitter and LinkedIn – there are thousands of other sites to choose from. Ning : Design your own social network to connect customers, prospects, vendors and industry associates.
| | BUZZ MARKETING FOR TECHNOLOGY
APRIL 6, 2010 Could Facebook become a Lead Nurturing platform?
When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Element #2 – Email – the most critical element of a lead nurturing platform is email. Share this on Linkedin. Will Facebook replace your B2B Marketing email system?
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MODERN B2B MARKETING Putting the “Fun” into the Fundamentals of Social Media Monitoring
| TUESDAY, AUGUST 2, 2011
by Rick Siegfried NEWS FLASH: B2B marketers
must learn to leverage social
media. Sometimes it seems like all you hear about is how important it is to integrate social
media into your marketing
processes, but do you honestly know why you should do it? It can sometimes be difficult to quantify the benefits of investing large amounts of time into social
media. But the benefits of building relationships, listening to your market
and influencing buyers before they’re even identified as potential leads
are priceless! LinkedIn
. Yeah, we know. MORE >>
MODERN B2B MARKETING B2B Marketing To Go: Why Mobile Is Crucial To Your Lead Generation Strategy
| THURSDAY, JANUARY 12, 2012
If you haven’t bought into the B2B marketing
effectiveness of mobile, it’s time to take a second look at your lead
generation strategy. million people accessed social
networking sites or blogs on their mobile devices, an increase of 37 percent from the previous year. Although mobile marketing
presents unique challenges, two things are clear — first, mobile has the potential for unmatched reach; and second, it’s here to stay. Check out these facts about mobile and how the channel can work for your B2B marketing
: Almost 40 million U.S. by Jason Miller. MORE >>
FEARLESS COMPETITOR Buying software is easy. Fixing lead generation is hard.
| WEDNESDAY, MAY 25, 2011
Generation | Buying stuff is easy – fixing problems is hard. Welcome to all our new followers on Linkedin
. And every Friday we do a fun B2B marketing
show called Laugh and Learn – teaching a key marketing
lesson using wit and humor. SaaS marketing
products like Marketo
, Hubspot , Eloqua and the like are very, very easy to buy. Unfortunately, there’s no “Wonder Herb in B2B lead
generation and marketing
either. Want to hear what it’s really like to buy marketing
automation? What do you think? MORE >>
FEARLESS COMPETITOR 12 Marketing-Takeways from the B2B Marketing Manifesto
| WEDNESDAY, SEPTEMBER 28, 2011
B2B Demand Generation | 12 Marketing
Take-Aways. One of our favorite content marketing
firms is Velocity Partners in London, creators of a 42 page “rant” called the B2B Marketing
Manifesto. Doug Kessler, an American living over there, recently participated in a webinar with Bob Apollo, Inflexion-Point Strategy Partners and John Sweeney of DemandGen in which he shared lessons learned from marketing
that content. First Doug and his team combined great content with marketing
automation ( Marketo
). Be very specific. Give influencers a preview. MORE >>
MODERN B2B MARKETING Develop a Marketing Breadcrumb Trail to Lead Prospects Home
| MONDAY, APRIL 4, 2011
by Maria Pergolino Despite what many marketers
would like to believe, the digital marketplace is not quite the place where “if you build it, they will come”. You’ve got to create a savvy mix for B2B marketing
success and carefully place your messages where buyers can find them at the right time. Because consumers are driving the action, digital marketing
is a trend that’s growing in leaps and bounds. Eight out of 10 marketers
project an increase in the number of digital projects they’ll produce in 2011. Include Q & A features within social
media streams. MORE >>
- How to Sell Digital Marketing to the C-Suite MODERN B2B MARKETING | TUESDAY, FEBRUARY 22, 2011
- 2012 #Nifty50 Top Men in Technology on Twitter BLUE FOCUS MARKETING | SUNDAY, SEPTEMBER 16, 2012
- Lead Scoring: What’s Hot and What’s Not MODERN B2B MARKETING | THURSDAY, JULY 21, 2011
- 20 B2B Marketing Blogs You Need To Read B2B MARKETING INSIDER | TUESDAY, JANUARY 8, 2013
- 8 Important Takeaways from the B2B Virtual Edge Event for B2B Marketers MODERN B2B MARKETING | THURSDAY, DECEMBER 3, 2009
- ‘More Social’: Part Two of Owning a Seat at the Revenue Table MODERN B2B MARKETING | WEDNESDAY, JULY 27, 2011
- Mega-List of Features in Marketing Automation (That You Won’t Find in CRM) MODERN B2B MARKETING | THURSDAY, NOVEMBER 15, 2012
- The Content Marketing Question: To Gate or Not To Gate? CONNECT THE DOCS | THURSDAY, APRIL 29, 2010
- All About Lead Nurturing (Really Customer Nurturing) [#B2Bchat Recap] B2BBLOGGERS | FRIDAY, AUGUST 13, 2010
- Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap] B2BBLOGGERS | FRIDAY, OCTOBER 29, 2010
- Funded. LOOPFUSE | TUESDAY, FEBRUARY 10, 2009
- B2B Lead Generation Blog: 7 Tips to Improve Sales Follow-up & Close More Leads B2B LEAD GENERATION BLOG | WEDNESDAY, AUGUST 1, 2007
- ClickInsights: How can B2B marketers use content effectively for demand generation? CONNECT THE DOCS | THURSDAY, AUGUST 27, 2009
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