by Rick Siegfried NEWS FLASH: B2B marketers must learn to leverage social media. Sometimes it seems like all you hear about is how important it is to integrate social media into your marketing processes, but do you honestly know why you should do it? It can sometimes be difficult to quantify the benefits of investing large amounts of time into social media. But the benefits of building relationships, listening to your market and influencing buyers before they’re even identified as potential leads are priceless! LinkedIn. Yeah, we know. MORE >>

If you haven’t bought into the B2B marketing effectiveness of mobile, it’s time to take a second look at your lead generation strategy.  million people accessed social networking sites or blogs on their mobile devices, an increase of 37 percent from the previous year. Although mobile marketing presents unique challenges, two things are clear — first, mobile has the potential for unmatched reach; and second, it’s here to stay.  Check out these facts about mobile and how the channel can work for your B2B marketing: Almost 40 million U.S. by Jason Miller. MORE >>

B2B Lead Generation | Buying stuff is easy – fixing problems is hard. Welcome to all our new  followers on Linkedin. And every Friday we do a fun B2B marketing show called Laugh and Learn – teaching a key marketing lesson using wit and humor. SaaS marketing products like Marketo , Hubspot , Eloqua and the like are very, very easy to buy. Unfortunately, there’s no “Wonder Herb&# in B2B lead generation and marketing either. Want to hear what it’s really like to buy marketing automation? What do you think? MORE >>

B2B Demand Generation | 12 Marketing Take-Aways. One of our favorite content marketing firms is Velocity Partners in London, creators of a 42 page “rant” called the B2B Marketing Manifesto. Doug Kessler, an American living over there, recently participated in a webinar with Bob Apollo, Inflexion-Point Strategy Partners and John Sweeney of DemandGen in which he shared lessons learned from marketing that content. First Doug and his team combined great content with marketing automation ( Marketo ). Be very specific. Give influencers a preview. MORE >>

by Maria Pergolino Despite what many marketers would like to believe, the digital marketplace is not quite the place where “if you build it, they will come”. You’ve got to create a savvy mix for B2B marketing success and carefully place your messages where buyers can find them at the right time. Because consumers are driving the action, digital marketing is a trend that’s growing in leaps and bounds. Eight out of 10 marketers project an increase in the number of digital projects they’ll produce in 2011. Include Q & A features within social media streams. MORE >>