The Marketing Blender

MAY 4, 2021

Is it time to look at LinkedIn or YouTube to see what kind of audience is waiting for you there? Once you have this information locked down, you can determine where to spend your marketing dollars: Strategy or branding. To do this, look at your overall business development pipeline as shown in the graphic. Advertising.

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

chiefmartech

JUNE 20, 2016

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

The Marketing Blender

DECEMBER 28, 2020

They receive a higher click-through rate (CTR) than text or a static image, are shown to more of your followers, and get placed higher on the user’s feed compared to those shared via an external website, like Youtube. Our Services. See Our Work. Who We Are. Contact Us. 5 Marketing Trends to Dominate Your Competition in 2021. Video Marketing.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Optinmonster

APRIL 11, 2024

Related content: How to Create a Winning Email Marketing Strategy 9 Ways to Grow Your Email List With Social Media Host Twitter Chats Create Facebook Ads Promote Your Gated Content Leverage LinkedIn Groups Run a Giveaway Contest Create CTA Cards on YouTube Capture Leads on LinkedIn Host Webinars with Google Meet Leverage Instagram Stories 1.

Social Media 93

Social Media Media Ideal Customer Profiles Lock-In 93

Valasys

MAY 24, 2021

Social Media Marketing is a sub-domain of Digital Marketing and happens on social media apps like Instagram, Snapchat, YouTube, Facebook, etc. Through digital platforms like Facebook, Twitter, Instagram, LinkedIn, one can reach the audience of any corner of the world. Email marketing, Affiliate marketing, Influencer Marketing, etc.

Paid Search Agency 52

Paid Search Agency Lock-In Digital Transformation Marketing & Strategy 52

Biznology

MARCH 15, 2016

LinkedIn and Twitter has made this even easier. What all of these people-collectors have in common is that they tend to take these flesh and blood people they have collected and lock them into a curio cabinet, a de facto glass menagerie. They flit about the room like bumblebees collecting business cards in lieu of pollen.

Blogger 80

Blogger Work Management Burn Rate PR 80

The Marketing Blender

MARCH 15, 2021

Is it time to look at LinkedIn or YouTube to see what kind of audience is waiting for you there? Once you have this information locked down, you can determine where to spend your marketing dollars: Strategy or branding. To do this, look at your overall business development pipeline as shown in the graphic. Advertising.

Marketing Qualified Leads 52

Marketing Qualified Leads ROI Sales Qualified Leads Lead Ranking 52

Sprout Social

MARCH 13, 2019

If you’re a B2B brand, chances are you already have plenty on your plate. However, that’s no excuse to sleep on social listening. Think about it. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing.

Ad Building 105

Ad Building B2B Business Skype 105

EveryoneSocial

SEPTEMBER 21, 2020

As a company who values engagement on social media you may have an employee advocacy program running in your organization. Firstly, kudos for making a great decision on keeping employees informed, creating, and sharing no matter where they are working! Employee Advocacy Campaigns For Maximizing Engagement. Amplify company news or blog posts.

Campaigns 92

Campaigns Stats Paid Search Agency Lock-In 92

Webbiquity

FEBRUARY 14, 2010

Upload the video to YouTube and Vimeo so it’s easy to share on blogs and other sites. In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. This Time, It’s Personal. A few examples. Start Twittering.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Marketing Insider Group

SEPTEMBER 20, 2021

LinkedIn is designed for businesses and professionals. More than any other platform, LinkedIn is the bread and butter of B2B social media. As the most trusted social network in the US, LinkedIn is a perfect platform to deliver content to personas who are hungry for help. Research Your Audience.

Buyer Personas 335

Buyer Personas Social Media Media Webinar Metrics 335

Unbounce

SEPTEMBER 16, 2021

Across social platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube, standard placements for display ads are: Stories Timelines Video feeds Right column (Facebook) Marketplace (Instagram) Explore section Messenger inbox and sponsored messages. As you may have heard, Pay-Per-Click (PPC) is a competitive game.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Schubert B2B

JANUARY 2, 2018

Twitter launched 11 years ago, LinkedIn 14 years ago, Facebook 13 years ago — and you know what? In addition, the first couple seconds of your video must capture your audience’s attention and lock them in — keeping in mind the users on each platform. Social media has been around for some time now. Augmented Reality.

Social Media 67

Social Media Trends Media B2B 67

Optinmonster

APRIL 22, 2020

To say that Steve Jobs was a little bit of a perfectionist would be like saying Shakespeare was a little bit of a writer. Jobs is legendary for coming in, cranking things up to 11, and not letting any details past his sights. That’s what made him a legend. For this post we’ll be covering: What is a transactional email?

Examples 89

Examples CAN-SPAM Trigger Marketing Work Management 89

Vidyard

NOVEMBER 3, 2016

The play button and YouTube logo are probably so familiar to you that you could describe what they look like without looking. The play button and YouTube logo are probably so familiar to you that you could describe what they look like without looking. Like Human Resources. Brand your video for instant recognition.

Video Marketing 50

Video Marketing Youtube Work Management Lock-In 50

Heinz Marketing

MARCH 1, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We are recording live on LinkedIn and YouTube every Thursday at 11:30 pacific, 2:30 eastern. So for those of you that are joining us on LinkedIn live, thanks very much for joining us. Matt: All right.

Trigger Marketing 117

Trigger Marketing Intent Signal B2B Sales CMO 117

Convert

JANUARY 30, 2023

He spent time learning from content creators on LinkedIn and what their approach was. Even though he “stood on the shoulder of giants,” his pursuit of a framework that worked was strife with roadblocks but his enthusiasm and curiosity never wavered. And it paid off. The Motivations of an Experimenter Why are you in the optimization business?

Lead Ranking 59

Lead Ranking Lead Scoring Paid Search Agency Budget Programs 59

Seismic

MARCH 21, 2019

At Seismic, three words that capture us pretty well are innovator , enabler and leader. We know the weight of those words and the expectation that comes with using them, so when we see those qualities in others, we like to tip our hats and salute those joining us in the relentless pursuit to be better.

Enterprise Management 63

Enterprise Management Work Management Marketing Management Advertising Agencies 63

OutboundView

FEBRUARY 28, 2019

You’ll learn which topics and personas to lock in on, and focus your future efforts appropriately. This research starts at the account level, where you need to identify insights about the companies that buy from you and start building a list of target accounts. Buyer Research. Who’s your buyer? Why is this an important distinction?

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Hubspot

JANUARY 19, 2015

You need to dedicate more time to researching and write the best and most engaging content you can. The key is to optimize your time after you hit publish. Squeeze every last drip out of the work you have done by repurposing your blog content in different forms. I’ve included some nice tips for bootstrapping so you don’t have any excuses!

Content 28

Content Webinar Metrics Template Social Networks 28

Optinmonster

NOVEMBER 10, 2022

Use Gated Content (also known as Content Locking). Are you wondering how to get more email subscribers but not sure where to start? Growing your email list can be tough. How do you make your email list stand apart from the rest in a world where everyone is competing for everyone else’s attention online? Use a 2-Step Optin.

Paid Content 137

Paid Content Lock-In Landing Pages Intent 137

Oktopost

JUNE 28, 2022

Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. Deloitte does a great job promoting its organization without trying to lock down sales. Let Your Branding Shine. Avoid Constant Sales Posts. Find the Right Collaborations.

Cost Per Thousand 152

Cost Per Thousand Twitter B2B Marketing Paid Search Agency 152

Industrial Marketing Today

JUNE 3, 2010

Situation turns dire until someone within the company gets an epiphany, “Our site is not optimized” > Quick, call in that SEO expert who guarantees first page ranking in Google > Before you know it, you are locked in a 6-month search engine optimization contract. Design in the absence of content is not design, it’s decoration.”

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Optinmonster

SEPTEMBER 5, 2022

Need some new optin ideas for your blog or business? Optins and freebies are a great way to grow your email list. As your email list grows, so will your conversion rates and revenue! In this article, we’ll share our favorite tried and true optin ideas you can offer subscribers. Floating bars. Fullscreen welcome mats. Slide-in scroll boxes.

Work Management 86

Work Management Lock-In Top of Funnel Marketing Management 86

Buzz Marketing for Technology

JUNE 27, 2008

Social Search at LinkedIn Beats Google. Business social network LinkedIn. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. When LinkedIn Wont Work. When LinkedIn Wont Work. 12 Comments.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Oktopost

MARCH 28, 2022

It supports the most popular social networks including Facebook, Instagram, Twitter, YouTube, Pinterest, and LinkedIn. Being among the pioneer social media management tools, the loyal following that Hootsuite has amassed shouldn’t be surprising. Here’s a side-by-side comparison of all the best Hootsuite alternatives in 2022: ?

Enterprise Management 98

Enterprise Management Best Practices Paid Search Agency Paid Social Agency 98

WebMarketCentral

JANUARY 5, 2009

Upload the video to YouTube and Vimeo so it's easy to share on blogs and other sites. In the old days—like, six or seven years ago—if someone had a bad experience with a company, he or she generally vented about it to a few friends and that was the end of it. A few examples. For examples, see the Pitches section on TechCrunch.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Biznology

DECEMBER 30, 2014

I also have search locked down. Bonus: I have new content for my YouTube Channel and Slideshare collection every single time (and Slideshare is LinkedIn and YouTube is Google, right?). Honestly, write a check to KnowEm and lock all of your social media profiles and domain names down. Artists want to make art!

Ad Building 80

Ad Building Branding Brand Identity Youtube 80

Convince & Convert

APRIL 5, 2016

He has a system locked in for pre-game, during, and post-game social that ensures every one of his 3,000 customers is taken care of in the channel of their choosing. Social Media Examiner on Twitter , LinkedIn , Facebook , Pinterest , Instagram , YouTube , and Blab. Social Media Marketing World on Facebook and LinkedIn.

Social Media 96

Social Media Skype Media Lock-In 96

Vidyard

SEPTEMBER 5, 2017

But even if you have the best video content, failing to choose a video platform that’s suited to your business goals will mean that the value of video remains locked away. First up, our traditional video hosting solutions like YouTube and Vimeo. These services offer basic hosting, management, and measurement of video content.

Marketing Automation Services 69

Marketing Automation Services Video Marketing Enterprise Management Marketing Management 69

Navigate the Channel

DECEMBER 6, 2022

Google Ads are also used by businesses to run display ads, shopping ads, and YouTube ads (just one of Google’s many properties). Your generic keywords could be “building supplies” or “door locks” or “local garage doors.” The catch is that you need to know how to do it right or you risk losing time and money.

Paid Search Agency 65

Paid Search Agency Google Ads Work Management 65

Single Grain

MAY 11, 2023

Can you believe that it’s been nearly three decades since the first online ad graced us with its presence? That’s right. In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. It marked the dawn of a new era of digital marketing that would transform the world into the digital landscape we know today.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

Vidyard

OCTOBER 27, 2019

LinkedIn 2.4 Video hubs allow you to keep all of your branded online video content in one place and provide a destination where visitors can explore your videos without getting lost in a cat video-filled vortex, the way they might on a certain popular video sharing platform (*cough* YouTube *cough*). Landing Pages 1.3 Facebook 2.3

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

LinkedIn 2.4 Video hubs allow you to keep all of your branded online video content in one place and provide a destination where visitors can explore your videos without getting lost in a cat video-filled vortex, the way they might on a certain popular video sharing platform (*cough* YouTube *cough*). Landing Pages 1.3 Facebook 2.3

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

ClearVoice

OCTOBER 23, 2018

sharing articles on your social media platforms, reposting of an brand influencer image on Instagram, retweeting a video on Twitter, or adding a YouTube embed code on your website). photos that you take and post on Instagram, original blogs and articles you write for LinkedIn and your website).

Curation 80

Curation Marketing & Strategy Top of Funnel Content 80

Content Marketing Institute

NOVEMBER 1, 2018

Only 5% of the least successful content marketers rate their organizations as expert or advanced in content tech proficiency. 67% of most successful #content marketers say their org is advanced or expert in #tech proficiency. cmicontent Click To Tweet. This infographic shows the five favorites in each category. Click to enlarge. Digital analytics.

Marketing Automation Services 111

Marketing Automation Services Marketing Analytics Tools Resource Management Digital Asset Management 111

Buffer

MARCH 13, 2018

LinkedIn found that just seven years ago the number of marketers listing “storytelling” on their profile as a skill was obsolete. Today, however, between 7 percent and 8 percent of all marketers on LinkedIn worldwide identify themselves as storytellers based on their profile descriptions and list of skills. ” I love that.

Work Management 111

Work Management Planning Lead Ranking Marketing Management 111