The Forward Observer

MARCH 29, 2024

Featuring original research, case studies, and interviews with industry professionals, the book also shows how to generate content to attract attention and gain trust, work with B2B influencers, and create a social selling culture.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

Martech

APRIL 2, 2024

Influencers. B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. What’s the key to B2B marketing success?

B2B Marketing 129

B2B Marketing B2B Planning B2B Thought Leadership 129

The Forward Observer

MARCH 1, 2024

Social Media Strategy delivers a long-term solution for maximizing social media-led business development. Just click here to provide your postal address (I’ll send it anywhere in the world)!

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Bluetext

APRIL 7, 2021

The Latest in LinkedIn. LinkedIn is taking users’ ability to “connect” to the next level. This week LinkedIn is rolling out new profile features that will empower a whole new segment of users with the opportunity to become content creators and professional influencers. Creator Mode & Influencer Opportunities.

Linkedin 26

Linkedin B2B Thought Leadership Peer-to-peer Paid Search Agency 26

Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. The Best Influencer Marketing Platforms for B2B and B2C.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Webbiquity

FEBRUARY 21, 2023

Influencer marketing has become a really big deal in a relatively short time. According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. As an industry, influencer marketing has grown by nearly a factor of 10 in that time, from $1.7 billion in 2016 to $16.4

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

Navigate the Channel

DECEMBER 7, 2023

RELATED: How to Create Engaging Video Content for Your Brand Spark Discussions with Influencers Targeting the right people is key in B2B marketing, and influencers are the people who know all the right people. Leverage influencers for authentic product/service promotion. LinkedIn is the most effective platform for B2B leads.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Webbiquity

FEBRUARY 27, 2018

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Twitter for breaking news, LinkedIn for professional networking) but below the surface, who’s really using each platform, for what purposes?

Social Networks 292

Social Networks Stats Network Marketing Linkedin 292

Webbiquity

DECEMBER 6, 2022

As noted here previously in Best Social Media Platform for B2B Marketing: Can Twitter Stay #2? , “LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing.” How Much Budget is Allocated to Influencer Marketing. Affiliate sales support independent publishing.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Webbiquity

JUNE 7, 2018

Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Use LinkedIn Ads. Images via LinkedIn Marketing Solutions.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

The Forward Observer

FEBRUARY 23, 2024

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. What makes a story perfect?

Storytelling 177

Storytelling Consulting Marketing & Strategy Paid Search Agency 177

KoMarketing Associates

JULY 22, 2020

I recently wrote about 5 ways B2B marketers can optimize their LinkedIn advertising, including tips around ad copy, creative, targeting, and utilizing specific types of campaigns. Matched Audiences on LinkedIn. In my last post , I discussed a few different options for targeting on LinkedIn. Exclusions for LinkedIn Advertising.

Linkedin 373

Linkedin B2B Marketing Advertising Agencies Paid Search Agency 373

Top Rank Marketing

DECEMBER 6, 2023

Who are some of the top B2B influencer marketing experts to learn from and follow as we head into 2024? Let’s jump right in and take a look at 25 top B2B influencer marketing professionals to follow and learn from in the year ahead.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Webbiquity

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. ” Digital marketer Shane Barker writes that though LinkedIn is the clear #1 choice for B2B marketers, “Twitter is a place to ‘see what’s happening’…87% of B2B marketers use Twitter for content marketing.

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Webbiquity

JULY 18, 2023

Influencer Marketing: It’s Social (But Pick Your Platforms Carefully) Influencer marketing continues to grow in importance across industries, though priorities, platforms, and practices are much different between B2B and B2C influencer marketing.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Top Rank Marketing

APRIL 3, 2024

The secret behind the LinkedIn algorithm, like the recipe of the original Coca-Cola, is safely guarded. Break through the feed: Tips for B2B marketers on LinkedIn Craft a unique hook to pull your audience in Imagine writing something and no one reading it… ever. What is the best format for sharing your LinkedIn content?

Linkedin 96

Linkedin B2B Marketing Tips B2B Thought Leadership 96

Top Rank Marketing

JANUARY 5, 2024

and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. percent of overall digital ad spending in the U.S., percent of overall digital ad spending in the U.S.,

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

The Forward Observer

JANUARY 19, 2024

Brian is also the co-author with Craig Simpson of The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand. Today he consults and works with direct response marketing companies and entrepreneurs directly and through his mastermind groups. And, interesting fact – he is a Little League baseball umpire!

Copywriting 152

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 152

Top Rank Marketing

FEBRUARY 19, 2024

B2B marketers recognize that the audience on LinkedIn is immensely valuable: more than 1 billion professionals scrolling their feeds with a career-focused mindset. But marketers also recognize that gaining reach on LinkedIn – especially organic reach – can be extremely challenging for brands.

Linkedin 90

Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 90

Onalytica B2B

NOVEMBER 15, 2018

The concept of your employees being influencers may sound odd to some. When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Can all employees be influencers?

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Top Rank Marketing

NOVEMBER 1, 2023

What are the latest LinkedIn features and how can B2B marketers best utilize them for success in the push towards 2024 and throughout the coming year? percent of that accounted for by LinkedIn and Meta alone, according to recent Insider Intelligence data, as we covered recently in our Friday Elevate B2B Marketing News Weekly Roundup.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Webbiquity

JUNE 1, 2021

This means if your audience is primarily on LinkedIn, go for text posts. Keeping posts short (less than 400 characters on LinkedIn) can increase your response rate by 16%. Influencer marketing goes a long way. Using influencers to market your brand is a great strategy. You need to think strategically.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Martech

JANUARY 4, 2024

LinkedIn: Marsha Collier (12.8K LinkedIn: JasonGoldberg ( 22K followers) X/Twitter: RetailGeek (31K followers) Kaleigh Moore Kaleigh is a freelance writer whose articles on ecommerce, direct-to-consumer and retail have appeared in several outlets, including Vogue Business, Forbes and Adweek. followers) X/Twitter: MarshaCollier (229.7K

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Let’s jump right in and take a look at the future of B2B influence from 12 top subject matter experts. No one wants to buy from an AI that hasn’t done the work or used the product.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

Top Rank Marketing

JANUARY 12, 2024

MarketingCharts 3 ideas for B2B marketers entering 2024 [LinkedIn Benchmark] Chief marketing officers have faced increasing pressure to directly drive business growth, while 84 percent of marketing professionals have indicated AI technology will augment their work, and Fast Company recently took a closer look.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Oktopost

NOVEMBER 22, 2023

The first step to a successful social media strategy is finding the right platforms to reach your audience: LinkedIn: With over 64 million decision-makers and thought leaders on LinkedIn, this platform is prevalent for B2B marketing strategies and lead generation. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

Top Rank Marketing

SEPTEMBER 20, 2023

Readers of our blog know we have a longstanding history with the conference starting at the very beginning, with 13 years of speaking and attending along with eight years during which we partnered with the Content Marketing Institute to develop speaker and influencer content marketing campaigns.

B2B Marketing 134

B2B Marketing Enterprise Management Content Marketing VALS 134

Top Rank Marketing

NOVEMBER 3, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. The post Elevate B2B Marketing News Weekly Roundup: B2B Buyer Trust Data, LinkedIn Tops 1 Billion Users, & Google’s $2B AI Investment appeared first on B2B Marketing Blog - TopRank®.

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Top Rank Marketing

NOVEMBER 10, 2023

But even if they don't understand, LinkedIn has the people who do. With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? Social Media Today “Not everyone gets it – not our parents or friends or loved ones.

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

illumin

FEBRUARY 29, 2024

McKinsey’s 2021 holiday survey showed that 57% of shoppers felt YouTube influenced their buying decisions. When buying specific, influencer ad space on YouTube, is it vital that advertisers analyze who the creators are and what their content is like so that they can find the best fit for their brand. Follow @illuminHQ

Youtube 105

Youtube Advertisements Advertising Brand Identity 105

Martech

MARCH 15, 2024

LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. LinkedIn is a key B2B marketing channel. Also, these can be used to open up or enhance a connection with clients, influencers and prospects.

Linkedin 89

Linkedin Organization B2B Thought Leadership Brand Identity 89

Top Rank Marketing

NOVEMBER 17, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll return again next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news.

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Martech

OCTOBER 23, 2023

LinkedIn: Tim Crawford (5.9K A corporate trainer and frequent speaker, Shelly was named among the Forbes Top 40 Social Selling Marketing Experts and Top 50 Social Media Influencers. LinkedIn: Shelly DeMotte Kramer (14.7K LinkedIn: Maribel Lopez (2.3K LinkedIn: Daniel Newman (27.7K LinkedIn: Ted Schadler (4.6K

Digital Transformation 122

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 122

SocialPilot

FEBRUARY 6, 2024

Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Influencer marketing is the bridge to building trust, expanding your reach, and driving conversions like never before. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

SocialPilot

FEBRUARY 1, 2024

Micro-influencers are the rising stars of influencer marketing. of the whole influencer population. While the big influencers are losing their grip on audience trust, micro-influencers are shining in getting more engagement and better conversion rates at affordable prices. What is a micro-influencer?

Advertising Agencies 79

Advertising Agencies Planning Paid Search Agency Marketing Budget Creation 79

Thinkers360

MARCH 31, 2024

Thinkers360 In-Depth Profile & Portfolio: Gijs van Wulfen Social Media: LinkedIn | X | Instagram Books: The Innovation Maze , The Innovation Expedition , Inspiration for Innovation: 101 Lessons for Innovators. In this edition, we speak with Gijs van Wulfen , innovation Influencer and keynote speaker, FORTH Innovation Institute.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Opt-out Opt-in 52

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done. billion by 2025.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83