Martech Advisor

JANUARY 6, 2020

In this article, Wikitude Marketing Director, Paula Perrichot, outlines the necessary considerations for marketing professionals to successfully launch AR campaigns to increase brand loyalty and generate sales in 2020. The opportunity for AR to thrive as a meaningful part of the marketing mix is here.

Planning 72

Planning Peer-to-peer Marketing Management Marketing Analytics Tools 72

Biznology

FEBRUARY 15, 2018

The statistics prove just how important branded gifts and merchandise with your company logo on them can benefit your advertising and marketing mix. Promotional products lead the pack in least avoided type of advertising. 48% avoid magazine ads. 48% avoid magazine ads. Five key metrics. Credit: [link].

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

SmartBug Media

JUNE 11, 2021

I can’t go on the record and say that I always recommend purchasing lists, as I’m a big believer in organically gathering qualified leads who you can connect with along the way. That said, this is an acknowledgement that many institutions do lean on SAT and ACT lists to connect with new leads.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

Martech Advisor

JANUARY 6, 2020

In this article, Wikitude Marketing Director, Paula Perrichot, outlines the necessary considerations for marketing professionals to successfully launch AR campaigns to increase brand loyalty and generate sales in 2020. The opportunity for AR to thrive as a meaningful part of the marketing mix is here.

Planning 66

Planning Peer-to-peer Marketing Management Marketing Analytics Tools 66

BDB

MARCH 1, 2024

1 So, is adding PR to your marketing mix a no brainer? We’d say so – here’s 3 ways PR can add extra value to your integrated B2B marketing campaign. For example, if you’re looking to generate potential leads, people who have visited your website can then be re-targeted through advertising offering high value gated content.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

BDB

FEBRUARY 23, 2024

1 So, is adding PR to your marketing mix a no brainer? We’d say so – here’s 3 ways PR can add extra value to your integrated B2B marketing campaign. For example, if you’re looking to generate potential leads, people who have visited your website can then be re-targeted through advertising offering high value gated content.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

Webbiquity

MAY 16, 2011

Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing?

B2B Marketing 100

B2B Marketing Cost per Lead Stats B2B 100

KoMarketing Associates

SEPTEMBER 18, 2012

to the overall marketing mix through performance benchmarks in advertising and brand development initiatives. BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

BOP Design

MAY 29, 2018

Outbound campaigns – which work best for generating leads ? Although there are several exceptions, in our experience working with a variety of B2B companies, inbound marketing efforts work best for producing qualified leads that are near the conversion/closing stage. Inbound Leads: Intent. Inbound Leads: Effort.

Work Management 48

Work Management Marketing Management B2B Marketing Allocation 48

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Related Posts: Why am I in Marketing? This one has a puzzling contradiction (see #3).

B2B Marketing 100

B2B Marketing Planning Paid Search Agency B2B 100

Marketing Insider Group

SEPTEMBER 2, 2010

Now I’m not sure most B2B marketers truly consider lead generation as their primary focus but I do agree that we B2B Marketers spend considerable amounts of time and money on tracking and measuring lead generation metrics. Related Posts: Why am I in Marketing? This one has a puzzling contradiction (see #3).

B2B Marketing 100

B2B Marketing Planning Paid Search Agency B2B 100

Webbiquity

NOVEMBER 12, 2012

Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine. Online Marketing. Internet Marketing. WPO, in contrast, has a broader focus on earned content (e.g.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

KoMarketing Associates

AUGUST 22, 2012

While digital platforms have fundamentally shifted the marketing landscape, year over year report findings indicate industrial companies’ primary marketing goals have remained the same: customer acquisition and lead generation. Online) Marketing Spending on the Rise. Striking a Balance.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Martech Advisor

JANUARY 29, 2020

Here’s how airline marketing professionals can leverage artificial intelligence and address strategic challenges in a customer’s air travel journey, writes, Asif Chowdhury, Managing Editor, Schulich School of Business’s Future of Marketing Magazine. In 2018, the airline industry managed some 4.4

Marketing AI 129

Marketing AI Marketing Management WOM Service 129

Content4Demand

FEBRUARY 1, 2019

Quizzes and assessments are still relatively new to the B2B marketing mix. As consumers, we’ve engaged with magazine quizzes and their digital counterparts on social networks and online publications – BuzzFeed has found impressive engagement with its popular quizzes.

Lead Scoring 40

Lead Scoring Lead Ranking Peer-to-peer Aggregators 40

Adobe Experience Cloud Blog

MAY 23, 2010

There’s no limit to the ways B2B social media marketing can help organizations build brands and amplify lead generation efforts. But for B2B marketers who have yet to venture into the social web, getting from point A to point B isn’t as cut and dry. and social media have impacted her company, Phone Works.

Social Media 48

Social Media Media Web 2.0 B2B 48

Biznology

NOVEMBER 4, 2010

You see, if someone sees an ad on TV or in a magazine or they are handed a business card (which they will lose) or even given a personal introduction there is a good chance that they won't retain all of the most important information. A common factor in most of these situations is that secondary research is performed.

Lead Scoring 80

Lead Scoring Lead Ranking Google Wikipedia 80

Adobe Experience Cloud Blog

DECEMBER 1, 2014

Author: Dayna Rothman Infographics should be a critical (and fun) part of your content marketing mix, but it can be difficult to get them just right. Magazine, and 2) we use them to help describe how a product or service works. And that leads us to pitfall number two–not properly citing your sources.

Cost 48

Cost B2B Thought Leadership Stats Marketo 48

Chris Koch

JANUARY 22, 2010

I wish I could say that social media leads to sales. We need to believe that more engagement between our companies and the people we want to reach is a good thing that ultimately leads to sales—but down a long, narrow, winding path with a few jumps between cliffs thrown in there. And it leads back to the problem we have with PR.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Marketing Insider Group

JUNE 30, 2020

There are advertisements every several minutes on TV and on nearly every other page of a magazine. While B2B companies do often post advertisements in industry-specific magazines that their audience may read or a billboard here and there, they do not have as many options in the physical space. Lead Generation: 79%.

Work Management 360

Work Management B2B Marketing Marketing Management Content Marketing 360

Integrated B2B

OCTOBER 20, 2015

Good quality, substantive B2B content, especially that conveyed or linked to via social media, is only gaining in importance in the marketing mix. In hard copy format, global mineral and cement industry supplier FLSmidth produces “Highlights” which is an industry-leading Voice of Company magazine containing useful in-depth information.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies Work Management 40

Integrated B2B

OCTOBER 20, 2015

Good quality, substantive B2B content, especially that conveyed or linked to via social media, is only gaining in importance in the marketing mix. In hard copy format, global mineral and cement industry supplier FLSmidth produces “Highlights” which is an industry-leading Voice of Company magazine containing useful in-depth information.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies Work Management 40

NetLine

AUGUST 9, 2023

Look on the bright side: At least it’s not more than the 97% of all lead gen spend that’s wasted.) Skipping being privacy compliant can massively hurt your company and lead to fines. When every marketing dollar needs to be as efficient as possible, switching to owned channels is a great idea to help you become more cost-efficient.

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Marketing AI Digital Asset Management 52

Convince & Convert

SEPTEMBER 14, 2010

If you were going to run an ad in a magazine, you would ask about both the psychographics and demographics of the reader so you could target the call to action and message appropriately. Marketing is not only about messaging. Listen, respond, and adjust not just your marketing message, but your entire value delivery chain.

Social Media 123

Social Media Work Management Marketing Management Media 123

ClearVoice

NOVEMBER 22, 2021

It can generate new business leads for your small business. Can SMBs do content marketing? If you’re questioning if it’s possible to pursue content in your overall marketing mix as a small business owner, the answer is “yes.” Printed newsletters or magazines. Digital newsletters. Live video.

Paid Content 111

Paid Content Marketing Budget Creation Marketing Budget Content Marketing 111

Directive Agency

MARCH 7, 2019

Nadya Khoja is the Chief Growth Officer at Venngage infographics, and the creator of Drunk Entrepreneurs, a web series and podcast dedicated to interviewing industry-leading founders, CEOs and entrepreneurs on their successes, struggles, and strategies. Nancy Duarte. Melanie Deziel. Joanna Wiebe. Dr. Nancy Richmond.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Single attribution (first touch/last touch) is the method of measurement used by nearly half of marketing teams. This method acknowledges the theory that it takes an average of seven touches to convert a cold lead to a sale, and puts the highest value on the first or last touch. Online Market Share Clarifies Sales Figures.

Marketing Automation Services 134

Marketing Automation Services Work Management Budget Programs Lead Ranking 134

ViewPoint

MAY 2, 2012

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. Today we discussed several of the latest marketing trends and the impact new technologies are making in the B2B business climate. I'm pleased to have Paul Gillin as a guest for our fourth episode of PowerViews.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

TaylorMadeIn KEW

NOVEMBER 12, 2017

In the most recent issue of B2B Marketing magazine I was interviewed for a column featuring opposing viewpoints on some of the most debated topics in our profession. For my interview, the focus was on ‘content marketing’, quite possibly my biggest bugbear in all of B2B marketing. Marketing begins with strategy, full stop.

B2B Marketing 59

B2B Marketing Planning Content Marketing B2B 59

TaylorMadeIn KEW

NOVEMBER 12, 2017

In the most recent issue of B2B Marketing magazine I was interviewed for a column featuring opposing viewpoints on some of the most debated topics in our profession. For my interview, the focus was on ‘content marketing’, quite possibly my biggest bugbear in all of B2B marketing. Marketing begins with strategy, full stop.

B2B Marketing 54

B2B Marketing Content Marketing Planning B2B 54

markempa

SEPTEMBER 30, 2012

Here’s the conundrum: Spenner is at the 20-mile mark in the content marketing marathon, while too many marketers haven’t even reached the starting point. Consider this statistic from the 2012 MarketingSherpa Lead Generation Benchmark Report (free excerpt): 75% of marketers have no formal lead generation strategy.

Content Marketing 120

Content Marketing Work Management Marketing Management Marketing Automation Services 120

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

nDash

AUGUST 20, 2020

There are many ways to use written content to engage your audience, generate leads, nurture relationships, and increase conversion. There are ten written content formats that are proven to be effective for content marketing: Blog posts. One popular example is The Sophisticated Marketer’s Guide to Content Marketing.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

SnapApp

APRIL 18, 2017

Why you should include interactive ebooks in your marketing mix. 88% of marketers claim that interactive content has given them a competitive advantage. 81% of marketers believe that interactive content catches the reader's attention. 88% of marketers claim that interactive content has given them a competitive advantage.

Top of Funnel 81

Top of Funnel Examples Budget Programs Digital Marketing Funnels 81

Biznology

FEBRUARY 23, 2015

DEMANDBASE : A B2B marketing cloud helped B2B marketers make the right content technology investment by using a white paper, infographic, webinar, Slideshare, and a live presentation to spotlight tools that can maximize the power of content. FISHER TANK : Makes giant, above-ground welded steel tanks. BILLION in pipeline revenue.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Hubspot

MAY 11, 2017

We live in an age of digital disruption and a constantly evolving marketing playground. 96% of B2C marketers believed they were experiencing “significant change” in 2014. Radio, television spots, billboards, full-page spreads in glossy magazines, and direct mail packages have been replaced by their online counterparts.

Paid Search Agency 77

Paid Search Agency Best Practices Marketing Agencies 2 Advertising Agencies 77

Adobe Experience Cloud Blog

APRIL 23, 2012

by Liz Smyth In the second part of our Marketing in a Downturn series, we’re examining the importance of content marketing. Read Part 1: Lead Generation and Nurture.). As B2B marketing budgets have become strained, many marketers believe they should be doing more with less. Don’t Forget Video.

Top of Funnel 48

Top of Funnel Sales Management Planning Content 48