Walker Sands

APRIL 17, 2023

At Walker Sands, we used this strategy to help our client, Sophos, secure a byline opportunity with TechTarget about how ChatGPT could lead to an increase in phishing scams. Time announcements, data reports, customer campaigns, and thought leadership efforts to coincide with the lead-up to these conferences.

Marketing AI 52

Marketing AI Paid Search Agency Companies PR 52

Content Standard

JULY 14, 2021

As you weigh potential partners against one another, it’s also worth looking from a macro level: how each option fits with your organization’s overarching marketing goals, most pressing areas of need, and content marketing budget. In no particular order, here are some of the most key factors to consider as you evaluate partners.

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

SnapApp

MAY 2, 2016

Boston, MA – May 2, 2016 — SnapApp, provider of the leading SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content , has delivered its Spring 2016 release. Full Customization: Even after a user picks a theme and layout they are not locked in to that design. FOR IMMEDIATE RELEASE.

Interactive Marketing 48

Interactive Marketing Press Digital Asset Management Campaigns 48

markempa

JUNE 14, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Zoominfo

JUNE 9, 2022

When his biggest lead at that time showed interest, he couldn’t pass up the opportunity to sell. So you just walked up and down the streets, you knocked on doors, and you said, “Hey, would you be interested in a subscription to the Glendale News-Press?” Henry Schuck founded ZoomInfo while still in law school.

Zoominfo 130

Zoominfo Training Enterprise Management Marketing Automation Services 130

BenchmarkONE

MARCH 26, 2020

How to convert webinar leads to customers. As I’m sure you already know, webinars are an effective way to showcase your knowledge of a subject, gain new followers and leads, and cement your reputation as a thought leader in your industry. Since they’re typically live, you’ll want to lock down some details before committing to a date.

Webinar Metrics 77

Webinar Metrics Allocation Lock-In FAQ 77

DealSignal

SEPTEMBER 22, 2019

In basketball, we might switch defensive schemes to a full court press, and in football, we run the 2-minute offense with no huddle. Everyone was on vacation in July and August, then busy getting kids back in school…now buyers should be locked in and focused—but only for a few weeks. It’s go time.

Buyer Personas 63

Buyer Personas Marketing Qualified Leads Lead Ranking Account Based Marketing 63

DealSignal

MAY 8, 2023

In basketball, we might switch defensive schemes to a full-court press, and in football, we run the 2-minute offense with no-huddle. Then, buyers should be locked in and focused—but only for a few weeks. If you played just about any sport growing up, you know how important it is to make a big push at the end to win the game.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

ClearVoice

JULY 15, 2022

You should also avoid writing long sentences and tightly-packed paragraphs to help boomers stay locked in. Follow these golden rules to optimize your content for mobile users: Space out clickable (or ‘tappable’) elements to prevent accidental presses. In this guide, we’ll talk about the nuts and bolts of marketing to Baby Boomers.

Planning 118

Planning Content Marketing & Strategy Youtube 118

DealSignal

SEPTEMBER 22, 2019

In basketball, we might switch defensive schemes to a full court press, and in football, we run the 2-minute offense with no huddle. Everyone goes on vacation in July and August, and is then busy getting kids back in school…now buyers should be locked in and focused—but only for a few weeks. The eye in the sky doesn’t lie.

Buyer Personas 45

Buyer Personas Marketing Qualified Leads Lead Ranking Account Based Marketing 45

DealSignal

SEPTEMBER 22, 2019

In basketball, we might switch defensive schemes to a full court press, and in football, we run the 2-minute offense with no huddle. Then, buyers should be locked in and focused—but only for a few weeks. If you played just about any sport growing up, you know how important it is to make a big push at the end to win the game.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Buyer Personas Marketing Qualified Leads 40

Televerde

JUNE 20, 2019

Each year, approximately 55 leaders are selected for this nine-month program that explores the most pressing issues facing Arizona and sets participants up to have meaningful impact. It’s the immediate realization of where I am (as if the 300-pound steel door closing loudly and locking behind me wasn’t a strong enough indicator).

Work Management 72

Work Management Lock-In Communities Class 72

EveryoneSocial

SEPTEMBER 21, 2020

This could be company blog posts, latest press releases, or third-party content where your industry or company is discussed. As a company who values engagement on social media you may have an employee advocacy program running in your organization. Employee Advocacy Campaigns For Maximizing Engagement. Amplify company news or blog posts.

Campaigns 92

Campaigns Stats Paid Search Agency Lock-In 92

The Lead Agency

OCTOBER 4, 2017

Machine learning’ and ‘artificial intelligence’ are used interchangeably, often leading to confusion. It seems everyday writers and experts are publishing articles and talking on the radio about how artificial intelligence and machine learning are going to change the world. Why is machine learning important to marketers?

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Biznology

NOVEMBER 20, 2014

Whatever the root cause, the consequences of making decisions without true market based facts can be quite dramatic, leading to unrealized sales, campaigns that fall flat and products that fail to excite those they are intended for. Do not start believing your own press clippings. We see this phenomena often in the political arena.

Lock-In 80

Lock-In Paid Search Agency Facebook Viral Marketing 80

Bluetext

APRIL 1, 2021

Software as a Service (SaaS) companies often run into a problem when they launch a new product or unveil updated features: they find it hard to secure the outstanding press coverage they expected. Inviting key members of the press to attend is a great way to cultivate relationships with reporters as well. Finding SaaS Providers’ Niche.

Work Management 26

Work Management Marketing Management PR Creativity 26

Bluetext

FEBRUARY 21, 2018

When we think about public relations that raises the enterprise value of a client, what we mean is that press coverage and brand building for their own sakes do not lead to desired outcomes. Yes, locking in on PR sizzle is a good strategy, but enterprise value is strengthened when a complete business capability story is told.

PR 21

PR Acquisitions Public Relations Lock-In 21

Engagio

NOVEMBER 12, 2018

But if you’re doing ABM because it sounds cool or you want better leads, you’re going to fail.” While it doesn’t need to be a static list, it does need to stay locked for a quarter at a time to let your marketing do its magic! Not all ABM programs are successful right off the bat.

Account Based Marketing 91

Account Based Marketing ABM Demand Generation Urgency Marketing 91

Online Marketing Institute

NOVEMBER 1, 2010

The sister report , also published April 24, looks at which tactics B2B marketers use and how well it all works for building brand and generating leads. On this blog you will find insights and advice about how to make conventional, online, and social media work well in B2B marketing. This is our second joint endeavor on this topic.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Altitude Marketing

OCTOBER 23, 2018

But it is possible to determine the right amount you should be spending on your branding and lead generation efforts without taking a bath. If your brand is lock-down rock solid, your positioning clear, your messaging persuasive, your visual identity polished and consistent, and your website is converting leads, you can skip to Step 2.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Hubspot

FEBRUARY 17, 2017

Holiday did PR for American Apparel, Tim Ferris and Tucker Max, who have all been notoriously in the press within the last decade, so I thought this book would be an interesting read. Maybe that's why, despite the perpetual time crunch, 73% of us have still made time to read an actual book in the past year.

Amazon 78

Amazon Word of Mouth Advertising Agencies Viral Marketing 78

Heinz Marketing

MAY 25, 2020

Looking a little exotic, looking a little been locked in the house too much here, look to it. These guys do a great job when it comes to content. I ask Mike “ What are you seeing from organizations that have been traditionally in person sellers ?” How you get people to make decisions and how you get them to choose you.

Top of Funnel 109

Top of Funnel Peer-to-peer Work Management Lock-In 109

LeanData

AUGUST 11, 2016

LeanData, available on the Salesforce AppExchange, enables ABM by automatically routing leads to accounts and ensuring intelligent campaign reporting. The ABM Cloud for Salesforce provides marketers a roadmap to developing a comprehensive solution that works with their existing ecosystem while not being locked into one vendor.”.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management ABM 40

LeanData

AUGUST 11, 2016

LeanData, available on the Salesforce AppExchange, enables ABM by automatically routing leads to accounts and ensuring intelligent campaign reporting. The ABM Cloud for Salesforce provides marketers a roadmap to developing a comprehensive solution that works with their existing ecosystem while not being locked into one vendor.”.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management ABM 40

LeanData

AUGUST 11, 2016

LeanData, available on the Salesforce AppExchange, enables ABM by automatically routing leads to accounts and ensuring intelligent campaign reporting. The ABM Cloud for Salesforce provides marketers a roadmap to developing a comprehensive solution that works with their existing ecosystem while not being locked into one vendor.”.

Account Based Marketing 40

Account Based Marketing Work Management Marketing Management ABM 40

Versium

JUNE 12, 2018

October 1, 2014 – – Versium , a data technology company and leading provider of predictive analytics solutions today, announced it’s latest Predictive Score, the company’s new Consumer ID Risk Score. Lock down credit by canceling unused credit cards or getting new ones. REDMOND, Wash. More closely monitor their credit alerts.

Lead Scoring 40

Lead Scoring Lead Ranking Work Management Marketing Management 40

Biznology

MARCH 6, 2012

Social media is not a live press conference where you have to field hostile questions real-time. My only suggestion is that you don’t bury the lead. Once you recognize some of these reasons within yourself, you can break out of writer’s block and let the world know what you have to say. Who told you that?

Social Media 80

Social Media Media Lock-In Work Management 80

Vidyard

APRIL 30, 2015

The same strategy applies to Facebook videos, as viewers aren’t going to hear the audio unless they explicitly press play. Facebook is famous as a platform for great branded contests, and Facebook now offers the option for marketers to lock their videos down to only show on their brand page. Keep it short.

Facebook 51

Facebook Video Marketing Youtube Television marketing 51

Marketing Insider Group

MARCH 22, 2023

Timing matters — failing to make a plan and stick to it can lead to lost opportunities. For example: There once was a time when all you had to do to get content ranking on Google was stuff it full of your target keyword and press publish. Ah, the ‘90s. The last decade before everyone began to have a cell phone in hand.

Planning 257

Planning Content Marketing Advertising Agencies Marketing Agencies 2 257

Vidyard

OCTOBER 13, 2016

Perks are nice, but employees need more than that to feel truly engaged. That’s why many people probably just count the minutes and shuffle papers around until they go home. In fact, one recent report even stated that 13% of employees worldwide are engaged at work. That’s about one in eight! It sounds lovely, doesn’t it? Convinced yet?

Loyalty 50

Loyalty Video Marketing Advertising Mediums Peer-to-peer 50

Industrial Marketing Today

JUNE 3, 2010

Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business. Figure out what the pressing issues are, what motivates them to act now rather than later and then write in a voice that addresses their concerns. If so, you know the frustration.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Vidyard

JANUARY 13, 2017

Customer testimonials can do a fair bit of the legwork of a marketing and a sales team, helping to convince leads and move them further through the funnel and closer to a closed deal. But these days, customer testimonials need to be better, more engaging, more interesting than they ever have been before.

Video Marketing 50

Video Marketing Top of Funnel Enterprise Management Marketo 50

Hubspot

AUGUST 14, 2014

They''re in subway stations where there''s no WiFi, on TV commercials that have an air time of a second or two, and some of them lead to broken links or landing pages that aren''t optimized for mobile. But I''ll be honest here: I''ve never scanned a QR code in my entire life, and I''m pretty tech-savvy. of the total U.S.

Mobile Advertising 28

Mobile Advertising Mobile Marketing Landing Pages Lock-In 28

OutboundView

FEBRUARY 28, 2019

Quality inbound lead generation can accelerate your sales cycle, create happier sales reps, and bolster revenue growth. This playbook can be reused by any company looking to bolster inbound lead generation, accelerate sales cycle velocity, and retain and expand its existing client base. Buyer Research. Who’s your buyer?

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

PureB2B

JANUARY 31, 2019

We’ll be ringing in 2022 no differently with a new set of B2B lead generation strategies to consider. The digital marketing landscape is constantly changing, which means B2B lead generation tactics are also evolving. 65% percent of businesses are saying that lead generation is their biggest marketing challenge.

Lead Generation 62

Lead Generation Lead Scoring Lead Ranking Generation 62

PureB2B

JANUARY 31, 2019

We’ll be ringing in 2019 no differently with a new set of B2B lead generation strategies you should watch out for. The digital marketing landscape is constantly changing, which means B2B lead generation tactics are evolving as well. 65% percent of businesses are saying that lead generation is their biggest marketing challenge.

Lead Generation 59

Lead Generation Lead Scoring Lead Ranking Generation 59

Heinz Marketing

MARCH 23, 2020

I love the advance of challenger sale and the teach and tailor type mentalities. But I think in our effort to create more value as trusted advisors, a skill that isn’t being taught as much today is how to ask for the deal, how to ask for the sale, and how to close. I ask Jim to double down on these and provide examples and ideas.

Top of Funnel 80

Top of Funnel Work Management Enterprise Management Terms and Conditions 80