Leads Lock-In PR Press 
Walker Sands
APRIL 17, 2023
They need unique and compelling PR strategies that more closely align with the needs of today’s tech reporters and the increasingly noisy AI landscape. At Walker Sands, we used this strategy to help our client, Sophos, secure a byline opportunity with TechTarget about how ChatGPT could lead to an increase in phishing scams.
Bluetext
APRIL 1, 2021
Software as a Service (SaaS) companies often run into a problem when they launch a new product or unveil updated features: they find it hard to secure the outstanding press coverage they expected. Looking to PR agencies as a resource is a great way to solve this dilemma. Cultivating Creative PR Solutions.
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Bluetext
FEBRUARY 21, 2018
We’ve been writing a lot recently about metrics-driven PR. When we think about public relations that raises the enterprise value of a client, what we mean is that press coverage and brand building for their own sakes do not lead to desired outcomes. One metric that is often key to certain clients is being acquired.
markempa
JUNE 14, 2006
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!
The Lead Agency
OCTOBER 4, 2017
Machine learning’ and ‘artificial intelligence’ are used interchangeably, often leading to confusion. It seems everyday writers and experts are publishing articles and talking on the radio about how artificial intelligence and machine learning are going to change the world. Why is machine learning important to marketers?
Hubspot
FEBRUARY 17, 2017
Holiday did PR for American Apparel, Tim Ferris and Tucker Max, who have all been notoriously in the press within the last decade, so I thought this book would be an interesting read. Read This Book If You: Want to improve your general PR knowledge and skills. Read This Book If You: Want to boost the virality of your content.
Online Marketing Institute
NOVEMBER 1, 2010
The sister report , also published April 24, looks at which tactics B2B marketers use and how well it all works for building brand and generating leads. 2) PR and TV are popular for building brand but trade shows and email raise awareness best. 2) PR and TV are popular for building brand but trade shows and email raise awareness best.
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