SocialPilot

JANUARY 14, 2024

Linkedin is constantly redefining its position in the market. Linkedin has recently introduced new creator mode features to empower the platform’s thought leaders. Linkedin has recently introduced new creator mode features to empower the platform’s thought leaders. of LinkedIn users are males, while 42.8%

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Exo B2B

NOVEMBER 7, 2023

Interesting exchange on LinkedIn earlier this week involving two B2B marketing experts. And as you’ll see, it’s all about social networks and their usefulness in marketing. Are social networks even worth it in B2B marketing, or should we call AI to the rescue? Are social networks even worth it?

Social Networks 52

Social Networks Network Marketing Marketing AI Social Marketing 52

Webbiquity

JUNE 20, 2019

There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. However, most enlightened executives now realize LinkedIn is a powerful tool to transform their already-engaged employees into company brand ambassadors. Exhortations from the marketing team can only go so far.

Linkedin 224

Linkedin Brand Identity Branding Ideal Customer Profiles 224

Exo B2B

MAY 25, 2021

As we know, the pandemic has increased the use of social networks and the Internet. The information overload generated by the use of social networks has reached a staggering level. And this, in the virtual space of screens or on the wall of your professional conversations on LinkedIn. The importance of LinkedIn in B2B marketing.

Social Networks 52

Social Networks Network Marketing Linkedin Peer-to-peer 52

Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. What are B2B eCommerce Marketing Tactics?

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. How do they use these channels?

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Only B2B

JUNE 6, 2023

In today’s digital era, social media platforms play a crucial role in driving business growth, and LinkedIn has emerged as a powerhouse for B2B marketing. In this blog, we will explore powerful B2B LinkedIn marketing strategies to help businesses leverage the platform’s potential for maximum impact.

Linkedin 62

Linkedin B2B Marketing Marketing Strategy Marketing & Strategy 62

Brandwatch Marketing

JANUARY 29, 2024

Your social media platforms can be a gold mine for leads. Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. If you get it right, social media lead generation is a viable and valuable strategy. How do they use these channels?

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

KoMarketing Associates

SEPTEMBER 8, 2020

B2B marketing on LinkedIn has come a long way. After years of being seen as “just” a platform for job seekers, it’s become a hub for marketers, sales people, influencers, and even freelancers serving the B2B market. And LinkedIn is good for much more than just job seeking. Not this: [link].

Linkedin 165

Linkedin B2B Marketing Ideal Customer Profiles B2B 165

Webbiquity

APRIL 4, 2023

Connect : That friend who’s always asking their network what show they should watch, or reminiscing about “that one time at band camp”? Learning : YouTube (used by 66% of adults according to a study we fielded in February 2023), Reddit (used by 11%), and LinkedIn (used by 14%) are primarily associated with finding information.

Social Media 259

Social Media Media Youtube Advertising Mediums 259

Trade Press Services

DECEMBER 4, 2023

LinkedIn is a vital platform for brands, business professionals and entrepreneurs to connect, network and showcase their expertise. With more than 930 members and a targeted audience of business professionals, it’s no surprise that 96 percent of B2B marketers use LinkedIn for organic social marketing.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

Webbiquity

FEBRUARY 27, 2018

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. It seems each network has established its unique place (e.g.,

Social Networks 292

Social Networks Stats Network Marketing Linkedin 292

FMG Suite

MARCH 17, 2021

Harnessing the Power of LinkedIn for Financial Advisors. Social media continues to grow as one of the most valuable lead – generation platforms for financial advisors. Social media continues to grow as one of the most valuable lead – generation platforms for financial advisors. million in assets.

Linkedin 99

Linkedin Ideal Customer Profiles Paid Search Agency Social Media 99

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. In 2020, LinkedIn kept its ranking as the most-trusted social media platform for the third consecutive year. LinkedIn has seen an uptick in user engagement of late. Hashtags are a marketer’s best friend. What Are Hashtags?

Linkedin 118

Linkedin Paid Content Social Media Ideal Customer Profiles 118

Top Rank Marketing

NOVEMBER 3, 2023

Forbes LinkedIn hits 1 billion members, adds AI features for job seekers Microsoft-owned LinkedIn (client) has topped the 1 billion member mark, lifting the professional social media platform to a spot among the leading social media networks, LinkedIn recently announced, while also rolling out an array of new AI-infused features for job seekers.

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

KoMarketing Associates

DECEMBER 12, 2019

LinkedIn currently has about 660 million users on their site, according to their about page. It remains the most popular “professional networking” site that students, employers, and professionals use to share information, build work relationships, and find jobs. LinkedIn wants companies to fill out their page information.

Linkedin 157

Linkedin Paid Search Agency Companies Practices 157

The Point

OCTOBER 7, 2014

Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Billion with Google in 2013.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Webbiquity

NOVEMBER 2, 2021

It’s getting more unusual to see in-person events that are dedicated solely to “networking.” Networking events can seem dull or even desperate, with everyone there treating them as a direct opportunity to boost their career without much effort put into making real, meaningful contacts. Guest post by Erik Bergman.

Social Media 323

Social Media Tips Media Network Marketing 323

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere. How much traffic does social media contribute to those outcomes?

Social Networks 179

Social Networks Business Work Management Social Media 179

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much.

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Strategic-IC

JANUARY 13, 2021

So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Social platforms, particularly B2B social networks such as LinkedIn, are ideal for professionals of all niches to build personable, engaging interactions and trust with others. That, in a nutshell, is Social Selling.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

markempa

MARCH 16, 2015

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. But if you’re looking for an easy lead source, you won’t find it here.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

ClearVoice

AUGUST 24, 2021

For freelancers, your professional network is one of the most powerful ways to get work. At more than 774 million members, LinkedIn is the world’s largest digital professional network. Optimizing your LinkedIn profile can help you get more meaningful jobs. Think of LinkedIn as a search engine. Create a profile.

Work Management 108

Work Management Linkedin Ideal Customer Profiles Marketing Management 108

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Get Started.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Top Rank Marketing

AUGUST 18, 2023

B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3 percent of business exhibitions having canceled during the first quarter of 2023, significantly lower than the 8.9 percent during November to 13 percent, according to recently-released data.

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Exo B2B

AUGUST 11, 2021

The question is a bit daring in the world of marketing. A large majority of specialist firms are pushing content marketing on social platforms, especially LinkedIn. But I ask the question: are social networks as dominant in B2B content marketing as they are in B2C? Social networks dominate the channels!

Social Networks 52

Social Networks Network Marketing Social Marketing B2B Marketing 52

markempa

JUNE 13, 2017

So, who should own B2B lead generation: sales, marketing or both? Sales and marketing aren’t doing a great job of executing lead generation because they both believe it’s the others job. Companies don’t typically call what salespeople do “lead generation” or “demand generation.” They network.

Lead Ranking 318

Lead Ranking Marketing Qualified Leads Lead Generation Sales Qualified Leads 318

Hubspot

MAY 28, 2020

With nearly 700 million active users in 2020, LinkedIn's expanded from a networking site for professionals to one of the top social media platforms. By now, most of us have used LinkedIn to market our brands , post industry thought leadership , or look for our dream jobs. LinkedIn Stats to Know in 2020. LinkedIn ).

Stats 101

Stats Linkedin B2B Thought Leadership Paid Search Agency 101

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. Lead generation. Lead generation. Lead recommendations.

Lead Generation 97

Lead Generation Linkedin Paid Content Generation 97

SocialPilot

JANUARY 11, 2024

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. It is a great place for B2B and B2C marketers to promote their content and build strong connections. Yet, many people don’t get to experience LinkedIn’s organic fame. So, what’s the solution?

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Oktopost

OCTOBER 5, 2022

Want to hear more from renowned B2B marketing leaders? At its core, lead nurturing is rooted in data. The more data you have on leads, the better you can craft engaging content and messaging. Use these guides to incorporate social engagement data into your lead nurturing: Marketo. Catch all episodes here. Episode Summary.

Eloqua 118

Eloqua Work Management Transparency Leads 118

Oktopost

SEPTEMBER 28, 2020

LinkedIn has exploded. One of the biggest challenges for buyers and brands alike is learning how to filter through the noise across the network. So when it comes to publishing on LinkedIn, what can marketers do better to pump life back into their LinkedIn presence? Keep KPIs and measurement of social media simple.

Linkedin 107

Linkedin B2B Thought Leadership Thought Leadership Paid Search Agency 107

Webbiquity

APRIL 13, 2021

It’s marketing has been helped along by creating the lure of exclusivity (one cannot simply sign up; you have to be invited by a current user) and people like Elon Musk and Bill Gates popping up in Clubhouse rooms. Similarly, Clubhouse is breaking all the established “rules” of social networks. It may not matter.

Spyware 300

Spyware Lead Scoring Lead Ranking Twitter 300

Oktopost

FEBRUARY 24, 2022

If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. How to Do Social Selling on LinkedIn.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171