WebMarketCentral

JULY 9, 2007

Instead of writing press releases as one-way, frequently ignored communication exclusively with the media, write news releases about thought-leadership content, directed at prospects. Wikipedia also provides a pretty good definition. It's also been embraced by the Council of Public Relations Firms.

Word of Mouth 20

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WebMarketCentral

SEPTEMBER 6, 2007

I recently received an email from Bill Halpern of Integrateurs International , a telemarketing B2B technology lead generation firm. Audience understanding: it was clear from his message that he understood who my audience is (marketers interested in B2B lead generation, particularly in the technology sector).

Blogger 20

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WebMarketCentral

JUNE 19, 2007

30daytags Still, a great place to promote press releases. It should also be noted that there were wide variations in the traffic driven per site (e.g. sites that performed well for one or two sites didn't perform uniformly well across the group), so your mileage may vary. Backflip One of the original bookmarking sites; they were Web 2.0

Web 2.0 20

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WebMarketCentral

FEBRUARY 1, 2008

AA: I work with mid-size to large B2B companies who have embraced the idea of online communications, thought leadership and nurturing, but need help creating a strategy that delivers sales-ready leads. Many times they are clients who've purchased marketing technology and are struggling to make it perform and deliver desirable outcomes.

einsof 20

einsof B2B Thought Leadership Thought Leadership Tagging 20

WebMarketCentral

NOVEMBER 30, 2007

I've had it drilled into me that "PR is NOT lead gen," but one company that linked terms in its press releases to specific landing pages on its site saw a 12.5% Make buttons big—you should be able to see them from six feet away from your monitor. conversion rate. Hmm, may be worth trying. Once in a while, however, they blow it.

SEM 20

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WebMarketCentral

JUNE 29, 2005

The basics of the founding and ownership were included in all of the company's press releases, such as this one from May 2000 announcing the expansion of their service to wireless devices. Neil Weintraut, a general partner at 21st Century Internet Venture Partners; and Robert Keller, general partner at Rosewood Venture Group.

Advertising Agencies 20

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WebMarketCentral

JANUARY 23, 2009

Press releases are an especially effective way to get guaranteed inbound links that say exactly what you want in the link text.Spend the extra money to include link text for your URLs rather than using 'naked' URLs for maximum Google juice." tags: Andrew B.

Optimization 20

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WebMarketCentral

OCTOBER 20, 2009

When they thought they knew the answer, they pressed the corresponding button on their phone. The process is quick and easy and leads to terrific a terrific ROI for our customers. During the show viewers opened the Fox Channel in Nabbit on their phones and saw four possible answers to the question.

Advertisements 20

Advertisements Advertising Campaigns Mobile Advertising 20

WebMarketCentral

JANUARY 28, 2008

Because you should never write a press release that starts out with, “John Shlock Smith the Shmuck proudly announces….”) Specific, obscure keyword phrases can be very valuable IF they lead prospects directly to your product or service. ”) and questionable ( Stop using keywords in your URLs.

SEO 20

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WebMarketCentral

SEPTEMBER 24, 2005

Also you can get a clearer picture of the workings of our service from the following press release: Web Greeters Offer Opportunity to Keep in Touch With Online Visitors CHICAGO (May 5, 2005) – Online businesses are in a fierce competition to lure in visitors to their sites and turn those visitors to customers.

Work Management 20

Work Management Marketing Management SEM Allocation 20

WebMarketCentral

SEPTEMBER 23, 2009

Our press release hits the wire, we hold some big chest-thumping event and then start selling our hearts out, having trained the sales force the day or week before. Revenues are slower ramping than we expected, the sales force cries for qualified leads – and the excitement of the launch day fades to a distant memory.

Web 2.0 20

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WebMarketCentral

JANUARY 20, 2009

Optimizing Press Releases - It All Starts with the Lead by StraightUpSearch This brief but valuable post offers several simple tricks to help get your news releases not only found but actually read online. Words to Write By: SEO Tricks for Press Releases by Speak Media Blog PR strategist Jennifer A. tags: PR 2.0, tags: PR 2.0,

PR 20

PR Best Practices Press Blogger 20

WebMarketCentral

DECEMBER 7, 2009

Joel Libava suggests tweeting one of your recent press releases or blog posts daily, mixed in with other links to useful and relevant articles and blog postings. Lack of a strategy is one factor leading to high abandonment on Twitter; you'll never achieve your goals if you haven't defined what they are. What do you want to accomplish?

Small Business Marketing 20

Small Business Marketing Twitter Tips Web 2.0 20

WebMarketCentral

NOVEMBER 20, 2008

5 Ways to Re-Purpose Content for Blog SEO by TopRank Online Marketing Blog Search guru Lee Odden offers several ideas for re-using content to get the maximum return on your effort and investment, such as turning PowerPoint presentations into blog posts and rewriting press releases in language that's actually interesting.

Blogspot 20

Blogspot Blogger Best Practices Business 20

WebMarketCentral

DECEMBER 15, 2008

You're not rewriting press releases or dashing off opinion columns. Learn your prospect and they will lead you to the tactics and media channels you should use. A lot of what businesspeople want is actually good old fashioned reporting. It's not easy. We also went out and dug up people to interview for our Case Studies.

Paid Content 20

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WebMarketCentral

SEPTEMBER 11, 2005

I was a political reporter who made the jump to being a press secretary for a Member of Congress. From there I became Press Secretary for the Republican National Committee and then held public affairs management positions in the Bush '41 Administration. The VP of Sales who would say “Where are my leads?”

Advertising Agencies 20

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