ViewPoint
SEPTEMBER 11, 2017
James Obermayer, founder of the Sales Lead Management Association , recently spoke with SLMA Radio program host Paul Roberts on how lack of a sales lead management process hampers company growth. JO: So, the first thing [you've] got to [do is] define what a sales lead is. That's what it amounts to.
Marketing In Real Life
FEBRUARY 11, 2020
Most sales and marketing pros focus on generating sales leads. or “Just make the phones ring and our sales people can take it from there,” are common demands of marketing teams. Then the advertising and PR hit the magazines, the PPC keyword ad program tops the search results, the companion direct mail - email drops.
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Direct Response Coach
NOVEMBER 5, 2014
Advertising campaigns … direct mail campaigns … email campaigns … search campaigns … PR campaigns … content marketing campaigns … trade show campaigns … etc., The post How to build a Sales Lead Funnel appeared first on McCarthy and King Marketing. These are all important parts of your marketing and [.].
The Point
JULY 30, 2020
Blogs are historically the province of the PR team, and so they’re not often looked at as a vehicle for driving leads, sales engagement, and revenue. But it doesn’t necessarily take all new content or a massive blog redesign (read: time and money) to have even the most PR-centric blog start generating real value.
The Point
APRIL 21, 2010
That was the challenge faced by Navicure , a leading Internet-based medical claims clearinghouse in Atlanta that helps medical practices increase profitability. Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value.
Marketing In Real Life
AUGUST 6, 2015
Industrial companies relying on high profile public relations programs for lead generation already understand the power of PR in commanding visibility and driving their sales efforts. Their PR has become immortal as online content. Their PR has become immortal as online content. Here's how it works.
Sword and the Script | B2B
MARCH 26, 2024
Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.
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