Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

According to a recent Digital Readiness Report , 18% of marketing decision makers have no interest whatsoever in traditional PR. Looking beyond traditional B2B public relations and embracing digital PR strategies allows you to influence your market and gain share voice ahead of competitors. Involve everyone.

Public Relations 48

Public Relations Tips B2B RSS 48

The Effective Marketer

JUNE 13, 2009

Sure, leads and nurturing and all of that are all good but the reality is that unless a sale is made, all that money was spent without any return. We send it along to the sales reps so tat they can chase these “leads&# like eagles diving for their prey. Will I get sales calls from each company that is presenting a class?

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Most Attendees are not leads!

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

The Effective Marketer

JUNE 21, 2009

While corporate blogging, for instance, is a broad topic, the presentation focused on only certain aspects of corporate blogging, leaving a lot of stuff untold. This presentation was a great disappointment for me, since I have read so much great stuff from his blog and was expecting a bit more depth in his presentation.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Online Marketing Institute

OCTOBER 31, 2010

This next tool might be the key to a successful digital PR campaign.” Use colleagues to divide and conquer analysis: If you work for a PR agency, please don’t make the mistake of delegating this work to your junior staff. Senior PR practitioners need to understand how these tools fit within a larger marketing strategy.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I’d be happy to share my slide presentation with you, too). Feel free to borrow it or use it at your presentations but obviously we would love a credit if you do. I wasn’t talking to you.) (If

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

MARCH 4, 2010

Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. In PR, measurement has always been a finger in the wind exercise.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Online Marketing Institute

NOVEMBER 7, 2010

Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources. Then just tap into your network that does, and package that content to present you as the trusted industry leader.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

B2B Marketing Savvy

OCTOBER 29, 2009

Events/tradeshows and associated panels and presentations. A starting point for conversation w/the approval/Legal team: conceptually, present the idea that Twitter participation falls into predictable categories: many very low risk, some with higher risk, some peppered with significant risk. Educational opportunities, webinars.

B2B Marketing 40

B2B Marketing Advertising Agencies B2B Paid Search Agency 40

Hubspot

AUGUST 5, 2010

Data shows the more of these pages you have on your website, the more traffic, and inbound links and leads you're likely to attract. The main components you need to set up an online newsroom on your website are a blog application and RSS Feed. You'll likely want the RSS module on a page called, "News" or "Newsroom."

SEO 28

SEO Web 2.0 RSS Press 28

Adobe Experience Cloud Blog

MARCH 31, 2011

For example, a PR campaign intended to announce a new product/service offering is also well suited for an email campaign/newsletter to prospects (so they have the opportunity to see the message in multiple places) or existing customers (who might be interested in upgrading or expanding).

Press 48

Press B2B Marketing Tips B2B 48

Hubspot

JUNE 7, 2010

The following is a guest blog post by Greg Digneo, founder of Cloud Marketing Labs , a marketing firm that helps business generate more sales leads using social media. We wanted to see if we could generate leads using inbound marketing in 30 days. Download the free kit for tips and tricks to drive more leads and business to your site.

Paid Content 28

Paid Content Inbound Marketing Lead Scoring Lead Ranking 28

Hubspot

NOVEMBER 2, 2010

"The Internet has fundamentally changed the pace of business, compressing time and rewarding speed," wrote author David Meerman Scott in his recent ebook " How Marketing & PR at Speed Drives Measurable Success." Within HubSpot, we also gain insights about what resources and topics our leads and prospects find valuable.

Ideal Customer Profiles 28

Ideal Customer Profiles PR RSS Hubspot 28

B2B Marketing Savvy

SEPTEMBER 22, 2009

In traditional AR/PR schools this would be a “spokesperson&#. A re-tweet of this type content can be likened to dropping a link onto your website pointing to useful content originated by others. * Owner – Product Marketing and/or the Marcom, PR/AR teams, etc.

Advertising Agencies 40

Advertising Agencies Paid Search Agency PR Guidelines 40

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

AUGUST 24, 2012

The RSS feed is: [link]. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. It’s not really about what the PR guy says on Twitter. Remember Facebook RSS feeds? Listen Now.

Social Media 115

Social Media Media API Twitter 115

Buzz Marketing for Technology

JULY 22, 2008

What this chart says is that: Our social value to others is a function of (a) the extent of our knowledge, our thinking competency (critical, creative and imaginative), and our communication skills (conversation, presentation and demonstration), and (b) our ability to integrate these three things. well, as teachers, painters, presenters etc.)

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

A t last weeks conference, one of my presentations was on PKM. From these interviews and subsequent discussions with leading KM gurus, notably the UKs David Gurteen, emerged the concept of Personal Knowledge Management (PKM). The organization that I know of that is leading the way in knowledge harvesting is Hill & Knowlton.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

A t last weeks conference, one of my presentations was on PKM. From these interviews and subsequent discussions with leading KM gurus, notably the UKs David Gurteen, emerged the concept of Personal Knowledge Management (PKM). The organization that I know of that is leading the way in knowledge harvesting is Hill & Knowlton.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

B2B Marketing Savvy

JULY 16, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter PR Gem Email Scoop: CarlsonCOS@gmail.com. For updated reports, article trackers and other Adv/Marcom postings, please subscribe to my RSS feed. Scoop: In the early stage of MDF talk, agreement to sustain is an important metric.

Advertising Agencies 40

Advertising Agencies Resources Marketing Budget Paid Search Agency 40

markempa

FEBRUARY 9, 2015

Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. How do you build your library of relevant lead nurturing content ?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

WebMarketCentral

SEPTEMBER 10, 2009

How to Get Blogs to Link to Your Posts by ProBlogger Rockstar blogger Darren Rowse provides an excellent set of tips on getting links from other bloggers, among them: being relevant, presenting an angle, and supplying helpful resources. Content Marketing: How do you write to entertain readers?

RSS 20

RSS Best Practices Business Blogger 20

Hubspot

SEPTEMBER 30, 2015

2) It helps convert that traffic into leads. Now that you have traffic coming to your website through your blog, you have an opportunity to convert that traffic into leads. Just like every blog post you write is another indexed page, each post is a new opportunity to generate new leads. That's okay.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Convince & Convert

AUGUST 2, 2012

The RSS feed is: [link]. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. You should RSS feed that. What really is leading it? Listen Now. Find us on iTunes: [link]. Tune in for that.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

WebMarketCentral

SEPTEMBER 8, 2008

How can you get the most out of your RSS feed(s)? Top 10 RSS Promotion Tips by SiteProNews Andy MacDonald , CEO of Swift Media UK , provides 10 tips for maximizing exposure to your RSS feeds, including registering with RSS feed directories, linking to your feed, and using auto-discovery. Aune del.icio.us

RSS 20

RSS Blogger Best Practices Business 20

Convince & Convert

JUNE 22, 2010

If communication is most effective in a press release, so be it, but if it is most effective via social media tools, that should be just as viable an option to a marketing or PR department. At present we're seeing people dabble without a strong PR / Communications strategy behind them. jaybaer wants to know Do You Believe?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Single Grain

MAY 24, 2021

Optimize Your RSS Feed. Step 6: Finally, it presents the rankings to the user. When you speak about what your listeners want to hear, your subscriber base will increase, leading to increased engagement, comments, citations, and links. 8) Optimize Your RSS Feed. > <rss version=”2.0″

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content SEO 98

WebMarketCentral

JULY 11, 2006

First, Lead Generation for the Complex Sale by Brian Carroll presents a strategic approach to generating profitable leads. Davis, makes the obvious observation that one message no longer fits every audience, but presents this in concise, entertaining, and highly readable chapters.

Best Practices 20

Best Practices RSS Paid Search Agency Sales Qualified Leads 20

Buzz Marketing for Technology

JULY 21, 2008

What was eye-opening to me was the perspective of the substantial number of representatives from the public sector present at the meeting. Meetings, training courses, presentations and other group activities are largely a waste of time -- theyre badly managed and often unnecessary, but we participate because were told we have to.

Lead Ranking 100

Lead Ranking Budget Programs Aggregators Work Management 100

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

MARCH 22, 2012

The RSS feed is: [link]. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. View more presentations from Eloqua. View more presentations from Bazaarvoice. Listen Now. Find us on iTunes: [link].

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

The RSS feed is: [link]. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. View more presentations from Eloqua. View more presentations from Bazaarvoice. Listen Now. Find us on iTunes: [link].

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

JULY 8, 2010

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. Seth Godin predicted that RSS would kill email. March 2009.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Industrial Marketing Today

OCTOBER 13, 2010

What does that have to do with lead generation and content marketing? Traditional lead generation tactics usually involves creating some valuable marketing content such as a white paper to use as a giveaway for the purpose of collecting names and email addresses. How then do you generate leads if you set your content free?

Lead Ranking 60

Lead Ranking Marketing Qualified Leads Leads Lead 60

Buzz Marketing for Technology

JUNE 27, 2008

However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Dan Schawbel , EMCs first social media specialist, returned to Bentley College to do a presentation about personal branding and social media.

Social Media 100

Social Media Class Web 2.0 Media 100

Online Marketing Institute

JANUARY 4, 2011

I want to share a list of tactics and approaches I’ve used/experimented with at this blog to attract from 40,000-250,000 organic visitors monthly and more than 8,500 RSS/email readers. Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist.

Tactics 40

Tactics PR Buzz Planning 40

Online Marketing Institute

DECEMBER 23, 2010

Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. In my view, Facebook presents a unique opportunity to connect with and educate your target market in a way that your website and even your blog can’t match. 2 The Total Lunar Eclipse As Seen By Twitter User. Twitter Explo.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40